# Page 4 | BenchmarkONE Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is BenchmarkONE the right Marketing Automation solution for you? Explore 155 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/132719/Hatchbuck/reviews

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BenchmarkONE

4.4 (155)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 4 - Reviews of BenchmarkONE

## Showing most helpful reviews

Showing 76-100 of 155 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Tony M.  
  
Restaurants  
Used the software for: 6-12 months

### "null"

June 19, 2015

4.0

Review Source

DT

Derek T.  
Vice President  
Primary/Secondary Education  
Used the software for: 6-12 months

### "Shouting about a CRM from the rooftops? That's Hatchbuck."

May 8, 2015

5.0

Pros

Hatchbuck makes everything easy - it's straightforward but powerful. One of the ways that it makes that balance is that it functions well from Day 1, no matter how much or little implementation you've done. Other CRMs sometimes feel useless unless you've spent months setting them up. Not so Hatchbuck!

Cons

The only way you won't like Hatchbuck is if 1) You're massively impatient about version releases or 2) You have a very particular use case in mind that by nature doesn't work well on Hatchbuck. I have no complaints about how we've used it in our business.

Review Source

David K.  
  
Medical Practice  
Used the software for:

### "Intuitive interface"

May 17, 2015

5.0

Intuitive interface makes this system tops above the rest

Pros

Easy to learn & use, multiple features, easy templates for emails.

Cons

Cannot think of any cons

Review Source

Jack R.  
Lead recruitment  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Has a lot going for it but misses in some areas"

January 15, 2019

4.0

I confess that I am relatively new to hatchbuck and am still learning my way around

Pros

I very much like how it brings in contact information from people filling out a form on our website.

Cons

I really don't like that there's no way to cc or bcc someone on an email sent to the prospect.

Review Source

JO

Jim O.  
  
Management Consulting  
Used the software for:

### "Awesome! So far, it meets and exceeds my customer nurturing needs."

August 30, 2014

4.0

Pros

I like the webpage forms and link click capture (via imbedded scripts) to register new leads and track their interest. Likewise, I love the ability to capture clicks in email and add tags and actions.

Cons

I wish there were more email and campaign samples (a complete lead to sale nurturing sample would be great). Although the drag and drop email editor is easy to use, it's too limited (e.g. can't create a column). So I ended up using the predesigned emails, but I had to insert some stylesheet code to just to change the background color; it looks great, but it's a bit more complicated. Also, there's no billing, so we also have to enter the customer into ACT and QuickBooks.

Review Source

★P

★Keisha P.  
  
Online Media  
Used the software for:

### "Hatchbuck simplifies my life"

June 1, 2015

5.0

I use Hatchbuck daily for one of my clients. It's essential to my work flow and truthfully, I'm not sure how things would go for this client if I had to work without it. It simplifies everything. Sending emails is a snap, correcting their client information is quick and easy, and everything I need to measure ROI is right there.

Pros

Customer support rocks. Anytime I don't know how to do anything, our consultant is quick to answer emails and send me in the right direction.

Cons

Searching for contacts is a little difficult, but once you master it, it's not too bad.

Review Source

RF

Relid F.  
  
Marketing and Advertising  
Used the software for: 2+ years

### "null"

December 5, 2016

5.0

Review Source

JP

Jen P.  
  
  
Used the software for:

### "Entrepreneur: Third Growing Business"

December 6, 2016

5.0

I've just launched my third business of my career. What I would have given to have Hatchbuck when I opened my first? Such an easy to use + relevant marketing machine for a growing business! It provides all the automation & functionality I need without wasting my time with bells & whistles that don't deliver. The support team IS AMAZING! I feel like Hatchbuck wants my business to succeed as much as I do! I get just what I need over the phone + videos + helpful links to walk me through anything I might want to dig deeper into. The company is extremely organized and professional. And the price is more than fair for what they deliver. And the more I grow, the system will grow with my team and vision. Couldn't say enough about how happy I am with my decision. It's a no-brainer to partner with Hatchbuck.

Review Source

SALB

Shah Abdul Latif B.  
Software Engineer  
Computer Software  
Used the software for: Less than 6 months

### "Affordable solution for small Businesses"

March 22, 2018

4.0

Pros

Quite User friendly. Drag and drop operations for email builder. Affordable price. Suitable CRM for small business.

Cons

Customer supports needs to be improved. Learning curve might get tricky but videos are available to get over it. No mobile app.

Review Source

MB

Mark B.  
Co-Founder  
  
Used the software for: Less than 6 months

### "CRM made simple"

February 27, 2018

5.0

Great for small scale companies.

Pros

Very user friendly, easy to use and implement. You need to setup marketing campaigns and templates for the tool to work properly for you. This tool helps you send periodic marketing efforts to your CRM contacts.

Review Source

BS

Bill S.  
  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Needs more features"

December 5, 2016

2.0

I have been using hatchbuck for a while now, and although their customer support is good enough, the product itself lacks several features and needs many improvements in order to be able to compete with some of the established alternatives like Hubspot.

Cons

Lacks features, has some bugs

Review Source

LK

Laura K.  
Account Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Marketing Gamechanger"

October 19, 2019

5.0

Pros

I love the fact that you're able to get so much data from your website and whatever integrations you set up with Hatchbuck.

Cons

I wish for my e-commerce client that you could incorporate abandoned cart emails.

Review Source

GG

George G.  
Account Supervisor  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Hatchbuck is great for our needs"

September 10, 2015

4.0

Working for a small digital agency, I didn't have the budget to afford one of the mainstream CRMs with automation and a lot of the more affordable services didn't offer both a CRM and Marketing Automation that would be integratabtle. Hatchbuck has done just this. Marketing automation consisting of just the right amount of tools to get the job done and seamless CRM integration.

Pros

Attractive and intuitive user interface Good Price Attentive customer service Easy to use marketing automation tools with templates

Cons

Emails should have the option to be viewed in a browser window Tasks should be able to be created for email opens

Review Source

Matthew H.  
  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Hatchbuck"

June 22, 2015

5.0

After reviewing a number of marketing automation tools for my small business, I decided on Hatchbuck. It was the right decision. It's easy to use and their support, especially from Katie, has been terrific.

Review Source

VCD

Veronica Carolina D.  
Prevencionista  
Security and Investigations  
Used the software for: Less than 6 months

### "Aceleracion de ventas y conexión con clientes"

November 6, 2022

5.0

Pros

Puedo conectar de una forma más profesional con los clientes así como aplicar campañas de marketing que ayudan a mejorar los números de ventas

Cons

Funciones pagas y me costo un poco al principio habituarme a las diferentes funciones.

Review Source

EK

Emily K.  
Content Marketing Manager  
  
Used the software for:

### "Great basic software, have encountered a few limitations"

February 8, 2016

4.0

Overall, I've enjoyed the many ways users can be segmented through Hatchbuck. I have encountered user experience issues in creating emails and design concerns around building forms. I also wish that there were more options/flexibility on certain aspects of the site, especially around building emails, segmenting emails and changing the workflow of a funnel. I'm hoping that these options will be added in the next year.

Review Source

BF

Blaine F.  
  
Management Consulting  
Used the software for:

### "Common sense CMS building with Website Automation"

July 18, 2014

4.5

Pros

I like the smart use of technology to combine email marketing with website tracking, friendly home town customer service, and reasonable prices. I like how they creatively tackle the need for growing beyond having a stale email list into having a list that is vibrant and comprised of people whom you feel you know somewhat based on behavior, and that's not just email clicks, but website visits and more, too.

Cons

There's a learning curve, as with any CMS, although it feels intuitive.

Review Source

SB

Sarah B.  
Founder  
  
Used the software for:

### "Hatchbuck as a Lead Warming Tool"

February 10, 2016

4.0

Our product relies heavily on customer education - Hatchbuck makes the process of educating our customers so incredibly simple! The ability to track which articles are read more frequently is an absolute God-send. The web-page tracking and online forms helps us to convert web visitors to customers as well as helping us to market our webinars simpler (we can even push it out on social media!). We have tried several other tools before landing with Hatchbuck, we can't imaging how difficult our marketing efforts would be without them! HIPAAtrek loves Hatchbuck!

Review Source

GM

Greg M.  
Sales Associate  
Medical Practice  
Used the software for: Less than 6 months

### "Hatchbuck; a Better Way to Connect and Track Your Prospects"

October 5, 2015

3.5

Pros

In my experience using Hatchbuck, the one feature I like best is the immediate feedback I receive when someone opens an E-mail that I had sent. This helps me greatly to identify which prospects are most interested in my services and provides me with a good reason to follow-up with them and pursue discussions. This one feature makes me more productive and helps me manage my prospecting activities in a more efficient way.

Cons

I basically like everything about Hatchbuck. However, the front-end learning process takes a little while to become accustomed to how to navigate the program and reap the greatest benefits.

Review Source

JG

Jane G.  
Subscriber Success Manager  
  
Used the software for: Less than 6 months

### "Super Easy Implementation"

September 3, 2017

5.0

The implementation and support teams have been great to work with and I find the system easy to use.

Pros

I loved that Hatchbuck was so easy to implement within our organization. I felt like we were able to get up and running with little effort.

Review Source

DJ

David J.  
Director of Sales and Marketing  
  
Used the software for:

### "Excellent product and support. Does what it was designed to do. "

February 5, 2016

5.0

Pros: good ease of use functionality. Mostly intuitive. Gives users a high visibility to what is going on with their sales process, who opens emails and clicks on links. Cons: a few shortcomings in the system - not being able to truly delete items from the system which causes some clutter. Emails not being able to be viewed in a browser. Would like to be able to provide RSS feed in emails. Also would like to be able to export all data for a single user or groups of users including notes and such.

Review Source

Rory F.  
Owner  
Translation and Localization  
Used the software for: I used a free trial

### "null"

May 4, 2016

1.0

Review Source

Josh S.  
CEO  
Sporting Goods  
Used the software for: Less than 6 months

### "null"

June 16, 2015

3.0

Review Source

Marc T.  
Realtor - In Atlanta Realty  
Real Estate  
Used the software for: Less than 6 months

### "null"

June 19, 2015

5.0

Review Source

Mark N.  
  
Marketing and Advertising  
Used the software for: Less than 6 months

### "null"

June 18, 2015

5.0

Review Source

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