# Brevo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Brevo the right Email Marketing solution for you? Explore 3492 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/132996/brevo/reviews --- Brevo 4.6 (3492) [View alternatives](https://www.capterra.com/p/132996/brevo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 14th, 2026 # Reviews of Brevo Ease of use 4.6 Customer Service 4.5 ## Pros and Cons in Reviews BK Blerta K Language InstructorEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time.“ March 26, 2026 SK Samuel K Creative and Technical DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks some of the visual polish and ultra-smooth UI found elsewhere.“ June 11, 2026 GM Geet M FounderLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: Less than 6 months. “Some other very useful features include finding out about invalid contacts, being able to look at emails that bounced, scheduling the emails in advance and the option to add an unsubscribe link.“ June 11, 2026 AL Amanda L Head of MarketingEducation Management, 11 - 50 employeesUsed the software for: Less than 6 months. “The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who clicked but didn't buy), I feel like I have to jump through too many hoops.“ April 30, 2026 JT L OwnerEducation Management, 2 - 10 employeesUsed the software for: I used a free trial. “Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities.“ April 30, 2026 LB Leen B MarketeerComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “The newsletter layout interface is a bit complicated, for example the whole margins settings that can be convoluted because you can set them at so many levels in blocks.“ May 28, 2026 CL Cristiano L CEOComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more.“ April 8, 2026 LR Liam R Owner and AdministratorE-Learning, Self-employedUsed the software for: 6-12 months. “The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop working immediately.“ April 30, 2026 ## Showing most helpful reviews Showing 1-25 of 3492 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bekkah M. Webmaster and Marketing Manager Retail Used the software for: Less than 6 months ### "Overall, a great experience with a new email provider" May 19, 2026 4.0 I like the pricing, the options, the features that come with the small business tier. I also really enjoy the simplicity of creating an email from scratch and the extra design options I never got with other email providers. I like their templates, though some aspects can be difficult to edit if you don't outright remove the item and replace it with something else/start over in the area. Despite some difficulties in getting started, I consider it a learning curve and I'm very happy with everything once I got the hang of using it. Would definitely recommend. Pros I love the customer service and the ease of creating emails with the block builder. The operators were very helpful with getting our account verified and helping me navigate the rules, dashboard, and subscriber management. The block builder for creating emails from scratch is easy to use and has many features I enjoy. I also like some of their email template styles. They're good starters if you need a boost in creativity, but you're also welcome to just create one from scratch yourself. Cons The left-hand menu and contacts list. The menu is a little bulky, some things are not found where I expected them to be. Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead. The contact list vs. the automatically created lists can be confusing when I expected them all in one spot. I also didn't want to include any non-subscribers or "blocklisted" people to my contacts but that was automatically added when connected to our Shopify store. It had me concerned that they would charge extra or consider our tier limit exceeded because of the extra contacts that we essentially cannot use. In Shopify, I created our signup form, but when adding it to our page, it was set to the right - even though I chose "centered" and tried every other option for it as well, it always stayed at the right. At some point, I'll have to add some code to make sure it goes to the center of our page. It feels like an unnecessary step. Also, when first experimenting, the email template I tried out was somewhat difficult to edit. It had text over a photo and it was somewhat difficult to access each layer on the editor. It didn't allow me to change the photo size/shape so I had to create a new graphic just for the template. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Brevo Because of your pricing, customer service, and ability to get us started after a very shocking departure from MailChimp, especially when all the other services wouldn't accept us. We're very grateful to have a new home at Brevo and will not be leaving unless their rules change overnight, too. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) After 11-12 years of using them, they dumped us overnight without any warning simply because Intuit acquisitions bought them & we are kratom vendors. Apparently, Inuit is not okay with kratom vendors and that was a shock and inconvenience. Brevo was kind, quick, and clear about accepting us and the rules. I appreciate that. Review Source SK Samuel K. Creative and Technical Director Marketing and Advertising Used the software for: 1-2 years ### "Unbeatable volume-based pricing and stellar transactional reliability." June 11, 2026 5.0 We deploy Brevo across numerous client websites, and it has been an absolute game-changer. We initially brought clients on for its powerful transactional capabilities, but almost all of them have transitioned their newsletter marketing and automation sequences to Brevo as well. It is an incredibly robust, cost-effective, and dependable multi-channel platform that I highly recommend to any business or agency looking to scale without getting hit by massive contact-based price hikes. Pros What I love most about Brevo is its volume-based pricing structure and its flawless transactional email reliability. Unlike platforms like Mailchimp that bill you based on total contacts (and double-charge you for contacts on multiple lists), Brevo bills based on what you actually send. This saves my clients a massive amount of money as their lists grow. Furthermore, having marketing campaigns, transactional emails, SMS, and automation all living under one roof makes managing multiple client sites incredibly seamless. Cons The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks some of the visual polish and ultra-smooth UI found elsewhere. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Cost and ease of use were the primary factors. Review Source BQ Brenna Q. sole trader Arts and Crafts Used the software for: Less than 6 months ### "Brevo lies about pricing" June 11, 2026 1.0 DON'T SIGN UP TO BREVO - My plan was changed from $250 a year to $983 per year because I had over 500 subscribers (I only have 2400 - it's not like I'm making any money from my mailing list). All the info I screen shotted on Brevo's own website said that the price would be no where near this high for my amount of subscribers. I sent out a newsletter and was then notified that my card had been charged the $700+ difference. They need to be honest and transparent about the fee from the start. Pros The platform is easy to use and seems to have everything you'd need, and the help chat was able to give me a refund when i left Brevo. Cons I signed up to the 'Standard' $22.50 a month plan (about $250 a year). I saw it said 'for 500 contacts'. So I looked up 'Brevo vs. Mailerlite' on Brevo's website, and they showed a table saying for 5000 contacts the Brevo plan is only $32 a month (and they said Mailerlite is $39). I thought, with 2000 contacts, that my monthly fee would be somewhere between the $22 and $32 a month, so I signed up. I spent a couple days moving everything over to Brevo, and sent out a newsletter, only to be charged $983 for my new 'upgrade'. What?! I had to ask for a refund. This is absolutely misleading - from $250 to $983 is ludicrous. There's no need to be so obtuse about pricing on the website. Switched from [Sender](https://www.capterra.com/p/139770/SENDER/) Because I had almost 2500 contacts and sender's free plan ended at that amount Review Source Sujith N. Proprietor Logistics and Supply Chain Used the software for: 2+ years ### "Mailchimp's smarter, more efficient cousin!" May 15, 2026 5.0 Great. Especially after pleasantly encountering a serious, Indian (did not expect in a predominantly European product!), helpful Senior Executive who understood my concern and had a soluion ready. Setting up was easy and using the product has been a good experience. Pros Perfect campaign tool for SMBs. Mailchimp but more economical, more efficient. A leap foward from the original Sendinblue product, feature packed and did I say economical? Cons Not a dealbreaker but the UI could be more premium, features less jam packed and more integrated with actual user workflow. The pricing page is confusing. When I see Rs. 625 in bold for a starter pack, I go to checkout page expecting to pay Rs. 625. But suddenly a calcualtion showing an unreasonable gap (1500 contacts -> directly 50,000 contacts) appears on the checkout page which sort of drains a person's intent to go ahead with the purchase! The >100% of the product subscription price tag for removing Brevo branding (Rs 750 -> Rs. 625) was somewhat surprising. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Gmail](https://www.capterra.com/p/202338/Gmail/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo The UX and pricing seemed closest to mailchimp, more reliable and robust. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Pricing, after getting acquired by Intuit, they became too enterprisy for an SMB like me. Review Source TC Trish C. Founder E-Learning Used the software for: Less than 6 months ### "It has everything I was looking for at a great price" May 29, 2026 5.0 Overall I'm really happy with the switch, I was using another platform that was very simple, which I liked but as my contact list was growing they were charging more and I wasn't monetizing on larger contact list so it was not worth to continue using it. I was able to recreate my templates and my automations in one day for the transition so it was not as painful as I thought it would be. Pros I really like the fact that you can have a lot of contacts and it won't cost more. Their automation is very robust, I was impressed with everything you can do with automations, it has all kind of triggers and the free plan doesn't seem to have a limit of the amount of steps you can use. I'm also using the chat widget, this was a really nice feature I didn't know they had when I was looking for email marketing platforms. I have reached out to support few times, their AI support is the best I've seen, you get email replies instantly and it was actually accurate, so I was very impressed as I don't usually get good experience with other AI bots. Customer support is also good and they respond fast. Cons Because they have a lot of features, the dashboard is also more complex and it takes a bit of learning curve. The dashboard is not as simple as other marketing platforms. The reports in the free plan are not good though, they are limited and difficult to navigate. One thing I didn't like is the templates are not as good as what I was used to use, the code behind is not great and it causes issues with buttons and mobile layouts. Alternatives considered [Enginemailer](https://www.capterra.com/p/176788/Enginemailer/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing Brevo 1\. Price related to the amount of contacts you can have 2. Robust Automations 3. Easy to implement API Switched from [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) They charge more as your contact list grows. Review Source MB Mark B. Systems Architect - Chief Developer Wine and Spirits Used the software for: 6-12 months ### "Best Rust based Marketing/Transactional Email Platform out there!" June 2, 2026 5.0 Overall, the platform has been a gem. I've wanted to be an ALL Rust programmer, and Brevo has helped me keep that pledge for my entire backend. The API and debugging with logs helped alleviate headaches and wasted time that I've encountered with many other platforms. Pros As a "Rust First" developer, I have found the documentation and ease of integration with my complex Rust E-Comm system second to none! The support has been next level and I have high praise for the API, the reasonable cost to utilize for small customers and everything has been so smooth; I couldn't have asked for a more complementary platform to recommend to all my customers. Cons Can't think of any, right now. I haven't utilized campaigns or automation yet, but I plan to implement in the next month or so. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo Rust based (main driver), Easy of integration, Developer first approach. Cost and flexability. Switched from [Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted a more agile system that was built in Rust and the cost was a huge factor and flexibility for my customers smaller size is perfect. Review Source Himaanshu L. Sr Business Development Manager Marketing and Advertising Used the software for: 1-2 years ### "Simple and Reliable Platform for Email Marketing" May 27, 2026 4.0 Overall, the experience with Brevo has been positive. It helped us manage email marketing, customer engagement, and campaign communication in one place. The platform is user-friendly, reliable, and suitable for growing businesses looking for a cost-effective marketing solution. Pros Brevo is easy to use and works well for email campaigns and customer communication. The platform is simple to manage, and the automation features save a lot of time. It is also more affordable compared to many other tools. Cons Some advanced features take time to understand in the beginning. The reporting section can also be improved with more detailed insights and a smoother interface Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) It looks more useful and easy to use without any complexity. Review Source Nandang D. Digitalization Specialist Financial Services Used the software for: Less than 6 months ### "Excellent Platform with Top-Notch Customer Support!" May 20, 2026 5.0 My overall experience with Brevo has been fantastic. The tools are easy to set up for email management and marketing automation. On top of that, their customer experience team provides world-class service, making the entire user journey smooth and reliable. Pros The platform is very user-friendly and perfect for managing seasonal events or campaigns. What impressed me the most was their customer support. They are incredibly fast, understanding, and highly professional when handling user requests. Cons There is nothing much to dislike. It works perfectly for my marketing needs, though you just need to remember to manage your subscription plan if you only use it for temporary events. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo Brevo offers a much better free tier, more affordable and flexible pricing plans, and an easier setup process for quick, short-term marketing campaigns. Review Source Ro R. CEO Information Technology and Services Used the software for: Less than 6 months ### "Great customer service, great smtp provider" May 24, 2026 5.0 Excellent customer service is great and very responsive. Email delivery is perfect with high inbox placement rates. They give a generous 300 emails to start, which is perfect for testing. Overall a very reliable SMTP provider with a clean and easy-to-use interface. Pros Easy to use, great interface, easy to navigate Never missed my email, always sent quickly easy to setup. Cons I could not find email queue button and it would be nice to see what's in the queue it was bit difficult to find. Alternatives considered [MailerSend](https://www.capterra.com/p/214665/MailerSend/) Reason for choosing Brevo 300 trial email that was offered to me and also the pricing seems to be good Review Source MZ Matt Z. Owner Sports Used the software for: I used a free trial ### "Above and beyond support experience" May 30, 2026 5.0 Surprisingly good, actually. Before contacting support I just viewed Brevo as any other service, but their support team being above and beyond was a game changer. Pros Customer support was not only really fast to respond to my question, but also gave me an implementation example and further pointed out that certain help articles that may seem to pertain to my issue are actually describing something different, so that clarification being offered up without me asking was great foresight on their part! Amazing! The user interface is clean and not convoluted like other platforms I’ve tried. Cons I really would prefer a Pay-As-You-Go subscription model rather than the flat monthly rate. It always feels like I’m over spending when I have to use a certain tier that I can’t fully use. Alternatives considered [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Mailgun](https://www.capterra.com/p/159630/Mailgun/) Reason for choosing Brevo More generous free tier compared to all other alternatives. Switched from [Amazon SES](https://www.capterra.com/p/179662/Amazon-SES/) The interface and functionality of SES is too convoluted Review Source Kamila H. Co-founder Architecture & Planning Used the software for: Less than 6 months ### "Practical and Easy to Use" December 17, 2025 4.0 I am using Brevo for my company, Genius. I haven’t explored all of the platform’s features yet, but so far I’ve really liked how practical and easy to use the tool is for day-to-day operations. Pros What I liked most about Brevo is the balance between simplicity and functionality. The platform makes it easy to create email campaigns and basic automations without a steep learning curve, which is great for small teams and growing businesses. The pricing is also very attractive compared to other tools with similar features, and the email editor is intuitive and fast to use. Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication. Cons What I liked least about Brevo is that some advanced automation and segmentation features feel limited compared to more robust platforms. Although the base price is low, unlocking relatively simple features often requires paying for additional tools, which can increase the overall cost. For more complex customer journeys, workarounds or external integrations may be necessary, adding complexity as the business grows. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[RD Station](https://www.capterra.com/p/180098/RD-Station/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo We chose Brevo mainly for its cost-effectiveness and ease of use. Compared to other platforms, it offered the essential email marketing and automation features we needed at a more accessible price, with a simpler setup and faster onboarding for our team. Review Source VR Verified Reviewer IT Engineer Marketing and Advertising Used the software for: 2+ years ### "Reliable and Professional Email Platform with Excellent Support" November 4, 2025 5.0 My overall experience with Brevo has been excellent. The platform is reliable, easy to integrate, and performs consistently well for both transactional emails and newsletters. I also want to highlight their outstanding technical support — my account was once suspended due to bot abuse, but after implementing Turnstile to secure my forms, the team reviewed the case and reactivated my account very quickly. Their responsiveness and professionalism really make a difference. Pros I really like how reliable and easy to use Brevo is. I’ve used it as an SMTP server for several websites’ contact forms, and it has worked flawlessly. I’ve also helped a client set up mailing lists and manage newsletters through their Brevo subscription — both the form integration and the user management tools work smoothly. The platform feels stable, intuitive, and professional, which makes it a great choice for both developers and clients. Cons Honestly, there’s not much to dislike about Brevo. If anything, the interface can feel a bit slow at times when switching between sections, especially on accounts with a lot of contacts. But overall, it’s a minor issue compared to how well the platform performs. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) Sendgrid was expensive for me, that's why we did the switch Review Source CL Cristiano L. CEO Computer Software Used the software for: 1-2 years ### "I recommend Brevo for your Digital Marketing solution" April 8, 2026 5.0 I use it for a years and all I need to do about Digital Marketing I can do with it. The price is just. Pros It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more. The Customer Support is very helpful when I nedded. It´s easy to use the UIX and the api. Cons Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Brevo Because when I started I do not use full the resources and Brevo have a good free plan we can use to configure until use and than pay for. Review Source IH Imre H. Software Engineer Automotive Used the software for: Less than 6 months ### "Good value email marketing platform, but clean your list before sending" May 15, 2026 4.0 We used Brevo for a Toyota dealership email campaign with a large imported contact list. The first campaign was suspended because our historical CRM/newsletter database contained many invalid and outdated email addresses. This was not entirely Brevo's fault, as the list had been collected over several years and required proper validation. After authenticating our sending domain, validating the email lists with an external verification tool, and removing invalid addresses, the campaign was sent successfully. Overall, Brevo worked well after the necessary setup and list cleaning. I would recommend it as a good value email marketing platform, but older contact databases should definitely be cleaned and verified before sending large campaigns. Pros Brevo offers good value for email marketing compared to larger competitors. The drag-and-drop editor was easy enough to use for creating a professional newsletter, and the pricing model worked well for our dealership campaign. After domain authentication and proper list cleaning, we were able to send our campaign successfully. The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues. Cons Contact management can feel slow and clunky with larger lists. Bulk deletion and list cleanup are not as smooth as expected, and some parts of the import and field mapping workflow could be clearer. Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually explained the issue clearly. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo Mailchimp was too expensive for our expected contact volume. Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) We wanted a more affordable and scalable email marketing solution for sending larger dealership newsletters. Our previous WordPress-based newsletter setup was less suitable for deliverability, reporting, list management, unsubscribe handling, and larger campaign sending. Review Source Fernando N. Editor Marketing and Advertising Used the software for: 1-2 years ### "Thank You Brevo" March 18, 2026 5.0 Pros Speed and ease of use. The perfect automation for email campaigns to clients and leads. This isn’t the first time I’ve used Brevo. In fact, I’m currently using it to send email campaigns for one of my clients. Cons I haven’t had any difficulties with Brevo so far. But I’d like to make one suggestion: increase the daily email sending limit a little more. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo Because I already know the product, and because of its easy setup and free daily email sends. Review Source SF Sam F. Chief Technology Officer Information Technology and Services Used the software for: 1-2 years ### "I believe it does send the emails" February 20, 2026 5.0 It prevents me from having to manually email every individual on my list after they sign up. It costs significantly less than MailChimp at this point, they have increased their pricing and I want to save money. It also manages my SaaS password reset processes without requiring a lot of thought or effort from me. Pros It has email and SMS and push notifications all in one place, so I do not have to have a million different tabs open at the same time. The drag and drop builder did not even freeze during use which I was very surprised by. he automation flow design is simple enough that I was able to understand how to utilize them without getting a headache. I was glad that the emails actually made it to the inbox of the recipients and did not disappear into oblivion as with the last tool I used. Cons Why is the SMS credit system so convoluted and difficult to understand? I dislike that there are features on the mobile application that were missing from the website. Also, I dislike that the customer service team takes a long time to reply to an email and I had to wait a full day for a response to a basic question. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Brevo has way too many more things to offer than Mailchimp. Review Source RB Remi B. Business Owner Retail Used the software for: 6-12 months ### "Great Value for Money, Good Experience and Solid Deliverability" July 20, 2025 5.0 Overall, my experience with Brevo had been positive. I like that there are good numbers of drag-and-drop editors, professional templates, dynamic content personalization, A/B testing, and advanced segmentation. I love the Automation and it’s vsual workflow builder, the ready-made templates for journeys such as welcome, abandoned cart, re-engagement and the awesome multi-step sequences across channels I have also found Brevo support staff to be responsive and quite efficient at sorting out my problems. All in all, I’m very happy and content with Brevo Pros I've been using Brevo for a few months now and one thing I love most is the it is an all-in-one email marketing and CRM platform tailored to small businesses like mine. I wanted a platform that's easy to learn, navigate and pocket friendly with good value for money, glad I hot all three! Brevo’s digital marketing suite offers not just tools for emails, but also SMS, WhatsApp, chat, sales pipelines, and automation, which are bonus to me. Cons I haven't come access anything I don't like about Brevo. However, I think it would be nice to see more integrations. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I preferred Brevo with its unlimited contact pricing, integrated CRM, and multi-channel messaging Review Source CL Ciayi L. Head of Marketing E-Learning Used the software for: 1-2 years ### "Great experience, recommended platform for email campaign & CRM" September 24, 2025 5.0 We have been using Brevo for more than a year and have seen quite a bit of improvement, especially in new feature development, and the customer support team is always helpful. Great experience. Pros The user interface is excellent, user-friendly, and easy to use. Customer support is also professional & efficient. The latest AI feature is top-notch as well, with great recommendations, and many improvement initiatives are also underway. Cons All good so far, just a minor part on the analytics - it would be great to have the complete data on open & click times rather than just the date. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo Overall experience, packaged price & professional handling Switched from [Netcore Email API](https://www.capterra.com/p/147847/Pepipost/) Better user interface & overall features Review Source Attila P. Owner Information Services Used the software for: Less than 6 months ### "Reliable all-in-one email platform with a developer-friendly API" April 30, 2026 5.0 Overall my experience has been excellent. Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward. It does exactly what I need without forcing me into an expensive plan, and the platform has been stable in daily production use. I would happily recommend it to other developers and small business owners. Pros Brevo offers great value for money — the free tier is generous enough to get started without any upfront cost, which is ideal for small businesses and side projects. The API is well-documented and easy to integrate; I had transactional emails working in my Spring Boot app within an hour. The admin interface is clean and intuitive, and the drag-and-drop template editor makes it simple to design good-looking marketing campaigns without writing HTML by hand. Having both transactional email and marketing campaigns under one roof is also a big plus. Cons Honestly, very few complaints. The dashboard can feel a bit slow to load at times - but its my internet speed, I think. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) They ended the free account, but I am not using it so frequently. Review Source Scott S. CEO Staffing and Recruiting Used the software for: Less than 6 months ### "Brevo - Fantastic for SME businesses that don't want all the complications of using an email marketing tool" November 26, 2025 5.0 As per my comment in the Pros: section, everything has been super easy to use and set up so far and we're only using 30-40% of the system so it has great potential. Very happy with the system and great price point. Pros The system is easy to use, and user friendly, the price point is great for a small business and I've contacted support three times since signing up with questions about what I was doing wrong and every time I have messaged them, my problem has been resolved within 24hrs. Great service. Cons The only issue I had was not enough access to on-demand training with no live events immediately available. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Brevo Easy to use and a good price point, plus the free trial really helped. Review Source VR Verified Reviewer Owner and Administrator E-Learning Used the software for: 6-12 months ### "Reliable transactional email service with a generous free tier" April 30, 2026 4.0 Overall, Brevo has been a valuable service for my business. I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs. The SMTP service has improved the reliability of important emails compared with sending directly from my server. The logs are clear and helpful, especially when checking whether students, teachers, or admins received important notifications. I recently had an SMTP suspension issue, but after investigating the cause and explaining the fix, Brevo reactivated the account very quickly. That gave me confidence that their compliance/support team will review a case properly when clear information is provided. Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume. Pros Brevo’s free transactional email service is very useful for a small online teaching platform like mine. The 300 emails per day allowance is enough for my current needs, and it gives me room to grow without immediately needing a paid plan. The biggest benefit is email deliverability. Before using Brevo, important platform emails were less reliable, especially when sending to major providers such as Gmail and Hotmail/Outlook. Brevo has helped make class bookings, cancellations, reminders, password/OTP emails, and admin notifications much more dependable. The email logs are also very useful. I can quickly check whether a message was sent, delivered, opened, or rejected, which is important when running a live education website. Cons The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop working immediately. In my case, I had to investigate the cause myself using server and Brevo logs before I understood what had happened. More detailed information about the triggering issue would make the process easier and faster. Review Source FR Frank R. Billing Specialist Luxury Goods & Jewelry Used the software for: 2+ years ### "Email marketing that doesn’t break the bank and fits a luxury brand." April 17, 2026 5.0 I entered into the management of Brevo together with my billing duties at Kilarys and it was easier than I thought. The interface is not overcrowded and email control is straightforward and the price as compared to the normal price charged by similar sites made it an easy internal sell. We do not need a separate marketing staff, as it handles our sales and marketing communication. Pros The email editor is well-organized and the mailing is always of high quality. Brevo makes our communications look the part, in a jewelry brand where presentation is important. Cons There is inconsistency in spam filtering of incoming campaign analytics. There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing. Review Source BK Blerta K. Language Instructor Education Management Used the software for: 2+ years ### "Fully automating our language course enrollments." March 26, 2026 5.0 It is one of our priorities to inform and engage our students. I can use this to manage our course announcements and promotion campaigns. It provides an exceptionally easy point of entry in education marketing, though the problems of deliverability need to be monitored at all times. Pros The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time. Cons The overly aggressive spam filtering sometimes pushes our valid class schedules right to the junk mail folders of the students and even the advanced marketing and sales automation options are not worth the money when weighed against the slow response time of the customer care section, which is further complicated by the fact that the customer care department is very slow to reply. Review Source PG Patricia G. Customer Service Lead Hospitality Used the software for: 2+ years ### "Affordable marketing for our guest lists." January 15, 2026 5.0 This tool offers you a very high performance for little money compared to most more expensive options. The platform that this software is located on handles our email marketing as long as it follows all local regulations; though it occasionally gets caught off-guard by a seemingly onerous compliance rule. Pros I liked that the program is fairly straightforward and user friendly. Spam blocking sometimes is too aggressive and blocks legitimate emails to our corporate clients. Cons Sometimes customer support takes too long to answer even simple account questions. We have to make sure the people get their booking confirmation and what we are offering on our new seasonal offers without spending a fortune on it, so we need an email delivery service. Review Source AM Arnaud M. Développeur Internet Used the software for: Less than 6 months ### "A powerful and accessible email marketing platform with room for clearer contact management" May 18, 2026 5.0 Overall, my experience with Brevo has been positive. The platform offers good value for money and provides many useful features for email marketing, sales communication, and automation. The email campaign creation process is straightforward, and the tools are powerful enough for professional use. However, I think the user experience could be improved when it comes to explaining recipient filtering, contact status, and deliverability rules. More detailed and visible explanations would help users understand why some contacts are excluded from a campaign. Despite this, Brevo remains a reliable and efficient solution for managing email communication and marketing campaigns. Pros Brevo is a complete and accessible platform for managing email campaigns. I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool. The platform is quite easy to use, even for users who are not email marketing specialists. Cons Some parts of the platform could be clearer, especially when managing contact lists and campaign recipients. For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.