# Brevo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Brevo the right Email Marketing solution for you? Explore 3486 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/132996/Sendinblue/reviews

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Brevo

4.6 (3486)

[View alternatives](https://www.capterra.com/p/132996/brevo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated May 14th, 2026

# Reviews of Brevo

Ease of use

4.6

Customer Service

4.5

## Pros and Cons in Reviews

BK

Blerta K

Language InstructorEducation Management, 2 - 10 employeesUsed the software for: More than 2 years.

“The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time.“

March 26, 2026

SK

Samuel K

Creative and Technical DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks some of the visual polish and ultra-smooth UI found elsewhere.“

June 11, 2026

GM

Geet M

FounderLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: Less than 6 months.

“Some other very useful features include finding out about invalid contacts, being able to look at emails that bounced, scheduling the emails in advance and the option to add an unsubscribe link.“

June 11, 2026

AL

Amanda L

Head of MarketingEducation Management, 11 - 50 employeesUsed the software for: Less than 6 months.

“The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who clicked but didn't buy), I feel like I have to jump through too many hoops.“

April 30, 2026

JT L

OwnerEducation Management, 2 - 10 employeesUsed the software for: I used a free trial.

“Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities.“

April 30, 2026

LB

Leen B

MarketeerComputer Software, 2 - 10 employeesUsed the software for: 1-2 years.

“The newsletter layout interface is a bit complicated, for example the whole margins settings that can be convoluted because you can set them at so many levels in blocks.“

May 28, 2026

CL

Cristiano L

CEOComputer Software, 2 - 10 employeesUsed the software for: 1-2 years.

“It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more.“

April 8, 2026

LR

Liam R

Owner and AdministratorE-Learning, Self-employedUsed the software for: 6-12 months.

“The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop working immediately.“

April 30, 2026

## Showing most helpful reviews

Showing 1-25 of 3486 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Sujith N.  
Proprietor  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Mailchimp's smarter, more efficient cousin!"

May 15, 2026

5.0

Great. Especially after pleasantly encountering a serious, Indian (did not expect in a predominantly European product!), helpful Senior Executive who understood my concern and had a soluion ready. Setting up was easy and using the product has been a good experience.

Pros

Perfect campaign tool for SMBs. Mailchimp but more economical, more efficient. A leap foward from the original Sendinblue product, feature packed and did I say economical?

Cons

Not a dealbreaker but the UI could be more premium, features less jam packed and more integrated with actual user workflow. The pricing page is confusing. When I see Rs. 625 in bold for a starter pack, I go to checkout page expecting to pay Rs. 625. But suddenly a calcualtion showing an unreasonable gap (1500 contacts -> directly 50,000 contacts) appears on the checkout page which sort of drains a person's intent to go ahead with the purchase! The >100% of the product subscription price tag for removing Brevo branding (Rs 750 -> Rs. 625) was somewhat surprising.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Gmail](https://www.capterra.com/p/202338/Gmail/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

The UX and pricing seemed closest to mailchimp, more reliable and robust.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Pricing, after getting acquired by Intuit, they became too enterprisy for an SMB like me.

Review Source

Himaanshu L.  
Sr Business Development Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Simple and Reliable Platform for Email Marketing"

May 27, 2026

4.0

Overall, the experience with Brevo has been positive. It helped us manage email marketing, customer engagement, and campaign communication in one place. The platform is user-friendly, reliable, and suitable for growing businesses looking for a cost-effective marketing solution.

Pros

Brevo is easy to use and works well for email campaigns and customer communication. The platform is simple to manage, and the automation features save a lot of time. It is also more affordable compared to many other tools.

Cons

Some advanced features take time to understand in the beginning. The reporting section can also be improved with more detailed insights and a smoother interface

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

It looks more useful and easy to use without any complexity.

Review Source

GS

Glen S.  
Realtor  
Real Estate  
Used the software for: 6-12 months

### "Waste of my money and my time"

May 7, 2026

1.0

I have tried repeatedly to contact Brevo by both phone and email but unfortunately have received little meaningful support. Phone calls go unanswered, and there is not even an option to leave a voicemail. The email responses appear to be automated, typically asking for additional details while thanking me for my patience, despite the information already provided. At this point, I feel as though I have made a donation to the company rather than a worthwhile investment in my business.

Pros

At this point, I cannot say there is anything I have liked about Brevo. Their marketing strategy appears promising; however, their product and customer service have been virtually nonexistent.

Cons

I signed my contract with Brevo on October 22, 2025, and paid the $249.00 fee to gain access to the network. Since then, I have received only one referral, and unfortunately, it was not a valid lead. For the past several weeks, I am not even able to log into the site

Review Source

Bekkah M.  
Webmaster and Marketing Manager  
Retail  
Used the software for: Less than 6 months

### "Overall, a great experience with a new email provider"

May 19, 2026

4.0

I like the pricing, the options, the features that come with the small business tier. I also really enjoy the simplicity of creating an email from scratch and the extra design options I never got with other email providers. I like their templates, though some aspects can be difficult to edit if you don't outright remove the item and replace it with something else/start over in the area. Despite some difficulties in getting started, I consider it a learning curve and I'm very happy with everything once I got the hang of using it. Would definitely recommend.

Pros

I love the customer service and the ease of creating emails with the block builder. The operators were very helpful with getting our account verified and helping me navigate the rules, dashboard, and subscriber management. The block builder for creating emails from scratch is easy to use and has many features I enjoy. I also like some of their email template styles. They're good starters if you need a boost in creativity, but you're also welcome to just create one from scratch yourself.

Cons

The left-hand menu and contacts list. The menu is a little bulky, some things are not found where I expected them to be. Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead. The contact list vs. the automatically created lists can be confusing when I expected them all in one spot. I also didn't want to include any non-subscribers or "blocklisted" people to my contacts but that was automatically added when connected to our Shopify store. It had me concerned that they would charge extra or consider our tier limit exceeded because of the extra contacts that we essentially cannot use. In Shopify, I created our signup form, but when adding it to our page, it was set to the right - even though I chose "centered" and tried every other option for it as well, it always stayed at the right. At some point, I'll have to add some code to make sure it goes to the center of our page. It feels like an unnecessary step. Also, when first experimenting, the email template I tried out was somewhat difficult to edit. It had text over a photo and it was somewhat difficult to access each layer on the editor. It didn't allow me to change the photo size/shape so I had to create a new graphic just for the template.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Brevo

Because of your pricing, customer service, and ability to get us started after a very shocking departure from MailChimp, especially when all the other services wouldn't accept us. We're very grateful to have a new home at Brevo and will not be leaving unless their rules change overnight, too.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

After 11-12 years of using them, they dumped us overnight without any warning simply because Intuit acquisitions bought them & we are kratom vendors. Apparently, Inuit is not okay with kratom vendors and that was a shock and inconvenience. Brevo was kind, quick, and clear about accepting us and the rules. I appreciate that.

Review Source

Wayne H.  
Owner  
Internet  
Used the software for: Less than 6 months

### "Brevo has the Best Support Staff"

May 15, 2026

5.0

I learned a lot about getting a TFN number. It is not for the faint of heart, however that said,, Support through BREVO was intricate in this process to get the number I needed for my Members. I can't say enough good things about the Brevo Team.

Pros

Attention to detail, and what was needed next in the process of getting a TFN Number. This process was very stringent which is a good thing. \[sensitive content hidden\] helped me get across the finish line.

Cons

There were no cons. They were always in touch with me throughout the whole process. I need to thank \[sensitive content hidden\] for their due diligence and staying with me throughout the whole process.

Alternatives considered

[ClickSend](https://www.capterra.com/p/175783/ClickSend/)

Reason for choosing Brevo

I appreciate the Customer Support that is provided by this company. There interface (Web Browser) is set up and is top notch.

Review Source

Nandang D.  
Digitalization Specialist  
Financial Services  
Used the software for: Less than 6 months

### "Excellent Platform with Top-Notch Customer Support!"

May 20, 2026

5.0

My overall experience with Brevo has been fantastic. The tools are easy to set up for email management and marketing automation. On top of that, their customer experience team provides world-class service, making the entire user journey smooth and reliable.

Pros

The platform is very user-friendly and perfect for managing seasonal events or campaigns. What impressed me the most was their customer support. They are incredibly fast, understanding, and highly professional when handling user requests.

Cons

There is nothing much to dislike. It works perfectly for my marketing needs, though you just need to remember to manage your subscription plan if you only use it for temporary events.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Brevo offers a much better free tier, more affordable and flexible pricing plans, and an easier setup process for quick, short-term marketing campaigns.

Review Source

Rishab R.  
Sr Manager Product and Brand Management  
Telecommunications  
Used the software for: 2+ years

### "Best Email Tool for allround performance"

May 8, 2026

5.0

Its been a long and never ending story with Brevo. It is an allround tool for my monthly email marketing which helps to keep in touch with my interactive audience.

Pros

Brevo is a cost-effective and an intuitive tool for marketing teams with best email management features. The UI and UX of the tool gives great feedback for the decision makers to create their content and send beautiful campaigns to the audience.

Cons

Halting few features in basic plans, like work flows, AI emailer, and other few more. Although they are not deal breakers but I would want more automation for not only transactional but marketing mails too.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Due to its restrictions in features and limited functions for analytics.

Review Source

Ro R.  
CEO  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great customer service, great smtp provider"

May 24, 2026

5.0

Excellent customer service is great and very responsive. Email delivery is perfect with high inbox placement rates. They give a generous 300 emails to start, which is perfect for testing. Overall a very reliable SMTP provider with a clean and easy-to-use interface.

Pros

Easy to use, great interface, easy to navigate Never missed my email, always sent quickly easy to setup.

Cons

I could not find email queue button and it would be nice to see what's in the queue it was bit difficult to find.

Alternatives considered

[MailerSend](https://www.capterra.com/p/214665/MailerSend/)

Reason for choosing Brevo

300 trial email that was offered to me and also the pricing seems to be good

Review Source

MZ

Matt Z.  
Owner  
Sports  
Used the software for: I used a free trial

### "Above and beyond support experience"

May 30, 2026

5.0

Surprisingly good, actually. Before contacting support I just viewed Brevo as any other service, but their support team being above and beyond was a game changer.

Pros

Customer support was not only really fast to respond to my question, but also gave me an implementation example and further pointed out that certain help articles that may seem to pertain to my issue are actually describing something different, so that clarification being offered up without me asking was great foresight on their part! Amazing! The user interface is clean and not convoluted like other platforms I’ve tried.

Cons

I really would prefer a Pay-As-You-Go subscription model rather than the flat monthly rate. It always feels like I’m over spending when I have to use a certain tier that I can’t fully use.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Mailgun](https://www.capterra.com/p/159630/Mailgun/)

Reason for choosing Brevo

More generous free tier compared to all other alternatives.

Switched from

[Amazon SES](https://www.capterra.com/p/179662/Amazon-SES/)

The interface and functionality of SES is too convoluted

Review Source

JM

Jasem M.  
Software and ML Engineer  
Civil Engineering  
Used the software for: Less than 6 months

### "Very satisfied"

May 6, 2026

5.0

Pros

What really won me over was how incredibly easy it is to use, plus their customer support team is absolutely phenomenal! not to mention their very reasonable prices and their visually appealing UI.

Cons

To be honest, I haven't run into any real downsides yet. The only minor hiccup I experienced was an OTP code failing to deliver to my phone during setup. However, I reached out to their customer support team, and they had it sorted out for me almost immediately.

Switched from

[Revver](https://www.capterra.com/p/123400/revver/)

We were on a strict deadline and simply didn't have the time to spare for their cumbersome setup process. As Resend was demanding domain verification through GoDaddy, and our Microsoft tenant was experiencing delays in responding, creating a massive bottleneck. On top of these administrative hurdles, we found their core service to be surprisingly buggy, so we made the decision to switch to a more reliable and efficient solution.

Review Source

George E.  
Chairman  
Civic & Social Organization  
Used the software for: 2+ years

### "Positive Brevo Experience As A Not-for-profit Organisation "

January 30, 2026

5.0

It has been a very positive experience over several years with regular useful feature and user interface updates.

Pros

Easy to use and customise to suit needs of a small not for profit organisation. Support very quick to respond to queries and also to advise of any temporary operational problems. Excellent value for money relative to feature set.

Cons

Very little to dislike, but would like more granular analysis of clicked links which are available in higher subscription levels, recognising that we still have a very good feature set.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Tried Mailchimp but found it difficult to customise and subscription model not suited to our organisation.

Review Source

BY

Bahnas Y.  
Project Manager  
Management Consulting  
Used the software for: Less than 6 months

### "Brevo Review-Yinvesti Team"

November 20, 2025

5.0

My overall experience with Brevo was positive and reliable. Once I learned where everything was, the platform made everyday tasks simple and consistent. I liked that it supported both basic needs and more advanced actions without forcing me to learn complicated systems. The workflow felt predictable which made it easier to plan and organize communications. Even with the small inconveniences I encountered, the benefits outweighed the frustrations. Brevo helped me stay organized and complete tasks that would have taken much longer elsewhere. I would describe the experience as dependable and helpful for managing communication in an efficient way.

Pros

I appreciated how straightforward Brevo was to use from the beginning. The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms. I found it helpful that creating campaigns felt quick and intuitive, especially when customizing messages or adjusting templates. The automations were also easy to set up and saved me time once everything was running. Brevo made it simple to manage contacts and keep everything in one place without feeling overwhelming. Overall it offered a practical experience that supported what I needed.

Cons

The main issue I ran into with Brevo was that some features required extra steps that felt a bit slower than they should have been. Certain customization options were available but not as flexible as I hoped, which led to a few moments of adjusting my approach to make things work. There were also times when the interface responded a little slower during heavier tasks. None of these problems were deal breakers, but they did interrupt the workflow on occasion. I felt that a bit more refinement in some tools would make the experience smoother.

Alternatives considered

[Sendy](https://www.capterra.com/p/234663/Sendy/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Better pricing, more intuitive, and more reliable

Review Source

Edgar D.  
Marketing  
Mechanical or Industrial Engineering  
Used the software for: 1-2 years

### "Amazing - Very impressive to see what the progress "

November 10, 2025

5.0

As of now, one of the most solid ESPs out there, which not only produces an amazing front-end/UI experience but also delivers top-notch results on deliverability and acceptance by big providers.

Pros

There are plenty of good reasons to like—easy product, well-built and clean interface. What most companies fail at is keeping a product that is friendly to end-users, since they want to showcase many options. However, SendinBlue (now Brevo) provides an excellent, clean path for Marketing and User Management. To add that the price is fantastic for small and mid-sized companies. API access is very but very good very impressive, quick fyi for those whom needed it

Cons

I want to be able to add Marketeers and other users to the account without additional fees. I don't see the added value and it creates frustration to share a password.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Brevo

Solid platform, very cheap and not ideal for what I was trying to accomplish.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Performance, Price and feedback from other users/companies on the platform.

Review Source

Faydra D. F.  
Most-Things Web Consultant  
Computer & Network Security  
Used the software for: 2+ years

### "Great For Transactional Email"

October 19, 2025

4.0

My overall experience with Brevo has been good. It's easy to use, it's great value for the amount I spend on it. I tried using it for email marketing campaigns, but it wasn't ideal since I wasn't bombarding my subscribers all the time with emails. I'd go back the next month to do a newsletter, and all my subscribers would be marked "inactive." Their WordPress plugin used to not be updated in a timely manner, but they've done better in this department.

Pros

I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that. I find the user interface to be easy to navigate, and I can always quickly find what I need.

Cons

I haven't used their customer support in quite some time, because they used to give me answers that weren't correct. What I didn't like about that is that someone who knows nothing about how email works would look at their replies and find them plausible. However, the technical language in their replies left a lot to be desired.

Switched from

[WPForms](https://www.capterra.com/p/234945/WPForms/)

I was able to secure a lifetime subscription through AppSumo.com to be able to send out 10,000 emails a month, and I'd been looking for something other than WP Mail SMTP, which is a pain in the rump to set up.

Review Source

SB

Stefano B.  
Founder and CEO  
Information Technology and Services  
Used the software for: 2+ years

### "Excellent All-Around CRM with Outstanding Support"

September 23, 2025

5.0

My experience with Brevo has been overwhelmingly positive. It's been a game-changer for our business operations, streamlining our customer management processes while remaining budget-friendly. The learning curve was minimal thanks to the clean, logical interface design. The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook functionality needs enhancement, the platform's strengths far outweigh this issue. The reliable performance and excellent support make it a solid choice for growing businesses.

Pros

What impressed me most about Brevo is the exceptional customer support team. They're incredibly responsive and knowledgeable, always going above and beyond to help resolve issues quickly. The platform offers outstanding value for money - you get enterprise-level features at a fraction of the cost of competitors. The interface is intuitive and user-friendly, making it easy for our entire team to adopt without extensive training. I also love how customizable everything is, from workflows to custom attributes and variables, allowing us to tailor the system perfectly to our specific business needs.

Cons

My main concern is with the webhook controls, which need some improvement. The current system lacks the granular control needed to specify exactly what data gets sent through webhooks. We need more filtering options and better configuration settings to have precise control over what information is transmitted to our integrated systems.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Compared to alternatives like HubSpot, whose pricing becomes prohibitively expensive for SMEs with their upselling philosophy requiring over $1,000/month just to have a truly functional CRM, Brevo is transparent and you can basically have everything you need starting for FREE.

Review Source

JW

Jaxon W.  
Co-Founder  
E-Learning  
Used the software for: 6-12 months

### "Great fit for a smaller creator starting/scaling a small business"

August 22, 2025

5.0

Overall I'm very happy with Brevo. As a free user, I was able to do everything I needed, and as a paid user I get exactly what I pay for. I also feel I get the support I need when I run into issues, and I'm happy to see updates and fixes happening constantly which shows me they're improving the product constantly.

Pros

I've tried many CRM/email marketing platforms, and not all of them work for smaller creators like myself. I have found Brevo to be the best option for myself starting small and supporting me through growth. The free tier allows a healthy amount of daily emails that I was able to use before I had any revenue/paying customers, and then as I have grown into getting more valuable leads I happily went into the paid plan because it was right when I needed it. Every platform has a different pricing model and I found Brevo's to have a really reasonable point where you go to paid that makes sense. Others turn me off because you have to pay too early or too much in a way that doesn't match your business.

Cons

In my experience, none of these platforms are super easy to use, and Brevo is no exception. I found the contact attributes, automations, and forms features difficult to figure out (especially since they were transitioning to some new editors when I got the subscription) but I got there eventually. And to their credit, they do have good customer support.

Alternatives considered

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

I ran a comparitive analysis on ChatGPT of all the major CRM/Email marketing platforms. I plugged in my specific needs and Brevo came in as a top contender. After looking through the pricing and functionality I was sold.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Klaviyo is WAY too expensive, Mailchimp puts the wrong kinds of limits on a free plan.

Review Source

RB

Remi B.  
Business Owner  
Retail  
Used the software for: 6-12 months

### "Great Value for Money, Good Experience and Solid Deliverability"

July 20, 2025

5.0

Overall, my experience with Brevo had been positive. I like that there are good numbers of drag-and-drop editors, professional templates, dynamic content personalization, A/B testing, and advanced segmentation. I love the Automation and it’s vsual workflow builder, the ready-made templates for journeys such as welcome, abandoned cart, re-engagement and the awesome multi-step sequences across channels I have also found Brevo support staff to be responsive and quite efficient at sorting out my problems. All in all, I’m very happy and content with Brevo

Pros

I've been using Brevo for a few months now and one thing I love most is the it is an all-in-one email marketing and CRM platform tailored to small businesses like mine. I wanted a platform that's easy to learn, navigate and pocket friendly with good value for money, glad I hot all three! Brevo’s digital marketing suite offers not just tools for emails, but also SMS, WhatsApp, chat, sales pipelines, and automation, which are bonus to me.

Cons

I haven't come access anything I don't like about Brevo. However, I think it would be nice to see more integrations.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I preferred Brevo with its unlimited contact pricing, integrated CRM, and multi-channel messaging

Review Source

CL

Ciayi L.  
Head of Marketing  
E-Learning  
Used the software for: 1-2 years

### "Great experience, recommended platform for email campaign & CRM"

September 24, 2025

5.0

We have been using Brevo for more than a year and have seen quite a bit of improvement, especially in new feature development, and the customer support team is always helpful. Great experience.

Pros

The user interface is excellent, user-friendly, and easy to use. Customer support is also professional & efficient. The latest AI feature is top-notch as well, with great recommendations, and many improvement initiatives are also underway.

Cons

All good so far, just a minor part on the analytics - it would be great to have the complete data on open & click times rather than just the date.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Overall experience, packaged price & professional handling

Switched from

[Netcore Email API](https://www.capterra.com/p/147847/Pepipost/)

Better user interface & overall features

Review Source

SM

Sherry M.  
Executive Manager  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Brevo is a fantastic email marketing system"

March 20, 2026

4.0

Overall we have thousands of clients in the CRM and contact list as well as several marketing campaigns that have been running over the last few years.

Pros

Our company has used Brevo for years to send mass emails to various groups within our company. We do love how we can easily add guest information into Brevo as well as create and manage various groups (aka lists). It makes sending out marketing emails much easier and faster.

Cons

Creating the marketing email is challenging. We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

I do not recall why we changed. Possibly Constant Contact changed to be Brevo?

Review Source

Adela M.  
Digital Brand Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Exceptional customer support, great product, and green too. 4theplanet"

July 25, 2025

5.0

Really good, happy, friendly, and real human support - not awful chat bots to fight with. Really pleased about the carbon footprint element too.

Pros

I moved over to Brevo from SendGrid .. and also moved over all my clients too.. it was easy to use, easy to add the DNS records, customer support was exceptional, and I'm only using the free plans at the moment so value for money is epic! It integrates fine with WP Mail SMTP, Fluent SMTP and Post SMTP on my Wordpress sites. I LOVE that they have the carbon footprinting calculator, as I work in digital sustainability. Very very cool.

Cons

The due diligence was brilliant, but I did need to raise a ticket each time I set up a new account. And I had a few tech issues with not getting codes to my phone. But nothing to complain about. Customer support helped really quickly.

Alternatives considered

[SMTP2GO](https://www.capterra.com/p/166646/SMTP2GO/)

Reason for choosing Brevo

recommended by my email developer friend. no limits to setting up free new accounts. and i manage around 20 websites.

Switched from

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

they decided to start charging and it was $20 a month per client, and some clients were only using a few emails a month.

Review Source

VR

Verified Reviewer  
Owner and Administrator  
E-Learning  
Used the software for: 6-12 months

### "Reliable transactional email service with a generous free tier"

April 30, 2026

4.0

Overall, Brevo has been a valuable service for my business. I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs. The SMTP service has improved the reliability of important emails compared with sending directly from my server. The logs are clear and helpful, especially when checking whether students, teachers, or admins received important notifications. I recently had an SMTP suspension issue, but after investigating the cause and explaining the fix, Brevo reactivated the account very quickly. That gave me confidence that their compliance/support team will review a case properly when clear information is provided. Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume.

Pros

Brevo’s free transactional email service is very useful for a small online teaching platform like mine. The 300 emails per day allowance is enough for my current needs, and it gives me room to grow without immediately needing a paid plan. The biggest benefit is email deliverability. Before using Brevo, important platform emails were less reliable, especially when sending to major providers such as Gmail and Hotmail/Outlook. Brevo has helped make class bookings, cancellations, reminders, password/OTP emails, and admin notifications much more dependable. The email logs are also very useful. I can quickly check whether a message was sent, delivered, opened, or rejected, which is important when running a live education website.

Cons

The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop working immediately. In my case, I had to investigate the cause myself using server and Brevo logs before I understood what had happened. More detailed information about the triggering issue would make the process easier and faster.

Review Source

BK

Blerta K.  
Language Instructor  
Education Management  
Used the software for: 2+ years

### "Fully automating our language course enrollments."

March 26, 2026

5.0

It is one of our priorities to inform and engage our students. I can use this to manage our course announcements and promotion campaigns. It provides an exceptionally easy point of entry in education marketing, though the problems of deliverability need to be monitored at all times.

Pros

The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time.

Cons

The overly aggressive spam filtering sometimes pushes our valid class schedules right to the junk mail folders of the students and even the advanced marketing and sales automation options are not worth the money when weighed against the slow response time of the customer care section, which is further complicated by the fact that the customer care department is very slow to reply.

Review Source

NO

Naj O.  
Digital CRM  
Cosmetics  
Used the software for: 2+ years

### "all-in-one solution"

November 24, 2025

4.0

Our overall experience with Brevo has been very positive, especially considering the excellent value for money and the range of tools it provides. The platform excels as an all-in-one solution for email, SMS, and marketing automation. The user interface is generally intuitive and easy to navigate, making campaign setup simple.

Pros

Brevo is easy to use and powerful in many ways. We appreciate the intuitive and comprehensive features the most, especially how easy it was to manage email campaigns, segment audiences and track analytics in one place.

Cons

The steep learning curve for some of the advanced automation workflows, which occasionally made setup more complex than necessary.

Review Source

AM

Arnaud M.  
Développeur  
Internet  
Used the software for: Less than 6 months

### "A powerful and accessible email marketing platform with room for clearer contact management"

May 18, 2026

5.0

Overall, my experience with Brevo has been positive. The platform offers good value for money and provides many useful features for email marketing, sales communication, and automation. The email campaign creation process is straightforward, and the tools are powerful enough for professional use. However, I think the user experience could be improved when it comes to explaining recipient filtering, contact status, and deliverability rules. More detailed and visible explanations would help users understand why some contacts are excluded from a campaign. Despite this, Brevo remains a reliable and efficient solution for managing email communication and marketing campaigns.

Pros

Brevo is a complete and accessible platform for managing email campaigns. I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool. The platform is quite easy to use, even for users who are not email marketing specialists.

Cons

Some parts of the platform could be clearer, especially when managing contact lists and campaign recipients. For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.

Review Source

Clyde L.  
Operations Dorector  
Marketing and Advertising  
Used the software for: I used a free trial

### "The Best I've tried so far"

October 31, 2025

5.0

I have been trying CRM's the whole month. Eventually resorted to GPT that recomemnded 5 based on my requirments. Brevo... Good. Unless i hit a brick wall like the last ones, im bringing my clients across aswell

Pros

Easy to set up compared with last so called market leader I spent a week on. Had my list sorted and sent my campaign in a few hrs. Had some issues the Ai Assitant coulnt sort, had an email from support within a few hrs.

Cons

The Email pipeline a little learning curve, however the Ai Assistant did create one for me. Just need to spend more time

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Jira](https://www.capterra.com/p/19319/JIRA/)[ClickUp](https://www.capterra.com/p/158833/ClickUp/)[Notion](https://www.capterra.com/p/186596/Notion/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Ease of use. Customer support. Interface

Review Source

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## Related categories

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Transactional Email](https://www.capterra.com/transactional-email-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

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