# Brevo Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Brevo Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/132996/Sendinblue

---

# 

 Brevo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on May 14, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Brevo

## What is Brevo?

Launch high-converting email, SMS, push, and WhatsApp campaigns in minutes. Unify your store, website, and campaign data into a single customer view to precisely target VIPs, cart abandoners, and lapsed buyers. Activate proven automations including abandoned cart recovery, browse abandonment, price-drop alerts, back-in-stock notifications, and VIP early access. A/B test subject lines, offers, and CTAs to optimize performance. Scale your delivery with intelligent warm-up, throttling, frequency caps, and send-time optimization. Monitor revenue, average order value, and conversions in real time with comprehensive analytics. Transform one-time buyers into loyal customers with automated post-purchase flows, replenishment reminders, review requests, and win-back campaigns—all managed from a single, powerful platform.

## What is Brevo used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/)

Recognitions

Shortlist

Best ease of use

Overall rating

Based on 3,469 user reviews

Reviews sentiment

Positive

94%

Neutral

3%

Negative

2%

Pros & cons

Beginner-friendly setup and navigation

Intuitive and organized interface

Performance and reliability concerns

Strict and unclear account controls

Starting price

$9

Usage Based, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

-   Email Marketing / 2026
-   Sales Tracking / 2025

Our "Best of" badge program showcases products with the highest ratings...

-   All-in-One Marketing Platform / 2026
-   Lead Nurturing / 2026

Our "Best of" badge program showcases products with the highest ratings...

## Brevo alternatives

[4.5 (6,233)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.2 (993)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/132996/brevo/alternatives/)

## FAQs about Brevo

Overview

### What problems does Brevo solve?

Brevo solves scattered customer communication, manual campaign setup, and weak visibility into email performance by combining email, SMS, automation, contact segmentation, CRM, and campaign analytics in one easy platform. Small businesses, startups, marketers, and sales teams use it to send targeted campaigns faster, manage leads, and track opens, clicks, and conversions.

Answer based on 1943 reviews

Overview

### Which roles and teams benefit most from Brevo?

Brevo is most used by business owners, founders, and executives who need an affordable platform to manage customer communications and track growth. Marketing and sales teams use it to run email campaigns, automate follow-ups, and capture leads, while developers and technical managers support integrations, website forms, and workflow customization.

Answer based on 3388 reviews

Overview

### What company size and industries is Brevo built for?

Brevo is built primarily for small businesses, which make up 94% of reviewers, especially in Marketing and Advertising at 9%. It also serves entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations, with additional use across Information Technology and Services at 6% and Computer Software at 5%.

Answer based on 3464 reviews

Features and Usability

### What are the key features of Brevo?

Brevo includes core email marketing features like email campaigns, drag-and-drop email templates, campaign scheduling, segmentation, and contact management. Differentiating features include marketing automation workflows, SMS marketing, landing pages and signup forms, plus campaign analytics with open and click tracking. Reviewers also often mention SMTP and API support for transactional emails.

Answer based on 1326 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Brevo starts at $9/month for the Starter plan, with the $18/month Standard plan adding marketing automation and multi-user access. A free version is available and often seen as generous for beginners, though daily send limits can be restrictive, and some reviewers found the Starter plan light on features or pricing details unclear.

Answer based on 969 reviews

Integrations

### Which third-party tools and platforms does Brevo integrate with?

Brevo integrates with WordPress, WooCommerce, Gmail, Shopify, Zapier, Elementor, Microsoft Outlook, and PrestaShop. It supports over 50 integrations overall, spanning website builders, ecommerce platforms, email clients, and automation tools. Official catalog options also include Google Sheets, HubSpot CRM, Freshdesk, Eventbrite, and Adobe Commerce.

Answer based on 722 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Brevo?

Brevo is generally quick to onboard for beginners, small teams, and nontechnical users because the interface is clear and core tasks like importing contacts and building campaigns are easy to learn. Admins and teams using automation, integrations, or segmentation usually need more time. Training includes live online sessions, webinars, and documentation.

Answer based on 226 reviews

Getting Started and Support

### What customer support options does Brevo offer, and how do users rate the experience?

Brevo offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as responsive, helpful, and solution-oriented, with clear follow-up and useful guidance. Some report slower ticket replies, limited access at times, and documentation gaps that can make setup or troubleshooting more time-consuming.

Answer based on 841 reviews

Security

### How does Brevo handle data security and access control?

Brevo uses domain and SMTP authentication, API keys, verification checks, IP and domain whitelists, and privacy-focused protections aligned with EU and GDPR expectations. Reviewers also note account suspensions triggered by safety algorithms, difficult authentication setup, limited permission granularity, and occasional issues with two-step authentication or password configuration.

Answer based on 82 reviews

## Who uses Brevo?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 449 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 449 reviews

Administrative

23%

Administrative

23%

Marketing

16%

Entrepreneurs/ Owners

13%

Creative & Design

11%

Others

37%

Top industries

Based on 449 reviews

Computer Software

34%

Information Technology and Services

20%

Education Management

20%

E-Learning

14%

Other

12%

## Pros and Cons

Beginner-friendly setup and navigation

94% positive reviews out of 780

Most reviewers indicate ease of use, highlighting simple setup, clear instructions, and helpful tutorials for all users.

Corinna S

CEO, founder and product manager, 2 - 10 employees.

"It's easy to use, the documentation is great and detailed so that I can use it without any dev help."

Performance and reliability concerns

55% negative reviews out of 240

Some users comment on occasional bugs, slow load times, plugin issues, and inconsistent platform stability impacting workflow.

Cristian A

Program Lead, 2 - 10 employees.

"No reliable support from UI and several glitches (my understanding now is that it took much longer to upload the file but the notification bell said it's all done even though it wasn't)."

Intuitive and organized interface

93% positive reviews out of 382

Most reviewers appreciate the user interface for its clean design, logical layout, and accessible navigation.

Laura Z

Coordinadora de Educación Continua, 501 - 1,000 employees.

"The menu is easy and intuitive, the interface is clean, it allows people who do not have much knowledge to interact easily from the beginning."

Strict and unclear account controls

59% negative reviews out of 232

Some reviewers report account suspensions, complicated validation, non-transparent policies, and slow or unhelpful support responses.

Brett R

MD, 2 - 10 employees.

"you constantly suspend accounts and it take forever to get them unfrozen. "

Comprehensive email marketing platform

94% positive reviews out of 303

Most reviewers describe email marketing as versatile, combining automation, segmentation, analytics, and CRM in one platform.

Gokhan C

Team Lead, 2 - 10 employees.

"Brevo is a comprehensive and powerful tool that has significantly improved our email marketing efforts."

Confusing list management features

40% negative reviews out of 77

Some reviewers find list management unintuitive, with confusing organization, difficult navigation, and unclear segmentation processes.

Bekkah M

Webmaster and Marketing Manager, 2 - 10 employees.

"Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead."

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Contact Management

4.5 (1,242)

72.62% of 1242 reviewers that rated this feature as important or highly important

It gives you efficient tools to import, segment, and update contacts, organize lists, and automate workflows. Reviewers appreciate the ease of managing and segmenting contacts, integration with automation and CRM, but some feel duplicate management and large list imports could improve.

Email Campaign Management

4.6 (1,241)

79.13% of 1241 reviewers that rated this feature as important or highly important

With this capability, you can easily design, schedule, and automate targeted email campaigns using templates and a drag-and-drop editor. Reviewers appreciate the intuitive interface, robust automation, segmentation, and integration with tools like WordPress, but some mention limited template variety.

Campaign Analytics

4.5 (884)

77.71% of 884 reviewers that rated this feature as important or highly important

This aspect helps you track open rates, clicks, and unsubscribes in real time to refine campaigns. Some reviewers find the analytics dashboard detailed and easy to interpret, though a few wish for more industry benchmarks and faster updates.

Reporting/Analytics

4.4 (876)

77.28% of 876 reviewers that rated this feature as important or highly important

You get reliable, detailed reports on campaign performance, including open and click rates, with export options and Google Analytics integration. Users say reports are easy to access and share, but some want more flexible filtering and deeper analytics in the free tier.

Mobile Optimization

4.5 (845)

69.47% of 845 reviewers that rated this feature as important or highly important

Brevo offers strong mobile optimization, letting you preview and adjust emails for various devices. Users think emails display well on phones, the preview tool is helpful, and templates auto-adapt, though some wish for more customization and note occasional formatting issues on mobile.

Email Tracking

4.6 (705)

83.69% of 705 reviewers that rated this feature as important or highly important

Track delivered, received, and opened emails

Brevo 109 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Create and automatically send premade copy in response to customer messages

Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients

Track and manage schedules and meetings via an integrated calendar

This aspect helps you track open rates, clicks, and unsubscribes in real time to refine campaigns. Some reviewers find the analytics dashboard detailed and easy to interpret, though a few wish for more industry benchmarks and faster updates.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Group campaigns by project, client, or campaign for better management.

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Manage various distribution channels, build relations with channel partners, and track their performance

Track the amount of clicks on individual products to measure campaign results

Provides a channel for team members to share media files, communicate, and work together

Automated reminders and confirmations for booked appointments and events via text or email

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

It gives you efficient tools to import, segment, and update contacts, organize lists, and automate workflows. Reviewers appreciate the ease of managing and segmenting contacts, integration with automation and CRM, but some feel duplicate management and large list imports could improve.

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Create labels for products that contain required information such as colors, sizes, dates, etc.

Import and export data to and from software applications

Ability to restore deleted, hidden, or lost data from an email server/system

Protect sensitive data for digital privacy

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

With this capability, you can easily design, schedule, and automate targeted email campaigns using templates and a drag-and-drop editor. Reviewers appreciate the intuitive interface, robust automation, segmentation, and integration with tools like WordPress, but some mention limited template variety.

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Ability to oversee and optimize the operations of a mail server

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Primarily serving startup companies

Adds a customizable form to the landing page, usually for the purposes of lead generation

Ensure compliance with the General Data Protection Regulation protocols

Add, edit, and manipulate HTML code directly

Store and manage images

Track interaction history by documenting conversations for contacts

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Manage contacts across multiple mailing lists

Ability to chat online in real time

Automate workflows and trigger campaigns based on customer actions

Manage the process of planning and scheduling meetings, including agenda creation

Personalize text messages using templates and custom fields

Access software remotely via mobile devices

Brevo offers strong mobile optimization, letting you preview and adjust emails for various devices. Users think emails display well on phones, the preview tool is helpful, and templates auto-adapt, though some wish for more customization and note occasional formatting issues on mobile.

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Book meetings and appointments through a website or digital platform

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Preview materials before finalizing projects

Monitor wait time and abandonment for incoming requests that have not been routed

Analyze and gain insights into data in real-time

Receive data and information in real time

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

You get reliable, detailed reports on campaign performance, including open and click rates, with export options and Google Analytics integration. Users say reports are easy to access and share, but some want more flexible filtering and deeper analytics in the free tier.

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Plan daily routes to optimize employee scheduling and provide directions

Pipeline view and tracking lead status

Reports specific to sales analysis for trends and strategies

Plan availability and assign specific time slots for tasks and resources

Group leads or contacts based on their specific characteristics

An email inbox that can be accessed and managed by multiple individuals

Add and maintain centralized email signature(s) across an organization

Internet standard communication protocol to transmit electronic mails

Send promotional campaigns or transactional messages via text messages

Send messages via SMS

Manage campaigns and track engagement for marketing efforts across social media channels

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Filters used to determine different types of malware threats

Add or remove subscribers from mailing lists

Process of managing customer subscription lifecycle for a recurring service or a product

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, manage and track all task activities and progression

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

SaaS, web-based, online deployment

Track and analyze information regarding website visitors

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

Monitor activity of individuals who visit your website using cookies

Control system access and/or deliverability for applications and email addresses

An extended application or connector that enables users to perform additional services with their current set of tools

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.5 (3,433)

4.5

Based on 3,433 reviews

## Pricing

Value for money

4.5 (3036)

Free Version

[View pricing plan details](https://www.capterra.com/p/132996/brevo/pricing/)

Starter

$9.00

Usage Based,Per Month

It includes:

-   From 5,000 emails/month
-   Email & SMS
-   Drag & Drop email editor
-   AI content generator
-   Email templates
-   Advanced segmentation
-   Forms
-   Basic reporting & analytics
-   Email support

Standard

$18.00

Usage Based,Per Month

It includes:

-   Everything in Starter
-   From 5,000 emails/month
-   Marketing automation
-   AI send time optimization
-   Landing pages
-   A/B Testing
-   Advanced Statistics
-   Phone support

Professional

$449.00

Usage Based,

It includes:

-   Everything in Standard
-   150,000 emails per month included
-   WhatsApp, Popups, Mobile & Web Push
-   Multi-user access
-   Contact scoring
-   Advanced ecommerce features
-   AI segmentation
-   AI Data Analyst
-   Phone support

Value for money

4.5 (3,036)

4.5

Based on 3,036 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Wix](https://www.capterra.com/p/169007/Wix/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.5 (3037)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (3,037)

4.5

Based on 3,037 reviews

## User reviews

Overall rating

4.6

Based on 3,469 reviews

Filter by rating

5(2491)

4(778)

3(117)

2(28)

1(55)

Mentioned topic

Sorted by most recent

SC

Stefan C.

Founder

Design

### "Great European solution for sending email campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 10, 2026

Great, really loving it so far. Definitely my favorite, i’ve tried Mailchimp, MailerLite and Klaviyo. Brevo is the winner

Pros

Their dashboard is great, it is very powerful and offers the best value for money and beyond. +it’s European as a bonus

Cons

Some hiccups when you launch your first campaign. They should notify the user that they need to make sure their email list is clean and up to do which i did not know to begin with

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Needed something better and European at a good price

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RH

Rubait H.

CEO

Computer Software

### "Great Customer Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 10, 2026

Alhamdulillah, I'm happy. Configuration is easy to set up, and customer support has now improved. But day by day, Brevo makes its pricing more complex than Sendinblue's. Sendinblue's pricing was simple.

Pros

Easy to set up, and pricing compares well with others. Using both transactions and marketing emails in a single platform.

Cons

Brevo now wants the extra money for removing the logo. Previously, Sendinblue was only the logo of the free version.

Alternatives considered

[Postmark](https://www.capterra.com/p/254711/Postmark/)

Reasons for choosing Brevo

For Transactional Email, PostMark is doing a very good job.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NT

Nedal T.

Projects manager

Construction

### "Nextgen builders"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 9, 2026

Great so far. We are using the free plan. After sometime we might jump into the paid plan after we make sure account suspension are not happening

Pros

Ease of creation of campaigns. Design templates and good campaign statistics that helps being informed about recipients interactions

Cons

Account suspension for unclear reason. We sent a campaign after which we received an account suspension notice and a notice that a second suspension would close the account. That delayed our decision to buy a plan

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MP

Mark P.

Founder

Information Technology and Services

### "Reliable platform, excellent support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 8, 2026

Pros

I switched to Brevo for both transactional and campaign emails about two years ago. I'm glad I did. The platform is excellent, paired with genuinely helpful customer service. I recently contacted Brevo support about a transactional email delivery issue that was not straightforward to diagnose. Before raising the ticket, I had already used Brevo’s portal to inspect the delivery logs, which were detailed and easy to follow. The support response was excellent. Brevo replied within a couple of hours, investigated the specific recipient mail routing at the time of delivery and explained exactly where the rejection came from. The level of detail went well beyond a generic support response or a link to a help article. The combination of traceable transactional email logs and support that was willing to properly investigate the case gives me a lot of confidence in the platform. Deliverability issues can be messy, but this experience made me feel that Brevo has our back when something does not behave as expected.

Cons

I do not have any major cons to raise. Overall, I am a happy customer and appreciate Brevo's dependability and excellent customer service.

Switched from

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Transactional email traceability. Value for money.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LW

Lee-Anne W.

Head of Marketing

Transportation/Trucking/Railroad

### "Good Price, Intuitive Dashboards but limited and very strict! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

June 5, 2026

Does what i need it to although it can be frustrating when adding new lists. Support once engaged are swift and responsive but initial response can be delayed due to time differences.

Pros

Brevo has Intuitive dashboards, easy design tools, clear and easy reporting and tracking. Pricing is reasonable.

Cons

Very strict regarding bounce rates of new lists, leads to immediate suspension and lots of frustrating back and forth performing multiple tasks to be reinstated. Never experienced this to this level with other marketing email software

Alternatives considered

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

[Sender](https://www.capterra.com/p/139770/SENDER/)

[iContact](https://www.capterra.com/p/221118/iContact/)

Reasons for choosing Brevo

Cheapest, our budget was limited at the time of implementation

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SJ

Steve J.

Owner

Information Technology and Services

### "Happy with it"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

June 4, 2026

Happy with it. Pretty good for a free app and templates are reasonable. Easy to set up and use. Good delivery %

Pros

I reccommend and use Brevo for many of clients. It performs well and does not have the low restricted contact counts of it's main rivals.

Cons

Requires a unique cellphone number for each account. I don't have enough pockets! Not practical and needs addressing

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

\# of free contacts Brevo better value for my main business (startups)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GL

George L.

CEO

Computer Software

### "Good experience with Brevo across all areas"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 3, 2026

Overall, I've found Brevo to be a powerful and well-designed platform with excellent support, useful reporting and analysis and great customer population management.

Pros

I've had a positive experience with Brevo overall. The dashboard is intuitive, campaign creation is straightforward, and importing and managing contact lists is much easier than many alternatives I've used. The reporting tools are clear and make it easy to understand how campaigns are performing. I was also impressed with the support team. They were professional, polite, informative and took the time to review my situation in detail rather than simply providing generic responses.

Cons

The only challenge I experienced was that the platform is understandably very strict on deliverability and compliance from the outset. While I appreciate the need to protect sender reputation, it can make it difficult for businesses inheriting older customer databases to gradually assess and improve list quality. In my case, the compliance team worked with me constructively and helped identify the underlying issues, which I appreciated.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Brevo

Better on price and developer friendliness - another project I worked on used Brevo APIs to automatically capture emails from Node.js into my lists

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SD

Sean D.

Web Developer

Design

### "Really great for my debugging and testing needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 2, 2026

Very good service, easy to set up and use. Will definitely use again for testing purposes and would certainly consider using as a sender if the situation arose.

Pros

I needed to quickly debug an email template. Brevo allowed me to get set up within minutes to send test emails and begin the debugging process, which was invaluable.

Cons

A sandbox mode would be great - I accidentally triggered spam suspension because I was sending the same email multiple times in a short space of time. Support got me back up and running well though.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VB

Virginijus B.

Manager

Cosmetics

### "Excellent Email Marketing Platform for Growing Businesses"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 2, 2026

Our overall experience with Brevo has been excellent. We recently launched email campaigns for our skincare brand and found the platform reliable, user-friendly, and cost-effective. The email editor is flexible, campaign analytics are easy to understand, and deliverability has been very good. Brevo offers great value for growing businesses that need professional email marketing without the complexity of enterprise-level solutions. We highly recommend it to companies looking for a complete marketing and communication platform.

Pros

Brevo made email marketing much easier for our business. The platform is intuitive, the email builder is simple to use, and domain authentication was straightforward. We especially appreciate the all-in-one approach that combines email campaigns, contact management, automation, and transactional emails in a single platform. Customer support was responsive and helped us quickly resolve our DKIM authentication issue.

Cons

Some settings and subscription management options can be difficult to find for new users. Certain features are hidden behind multiple menus, and a few interface elements could be more intuitive. However, once you become familiar with the platform, it works very well.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MB

Mark B.

Systems Architect - Chief Developer

Wine and Spirits

### "Best Rust based Marketing/Transactional Email Platform out there!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 2, 2026

Overall, the platform has been a gem. I've wanted to be an ALL Rust programmer, and Brevo has helped me keep that pledge for my entire backend. The API and debugging with logs helped alleviate headaches and wasted time that I've encountered with many other platforms.

Pros

As a "Rust First" developer, I have found the documentation and ease of integration with my complex Rust E-Comm system second to none! The support has been next level and I have high praise for the API, the reasonable cost to utilize for small customers and everything has been so smooth; I couldn't have asked for a more complementary platform to recommend to all my customers.

Cons

Can't think of any, right now. I haven't utilized campaigns or automation yet, but I plan to implement in the next month or so.

Switched from

[Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I wanted a more agile system that was built in Rust and the cost was a huge factor and flexibility for my customers smaller size is perfect.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Brevo

Rust based (main driver), Easy of integration, Developer first approach. Cost and flexability.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/132996/brevo/reviews/)

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