# Page 2 | Brevo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Brevo the right Marketing Automation solution for you? Explore 3406 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/132996/brevo/reviews/?page=2 --- Brevo 4.6 (3406) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Brevo ## Showing most helpful reviews Showing 26-50 of 3406 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Inès I. Internal Communication Manager Information Technology and Services Used the software for: 1-2 years ### "Vos emailings client en quelques clics et sans connaissances HTML" January 24, 2026 4.0 Pros Une solution d'emailing en drag & drop très fonctionnelle qui permet d'envoyer des emails à de larges bases de données et de suivre derrière les résultats. On peut également programmer nos emails très facilement ! Une solution très utile pour les équipes marketing qui n'ont pas beaucoup de budget et qui souhaite communiquer facilement par mail avec leurs clients. Le plus c'est également la disponibilité du service client qui répond très souvent rapidement lorsque l'on a des questions ! Cons Le drag and drop peut quelque fois limiter notre créativité et sur certaines boites mail (outlook) le résultat n'est pas le même que le design travaillé ce qui peut être assez frustrant et chronophage. La connection des API et des domaines peut être très galère quand on s'y connait pas et les FAQ sont très succinctes. Heureusement qu'il y a le service client Review Source Daniella B. Administrador Financial Services Used the software for: 2+ years ### "Gratuito e Eficiente!" January 27, 2026 5.0 Ja tenho há alguns anos, mas hoje estou usando um pouco de tudo, e gratuitamente. Tem feito a diferença até aqui pra mim, porque me ajuda a organizar a minha rotina de trabalho e o meu funil de venda. Ainda não usei tudo que ele tem, mas espero faze-lo neste ano. Pros Gostei que no mesmo tempo que eu consigo fazer o marketing da minha empresa através de email marketing, eu ja tenho a opção de poder colocar o crm da empresa e ainda colocar tarefas sobre. No email enviado consigo saber os que clicaram e leram e ainda entrar em contato posteriorment, o acompanhamento é muito melhor e organizado. Cons Ele não é tão intuitivo, se faz necessário parar para aprender algumas funções para usa - lo corretamente, o que demanda tempo. Alternatives considered [Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/) Reason for choosing Brevo porque é dificil de usar esse, eu não entendi como funciona . Switched from [Zenvia Customer Cloud](https://www.capterra.com/p/265368/Zenvia-Conversion/) por conta do preço e também o CRM, foi o motivo. Review Source Edgar D. Marketing Mechanical or Industrial Engineering Used the software for: 1-2 years ### "Amazing - Very impressive to see what the progress " November 10, 2025 5.0 As of now, one of the most solid ESPs out there, which not only produces an amazing front-end/UI experience but also delivers top-notch results on deliverability and acceptance by big providers. Pros There are plenty of good reasons to like—easy product, well-built and clean interface. What most companies fail at is keeping a product that is friendly to end-users, since they want to showcase many options. However, SendinBlue (now Brevo) provides an excellent, clean path for Marketing and User Management. To add that the price is fantastic for small and mid-sized companies. API access is very but very good very impressive, quick fyi for those whom needed it Cons I want to be able to add Marketeers and other users to the account without additional fees. I don't see the added value and it creates frustration to share a password. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Brevo Solid platform, very cheap and not ideal for what I was trying to accomplish. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Performance, Price and feedback from other users/companies on the platform. Review Source George E. Chairman Civic & Social Organization Used the software for: 2+ years ### "Positive Brevo Experience As A Not-for-profit Organisation " January 30, 2026 5.0 It has been a very positive experience over several years with regular useful feature and user interface updates. Pros Easy to use and customise to suit needs of a small not for profit organisation. Support very quick to respond to queries and also to advise of any temporary operational problems. Excellent value for money relative to feature set. Cons Very little to dislike, but would like more granular analysis of clicked links which are available in higher subscription levels, recognising that we still have a very good feature set. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo Tried Mailchimp but found it difficult to customise and subscription model not suited to our organisation. Review Source VR Verified Reviewer IT Engineer Marketing and Advertising Used the software for: 2+ years ### "Reliable and Professional Email Platform with Excellent Support" November 4, 2025 5.0 My overall experience with Brevo has been excellent. The platform is reliable, easy to integrate, and performs consistently well for both transactional emails and newsletters. I also want to highlight their outstanding technical support — my account was once suspended due to bot abuse, but after implementing Turnstile to secure my forms, the team reviewed the case and reactivated my account very quickly. Their responsiveness and professionalism really make a difference. Pros I really like how reliable and easy to use Brevo is. I’ve used it as an SMTP server for several websites’ contact forms, and it has worked flawlessly. I’ve also helped a client set up mailing lists and manage newsletters through their Brevo subscription — both the form integration and the user management tools work smoothly. The platform feels stable, intuitive, and professional, which makes it a great choice for both developers and clients. Cons Honestly, there’s not much to dislike about Brevo. If anything, the interface can feel a bit slow at times when switching between sections, especially on accounts with a lot of contacts. But overall, it’s a minor issue compared to how well the platform performs. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) Sendgrid was expensive for me, that's why we did the switch Review Source RL Rob L. IT Director Medical Devices Used the software for: 6-12 months ### "Easy setup and high value vs competitors." October 23, 2025 5.0 Very satisfactory. I have had little issue with the service since switching, and one of them was simply an issue of me not being able to find a fuction, which support easily pointed out to me. Pros Value of services vs competitors. Ease of use of the dashboard and SMTP/API interfaces. Thanks to this, and a decent third party support of the service, I was able to quickly migrate us from mailchimp to Brevo. Cons Some instructions are unclear, so documentation could use a mild "tune-up." Such as when I was notified that we did not have a functioning captcha (due to an API key mismatch on our end), no where did it state that we needed to open a ticket to verify the resolution to prevent our service being locked. The way the docs were written made it sound like it would be automatically checked. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Brevo Easy migration from mailchimp, good reports from other users for Brevo/Sendinblue, reasonable pricing. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Expanded our use from just email marketing campaign (newsletter type signup) to also using Brevo for transactional SMTP service. Also, the cost for Mailchimp did not come near meeting a decent ROI. Review Source AT Anthony T. Founder and Lead Developer Marketing and Advertising Used the software for: Less than 6 months ### "Une plateforme complète, fiable et pensée pour les pros du digital" October 27, 2025 5.0 Brevo est devenu un pilier de notre écosystème digital chez Athorus Digital. Nous l’utilisons à la fois pour les newsletters automatisées, les emails transactionnels et le marketing automation de nos clients. L’outil est stable, évolutif et s’intègre facilement dans nos workflows (WordPress, CRM, etc.). On sent que la plateforme est pensée pour des agences et freelances exigeants. Bref : un outil fiable, humain et efficace, à la hauteur de son positionnement européen. Pros Ce que j’apprécie le plus chez Brevo, c’est la clarté de l’interface et la polyvalence de la plateforme. Tout est fluide : création d’e-mails, automatisations, gestion des listes, intégrations WordPress… C’est un vrai outil tout-en-un pour centraliser la communication digitale sans multiplier les services externes. Leur support client est aussi très réactif et compétent, ce qui reste rare aujourd’hui. Cons L’éditeur d’e-mail est parfois un peu rigide sur le responsive et les blocs personnalisés. J’aimerais aussi un peu plus de souplesse dans la planification automatisée (notamment les filtres de temps sur les campagnes RSS). Rien de bloquant, mais quelques optimisations UX rendraient l’expérience parfaite. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Brevo Brevo propose un excellent rapport qualité/prix, une interface claire et un écosystème complet : emailing, SMS, CRM, formulaires et automatisations. C’est l’outil le plus équilibré pour une agence qui cherche à centraliser sans multiplier les abonnements. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp était devenu trop rigide et coûteux pour une utilisation régulière en agence. J’avais besoin d’une solution plus fluide, connectée à WordPress, et surtout plus simple pour gérer plusieurs listes clients sans complexité inutile. Review Source Faydra D. F. Most-Things Web Consultant Computer & Network Security Used the software for: 2+ years ### "Great For Transactional Email" October 19, 2025 4.0 My overall experience with Brevo has been good. It's easy to use, it's great value for the amount I spend on it. I tried using it for email marketing campaigns, but it wasn't ideal since I wasn't bombarding my subscribers all the time with emails. I'd go back the next month to do a newsletter, and all my subscribers would be marked "inactive." Their WordPress plugin used to not be updated in a timely manner, but they've done better in this department. Pros I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that. I find the user interface to be easy to navigate, and I can always quickly find what I need. Cons I haven't used their customer support in quite some time, because they used to give me answers that weren't correct. What I didn't like about that is that someone who knows nothing about how email works would look at their replies and find them plausible. However, the technical language in their replies left a lot to be desired. Switched from [WPForms](https://www.capterra.com/p/234945/WPForms/) I was able to secure a lifetime subscription through AppSumo.com to be able to send out 10,000 emails a month, and I'd been looking for something other than WP Mail SMTP, which is a pain in the rump to set up. Review Source BY Bahnas Y. Project Manager Management Consulting Used the software for: Less than 6 months ### "Brevo Review-Yinvesti Team" November 20, 2025 5.0 My overall experience with Brevo was positive and reliable. Once I learned where everything was, the platform made everyday tasks simple and consistent. I liked that it supported both basic needs and more advanced actions without forcing me to learn complicated systems. The workflow felt predictable which made it easier to plan and organize communications. Even with the small inconveniences I encountered, the benefits outweighed the frustrations. Brevo helped me stay organized and complete tasks that would have taken much longer elsewhere. I would describe the experience as dependable and helpful for managing communication in an efficient way. Pros I appreciated how straightforward Brevo was to use from the beginning. The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms. I found it helpful that creating campaigns felt quick and intuitive, especially when customizing messages or adjusting templates. The automations were also easy to set up and saved me time once everything was running. Brevo made it simple to manage contacts and keep everything in one place without feeling overwhelming. Overall it offered a practical experience that supported what I needed. Cons The main issue I ran into with Brevo was that some features required extra steps that felt a bit slower than they should have been. Certain customization options were available but not as flexible as I hoped, which led to a few moments of adjusting my approach to make things work. There were also times when the interface responded a little slower during heavier tasks. None of these problems were deal breakers, but they did interrupt the workflow on occasion. I felt that a bit more refinement in some tools would make the experience smoother. Alternatives considered [Sendy](https://www.capterra.com/p/234663/Sendy/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo Better pricing, more intuitive, and more reliable Review Source Vinicio A. Fundador Computer Software Used the software for: Less than 6 months ### "Grato pelo modelo de negócio da Brevo" March 4, 2026 5.0 A minha experiência geral é muito boa! Estou usando para comunicação de uma campanha interna com os usuários da minha ferramenta. Tenho intenção de usar a API dentro da minha própria ferramenta. Vou verificar como funciona na documentação. Pros Gostei da possibilidade de testar a ferramenta sem assumir custos. Eu consegui fazer o que eu preciso, que era enviar uma campanha para os usuários da minha plataforma. Consegui também gerar um formulário para apoiar a isso. E ainda pude usar o serviço de automatização para receber um email ao receber uma resposta no formulário gerado. A interface do usuário é enxuta, e isso me agrada, torna a navegação mais precisa e fácil. Cons Não gostei tanto da forma como as respostas dos formulário são tratadas. Levei um tempo para enteder a dinamica. Mas eu vi vantagem no formato atual, apenas acredito que as respostas aos formulários poderiam ter uma visão mais rápida, consolidada e clara, por exemplo, seria legal visualizar facilmente uma tabela com as respostas, seria mais simples. Porém, isso não quer dizer que eu mudaria tudo, apenas acrescentaria esse recurso: consulta de respostas através de um relatório em tabela, diretamente na página Formulário. Alternatives considered [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) Reason for choosing Brevo Escolhi porque me permite testar sem assumir custos, e o limite de teste é agradavel. Review Source VR Verified Reviewer Executivo de vendas Information Technology and Services Used the software for: Less than 6 months ### "Minha opinião sobre a Brevo como plataforma de e-mail marketing" September 15, 2025 4.0 No geral estou gostando, existem vantagens e desvantagens como toda ferramenta, ao falar com o suporte tive esperança de melhorias nas limitações citadas, espero que as expectativas sejam atendidas. Pros Pesquisei diversas plataformas de e-mail marketing, e a Brevo foi a única que consegui realmente testar, todas as outras exigem alguma licença ou plano para utilizar funcionalidades básicas. Enquanto a Brevo, consegui testar campanhas, formulários, automações e enviar até 300 emails por dia grátis! E isso fez com que eu obtivesse um licença para testar mais funcionalidades com a landing page. Cons Limitações. Existem limitações em campos de formulários, e edição de emails, e nas landing pages. Limitações como validação de telefone e email (máscaras), assinaturas em multilistas, ordenação de campos selecionáveis etc. algumas funcionalidades que eu consigo fazer na página de formulários eu não consigo na de landing page e virse-versa. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Não deixei de usar, mas deixei de adquirir outros serviços. Por conta da fase de testes que mencionei anteriormente. Review Source VR Verified Reviewer Proprietário Education Management Used the software for: 1-2 years ### "Minha opinião sincera sobre a Brevo como plataforma de e-mail marketing" February 25, 2026 5.0 Ainda estou utilizando apenas os recursos gratuitos da plataforma, e talvez por isso eu perceba algumas limitações no uso diário. Apesar de atender bem às necessidades básicas, certas funcionalidades mais avançadas acabam ficando restritas, o que impacta um pouco a experiência geral. Pros A plataforma é muito fácil de usar, o que agiliza o trabalho no dia a dia. O suporte ao cliente é eficiente e oferece respostas rápidas e úteis. A interface do usuário é intuitiva, organizada e agradável, facilitando a navegação e a criação de campanhas. Cons Algumas funcionalidades avançadas podem exigir um tempo maior de adaptação. Certos recursos poderiam ser mais personalizáveis para atender necessidades específicas. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Limitações recentemente empregadas, valor em doláres. Review Source JW Jaxon W. Co-Founder E-Learning Used the software for: 6-12 months ### "Great fit for a smaller creator starting/scaling a small business" August 22, 2025 5.0 Overall I'm very happy with Brevo. As a free user, I was able to do everything I needed, and as a paid user I get exactly what I pay for. I also feel I get the support I need when I run into issues, and I'm happy to see updates and fixes happening constantly which shows me they're improving the product constantly. Pros I've tried many CRM/email marketing platforms, and not all of them work for smaller creators like myself. I have found Brevo to be the best option for myself starting small and supporting me through growth. The free tier allows a healthy amount of daily emails that I was able to use before I had any revenue/paying customers, and then as I have grown into getting more valuable leads I happily went into the paid plan because it was right when I needed it. Every platform has a different pricing model and I found Brevo's to have a really reasonable point where you go to paid that makes sense. Others turn me off because you have to pay too early or too much in a way that doesn't match your business. Cons In my experience, none of these platforms are super easy to use, and Brevo is no exception. I found the contact attributes, automations, and forms features difficult to figure out (especially since they were transitioning to some new editors when I got the subscription) but I got there eventually. And to their credit, they do have good customer support. Alternatives considered [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo I ran a comparitive analysis on ChatGPT of all the major CRM/Email marketing platforms. I plugged in my specific needs and Brevo came in as a top contender. After looking through the pricing and functionality I was sold. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo is WAY too expensive, Mailchimp puts the wrong kinds of limits on a free plan. Review Source VR Verified Reviewer MD Hospital & Health Care Used the software for: 2+ years ### "Brevo (2 years experience)" August 1, 2025 4.0 Great! I'm happy with it! I use it on a daily basis to send 14 different newsletters to my followers, all uploaded via API. It does exactly what I ask. Pros It's versatile and highly customizable. I like the API very much. Very good customer support. Nice user Interface. Value for money is better than competitors. Cons 1) That the language setted is now always kept (I set english, but I'm localized in Germany -> next time is again german -> it changes the text of the Brevo disclaimer in the subscription form). 2) I run an informational newsletter (not a marketing one), I know this is not the main focus of Brevo (compared to other services like Beehiiv), but I would like to see more options in this context (for example the possibility of a referral program). If someone is searching a platform for this and has not 14 lists as I have, I would suggest a competitor. 3) sometimes I think it would be nice to have an App, but the browser navigation it's ok 4) The business option is a little bit expensive for me (I'm running a free newsletter!) Alternatives considered [beehiiv](https://www.capterra.com/p/249823/beehiiv/) Reason for choosing Brevo Because it gave me the possibility of having 14 differents lists for no more price. Review Source CL Ciayi L. Head of Marketing E-Learning Used the software for: 1-2 years ### "Great experience, recommended platform for email campaign & CRM" September 24, 2025 5.0 We have been using Brevo for more than a year and have seen quite a bit of improvement, especially in new feature development, and the customer support team is always helpful. Great experience. Pros The user interface is excellent, user-friendly, and easy to use. Customer support is also professional & efficient. The latest AI feature is top-notch as well, with great recommendations, and many improvement initiatives are also underway. Cons All good so far, just a minor part on the analytics - it would be great to have the complete data on open & click times rather than just the date. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo Overall experience, packaged price & professional handling Switched from [Netcore Email API](https://www.capterra.com/p/147847/Pepipost/) Better user interface & overall features Review Source Mai M. Managing Director Hospitality Used the software for: Less than 6 months ### "Bravo Brevo!" March 7, 2026 5.0 The onboarding was seamless and the accessibility of the customer service was incredibly valuable. We are already integrating Brevo easily into our daily routines! Pros I am loving the easy management of the sales pipeline that allows my team to generate growth across the entire sales lifecyle. Cons Thus far- NO cons. It has been a fairly seamless implementation for all! The Sales & Marketing teams are both using Brevo with ease! Review Source SG Sebastian G. coo Online Media Used the software for: Less than 6 months ### "Great Features with Room for UX Improvements" June 6, 2025 4.0 Overall, my experience with Brevo has been very positive. It’s a reliable platform that brings together essential marketng tools email campaigns, automation, and CRM in a way that’s easy to manage and scale. While the user interface could use some refinement, the core functionality is strong, and we’ve seen clear improvements in engagement and workflow efficiency since adopting it. Support has also been responsive wenever we’ve needed help. It’s a solid choice for any team looking to streamline their customer communication. Pros The best thing about Brevo is how seamlesly it combines email marketing, automation, and CRM features in one easy-to-use platform. The drag-and-drop email builder is ituitive, and the automation workflows make it simple to create personalized experiences for different customer segments. I also really appreciate the high deliverability rates and detailed analytics. it helps us know what’s working and where to optimize. Cons The user experience could be improved in a few areas. Some parts of the interface feel a bit clunky or uninuitive, especially when navigating between campaigns, contacts, and automation workflows. It’s not a dealbeaker, but a more streamlined and modern UX would definitely enhance the overall experience. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) e made the switch to Brevo primarily due to cost-efficiency. Compared to other platforms with similar features Review Source SM Silvia M. assessoria Accounting Used the software for: 2+ years ### ""Trabalhe pelo sucesso do seu cliente e ele será fiel — e feliz em gastar mais com você."" July 4, 2025 3.0 Utilizo e-mails mensalmente porque meus clientes são, em sua maioria, profissionais conservadores — contadores, analistas de RH e especialistas que passam o dia imersos em legislação brasileira. Eles valorizam a praticidade de receber informações diretamente na caixa de entrada, com atualizações e conteúdos práticos que os ajudem no dia a dia. Pros Facilidade na utilização, criação das campanhas , criação de listas e segmentos, parte estética e profissional. Cons Existe uma dificuldade recorrente na implementação de automações por minha parte, no entanto, acredito que, com os dados que vocês já possuem sobre o comportamento e a forma de utilização de cada cliente, seria possível desenvolver uma automação real, personalizada como um teste prático. Essa automação serviria como um modelo concreto, demonstrando, na prática, o quanto o processo pode ser facilitado. Recomendo que essa automação seja gravada em vídeo, passo a passo, evidenciando o impacto direto na rotina do cliente. Esse vídeo pode gerar dois resultados estratégicos: (1) fidelizar o cliente de forma duradoura, já que ele verá valor real sendo aplicado em sua operação, e/ou (2) abrir uma nova frente de serviço, oferecendo a criação de automações personalizadas como um produto. O próprio vídeo pode ser finalizado com uma chamada clara: 'Deseja uma automação como essa? Faça você mesmo com este modelo ou, se preferir, contrate nossa equipe para criar automações sob medida por apenas R$ X.'" Review Source TV Tuananh V. Marketing Construction Used the software for: I used a free trial ### "Brevo: Early Thoughts from a New User" July 9, 2025 5.0 Initial Experience with Brevo (2 Days of Use) "After two days of using Brevo, I'm forming quite positive initial impressions. I've found the platform to be approachable for a beginner, especially with basic functionalities like sending emails and managing contacts. The interface is quite intuitive, which helped me quickly figure out how to create campaigns and navigate different sections. I also appreciate having multiple features (email, SMS, CRM) in one place, which promises to save time and effort in the future. While it's still too early to give a deeper assessment of advanced features or overall performance, so far, Brevo has shown potential as a comprehensive and efficient marketing tool for my needs." Pros What I liked most about Brevo is its all-in-one marketing platform approach combined with its competitive pricing, especially for email marketing. Cons More complex features can take time to get used to. Detailed data and report customization aren't as in-depth as one might wish. Fewer Third-Party Integrations Than Some Competitors: While it has many integrations, the variety isn't as extensive as larger platforms. Review Source VR Verified Reviewer consultor Civil Engineering Used the software for: I used a free trial ### "Surpreendido com a qualidade e rapidez" January 30, 2026 5.0 Procurava fornecedor de serviços de disparo com a agilidade e praticidade que a Brevo me oferece, ou seja, com um painel de controle intuitivo, limpo, com ampla visão dos botões para que consiga fazer o envio de maneira rápida. Demorar para encontrar os botões e o fluxo de montagem do e-mail-marketing era stressante e isso foi resolvido com o Brevo. Pros gostei da rapidez na montagem do processo de envio das campanhas sendo o alvo da minha procura em concorrente. Cons Não tenho críticas neste aspecto até porque o meu índice de satisfação só me permite enxergar os pontos positivos. Review Source Franz A. Planeador de campañas Graphic Design Used the software for: 6-12 months ### "Probé Brevo, y la verdad sí cumple" July 19, 2025 4.0 Lo mejor es lo fácil que resulta usarlo. La interfaz es clara, el editor de emails es intuitivo, y configurar flujos automatizados no toma mucho tiempo. me parece una excelente opción si tienes un negocio pequeño o estás empezando y no quieres gastar mucho. Si eres exigente con el diseño o necesitas análisis súper detallados, tal vez se te quede corto. Pros Probé Brevo porque buscaba una herramienta de email marketing todo en uno, y la verdad es que me sorprendió lo completo que es, sobre todo teniendo en cuenta que muchas de sus funciones están disponibles en el plan gratuito. Puedes hacer emails, automatizaciones, mandar SMS o WhatsApps, usar un CRM básico… todo desde una sola plataforma. Y encima está en español, lo cual se agradece. Cons No todo es perfecto. Las plantillas de correo se sienten un poco anticuadas y no hay muchas opciones para elegir. Los reportes más avanzados solo están en los planes de pago más caros, y noté que a veces los correos no llegan bien, así que la entregabilidad no es la más estable. Además, algunas partes cargan lento, como las automatizaciones la primera vez que las abres. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Porque pagaba mucho en active campaign y comparando los precios, brevo me pareció más asequible. Review Source DH Darius H. Director of Business Optimization Real Estate Used the software for: 1-2 years ### "Straightforward Tool for Consistent Email Campaigns" July 28, 2025 5.0 Overall, Brevo has been a dependable tool for managing our email marketing. The interface is straightforward, which makes it easy to train team members and launch campaigns quickly. We’ve seen consistent performance with deliverability and list management, which helps maintain trust with our audience. While more flexible reporting options would be helpful, the platform meets our needs and has been a solid choice for our marketing efforts. Pros Brevo’s platform is incredibly intuitive, allowing us to quickly create and manage campaigns without a steep learning curve. We’ve also seen excellent deliverability rates, which ensures our messages consistently reach and engage our audience. Cons Some of the reporting options feel a bit limited, but they still provide the essentials we need. Additional flexibility would simply make an already strong platform even better. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Brevo Brevo’s pricing structure and unlimited contact model made it the better fit for our needs. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We switched from Mailchimp primarily due to the escalating costs tied to contact buckets; Brevo’s unlimited contact model removed that barrier and offered far better value for our growing lists. Review Source BK Blerta K. Language Instructor Education Management Used the software for: 2+ years ### "Fully automating our language course enrollments." March 26, 2026 5.0 It is one of our priorities to inform and engage our students. I can use this to manage our course announcements and promotion campaigns. It provides an exceptionally easy point of entry in education marketing, though the problems of deliverability need to be monitored at all times. Pros The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time. Cons The overly aggressive spam filtering sometimes pushes our valid class schedules right to the junk mail folders of the students and even the advanced marketing and sales automation options are not worth the money when weighed against the slow response time of the customer care section, which is further complicated by the fact that the customer care department is very slow to reply. Review Source AB Arthur B. Product Manager Program Development Used the software for: 1-2 years ### "My experience with Brevo (formerly SendinBlue)" June 1, 2025 4.0 I had tried several email marketing tools before finally choosing Brevo (formerly SendinBlue), and two things really stood out to me: the pricing model, which didn’t charge based on the number of contacts — at the time, we already had a list of 600 contacts — and the positive reviews from specialized websites, which ranked Brevo’s email deliverability alongside other more well-known platforms. Since then, I’ve been quite happy with the platform, especially after unlocking the Business plan features. I find the interface intuitive, the API integration documentation clear, and overall it meets my company’s needs very well. That said, I only use the email features — I tried using the CRM but it didn’t meet our needs, so we opted for a more robust external solution that integrates better with our workflow. Pros I really like the support — it’s usually quick and provides precise answers to all my questions. I also enjoy the interface; it’s easy to get used to and makes it simple to find and apply the available features. I appreciated the update to the automation feature as well — it brought new possibilities and made the tool much more robust. I also like the reports, and I think the new "best time to send" feature is a big improvement over the old one. I’m also satisfied with the segmentation options — they work very well and meet our needs. I haven’t tested the A/B testing feature yet. Cons Sometimes, the email design editor freezes, and I have to exit and re-enter the platform to continue editing. There are also occasional stability issues — I’ve been locked out of the platform at times when I really needed access. I also find the pricing model somewhat unclear; most of the support tickets I’ve opened were to clarify doubts about how pricing works. Additionally, the automation for updating custom fields in contact records and moving contacts between lists doesn’t always work as expected. From time to time, I need to manually check and fix what the automation didn’t handle correctly. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Zoho Desk](https://www.capterra.com/p/169505/Zoho-Desk/)[RD Station](https://www.capterra.com/p/180098/RD-Station/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Brevo As I mentioned earlier, what initially drew me to the platform were the positive reviews on specialized websites and the pricing model at the time, which didn’t charge based on the number of contacts. Review Source NO Naj O. Digital CRM Cosmetics Used the software for: 2+ years ### "all-in-one solution" November 24, 2025 4.0 Our overall experience with Brevo has been very positive, especially considering the excellent value for money and the range of tools it provides. The platform excels as an all-in-one solution for email, SMS, and marketing automation. The user interface is generally intuitive and easy to navigate, making campaign setup simple. Pros Brevo is easy to use and powerful in many ways. We appreciate the intuitive and comprehensive features the most, especially how easy it was to manage email campaigns, segment audiences and track analytics in one place. Cons The steep learning curve for some of the advanced automation workflows, which occasionally made setup more complex than necessary. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.