--- title: "Brevo Marketing Platform Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Brevo Marketing Platform Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/132996/brevo/" page_type: "product" language: "en" --- # Brevo Marketing Platform Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Brevo Marketing Platform ## What is Brevo Marketing Platform? Launch high-converting email, SMS, push, and WhatsApp campaigns in minutes. Unify your store, website, and campaign data into a single customer view to precisely target VIPs, cart abandoners, and lapsed buyers. Activate proven automations including abandoned cart recovery, browse abandonment, price-drop alerts, back-in-stock notifications, and VIP early access. A/B test subject lines, offers, and CTAs to optimize performance. Scale your delivery with intelligent warm-up, throttling, frequency caps, and send-time optimization. Monitor revenue, average order value, and conversions in real time with comprehensive analytics. Transform one-time buyers into loyal customers with automated post-purchase flows, replenishment reminders, review requests, and win-back campaigns—all managed from a single, powerful platform. ## What is Brevo Marketing Platform used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Recognitions Shortlist Best ease of use Top alternative Featured Overall rating Based on 3,523 user reviews Reviews sentiment Positive 94% Neutral 3% Negative 2% Pros & cons Beginner-friendly setup and navigation Intuitive and organized interface Frequent technical glitches and delays Strict and unclear account controls Starting price $9 Usage Based, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - Sales Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... - All-in-One Marketing Platform / 2026 - Lead Nurturing / 2026 Our "Best of" badge program showcases products with the highest ratings... Do you work for Brevo Marketing Platform?[Manage this product listing](https://www.g2.com/products/brevo-marketing-platform/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Brevo Marketing Platform 4.6 (3,523) VS. [4.8 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price $9 Usage Based, Per Month Starting Price $9 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (3,511) Ease Of Use 4.7 (2,323) Value For Money 4.5 (3,088) Value For Money 4.8 (2,113) Customer Service 4.5 (3,087) Customer Service 4.8 (2,146) ## Brevo Marketing Platform alternatives [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/132996/brevo/alternatives/) ## FAQs about Brevo Marketing Platform Overview ### What problems does Brevo solve? Brevo solves the headache of creating, sending, and optimizing customer communications by combining email campaigns, automation, contact segmentation, CRM, and reporting in one place. Marketing teams, small businesses, startups, and sales-focused teams use it to replace manual follow-ups, scattered contact lists, and guesswork around campaign performance, timing, and lead nurturing. Answer based on 1978 reviews Overview ### Which roles and teams benefit most from Brevo? Brevo is most used by business owners, founders, and executives who need an affordable platform to manage customer communications and growth. Marketing and sales teams use it to run email campaigns, automate follow-ups, and track conversions, while developers and technical leads support integrations, website forms, and workflow customization. Answer based on 3437 reviews Overview ### What company size and industries is Brevo built for? Brevo is built mainly for small businesses, which account for 94% of reviewers, with marketing and advertising leading at 9%. It also serves entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations, with reviewer concentration in IT and services at 6% and computer software at 5%. Answer based on 3513 reviews Features and Usability ### What are the key features of Brevo? Brevo includes core email marketing features like email sending, campaign creation, drag-and-drop email templates, contact segmentation, and campaign scheduling. Differentiating features include marketing automation for autoresponders and drip campaigns, plus real-time analytics with open and click tracking, CRM, SMS marketing, forms, and SMTP for transactional email. Answer based on 1345 reviews Pricing ### How much does it cost and what fees or limitations are included? Brevo starts at $9/month with the Starter plan, while Standard costs 18/month, and a free version is available. Pricing is usage-based by emails sent, not contacts. Reviewers often call the free tier generous for small businesses, but note daily send limits around 300 emails and some advanced analytics or automation features require paid plans. Answer based on 1001 reviews Integrations ### Which third-party tools and platforms does Brevo integrate with? Brevo integrates with over 50 integrations across ecommerce, CMS, analytics, and automation tools. Common connections include WordPress, WooCommerce, Shopify, PrestaShop, Gmail, Zapier, Elementor, and Google Analytics 360. Its catalog also includes HubSpot CRM, Google Sheets, Freshdesk, and Adobe Commerce for broader workflow support. Answer based on 733 reviews Getting Started and Support ### How easy is it to onboard and train a team on Brevo? Brevo is generally quick to onboard for beginners, small teams, and nontechnical users because the interface, campaign builder, and dashboard are easy to grasp. Brevo offers live online training, webinars, and documentation, which help with adoption. Admins handling automation, integrations, segmentation, or compliance usually need more time and guidance. Answer based on 235 reviews Getting Started and Support ### What customer support options does Brevo offer, and how do users rate the experience? Brevo offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as responsive, helpful, and clear, with useful follow-up and occasional video guidance. Common complaints focus on uneven response times, delays across time zones, and documentation or training gaps that can slow setup and troubleshooting. Answer based on 888 reviews Security ### How does Brevo handle data security and access control? Brevo uses domain authentication through DNS records like SPF, DKIM, and DMARC, SMTP and API-key authentication, verification checks, email logs, and IP/domain whitelists to protect sending and data handling. Reviewers also cite GDPR-compliant privacy standards, though setup can be technical, suspensions can feel abrupt, and permission controls may be limited. Answer based on 89 reviews ## Who uses Brevo Marketing Platform? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Beginner-friendly setup and navigation 94% positive reviews out of 794 Most users report ease of use, highlighting simple setup, intuitive navigation, and helpful onboarding resources. Corinna S. CEO, founder and product manager, 2 - 10 employees. "It's easy to use, the documentation is great and detailed so that I can use it without any dev help." Frequent technical glitches and delays 55% negative reviews out of 251 Most reviewers indicate recurring bugs, slow performance, and occasional platform instability disrupting essential tasks. Cristian A. Program Lead, 2 - 10 employees. "No reliable support from UI and several glitches (my understanding now is that it took much longer to upload the file but the notification bell said it's all done even though it wasn't)." Intuitive and organized interface 93% positive reviews out of 390 Most reviewers find the user interface clean, easy to navigate, and visually appealing for efficient workflow. Laura M. Coordinadora de Educación Continua, 501 - 1,000 employees. "The menu is easy and intuitive, the interface is clean, it allows people who do not have much knowledge to interact easily from the beginning." Strict and unclear account controls 59% negative reviews out of 242 Most users report account management issues, citing sudden suspensions, unclear criteria, and slow or unhelpful support responses. Brett R. MD, 2 - 10 employees. "you constantly suspend accounts and it take forever to get them unfrozen. " Comprehensive email marketing toolkit 94% positive reviews out of 310 Most reviewers describe email marketing as robust, with automation, segmentation, analytics, and accessible campaign management. Elias W. marketing and finance, 11 - 50 employees. "Email marketing has been key to sales growth where each campaign has been successful and well received by all clients." Confusing list organization tools 40% negative reviews out of 80 Some reviewers describe list management as unintuitive, with confusing navigation, unclear filters, and challenging segmentation. Bekkah M. Webmaster and Marketing Manager, 2 - 10 employees. "Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead." ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of email marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Brevo supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and keep subscriber data organized, allowing teams to run more targeted email programs and maintain consistent communication with their audience. Email Campaign Management 4.6 (1,262) 79.40% of 1262 reviewers that rated this feature as important or highly important Brevo offers intuitive tools for designing, scheduling, and automating email campaigns. Users think the drag-and-drop editor, segmentation, and template options make campaign setup simple. Some reviewers find campaign management easy, though a few mention limited template variety and occasional support issues. Campaign Scheduling 4.6 (293) 77.47% of 293 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.5 (1,269) 73.13% of 1269 reviewers that rated this feature as important or highly important Brevo helps you import, segment, and organize contacts efficiently. Reviewers appreciate the ease of uploading, updating, and categorizing contacts, as well as integration with automation. Some users say duplicate management and bulk list handling could be improved, but overall find it straightforward. List Management 4.3 (306) 56.21% of 306 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.5 (861) 69.80% of 861 reviewers that rated this feature as important or highly important With this capability, you can preview and optimize emails for mobile devices. Reviewers appreciate the responsive templates and easy toggling between desktop and mobile views. Users think emails display well on most phones, though some mention occasional formatting inconsistencies. Campaign Analytics 4.5 (901) 78.14% of 901 reviewers that rated this feature as important or highly important It gives you real-time insights into open rates, clicks, and conversions for each campaign. Reviewers appreciate the clear, downloadable reports and ability to optimize future campaigns. Some users report analytics could be more detailed, but most find the data reliable and easy to interpret. Brevo Marketing Platform 109 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Autoresponders: Create and automatically send premade copy in response to customer messages - Availability Management: Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: It gives you real-time insights into open rates, clicks, and conversions for each campaign. Reviewers appreciate the clear, downloadable reports and ability to optimize future campaigns. Some users report analytics could be more detailed, but most find the data reliable and easy to interpret. - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Confirmations/Reminders: Automated reminders and confirmations for booked appointments and events via text or email - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Brevo helps you import, segment, and organize contacts efficiently. Reviewers appreciate the ease of uploading, updating, and categorizing contacts, as well as integration with automation. Some users say duplicate management and bulk list handling could be improved, but overall find it straightforward. - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Recovery: Ability to restore deleted, hidden, or lost data from an email server/system - Data Security: Protect sensitive data for digital privacy - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Brevo offers intuitive tools for designing, scheduling, and automating email campaigns. Users think the drag-and-drop editor, segmentation, and template options make campaign setup simple. Some reviewers find campaign management easy, though a few mention limited template variety and occasional support issues. - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Startups: Primarily serving startup companies - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Meeting Management: Manage the process of planning and scheduling meetings, including agenda creation - Message Personalization: Personalize text messages using templates and custom fields - Mobile Access: Access software remotely via mobile devices - Mobile Optimization: With this capability, you can preview and optimize emails for mobile devices. Reviewers appreciate the responsive templates and easy toggling between desktop and mobile views. Users think emails display well on most phones, though some mention occasional formatting inconsistencies. - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Online Booking: Book meetings and appointments through a website or digital platform - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Preview Functionality: Preview materials before finalizing projects - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: Brevo provides detailed reporting on campaign performance, including open and click rates. Users think the analytics are reliable, easy to access, and help optimize future campaigns. Some reviewers feel more advanced filtering and metrics would enhance the reporting experience. - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Routing: Plan daily routes to optimize employee scheduling and provide directions - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Scheduling: Plan availability and assign specific time slots for tasks and resources - Segmentation: Group leads or contacts based on their specific characteristics - Shared Inboxes: An email inbox that can be accessed and managed by multiple individuals - Signature Management: Add and maintain centralized email signature(s) across an organization - Simple Mail Transfer Protocol (SMTP): Internet standard communication protocol to transmit electronic mails - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Web-based Deployment: SaaS, web-based, online deployment - Website Analytics: Track and analyze information regarding website visitors - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Whitelisting/Blacklisting: Control system access and/or deliverability for applications and email addresses - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.5 (3,487) 4.5 Based on 3,487 reviews ## Pricing Value for money 4.5 (3088) Free Version [View pricing plan details](https://www.capterra.com/p/132996/brevo/pricing/) Starter $9.00 Usage Based,Per Month It includes: - From 5,000 emails/month - Email & SMS - Drag & Drop email editor - AI content generator - Email templates - Advanced segmentation - Forms - Basic reporting & analytics - Email support Standard $18.00 Usage Based,Per Month It includes: - A/B Testing - From 5,000 emails/month - Marketing automation - Landing pages - Advanced Statistics - Phone support - Everything in Starter - AI send time optimization Professional $449.00 Usage Based, It includes: - Everything in Standard - 150,000 emails per month included - WhatsApp, Popups, Mobile & Web Push - Multi-user access - Contact scoring - Advanced ecommerce features - Phone support - AI Data Analyst - AI segmentation Enterprise Contact vendor for details It includes: - Everything in Professional - 1 million emails per month included - Multi-account management - Custom objects - Brevo Mobile Wallet - Custom loyalty engine - Custom data integrations - Dedicated IP - SSO & SAML - Tailored onboarding - CSM support Value for money 4.5 (3,088) 4.5 Based on 3,088 reviews ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (3087) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (3,087) 4.5 Based on 3,087 reviews ## User reviews Overall rating 4.6 Based on 3,523 reviews Filter by rating 5(2536) 4(786) 3(117) 2(28) 1(56) Mentioned topic Sorted by most recent NS Nelson S. Owner Mining & Metals ### "We’re actually getting mining clients to open our email campaigns now." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 29, 2026 Thought this would be overkill for a small mining operation, but the time I save on client outreach pays for itself. Our monthly newsletters to construction companies now go out on schedule instead of whenever I remember. For the price and what you get, it works better than I expected it would. Pros I expected another complicated marketing platform I'd never use. The automation builder actually surprised me, though, I set up a campaign for quarry operators in about twenty minutes with no tutorial needed. Delivery rates to our industrial contacts are noticeably better than what we had before, too. Cons The template library clearly wasn't designed for industrial businesses—had to build our own from scratch. Would be helpful if the mobile app let you approve campaigns when you're out at the quarry site instead of needing a laptop. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Harsh Vipul T. CEO Events Services ### "Easy and Useful for Managing Email Campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 26, 2026 Overall, my experience with Brevo has been positive. I mainly use it for organizational communication and email campaigns. It helps me manage contacts, send updates and newsletters, and track how people are engaging with our emails. Pros I like how easy it is to create and send email campaigns to a large audience. Managing contacts, designing emails, and checking campaign performance can all be done from one place. Cons Some of the more advanced features take a little time to understand, especially when setting up automations. The interface can also feel slightly crowded in some sections. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BC Billie C. Marketing coordinator Marketing and Advertising ### "Great free version available " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 25, 2026 Brevo is a great platform for beginners and easy to use. The Free tier works well however you have to pay to remove branding. Pros Brevo has a good free tier available and is beginner friendly and easy to use. It lets you store lots of contacts too! Cons Brevo free version is great however you have to pay to remove the Brevo branding on emails which makes it more unprofessional. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DC Daniel C. Senior Digital Marketing Manager Consumer Services ### "Great Automation, Slight Reporting Issues" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 19, 2026 I have been using Brevo for a couple of years, and the email automation builder has made my campaigns a breeze. Dragging templates, setting up conditional content, and seeing real-time performance stats in the dashboard keeps my workflow tight and saves me hours each month. Pros The email automation workflow is intuitive, letting us set triggers from form submissions; the drag-and-drop editor feels pretty solid, and the Zapier integration saves time. Cons The reporting dashboard is a bit congested, data export options are limited, and support sometimes takes longer than expected to resolve issues. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AD Ana D. Administrativa Wholesale ### "Una plataforma fácil de usar para gestionar campañas de email" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 18, 2026 Nuestra experiencia con Brevo Marketing Platform es buena. La plataforma nos resulta fácil de utilizar y nos permite gestionar nuestros envíos de email de forma sencilla y eficiente. Actualmente la utilizamos principalmente para realizar campañas de email masivo, aunque sabemos que ofrece muchas más funcionalidades que todavía no hemos tenido la oportunidad de explorar y aprovechar. Pros Lo que más me gusta de Brevo Marketing Platform es su facilidad de uso. La plataforma es bastante intuitiva y permite gestionar y enviar campañas de email de forma sencilla, sin necesidad de tener conocimientos técnicos avanzados. Cons Por decir algún aspecto negativo, el precio se ha encarecido en comparación con antes. Aun así, reduciendo el número de emails contratados, conseguimos mantener un coste similar al que teníamos anteriormente. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Jessica P. Digital Marketing Manager Consumer Goods ### "Great Campaigns, But Learning Curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 11, 2026 The automated email workflow builder in Brevo has been a game changer for my team; I can drag and drop triggers, set up personalized sequences, and instantly see real‑time stats. It saved us hours each month, letting us focus on creative copy instead of manual tagging. Pros I appreciate how Brevo's drag-and-drop email builder lets me create responsive campaigns in minutes, and the real-time preview keeps me from sending broken layouts. The built-in segmentation tool automatically tags contacts by recent clicks, saving me hours of manual sorting. Integration with Zapier to push new leads into our CRM is a real win. Cons Documentation jumps around and some API references are outdated, so I had to search forums for a few things. Pricing tiers feel steep for small teams, and support can take a couple of days, which is kind of annoying when you’re on a deadline. But the learning curve for advanced automation is a bit steep. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EA Ehsan A. Senior CRM Specialist Financial Services ### "Good value with plenty of useful features" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 11, 2026 Overall, Brevo has been a good experience. It offers a lot of functionality for the price and handles everyday email marketing and automation well. There is a bit of a learning curve when you move beyond basic campaigns, but once you get familiar with it, it’s a capable platform. Pros I like that Brevo brings quite a few marketing tools together in one platform without being too difficult to use. Email campaigns are easy to set up, contact management is straightforward, and the automation options are quite good for the price. It feels like a good middle ground between very basic email tools and much more expensive enterprise platforms. Cons Some parts of the interface can feel a little less intuitive, especially when setting up more complex automations or managing larger contact lists. The reporting is useful, but I would like to have more flexibility when digging into campaign and customer-level performance. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DA DONALD A. OWner Marketing and Advertising ### "Took a bit, but it is worth it!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 September 10, 2026 It is working great for four different businesses I own/operate. in some cases I had to work hard to understand or find out how to do somethings in building an automation, or had to wait for the email response to a question, but the system works well... Pros Once I learned it's intricacies, it was very easy to use. I liked that it provides a visual representation of the automation with logs to show progress for each individual. Cons Many of its operational and automation building methods took a while to figure out or even find, but once I knew how they worked or where they were, it was a breeze. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GJ Gee J. BizDEv Financial Services ### "Easy Peasy Brevo!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 3, 2026 the customer support is responsive even the email only for the lower plan. the marketing and sales platform i think are very good but again not amazing but bang for the buck; one for the better platforms Pros like the UI and the ease of use. learning curve is minimal. Everything is laid out in a clean simple manner. Cons the AI component is basic. The basic plans for just email is affordable and a good value. The ad-ons can get pricey and compared to some platforms still have limitations Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reasons for choosing Brevo Marketing Platform easier to use and cleaner user interface Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SJ Suraj J. Marketing Manager Telecommunications ### "User-Friendly and Effective Email Marketing Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 3, 2026 Overall, my experience with Brevo has been positive. The platform is user-friendly and makes it easy to create and manage email campaigns, import contacts, use HTML templates, and personalize emails. The campaign reports and analytics are useful for tracking performance. While there is some room for improvement in pricing, payment processing, and support response times, overall Brevo is a reliable and effective platform for email marketing. Pros What I liked most about Brevo is its user-friendly interface, easy contact management, flexible email campaign features, HTML template support, and personalization options. The campaign reporting and analytics are also helpful for tracking performance and engagement. Cons The pricing can be a little high for higher email volumes, and some advanced features and settings could be made more straightforward. The platform is generally easy to use, but there is still room for improvement in payment processing and customer support response times. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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