# Page 2 | BenchmarkONE Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is BenchmarkONE the right Marketing Automation solution for you? Explore 155 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/132719/Hatchbuck/reviews --- BenchmarkONE 4.4 (155) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of BenchmarkONE ## Showing most helpful reviews Showing 26-50 of 155 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer CEO Pharmaceuticals Used the software for: 2+ years ### "Excellent CRM for small company" December 5, 2019 4.0 Lead tracking, prioritization, campaigns, nurturing Pros I really love Hatchbuck. It has transformed my company in terms of lead tracking and management. It's so easy to set up and use, and is extremely well-priced. Cons The interface to send emails to clients is a bit clunky, and I'd value greater options. There are a few bugs with creating new emails, and formatting. It's hard to see what clients you've communicated with that day. Alternatives considered [ADVANZ101](https://www.capterra.com/p/159360/Sales-Force-Automation/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing BenchmarkONE Value for money Review Source TG Trish G. Director of Marketing Health, Wellness and Fitness Used the software for: 1-2 years ### "Works Well " August 26, 2022 4.0 Customer service was very responsive and helpful. Pros Great segmenting to manage our contacts and do outbound marketing. I was able to tag ppl with multiple stages of the sales process and follow up through email. I used a lot of zaps to connect to other software systems and to pull in texting. Cons Does not have an appointment software that I could put on my website. Does not have a texting option. Review Source MR Michelle R. Marketing Coordinator Used the software for: ### "The Swiss Army Knife of Marketing Software" February 10, 2016 4.0 Getting into Hatchbuck is like beginning a new craft and gradually building on your tool set. It has been a year since we signed up, and our business' marketing activities have matured through a mix of Hatchbuck's offerings and our own strategy development. Hatchbuck absolutely does its part in building a firm relationship between our sales team and our customers. Importing contacts is a snap. Users can match default columns/fields with columns in imported CSVs, merge contacts with possible matches, manually check the results, and assign tags to the entire import list'even on existing matches. The contact management experience is tailor-fit to your contact database thanks to Hatchbuck's fantastic tagging system. Using custom fields and dozens of tags with a simple "is/is not in tag" and "and/or" tag-linking filter gives you so much control over your entire database. The VERY user-friendly UI is set up so that beginners can dive into the database and learn the outs and ins through regular use. I found my way around Hatchbuck in just about a day, which would definitely benefit a small business looking for an easy start. I would follow their support team to the ends of the earth. Hatchbuck is backed by a genuinely attentive support team that trained me and later cleared up an enormous importing disaster with more patience and attention I would find in any other support line. As far as I can see, Hatchbuck plots only Opens and Clicks on the results page for every campaign. It would be so helpful to see Opens, Bounces, Clicks, Unsubscribes, and Complaints as timelines on the same chart area. Hatchbuck's bounce results page allows you to export just the first 1,000 bounce records. However you filter it (by sender, etc.) you will still get 1,000 records. One of our imports had 2,000 bounces and I had to export at least 8 different column-filtered sheets, stick them in a spreadsheet, remove duplicates... Managing the database can be tricky, but I hope Hatchbuck's development team can introduce a few fixes like mass-editing a default contact field for multiple contacts and automatically tagging contacts as bounces. The cons definitely counter some of the pros, but in all fairness, our company's email marketing needs can be a little demanding. Hatchbuck and our marketing team have come to work together very well, and I am immensely thankful that I opted for the Live Demo a year ago. Review Source MT Mayur T. Infrastructure Engineer Information Technology and Services Used the software for: 1-2 years ### "A great CRM and marketing system for small businesses." July 15, 2018 4.0 Pros The application offers user-friendly graphical user interface. The customer service is very knowledgeable and responsive. Based on the actions of your contact, you can automate trigger emails and reminders. One of the best features is that you can see who all open your emails and the email marketing gets you know about what the users click on. You can track the progress of your campaigns and how well they were received. You can easily merge your contacts from your earlier CRMs. You can categorize the application for clients from several industries. The application does great contact management and is well integrated with social media. Cons It's quite difficult to get used to the email templates. the application, in comparison to other similar CRM systems, does not provide many plugins. Reporting capabilities and tags management require improvement. The absence of advanced features. It is very difficult to make edits or copy the campaigns. Review Source DP Don P. Director Used the software for: 6-12 months ### "Hatchbuck Changes the Game for the University at Albany Weekend MBA" May 8, 2015 4.5 Pros Unlike the ACT!, the last CRM I used, Hatchbuck enables me to automate my marketing/recruiting activities for the Weekend MBA Program. There are no more instances of prospects falling through the cracks as I am able to develop relevant messages and campaigns that I am able to disseminate to my stakeholders in timely fashion. There are no limits to the number of e-mails that can be sent and tracking the performance of those e-mails, i.e., opens, clicks, bounces, etc. is also helpful. Another feature I use quite a bit is the sales pipeline. I now know how many viable prospects I have in the system and at what precise stage they are at. What's also nice is that the investment in the program, unlike many other better know CRMs, is all inclusive. Cons Hatchbuck has been phenomenal in terms of service and response time. There are several areas, though, that can be bolstered and, I believe, are being worked on. The first is better e-mail integration. Rather than automatically be included in someone's record, you need to insert the Hatchbuck inbox address in the bcc field to capture the message in the system. They can probably do a better job with social media integration, calendar integration, as well as providing a more robust word processor. Review Source Lewis M. BDL Financial Services Used the software for: 2+ years ### "A solid software option" August 13, 2019 4.0 Pros Simple contact database management. Easy to use template designer. Scheduling services. Cons Inability to include video within email. Chat/email based customer support. Review Source DP Don P. Director Used the software for: ### "Hatchbuck Helps Drive Enrollment Growth for University at Albany's Weekend MBA Program" February 5, 2016 4.0 Adopting the Hatchbuck CRM a year and a half ago has transformed and modernized the marketing, and hence the recruiting, for UAlbany's executive Weekend MBA Program. We were able to automate many tasks that had to be previously performed manually. We created landing pages which automatically filled records in Hatchbuck when they were submitted and we tied campaigns to certain actions so that we were able to quickly respond to prospects who were looking for information on the program. Setting up campaigns also enabled us to send relevant messages to contacts in a timely fashion, a feature unavailable in our last CRM. Through campaigns, we were also able to recognize individuals' milestones and follow up on program events, to name a couple of uses. The task feature is also helpful for keeping track of important action items and scheduling them at the most opportune time. The onboarding process took several weeks and we were able to successfully overcome a few speed bumps along the way. Overall, the customer service has been very good, especially during the time that I was learning the software. I don't consider myself to be technically savvy but the software was very intuitive to use and the customer support was quick to respond if you had a question. After two years of declining enrollments, Hatchbuck, along with other factors, played a key role in the program experiencing a nearly 60% enrollment increase over the previous year. That, coupled with the time savings and added efficiency, has made it a very wise investment for the program. It is an investment that returns considerable dividends daily! Review Source Joseph S. VP Marketing and Advertising Used the software for: 1-2 years ### "Hatchbuck Review" November 2, 2018 5.0 Keeping track of large amounts of people in the sales funnel. Pros Ease of use, customer support, tracking web visits of folks in our email database. Cons I can't think of anything I don't like. Review Source VR Verified Reviewer Apprentice Information Technology and Services Used the software for: 6-12 months ### "Fantastic software with so many features!" March 5, 2020 5.0 Pros I love Hatchbuck because it is fairly easy to use, but also has several different features and capapbilities. Cons Sometimes there is too much to process when it comes to all of the features, however, thesre are several articles and videos to help remedy that. Review Source Alex W. Owner Marketing and Advertising Used the software for: 2+ years ### "An awesome and inexpensive marketing automation tool" March 9, 2020 5.0 I use this for my firms marketing automation and it works great at a great price! Pros The marketing automation tool is constantly evolving to stay ahead of MA trends. Support is fantastic! Cons There is really nothing bad I can say about Hatchbuck Review Source Kate L. Marketing Associate Warehousing Used the software for: 1-2 years ### "Growing business with Hatchbuck for more than a year" September 14, 2015 5.0 No other CRMs compare to Hatchbuck. The functionality and the price don't even come close! Pros Automation via emails, campaigns and tagging, email tracking, notifications when someone opens an email or clicks on a link within the email, automatic social network linking, webpage tracking, deal tracking and the drag and drop builder, which is great for newsletters. Cons It's not mobile friendly and you can not CC someone via Hatchbuck. Review Source BB Brad B. Marketing Manager Information Technology and Services Used the software for: 2+ years ### "Great Email platform and CRM for small businesses" February 11, 2019 3.0 If you're a small business and you're using it as a CRM it's worth looking into. Pros We were able to send large emails batches and weren't as restricted as other platforms. Easy to pull stats, reports, and data. Cons We had decent sending results, but towards the end of us using it as our primary email service our results were atrocious. We had a great sender reputation, great sending results, but horrid numbers. When we looked asked other businesses that used Hatchbuck they weren't having any issues and they were sending more emails that we were. We never got a good answer as to why and what was the problem. Review Source Aubrey B. Marketing and Advertising Used the software for: ### "Awesome Sauce" May 29, 2015 4.0 I use hatchbuck for all of my clients and always recommend it when someone mentions that they are looking for a cost-effective alternative to their pricier software. Hatchbuck provides all the bells and whistles that more expensive softwares charge an arm and a leg for, but at the perfect price point. My favorite feature is that the tool will locate a contact's social media profiles FOR you. This saves a lot of time in doing research as to what platforms you should be on. Pros Cost, features, customer support is free, there's no limit on the number of emails I can send like other softwares Cons There are a few minor features that I'd like to see added, which is the only reason for 4 out of 5 stars. However, based on conversations I've had with their team, it sounds like many of them will be coming very soon! Review Source Ashley A. Account Executive Used the software for: ### "Love their customer service!" February 5, 2016 4.0 Great tool. Hatchbuck offers a huge arsenal of tools and features with a super low price point. Creating email campaigns, designing templates, and organizing contacts into relevant groups is really simple and there's also a robust reporting dashboard. I also love the "tasks" function. I'm really impressed by their level of customer service. Our initial consultant, Lindsay, answered every last minute email and used her expertise to offer advice on email timing, subject lines, and calls to action. Recently, I ran a large campaign, and needed to connect with the support desk. Within a couple minutes, Eric got back to me. Instead of just giving direction to solve my issue, he happily went in and took care of it after walking me through the issue on the phone. I feel like we're all friends now :) Overall, Hatchbuck offers a user-friendly, robust tool with a great team to support you. Review Source MG Maud G. Digital Marketing & Communications Manager Financial Services Used the software for: 6-12 months ### "I would get more efficiency if it was customizable." November 13, 2022 3.0 Pros Customer support was very interested and helped me a lot with my problems. Ability to manage sales in an organized manner. Cons Its biggest drawback is that it is not intuitive and customizable. Review Source Leo W. Senior Director Corporate Partnership Events Services Used the software for: 6-12 months ### "Good CRM Software" October 21, 2019 5.0 Overall, my experience has been very positive with Hatchbuck. This is the most I’ve ever utilized this type of software, and each time I use it I find it to be more effective overall. I believe the more I learn about it the more I will like it. Pros The software provides a nice dashboard to analyze the distribution of your emails. I also like the additional tasks that can be added to each email out reach. Cons The software gives you a number of alerts when you update your mailing list, and I’m often unclear about what they are telling me about my contacts. Review Source VR Verified Reviewer Office/Marketing Manager Accounting Used the software for: 6-12 months ### "Weekly Use" November 6, 2018 5.0 Pros I love the drag and drop builder, and being able to view stats Cons Cons for this is not having an easier way to separate contacts besides tagging them. Review Source AM Adam M. Business Development Oil & Energy Used the software for: 6-12 months ### "Really good value for your money" April 17, 2017 4.0 Hatchbuck does everything well, just not great. It is a basic CRM that offers a solid suite of tools to help you manager your pool of customers. The best feature of Hatchbuck are the email marketing tools. Although a little challenging to grasp at first, the build your own template tool is a great way to create content and get it out in front of your customers in a quick and professional manner. Pros For what you pay, you won't find a better CRM on the market. For those who are just stepping into the world of CRMs, Hatchbuck is a great place to start. Cons As with a lot of CRMs, the number of contacts can determine the price you pay. Hatchbuck is a great value for small businesses, but once your contact list starts to grow, the price jumps considerably, which might cause you to look at other CRMs. Review Source Jake B. Manager, Business Development Marketing and Advertising Used the software for: 1-2 years ### "Great combination of CRM & Marketing automation" June 19, 2015 4.0 Hatchbuck is a core part of our sales process. From marketing automation tools like nurturing and outbound campaigns and website tracking, it's propelled our business development forward. It's also a great CRM tool and they provide reporting on pipeline and sales activity and much more. Highly recommend! Pros Marketing automation tools - campaigns, template building and actions Cons Searching and usability could use a bit of a boost Review Source JW Jenna W. Owner Telecommunications Used the software for: 1-2 years ### "Inexpensive and Super User-Friendly" September 8, 2018 5.0 Pros This is an awesome CRM software! I'm in love with the dashboard which is always up to date. It also works with email campaigns and integrates very well. Cons I really don't have any cons. The support team isn't the easiest to contact and deal with, but once you have them on the phone to help with a problem they definitely have the answers for ya! Review Source ST Shah T. Director Architecture & Planning Used the software for: 1-2 years ### "Great small business solution - Intuitive, feature-filled, clean interface" January 10, 2017 5.0 There are a lot of CMS platforms out there but this one is the one I've settled on because it has certain features that you need to pay a LOT extra for on larger platforms, such as click-tracking. The name is kinda weird and I don't believe it's the cheapest solution out there, after all, there are others that are free. However, Hatchbuck makes it possible to set up sales funnels with ease, and without complicating things. The onboarding process is relatively simple - you don't need a degree to wade through it all and their customer support team is super friendly. My only problem with Hatchbuck is that I don't use it more, which is my problem, not theirs. A great solution for small businesses that want powerful features without the hefty price tag of the CMS giants out there. Pros The interface, customer support and certain features that seem to integrate well with my sales process. Cons The price is a little high, especially if I want to add other users, like a VA to help me out, so I have avoided doing that and so not using is to its full potential. Review Source AG Andrew G. MD Apparel & Fashion Used the software for: 2+ years ### "Slick and Easy to use" March 28, 2019 5.0 bloody great! Pros Tags - total control and segmentation of your contacts Cons issues with email templates but that has been fixed now Review Source SR Sebastian R. Digital Experience Vice President Used the software for: ### "A simple and easy-to-use marketing automation tool for companies that want to save time and money." February 8, 2016 4.0 I was researching for some inbound marketing tools and the results were always the same: an ultra expensive system with tons of features that neither me or someone in my organisation will set up in the incoming two weeks. However, one day I found Hatchbuck and since then I fell in love with it! Hatchbuck is the tool that adapts the most to my marketing plan: email marketing, lead scoring and tracking of my customers and the products they are most interested in. It didn't took me more than 2 hours to understand hatchbuck entirely. They also have a lot of tutorials and training materials to make easier the interaction. After setting up Hatchbuck according to my needs I was able to send my first campaign and take advantage of the system features specially the tagging and scoring system. Something I do appreciate is Hatchbuck's customer service: They are so helpful and kind, they scheduled calls to show me all the features of the system and how to integrate it with my website and my customer flow. Although Hatchbuck automates all the email campaigns and track the interaction of my customers among the website and email campaigns, I kinda miss an integration with social networks that let me see the big picture of my marketing plan that involves stats and conversion rates from my website, social networks and email campaigns. I definitelly recommend Hatchbuck to small and medium companies who want to automate their marketing and sales in a simple way, saving time and money. Review Source KH Karl H. Director of Marketing Internet Used the software for: Less than 6 months ### "Outstanding Customer Support and Functionality You Can Use!" December 7, 2016 5.0 Onboarding & Support I've had a stellar experience with Hatchbuck from the initial demo, and most importantly through to onboarding and getting the system configured. This is a standout part of the Hatchbuck offer, especially after coming from a larger automation platform. Functionality & Ease of Use You don't get all the functionality you are likely to have compared to say, Marketo, but what you do get is eminently usable and capable almost out-of-the-box. I would like to see an ability to integrate with Outlook, as we miss the ability to send tracking emails individually directly from our Outlook client, but it's not a dealbreaker. Price This was a big issue for us as we operate a relatively large universe - Hatchbuck's pricing structure allows me to run a universe that size without hitting me for increasing levels of charge (unlike Hubspot or Marketo, whose price-per-unit seems to increase as you scale). Pros Simple to use, easy to configure, and can get to work and ROI fast. Scales easily with pricing not restricting records you put into it. Cons Some functionality you may be used to is not present, such as Outlook plugins. Review Source VR Verified Reviewer Marketing Operations Coordinator Computer Software Used the software for: Less than 6 months ### "Cheap and helps you do what's necessary for a small business" January 23, 2018 3.0 Pros The platform is super easy to use. The email builder is drag and drop and can easily be learned. The A/B testing feature where you can see live who opens the email is pretty cool too. Cons Reporting features are not that sophisticated. For the price, I think the software is pretty worth it. It is a good start for an emerging small business. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.