# DataCandy Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about DataCandy Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more.

Source: https://www.capterra.com/p/132936/DataCandy

---

# 

 DataCandy Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

DataCandy

## What is DataCandy?

DataCandy is an all-in-one gift card and loyalty software designed to fuel business growth effortlessly. With a quick setup process and manageable interface, DataCandy enables businesses to witness expansion while taking a hands-off approach. How DataCandy Drives Growth 🚀 Gift Cards: Sell custom-branded gift cards to attract new customers through the power of gifting. Loyalty Programs: Engage casual customers and turn them into regulars by offering loyalty rewards. Automated Offers: Delight loyal regulars with SMS and email promotions, keeping your business top-of-mind. Reviews: Automatically collect and share reviews from your most vocal fans to enhance credibility and attract new customers. Join the ranks of businesses experiencing customer-driven growth with DataCandy's intuitive gift card and loyalty platform. Harness the power of loyal customers to drive revenue, build brand awareness, and foster lasting relationships.

## What is DataCandy used for?

[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)

Top alternative

Featured

Overall rating

Based on 47 user reviews

Reviews sentiment

Positive

89%

Neutral

2%

Negative

9%

Contact vendor  
for pricing

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for DataCandy?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.paystone.com/&name=DataCandy)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### DataCandy

4.3 (47)

VS.

[4.9 (3,745)](https://www.capterra.com/p/186209/Guusto/reviews/)

Starting Price

Contact vendor

Starting Price

$4.8

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (47)

Ease Of Use

4.9 (3,745)

Value For Money

4.2 (43)

Value For Money

4.9 (3,371)

Customer Service

4.4 (45)

Customer Service

4.9 (3,431)

## DataCandy alternatives

[4.9 (254)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.8 (501)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.6 (82)](https://www.capterra.com/p/173343/Giftbit/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/)

[4.4 (190)](https://www.capterra.com/p/10009042/RepeatMD/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10009042/RepeatMD/)

[View all alternatives](https://www.capterra.com/p/132936/DataCandy/alternatives/)

## FAQs about DataCandy

Overview

### Which roles and teams benefit most from DataCandy?

DataCandy is most used by business owners, store managers, and general managers who need to run gift card and loyalty programs that drive repeat purchases. Marketing teams use it to launch promotions and customer campaigns, while IT and administrative leaders support setup, integrations, reporting, and day-to-day program management.

Answer based on 43 reviews

Overview

### What company size and industries is DataCandy built for?

DataCandy serves small businesses first, with 83% of reviewers from that segment, and it is most common in restaurants at 31%. It also supports midsize businesses at 10% and enterprises at 7%, with strong use in retail at 17% and food and beverages at 14%, especially for customer loyalty.

Answer based on 47 reviews

Features and Usability

### What are the key features of DataCandy?

DataCandy offers loyalty program and rewards management, gift card management, and membership management for customer retention programs. It also includes customer database, customer segmentation, and customer profiles, plus campaign management, email marketing, SMS marketing, and reporting/analytics. Additional features include POS integration, digital wallet support, QR codes, and third-party integrations.

Integrations

### Which third-party tools and platforms does DataCandy integrate with?

DataCandy integrates with Hippos POS for payment machine connectivity and also connects to POS and commerce platforms including Squirrel POS, Volanté POS, talech, Veloce, Auphan Dining, Epicor, and UEAT. These integrations center on restaurant, retail, and payment-related operations.

Answer based on 12 reviews

Getting Started and Support

### What training and onboarding options does DataCandy offer?

DataCandy provides webinars and documentation to help teams get started. Webinars support live or scheduled instruction on product features and setup, while documentation offers written reference material for self-paced learning and looking up steps as needed.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does DataCandy offer?

DataCandy offers 24/7 live rep support. Users often describe the support team as helpful and responsive during setup, migration, and issue resolution, though some say certain requests can take time and a few problems, such as transaction errors, have not always received a satisfying solution.

Answer based on 9 reviews

Ease of use

### How easy is DataCandy to use?

DataCandy works well for everyday gift card and loyalty tasks, especially for staff and customers at checkout. Many small business and retail teams find card loading, redemption, reporting, and POS integration straightforward, though some administrators find the back-end setup, card management, and credit tracking less intuitive and occasionally time-consuming.

Answer based on 10 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Gift Card Management

4.1 (18)

55.56% of 18 reviewers that rated this feature as important or highly important

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Loyalty Program

3.7 (16)

31.25% of 16 reviewers that rated this feature as important or highly important

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Rewards Management

3.5 (14)

28.57% of 14 reviewers that rated this feature as important or highly important

Strategize and implement rewards for returning customers, employees and other members

Loyalty Cards

3.6 (10)

60.00% of 10 reviewers that rated this feature as important or highly important

Manage loyalty cards that hold rewards and promotions to incentivize customers to return

Membership Management

4.1 (9)

33.33% of 9 reviewers that rated this feature as important or highly important

Database of members to track personal information of individuals and families

CRM

3.5 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

DataCandy 33 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Private online space that lets businesses securely share documents and provide information access to clients

Manage and track all internal and external communication conducted via calls, email, text, or chat

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Games or game-like elements to track progress and reward accomplishments

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Manage loyalty cards that hold rewards and promotions to incentivize customers to return

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Online gateway through which members can access/update personal information

Database of members to track personal information of individuals and families

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Accept and process customer payments for products or services using hardware and software

Design, communicate, and distribute incentives to perform a specific action

Strategize and implement rewards for returning customers, employees and other members

Send promotional campaigns or transactional messages via text messages

Set up connections to third-party platforms to improve business processes

Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

Features

4.2 (47)

4.2

Based on 47 reviews

## Pricing

Value for money

4.2 (43)

Value for money

4.2 (43)

4.2

Based on 43 reviews

## Integrations

[

talech](https://www.capterra.com/p/155256/talech/)[

Veloce](https://www.capterra.com/p/160684/Veloce/)[

Squirrel POS](https://www.capterra.com/p/43475/Squirrel-POS/)[

Blue Ridge Platform](https://www.capterra.com/p/149310/Blue-Ridge-Global/)[

Volanté POS](https://www.capterra.com/p/36054/Volante-POS/)[

Aireus](https://www.capterra.com/p/133513/Aireus/)[

Auphan Dining](https://www.capterra.com/p/85708/Auphan-Dining/)[

UEAT](https://www.capterra.com/p/10006905/UEAT/)

## Support, customer service and training options

Customer Service

4.4 (45)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (45)

4.4

Based on 45 reviews

## User reviews

Overall rating

4.3

Based on 47 reviews

Filter by rating

5(27)

4(15)

3(1)

2(2)

1(2)

Mentioned topic

Sorted by most recent

RS

Radha S.

Legal Assistant

Legal Services

### "Powerful and Flexible Gift Card Solution for Complex Needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 28, 2026

Overall, my experience with DataCandy was positive and robust, particularly for businesses that need a powerful and flexible gift card solution. The platform excelled at supporting customizable, omnichannel gift cards and integrated well with existing systems, making it a strong fit for more complex operational needs. While the interface and setup could feel less intuitive at times and required a bit of a learning curve, the reliability and depth of functionality made it a solid solution once established.

Pros

What I liked most about DataCandy was its flexibility and strong focus on customizable gift card solutions. The platform made it easy to tailor digital and physical gift cards to fit a brand’s look and customer experience, while still being simple to manage on the backend. I also appreciated how well it integrated with existing systems and supported omnichannel use, making it convenient for both businesses and customers to purchase, redeem, and manage gift cards seamlessly.

Cons

What I liked least about DataCandy was that the platform could feel complex and somewhat rigid to configure, especially during the initial setup or when making changes later. Some features weren’t as intuitive as expected, and reporting and customization often required extra effort or support to get exactly right. While powerful, it could feel less user‑friendly for teams looking for quick adjustments or simpler workflows.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MA

Mohammad A.

Managing Director

Retail

### "Great Service, Great Value with Paystone"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 27, 2023

Great Experience, overall, recommended.

Pros

Competative Price, very helpful sales team to make everything clear, and good service.

Cons

CS take long some times.

Alternatives considered

[PAYD](https://www.capterra.com/p/203175/PAYD/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DJ

Damien J.

Owner

Restaurants

### "Great product "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 16, 2023

Pros

Great product. Easy to work with pick up

Cons

Nothing I can’t complain. Very happy with what I have

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Roly G.

Content Writers

Writing and Editing

### "Expensive, but worth trying! "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

October 16, 2023

Quite grateful for their customer loyalty feature, it has helped my company grow rapidly. Only if they could provide free trial, it would be great to get the user of a glimpse of what he is going to get. A bit expensive but certainly worth it.

Pros

The loyalty program is definitely something we found great to encourage our employees do better. This has drastically improved their performance. Quite helpful.

Cons

Paystone should allow their users at least a free trial. Though it's a bit expensive, the user must be given a chance to explore what he is going to get.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SL

Shelly L.

Owner

Hospital & Health Care

### "Unauthorized payments"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

February 7, 2023

Horrible

Pros

Whatever is good about this software is buried by the fact that this company has been withdrawing money from my account since closing my terminals in August - and it is currently Feb of the following year. Most recently, they have billed me with an almost $500 bill for a terminal that I returned in September. Oh, I keep getting the runaround - "we'll fix this, we'll refund this" and every month or so, there's another unauthorized fee that I have to spend months chasing, and hours on the phone with placating sales people that assure me I'll be refunded to only be refunded months later and then have another $500 fee taken for a terminal that was returned 5 months ago. This has actually come to a point where I am actually considering closing my back account (and dealing with the enormous headache that that would be) in order to have these criminals stop taking money out of my account. Never, never, never would I recommend this company. They actually even asked me how much $$ it would take for me to remove a previous bad review I gave them. When they didn't like my answer, they withdrew another bogus $485 from my account that I now have to chase.

Cons

see above. Or heck, I'll copy it for you here:Whatever is good about this software is buried by the fact that this company has been withdrawing money from my account since closing my terminals in August - and it is currently Feb of the following year. Most recently, they have billed me with an almost $500 bill for a terminal that I returned in September. Oh, I keep getting the runaround - "we'll fix this, we'll refund this" and every month or so, there's another unauthorized fee that I have to spend months chasing, and hours on the phone with placating sales people that assure me I'll be refunded to only be refunded months later and then have another $500 fee taken for a terminal that was returned 5 months ago. This has actually come to a point where I am actually considering closing my back account (and dealing with the enormous headache that that would be) in order to have these criminals stop taking money out of my account. Never, never, never would I recommend this company. They actually even asked me how much $$ it would take for me to remove a previous bad review I gave them. When they didn't like my answer, they withdrew another bogus $485 from my account that I now have to chase.

Reasons for choosing DataCandy

I thought the sales person was trust worthy - silly me.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AB

Anthony B.

Owner

Retail

### "Review of Credit/ Debit processing machine"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

December 19, 2022

Frustrating, expensive and regretful.

Pros

Gift card program is easy to use and a great option for business.

Cons

Daily we are experiencing "not completed" transactions with debit cards and when we re-enter it, our customer may get charged TWICE for their purchases! When this happens, we have to explain to the customer that they will get reimbursed within 1-30 days. This is very frustrating if that customer does not have the funds available and even worse customers think we are intentionally charging them and assume we are stealing from them. I also feel that we are getting charged for every extra "not completed" transaction. I am a small business in a small community and cannot afford to constantly defend my reputation each time this happens. Unfortunately your service/product has negatively affected my daily operations and the damage is done. We are now encouraging cash transactions whenever possible to avoid complications like this. I have contacted customer support and I was told that "it happens" and there is" no solution" for this.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CP

Carmen P.

Admin

Government Administration

### "Secure"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 12, 2022

Our experience with Paystone has been great! Customer service has also been great we honestly didn't had any issues

Pros

Secure, quick and easy. Customer support amazing

Cons

Maybe working and searching for other banks to be their provider for online business purposes.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SK

Stelios K.

Marketing Manager

Wholesale

### "Good provider of gift cards."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 21, 2022

Pros

\-Easy to use-The ability to brand the gift cards

Cons

\-not easy to integrate with eCommerce-a bit pricey for purchasing new gift cards

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AK

Ayman K.

President

E-Learning

### "Great product"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 11, 2022

Good

Pros

Easy to use when making a transactions.

Cons

Not much. I didn’t have a wireless terminal to start.

Switched from

[POS Nation for Retail](https://www.capterra.com/p/59952/POS-System/)

Too expensive

Reasons for choosing DataCandy

Referral

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TM

Tina M.

Owner

Retail

### "Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 11, 2022

Pros

Very easy to use and always technical support available

Cons

I don't know what to say. I'm not a tech persona. So what can I say, but that I like this company.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/132936/DataCandy/reviews/)

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Popular comparisons

[Guusto vs DataCandy](https://www.capterra.com/compare/132936-186209/DataCandy-vs-Guusto)