--- title: "DataCandy Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about DataCandy Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/132936/DataCandy/" page_type: "product" language: "en" --- # DataCandy Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) DataCandy ## What is DataCandy? DataCandy is an all-in-one gift card and loyalty software designed to fuel business growth effortlessly. With a quick setup process and manageable interface, DataCandy enables businesses to witness expansion while taking a hands-off approach. How DataCandy Drives Growth 🚀 Gift Cards: Sell custom-branded gift cards to attract new customers through the power of gifting. Loyalty Programs: Engage casual customers and turn them into regulars by offering loyalty rewards. Automated Offers: Delight loyal regulars with SMS and email promotions, keeping your business top-of-mind. Reviews: Automatically collect and share reviews from your most vocal fans to enhance credibility and attract new customers. Join the ranks of businesses experiencing customer-driven growth with DataCandy's intuitive gift card and loyalty platform. Harness the power of loyal customers to drive revenue, build brand awareness, and foster lasting relationships. ## What is DataCandy used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Top alternative Featured Overall rating Based on 47 user reviews Reviews sentiment Positive 89% Neutral 2% Negative 9% Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DataCandy?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.paystone.com/&name=DataCandy) ## DataCandy Overview Updated August 2026 AI summary DataCandy enables small businesses to manage customer loyalty and gift card programs through a cloud-based platform, offering tools for rewards management, CRM, campaign management, and customizable branding. It integrates with popular POS systems and supports multi-channel marketing. Reviewers frequently mention responsive customer support, though some note pricing concerns and a learning curve during setup and configuration. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DataCandy 4.3 (47) VS. [4.9 (3,811)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price Contact vendor Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (47) Ease Of Use 4.9 (3,811) Value For Money 4.2 (43) Value For Money 4.9 (3,434) Customer Service 4.4 (45) Customer Service 4.9 (3,494) ## DataCandy alternatives [4.8 (531)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/) [4.9 (256)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149363/Kangaroo-Rewards/) [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (191)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [4.8 (531)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [View all alternatives](https://www.capterra.com/p/132936/DataCandy/alternatives/) ## FAQs about DataCandy Overview ### Which roles and teams benefit most from DataCandy? DataCandy is most used by business owners, store managers, and executive leaders who need to run gift card and loyalty programs efficiently. Marketing teams use it to drive promotions and customer retention, while IT and administrative staff support integrations, system setup, reporting, and day-to-day program management. Answer based on 43 reviews Overview ### What company size and industries is DataCandy built for? DataCandy is built mainly for small businesses, which account for 83% of reviewers, especially restaurants at 31%. It also serves midsize businesses at 10% and enterprises at 7%, with strong use in retail at 17% and food and beverages at 14%, particularly for customer loyalty programs. Answer based on 47 reviews Features and Usability ### What are the key features of DataCandy? DataCandy offers loyalty program and rewards management, gift card management, and membership management, plus CRM tools such as customer profiles, segmentation, and transaction history. It also includes campaign management for email marketing, SMS marketing, and promotions, along with reporting and analytics, POS integration, API access, and a client portal. Integrations ### Which third-party tools and platforms does DataCandy integrate with? DataCandy integrates with Hippos POS, Squirrel POS, Volanté POS, talech, Epicor, Auphan Dining, UEAT, and Direct Pay Online. These connections center on POS, restaurant, retail, and payment systems, with additional catalog integrations including Aireus, Blue Ridge Platform, and Veloce. Answer based on 13 reviews Getting Started and Support ### What training and onboarding options does DataCandy offer? DataCandy provides webinars and documentation to help teams get started. Webinars can support guided learning and live instruction, while documentation offers written reference material for self-paced review of features, setup steps, and common tasks. Answer based on 2 reviews Getting Started and Support ### What customer support options does DataCandy offer? DataCandy provides 24/7 live rep support. Reviewers describe the support team as helpful and available during setup, migration, and issue resolution, though a few note that replies can take time for some requests. Others report quick fixes and smooth guidance when problems arise. Answer based on 9 reviews Ease of use ### How easy is DataCandy to use? DataCandy works well for day-to-day gift card and loyalty tasks, though setup and backend changes can take time. Retail staff and small business teams often find card loading, redemption, and basic reporting straightforward, while administrators may face a learning curve when configuring features, updating settings, or finding specific account details. Answer based on 11 reviews ## Features AI summary Based on 1,802 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**43%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**50%**) DataCandy supports all three of the features reviewers value most: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses run effective loyalty initiatives, manage customer rewards with less manual work, and connect the platform with other business systems, allowing teams to improve retention, deliver more consistent customer experiences, and track program performance more efficiently. Loyalty Program 3.7 (16) 31.25% of 16 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 3.5 (14) 28.57% of 14 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Gift Card Management 4.1 (18) 55.56% of 18 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Loyalty Cards 3.6 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Manage loyalty cards that hold rewards and promotions to incentivize customers to return Membership Management 4.1 (9) 33.33% of 9 reviewers that rated this feature as important or highly important Database of members to track personal information of individuals and families CRM 3.5 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system DataCandy 33 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Gamification: Games or game-like elements to track progress and reward accomplishments - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- Features 4.2 (47) 4.2 Based on 47 reviews ## Pricing Value for money 4.2 (43) Loyalty Contact Vendor for Pricing Loyalty + Reviews Contact Vendor for Pricing Value for money 4.2 (43) 4.2 Based on 43 reviews ## Integrations [ talech](https://www.capterra.com/p/155256/talech/)[ Veloce](https://www.capterra.com/p/160684/Veloce/)[ Squirrel POS](https://www.capterra.com/p/43475/Squirrel-POS/)[ Blue Ridge Platform](https://www.capterra.com/p/149310/Blue-Ridge-Global/)[ Volanté POS](https://www.capterra.com/p/36054/Volante-POS/)[ Aireus](https://www.capterra.com/p/133513/Aireus/)[ Auphan Dining](https://www.capterra.com/p/85708/Auphan-Dining/)[ UEAT](https://www.capterra.com/p/10006905/UEAT/) ## Support, customer service and training options Customer Service 4.4 (45) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (45) 4.4 Based on 45 reviews ## User reviews Overall rating 4.3 Based on 47 reviews Filter by rating 5(27) 4(15) 3(1) 2(2) 1(2) Mentioned topic Sorted by most recent RS Radha S. Legal Assistant Legal Services ### "Powerful and Flexible Gift Card Solution for Complex Needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 28, 2026 Overall, my experience with DataCandy was positive and robust, particularly for businesses that need a powerful and flexible gift card solution. The platform excelled at supporting customizable, omnichannel gift cards and integrated well with existing systems, making it a strong fit for more complex operational needs. While the interface and setup could feel less intuitive at times and required a bit of a learning curve, the reliability and depth of functionality made it a solid solution once established. Pros What I liked most about DataCandy was its flexibility and strong focus on customizable gift card solutions. The platform made it easy to tailor digital and physical gift cards to fit a brand’s look and customer experience, while still being simple to manage on the backend. I also appreciated how well it integrated with existing systems and supported omnichannel use, making it convenient for both businesses and customers to purchase, redeem, and manage gift cards seamlessly. Cons What I liked least about DataCandy was that the platform could feel complex and somewhat rigid to configure, especially during the initial setup or when making changes later. Some features weren’t as intuitive as expected, and reporting and customization often required extra effort or support to get exactly right. While powerful, it could feel less user‑friendly for teams looking for quick adjustments or simpler workflows. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MA Mohammad A. Managing Director Retail ### "Great Service, Great Value with Paystone" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 27, 2023 Great Experience, overall, recommended. Pros Competative Price, very helpful sales team to make everything clear, and good service. Cons CS take long some times. Alternatives considered [Chatway Live Chat](https://www.capterra.com/p/203175/PAYD/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DJ Damien J. Owner Restaurants ### "Great product " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 16, 2023 Pros Great product. Easy to work with pick up Cons Nothing I can’t complain. Very happy with what I have Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Roly G. Content Writers Writing and Editing ### "Expensive, but worth trying! " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 16, 2023 Quite grateful for their customer loyalty feature, it has helped my company grow rapidly. Only if they could provide free trial, it would be great to get the user of a glimpse of what he is going to get. A bit expensive but certainly worth it. Pros The loyalty program is definitely something we found great to encourage our employees do better. This has drastically improved their performance. Quite helpful. Cons Paystone should allow their users at least a free trial. Though it's a bit expensive, the user must be given a chance to explore what he is going to get. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SL Shelly L. Owner Hospital & Health Care ### "Unauthorized payments" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 7, 2023 Horrible Pros Whatever is good about this software is buried by the fact that this company has been withdrawing money from my account since closing my terminals in August - and it is currently Feb of the following year. Most recently, they have billed me with an almost $500 bill for a terminal that I returned in September. Oh, I keep getting the runaround - "we'll fix this, we'll refund this" and every month or so, there's another unauthorized fee that I have to spend months chasing, and hours on the phone with placating sales people that assure me I'll be refunded to only be refunded months later and then have another $500 fee taken for a terminal that was returned 5 months ago. This has actually come to a point where I am actually considering closing my back account (and dealing with the enormous headache that that would be) in order to have these criminals stop taking money out of my account. Never, never, never would I recommend this company. They actually even asked me how much $$ it would take for me to remove a previous bad review I gave them. When they didn't like my answer, they withdrew another bogus $485 from my account that I now have to chase. Cons see above. Or heck, I'll copy it for you here:Whatever is good about this software is buried by the fact that this company has been withdrawing money from my account since closing my terminals in August - and it is currently Feb of the following year. Most recently, they have billed me with an almost $500 bill for a terminal that I returned in September. Oh, I keep getting the runaround - "we'll fix this, we'll refund this" and every month or so, there's another unauthorized fee that I have to spend months chasing, and hours on the phone with placating sales people that assure me I'll be refunded to only be refunded months later and then have another $500 fee taken for a terminal that was returned 5 months ago. This has actually come to a point where I am actually considering closing my back account (and dealing with the enormous headache that that would be) in order to have these criminals stop taking money out of my account. Never, never, never would I recommend this company. They actually even asked me how much $$ it would take for me to remove a previous bad review I gave them. When they didn't like my answer, they withdrew another bogus $485 from my account that I now have to chase. Reasons for choosing DataCandy I thought the sales person was trust worthy - silly me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Anthony B. Owner Retail ### "Review of Credit/ Debit processing machine" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 19, 2022 Frustrating, expensive and regretful. Pros Gift card program is easy to use and a great option for business. Cons Daily we are experiencing "not completed" transactions with debit cards and when we re-enter it, our customer may get charged TWICE for their purchases! When this happens, we have to explain to the customer that they will get reimbursed within 1-30 days. This is very frustrating if that customer does not have the funds available and even worse customers think we are intentionally charging them and assume we are stealing from them. I also feel that we are getting charged for every extra "not completed" transaction. I am a small business in a small community and cannot afford to constantly defend my reputation each time this happens. Unfortunately your service/product has negatively affected my daily operations and the damage is done. We are now encouraging cash transactions whenever possible to avoid complications like this. I have contacted customer support and I was told that "it happens" and there is" no solution" for this. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CP Carmen P. Admin Government Administration ### "Secure" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 12, 2022 Our experience with Paystone has been great! Customer service has also been great we honestly didn't had any issues Pros Secure, quick and easy. Customer support amazing Cons Maybe working and searching for other banks to be their provider for online business purposes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SK Stelios K. Marketing Manager Wholesale ### "Good provider of gift cards." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 21, 2022 Pros \-Easy to use-The ability to brand the gift cards Cons \-not easy to integrate with eCommerce-a bit pricey for purchasing new gift cards Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AK Ayman K. President E-Learning ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2022 Good Pros Easy to use when making a transactions. Cons Not much. I didn’t have a wireless terminal to start. Switched from [POS Nation for Retail](https://www.capterra.com/p/59952/POS-System/) Too expensive Reasons for choosing DataCandy Referral Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TM Tina M. Owner Retail ### "Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 11, 2022 Pros Very easy to use and always technical support available Cons I don't know what to say. I'm not a tech persona. So what can I say, but that I like this company. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/132936/DataCandy/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Guusto vs DataCandy](https://www.capterra.com/compare/132936-186209/DataCandy-vs-Guusto)