# Page 3 | BenchmarkONE Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is BenchmarkONE the right Marketing Automation solution for you? Explore 155 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/132719/Hatchbuck/reviews --- BenchmarkONE 4.4 (155) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of BenchmarkONE ## Showing most helpful reviews Showing 51-75 of 155 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Business Development Liaison Human Resources Used the software for: 1-2 years ### "You get what you pay for" September 13, 2018 3.0 Pros \- Improvements have been seen since initial use. - Relatively inexpensive Cons \- Chat-based customer service - Inability to embed video in email - Inability to export email templates Review Source Brian K. CEO and Dead Inventory Mover Electrical/Electronic Manufacturing Used the software for: I used a free trial ### "Best value for what I actually need...and plenty of extras" June 22, 2015 4.0 We have a team of 5 that manages 50k-100k contacts while connecting with them through automated email campaigns to begin as well as nurture our relationships. We offer online ecommerce solutions. It is a great CRM and has the features needed to keep our sales activity and account management functions all in one place. Pros Tagging and Automation Availability to tie into email history Tasks and document attachment opportunities Service, service, and service-they are always willing to take a question and work with our team to fully utilize the tools and features within the Hatchbuck system. Cons Everything we have given feedback on has been addressed in new updates over the years, or have been communicated to us as part of future releases. Review Source MC Megan C. Manager Management Consulting Used the software for: 6-12 months ### "B2B crm + marketing automation in one place" June 2, 2017 5.0 I've already recommended Hatchbuck to too many people in person. Pros The price is phenomenal for what you're getting in a single place. Other marketing automation tools cost /month and then you have to buy a CRM on top of that - HB makes it great to have everything in a single location. Their support is stellar and their feature set is really beautiful for SMBs. Cons They're still working through a lot of bugs. It can be frustrating sometimes, but they're still growing and improving so it balances out. Review Source KD Katherine D. Used the software for: ### "A World Class Marketing and Managing Solution to Create Meaningful Relationships " December 8, 2016 4.0 The entire Hatcbuck engagement process is world class! Starting with its marketing website to setting up our account and subsequent customer service, the Hatchbuck team has been responsive and the system is more powerful than I could ever expect! In addition to providing innovative and intuitive technology, Hatchbuck also provides great resources and guides that help to create a coherent strategy for managing emerging and existing clients. The Hatchbuck logic model for interacting with our contacts, including educating them on our products and services, makes our team more efficient and effective. I researched a lot of CRM's that also integrate marketing features. I have previous experience using multiple systems for contact management, event management, and communications management, which was overwhelming and became a job to maintain. Hatcbuck includes all of this functionality accessible through a single platform. This is amazing, and I am happy I selected Hatchbuck to support our Marketing Team, Sales Team and Account Managers. Pros It is intuitive and is built upon a solid logic model. Cons It takes a little bit of time to understand all of the features available and how to access them. But, the videos and webinars help a lot! Review Source GT Gina T. Social Media Manager Retail Used the software for: 6-12 months ### "Well-made marketing product" January 10, 2019 5.0 Pros My team and I have had a pretty great experience with this software so far and will definitely continue to use it. It is very easy to implement. Cons As compared to other similar marketing automation softwares I’ve worked with this one leans a tad bit on the pricey side. Review Source JDS J. D. S. Managing Partner Computer & Network Security Used the software for: 2+ years ### "Hatchbuck saves the day" October 31, 2018 5.0 Pros Love Hatchbuck for both CRM and Email automation. Cons Sometimes difficult to get email reports to show the contacts asociated Review Source Dominick G. Managing Partner Used the software for: ### "Easy play, easy go with Hatchbuck." February 5, 2016 4.0 I was able to load up my contacts, design and prepare, then launch campaigns very quickly and without much trouble. The training and support along the way was effective and spot on, and I received pro-active communications to optimize the performances. My questions to the team were always responded promptly and followed-up rapidly. On the con side, the tool lacks a few capabilities including the creation of custom-landing pages, or being able to use an existing contact page more easily, which would be nice. Optimization can require some technical skills too. Overall, a cool solution that is well worth its investment at a fraction of the price of competitors, and a friendly team to help navigate the first steps. Review Source VR Verified Reviewer Marketing Coordinator Machinery Used the software for: 6-12 months ### "Easy to use, great price!" June 19, 2015 5.0 Very easy to use and very affordable. I would recommend Hatchbuck to any small business looking to for a crm and automated marketing solution in one. Pros Interface, email marketing software, crm. Cons Could use more email marketing templates. Review Source VR Verified Reviewer Account Manager/Graphic Designer Marketing and Advertising Used the software for: Less than 6 months ### "Easy to use marketing automation" June 22, 2015 4.0 We have been using Hatchbuck on the agency level for a few months now. Compared to other marketing automation platforms that I have used in the past, Hatchbuck is more user friendly and offers more advanced scoring and tagging options. The customer support that we receive is above and beyond. Pros Tagging system is complex, yet simple to use Hatchbuck automatically grabs photos after importing contacts, gives a personal feel to the leads User interface is simple and clean Quick and helpful customer service Cons No way to separate contacts into lists (other than using tags) No social media integration Review Source VR Verified Reviewer President Printing Used the software for: 2+ years ### "Easy to use- and it works!" October 31, 2018 4.0 Pros It is very easy to use and very inexpensive. I have used it for several years now. Cons Some features change often and it can be difficult to locate certain features after a change. Review Source NH Neal H. marketing Primary/Secondary Education Used the software for: 6-12 months ### "Hatchbuck makes work easier" June 2, 2017 5.0 Overall, I'm pleased with hatchbuck. I tried a lot of CRM programs. I think hatchbuck has the best bang for the buck. Pros It's easy to use, flexible and intuitive. The interface is simple. The latest version includes a new dashboard with lots of information available instantly. Cons Sometimes support seems a little lacking but that could just be because I didn't word my question well. Review Source TL Thomas L. Growth Consultant Marketing and Advertising Used the software for: 6-12 months ### "Featured Loaded CRM" January 11, 2017 4.0 You get an amazing set of features on a kind of an ungly enviroment and on a medium price point. From email campaigns, notifications, tasks, to forms to tagging contacts, everything works smoothly. Integrates with zapier whick gives you lot's of things to play around and it also works great with wordpress too. Pros A good all in one solutions for a small-business CRM. Cons The UI and UX Review Source TR Tim R. President Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "2nd best ROI you can make! Seriously!" June 19, 2015 5.0 Pros We looked at many other services, including Salesforce and Infusionsoft. Both of those offered a ton of features, 75% of which we didn't need, including the cost. We have found that Hatchbuck had BY FAR the best training, and the easiest interface. We have 1 dedicated employee running HB, and after 1 month, we have literally lit 20% of our ice cold leads on fire! Hatchbuck is like napalm for your sales leads. Gets them hot and keep it that way. We have learned that by staying in front of your customers, it at the least, allows you to stay in the game against your competitors. Prior to HB, we were MANUALLY SENDING EMAILS 1x1 via Gmail. We thought we had this under control until 75% of our cold leads had purchased from our competitor due to our lack of communication. If you are considering a way to build a relationship with every potential lead, seriously, don't hesitate! Cons The only thing we don't like is that they can't directly reply to the email form a campaign. Maybe there is a way, but we are only 1 month in. Review Source William A. Agency Owner Financial Services Used the software for: Less than 6 months ### "Great Software with some powerful features" June 15, 2015 5.0 Switching from a well known "email marketing only" product to a product with "intelligent marketing", tagging and list segmentation along with a good basic CRM, will help us take our business to the next level. Look forward to continuing its use and recommend for others. Pros Much more robust than the common "email marketing programs". Much less costly than the full blown "internet marketing programs" that are all inclusive. Cons CRM can use a little more work, but for the cost, it well worth it over the "giants". Review Source Ashley A. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great value and customer support" June 18, 2015 4.0 10X Lab has been using Hatchbuck for sales purposes for a little over a month. We're able to navigate through the platform with ease and upload contacts quickly. Lind Pros Lindsey is an amazing resource! She was able to walk our team through "demos" of the platform multiple times and answers any questions we have. Super simple, easy user interface. Much less cluttered than Salesforce. Cons Sometimes I'll get booted off and have to login again, but rarely. Review Source LF Lori F. Used the software for: ### "Easy button for marketing automation" July 17, 2014 4.5 Pros Hatchbuck's features were well thought out, so while the feature set is limited, everything is tight and works as designed. My favorite feature is the "hot prospect" alerts emailed to me when a prospect or web visitor hits a lead score I have predetermined. I don't have to be in front of a computer to do my followups. The Hatchbuck team gives amazing customer service, too. They actually answer their phones and respond to emails promptly. Cons I would like to see a mobile app and the ability to integrate with other common business apps (like QuickBooks). But, I have been told those are on the road map. Review Source VR Verified Reviewer Business Development Hospital & Health Care Used the software for: Less than 6 months ### "Great CRM for a great value!" June 19, 2015 5.0 We have been using Hatchbuck for a month now & it has been very easy to navigate, upload contacts and create email campaigns. Hatchbuck's CRM is a great tool and an even better value for a small business! Pros Katie has been great - helping us through our demos and answering all of our questions very quickly! We love the ability to create forms and campaigns so easily. Cons Can't think of any - it's a very user friendly CRM with many options and templates. Review Source EM Emily M. Email Marketing Specialist Computer Software Used the software for: 6-12 months ### "Good tool for a small company, not practical for a large company. " March 19, 2018 5.0 Pros This tool is great for a small company. It helps you to manage all your contacts. Customer service is also prompt and personal. Cons The pricing could be better. Also, some of the contact logic that we would like to have is not available. Review Source Jessica D. Marketing and Advertising Used the software for: ### "Great Software!!" May 29, 2015 5.0 I love, love, love Hatchbuck! It's very user friendly and they are open to suggestions for improvement from their customers. Their support team is also fabulous! I just call, let them know what my issue is and they begin working on it immediately. Review Source VR Verified Reviewer Director of Marketing and Growth Strategy Education Management Used the software for: Less than 6 months ### "Easy and Fun to Use!" September 10, 2015 5.0 My small education technology company needed something help capture all our incoming leads, and keep our pipeline organized. We also wanted an automation system that would make contacting those leads easy! We didn't want a big, fancy, complicated system as I had used in the past. hatchbuck checked every box! Pros Excellent customer service and training - easy to use - great help features and video Cons Does not integrate with very many apps, yet! Review Source AR Amber R. Computer Software Used the software for: ### "Great Product. Great Team. Great Results. " August 28, 2014 4.0 Pros We are using Hatchbuck here at SilverCloud through ESG's Lead-Launcher Marketing as a service vendor and have been very pleased with what we have seen so far. What I like best about the product is its ease of use and its very user-friendly user interface. I like how we now have the ability to nurture evaluators and turn them into prospects without much effort. I also like the ability we will have to continue to provide value to our current customer base, improving retention rates. Cons I find it difficult to search for multiple individuals at an organization. The CRM is set up to organize mostly by contacts and not by accounts, which can be a bit difficult. I also wish there was an API to integrate with our current Salesforce account. Review Source Cathy S. Profit First Professional Professional Training & Coaching Used the software for: 6-12 months ### "null" June 19, 2015 5.0 Review Source Adrienne A. Partner Oil & Energy Used the software for: 6-12 months ### "null" June 15, 2015 4.0 Review Source Allison G. Marketing and Advertising Used the software for: 6-12 months ### "null" September 10, 2015 5.0 Review Source Katie R. Investment Management Used the software for: 6-12 months ### "null" June 18, 2015 5.0 Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.