# Brevo Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Brevo Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/132996/brevo

---

# 

 Brevo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on May 14, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Brevo

## What is Brevo?

Launch high-converting email, SMS, push, and WhatsApp campaigns in minutes. Unify your store, website, and campaign data into a single customer view to precisely target VIPs, cart abandoners, and lapsed buyers. Activate proven automations including abandoned cart recovery, browse abandonment, price-drop alerts, back-in-stock notifications, and VIP early access. A/B test subject lines, offers, and CTAs to optimize performance. Scale your delivery with intelligent warm-up, throttling, frequency caps, and send-time optimization. Monitor revenue, average order value, and conversions in real time with comprehensive analytics. Transform one-time buyers into loyal customers with automated post-purchase flows, replenishment reminders, review requests, and win-back campaigns—all managed from a single, powerful platform.

## What is Brevo used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/)

Recognitions

Shortlist

Best ease of use

Overall rating

Based on 3,445 user reviews

Reviews sentiment

Positive

94%

Neutral

3%

Negative

2%

Pros & cons

Beginner-friendly CRM platform

Intuitive and organized interface

Frequent technical glitches and delays

Strict account controls and unclear policies

Starting price

$9

Usage Based, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

-   Email Marketing / 2026
-   Sales Tracking / 2025

Our "Best of" badge program showcases products with the highest ratings...

-   All-in-One Marketing Platform / 2026
-   Lead Nurturing / 2026

Our "Best of" badge program showcases products with the highest ratings...

## Brevo alternatives

[4.2 (990)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.5 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/132996/brevo/alternatives/)

## Who uses Brevo?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 502 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 502 reviews

Administrative

24%

Administrative

24%

Marketing

18%

Entrepreneurs/ Owners

11%

Creative & Design

11%

Others

35%

Top industries

Based on 502 reviews

Computer Software

29%

Education Management

25%

Information Technology and Services

18%

E-Learning

14%

Other

14%

## Pros and Cons

Beginner-friendly CRM platform

94% positive reviews out of 779

Most users report ease of use makes setup, configuration, and daily CRM tasks accessible for all skill levels.

Corinna S

CEO, founder and product manager, 2 - 10 employees.

"It's easy to use, the documentation is great and detailed so that I can use it without any dev help."

Frequent technical glitches and delays

56% negative reviews out of 236

Most reviewers indicate bugs, slow performance, login problems, and inconsistent feature reliability disrupt workflow and require extra troubleshooting.

Marc P

IMD, 2 - 10 employees.

"Dishonest practices and a tool that shows many bugs in the builder."

Intuitive and organized interface

93% positive reviews out of 379

Most reviewers find the user interface clean, logical, and easy to navigate, reducing confusion and improving workflow.

Laura Z

Coordinadora de Educación Continua, 501 - 1,000 employees.

"The menu is easy and intuitive, the interface is clean, it allows people who do not have much knowledge to interact easily from the beginning."

Strict account controls and unclear policies

59% negative reviews out of 227

Most users report account management involves frequent suspensions, slow validation, unclear compliance rules, and limited transparency from support.

Brett R

MD, 2 - 10 employees.

"you constantly suspend accounts and it take forever to get them unfrozen. "

Comprehensive email marketing toolkit

94% positive reviews out of 293

Most reviewers describe email marketing as streamlined, versatile, and effective for campaign creation, automation, and audience segmentation.

Tiago R

Programmer, 1 employee.

"Sendinblue provides a comprehensive email marketing solution that offers a range of features to help businesses create and manage effective email campaigns."

Confusing list management features

41% negative reviews out of 74

Some reviewers find list management unintuitive, with unclear navigation, awkward organization, and difficulty updating or segmenting lists.

Simone C

Writer, 1 employee.

"The managing of mailing lists can be a little confusing sometimes."

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Contact Management

4.5 (1,233)

72.51% of 1233 reviewers that rated this feature as important or highly important

Brevo offers straightforward tools to import, segment, and update contacts, making list organization simple. Users think the segmentation, duplicate detection, and integration with automation are valuable, but some mention the need for better bulk management and duplicate merging.

Email Campaign Management

4.6 (1,232)

78.98% of 1232 reviewers that rated this feature as important or highly important

With this capability, you can design, automate, and schedule email campaigns using templates and a drag-and-drop editor. Reviewers appreciate the intuitive interface, easy segmentation, automation options, and the ability to track campaign performance efficiently.

Campaign Analytics

4.5 (873)

77.43% of 873 reviewers that rated this feature as important or highly important

You get real-time insights into open rates, clicks, and conversions for each campaign. Reviewers indicate the analytics are detailed, easy to interpret, and help optimize strategies, though some wish for more advanced metrics and faster dashboard updates.

Reporting/Analytics

4.4 (868)

77.07% of 868 reviewers that rated this feature as important or highly important

This aspect helps you track email performance with clear reports, KPIs, and integration with tools like Google Analytics and WooCommerce. Some users say the reports are reliable and exportable, but a few want more filtering options and advanced analytics in lower tiers.

Mobile Optimization

4.5 (841)

69.56% of 841 reviewers that rated this feature as important or highly important

It gives you responsive email layouts and mobile previews, ensuring campaigns look good on any device. Some reviewers find the mobile optimization reliable and easy to use, though a few mention occasional formatting issues or limited customization for mobile layouts.

Email Tracking

4.6 (695)

83.60% of 695 reviewers that rated this feature as important or highly important

Track delivered, received, and opened emails

Brevo 109 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Create and automatically send premade copy in response to customer messages

Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients

Track and manage schedules and meetings via an integrated calendar

You get real-time insights into open rates, clicks, and conversions for each campaign. Reviewers indicate the analytics are detailed, easy to interpret, and help optimize strategies, though some wish for more advanced metrics and faster dashboard updates.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Group campaigns by project, client, or campaign for better management.

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Manage various distribution channels, build relations with channel partners, and track their performance

Track the amount of clicks on individual products to measure campaign results

Provides a channel for team members to share media files, communicate, and work together

Automated reminders and confirmations for booked appointments and events via text or email

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Brevo offers straightforward tools to import, segment, and update contacts, making list organization simple. Users think the segmentation, duplicate detection, and integration with automation are valuable, but some mention the need for better bulk management and duplicate merging.

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Create labels for products that contain required information such as colors, sizes, dates, etc.

Import and export data to and from software applications

Ability to restore deleted, hidden, or lost data from an email server/system

Protect sensitive data for digital privacy

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

With this capability, you can design, automate, and schedule email campaigns using templates and a drag-and-drop editor. Reviewers appreciate the intuitive interface, easy segmentation, automation options, and the ability to track campaign performance efficiently.

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Ability to oversee and optimize the operations of a mail server

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Primarily serving startup companies

Adds a customizable form to the landing page, usually for the purposes of lead generation

Ensure compliance with the General Data Protection Regulation protocols

Add, edit, and manipulate HTML code directly

Store and manage images

Track interaction history by documenting conversations for contacts

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Manage contacts across multiple mailing lists

Ability to chat online in real time

Automate workflows and trigger campaigns based on customer actions

Manage the process of planning and scheduling meetings, including agenda creation

Personalize text messages using templates and custom fields

Access software remotely via mobile devices

It gives you responsive email layouts and mobile previews, ensuring campaigns look good on any device. Some reviewers find the mobile optimization reliable and easy to use, though a few mention occasional formatting issues or limited customization for mobile layouts.

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Book meetings and appointments through a website or digital platform

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Preview materials before finalizing projects

Monitor wait time and abandonment for incoming requests that have not been routed

Analyze and gain insights into data in real-time

Receive data and information in real time

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

This aspect helps you track email performance with clear reports, KPIs, and integration with tools like Google Analytics and WooCommerce. Some users say the reports are reliable and exportable, but a few want more filtering options and advanced analytics in lower tiers.

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Plan daily routes to optimize employee scheduling and provide directions

Pipeline view and tracking lead status

Reports specific to sales analysis for trends and strategies

Plan availability and assign specific time slots for tasks and resources

Group leads or contacts based on their specific characteristics

An email inbox that can be accessed and managed by multiple individuals

Add and maintain centralized email signature(s) across an organization

Internet standard communication protocol to transmit electronic mails

Send promotional campaigns or transactional messages via text messages

Send messages via SMS

Manage campaigns and track engagement for marketing efforts across social media channels

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Filters used to determine different types of malware threats

Add or remove subscribers from mailing lists

Process of managing customer subscription lifecycle for a recurring service or a product

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, manage and track all task activities and progression

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

SaaS, web-based, online deployment

Track and analyze information regarding website visitors

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

Monitor activity of individuals who visit your website using cookies

Control system access and/or deliverability for applications and email addresses

An extended application or connector that enables users to perform additional services with their current set of tools

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.5 (3,409)

4.5

Based on 3,409 reviews

## Pricing

Value for money

4.5 (3013)

Free Version

[View pricing plan details](https://www.capterra.com/p/132996/brevo/pricing/)

Starter

$9.00

Usage Based,Per Month

It includes:

-   From 5,000 emails/month
-   Email & SMS
-   Drag & Drop email editor
-   AI content generator
-   Email templates
-   Advanced segmentation
-   Forms
-   Basic reporting & analytics
-   Email support

Standard

$18.00

Usage Based,Per Month

It includes:

-   Everything in Starter
-   From 5,000 emails/month
-   Marketing automation
-   AI send time optimization
-   Landing pages
-   A/B Testing
-   Advanced Statistics
-   Phone support

Professional

$449.00

Usage Based,

It includes:

-   Everything in Standard
-   150,000 emails per month included
-   WhatsApp, Popups, Mobile & Web Push
-   Multi-user access
-   Contact scoring
-   Advanced ecommerce features
-   AI segmentation
-   AI Data Analyst
-   Phone support

Value for money

4.5 (3,013)

4.5

Based on 3,013 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Wix](https://www.capterra.com/p/169007/Wix/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.5 (3013)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (3,013)

4.5

Based on 3,013 reviews

## User reviews

Overall rating

4.6

Based on 3,445 reviews

Filter by rating

5(2470)

4(775)

3(117)

2(28)

1(55)

Mentioned topic

Sorted by most recent

Nandang D.

Digitalization Specialist

Financial Services

### "Excellent Platform with Top-Notch Customer Support!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 20, 2026

My overall experience with Brevo has been fantastic. The tools are easy to set up for email management and marketing automation. On top of that, their customer experience team provides world-class service, making the entire user journey smooth and reliable.

Pros

The platform is very user-friendly and perfect for managing seasonal events or campaigns. What impressed me the most was their customer support. They are incredibly fast, understanding, and highly professional when handling user requests.

Cons

There is nothing much to dislike. It works perfectly for my marketing needs, though you just need to remember to manage your subscription plan if you only use it for temporary events.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Brevo

Brevo offers a much better free tier, more affordable and flexible pricing plans, and an easier setup process for quick, short-term marketing campaigns.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Bekkah M.

Webmaster and Marketing Manager

Retail

### "Overall, a great experience with a new email provider"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 19, 2026

I like the pricing, the options, the features that come with the small business tier. I also really enjoy the simplicity of creating an email from scratch and the extra design options I never got with other email providers. I like their templates, though some aspects can be difficult to edit if you don't outright remove the item and replace it with something else/start over in the area. Despite some difficulties in getting started, I consider it a learning curve and I'm very happy with everything once I got the hang of using it. Would definitely recommend.

Pros

I love the customer service and the ease of creating emails with the block builder. The operators were very helpful with getting our account verified and helping me navigate the rules, dashboard, and subscriber management. The block builder for creating emails from scratch is easy to use and has many features I enjoy. I also like some of their email template styles. They're good starters if you need a boost in creativity, but you're also welcome to just create one from scratch yourself.

Cons

The left-hand menu and contacts list. The menu is a little bulky, some things are not found where I expected them to be. Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead. The contact list vs. the automatically created lists can be confusing when I expected them all in one spot. I also didn't want to include any non-subscribers or "blocklisted" people to my contacts but that was automatically added when connected to our Shopify store. It had me concerned that they would charge extra or consider our tier limit exceeded because of the extra contacts that we essentially cannot use. In Shopify, I created our signup form, but when adding it to our page, it was set to the right - even though I chose "centered" and tried every other option for it as well, it always stayed at the right. At some point, I'll have to add some code to make sure it goes to the center of our page. It feels like an unnecessary step. Also, when first experimenting, the email template I tried out was somewhat difficult to edit. It had text over a photo and it was somewhat difficult to access each layer on the editor. It didn't allow me to change the photo size/shape so I had to create a new graphic just for the template.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

After 11-12 years of using them, they dumped us overnight without any warning simply because Intuit acquisitions bought them & we are kratom vendors. Apparently, Inuit is not okay with kratom vendors and that was a shock and inconvenience. Brevo was kind, quick, and clear about accepting us and the rules. I appreciate that.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reasons for choosing Brevo

Because of your pricing, customer service, and ability to get us started after a very shocking departure from MailChimp, especially when all the other services wouldn't accept us. We're very grateful to have a new home at Brevo and will not be leaving unless their rules change overnight, too.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AM

Arnaud M.

Développeur

Internet

### "A powerful and accessible email marketing platform with room for clearer contact management"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 18, 2026

Overall, my experience with Brevo has been positive. The platform offers good value for money and provides many useful features for email marketing, sales communication, and automation. The email campaign creation process is straightforward, and the tools are powerful enough for professional use. However, I think the user experience could be improved when it comes to explaining recipient filtering, contact status, and deliverability rules. More detailed and visible explanations would help users understand why some contacts are excluded from a campaign. Despite this, Brevo remains a reliable and efficient solution for managing email communication and marketing campaigns.

Pros

Brevo is a complete and accessible platform for managing email campaigns. I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool. The platform is quite easy to use, even for users who are not email marketing specialists.

Cons

Some parts of the platform could be clearer, especially when managing contact lists and campaign recipients. For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Wayne H.

Owner

Internet

### "Brevo has the Best Support Staff"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 15, 2026

I learned a lot about getting a TFN number. It is not for the faint of heart, however that said,, Support through BREVO was intricate in this process to get the number I needed for my Members. I can't say enough good things about the Brevo Team.

Pros

Attention to detail, and what was needed next in the process of getting a TFN Number. This process was very stringent which is a good thing. \[sensitive content hidden\] helped me get across the finish line.

Cons

There were no cons. They were always in touch with me throughout the whole process. I need to thank \[sensitive content hidden\] for their due diligence and staying with me throughout the whole process.

Alternatives considered

[ClickSend](https://www.capterra.com/p/175783/ClickSend/)

Reasons for choosing Brevo

I appreciate the Customer Support that is provided by this company. There interface (Web Browser) is set up and is top notch.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

IH

Imre H.

Software Engineer

Automotive

### "Good value email marketing platform, but clean your list before sending"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 15, 2026

We used Brevo for a Toyota dealership email campaign with a large imported contact list. The first campaign was suspended because our historical CRM/newsletter database contained many invalid and outdated email addresses. This was not entirely Brevo's fault, as the list had been collected over several years and required proper validation. After authenticating our sending domain, validating the email lists with an external verification tool, and removing invalid addresses, the campaign was sent successfully. Overall, Brevo worked well after the necessary setup and list cleaning. I would recommend it as a good value email marketing platform, but older contact databases should definitely be cleaned and verified before sending large campaigns.

Pros

Brevo offers good value for email marketing compared to larger competitors. The drag-and-drop editor was easy enough to use for creating a professional newsletter, and the pricing model worked well for our dealership campaign. After domain authentication and proper list cleaning, we were able to send our campaign successfully. The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues.

Cons

Contact management can feel slow and clunky with larger lists. Bulk deletion and list cleanup are not as smooth as expected, and some parts of the import and field mapping workflow could be clearer. Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually explained the issue clearly.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

We wanted a more affordable and scalable email marketing solution for sending larger dealership newsletters. Our previous WordPress-based newsletter setup was less suitable for deliverability, reporting, list management, unsubscribe handling, and larger campaign sending.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Brevo

Mailchimp was too expensive for our expected contact volume.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Sujith N.

Proprietor

Logistics and Supply Chain

### "Mailchimp's smarter, more efficient cousin!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 15, 2026

Great. Especially after pleasantly encountering a serious, Indian (did not expect in a predominantly European product!), helpful Senior Executive who understood my concern and had a soluion ready. Setting up was easy and using the product has been a good experience.

Pros

Perfect campaign tool for SMBs. Mailchimp but more economical, more efficient. A leap foward from the original Sendinblue product, feature packed and did I say economical?

Cons

Not a dealbreaker but the UI could be more premium, features less jam packed and more integrated with actual user workflow. The pricing page is confusing. When I see Rs. 625 in bold for a starter pack, I go to checkout page expecting to pay Rs. 625. But suddenly a calcualtion showing an unreasonable gap (1500 contacts -> directly 50,000 contacts) appears on the checkout page which sort of drains a person's intent to go ahead with the purchase! The >100% of the product subscription price tag for removing Brevo branding (Rs 750 -> Rs. 625) was somewhat surprising.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Pricing, after getting acquired by Intuit, they became too enterprisy for an SMB like me.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[Gmail](https://www.capterra.com/p/202338/Gmail/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Brevo

The UX and pricing seemed closest to mailchimp, more reliable and robust.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CP

Claudia P.

Formadora

Education Management

### "Easy to Use Platform with Excellent Customer Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

May 13, 2026

My overall experience with Brevo has been very positive. The platform is easy to use, intuitive and great for creating email campaigns without unnecessary complexity. What stood out the most to me was the customer support — fast, professional and genuinely helpful. Even when I had an issue accessing my account, the team handled everything with kindness and efficiency. Overall, I think Brevo offers a great balance between usability, features and value for money.

Pros

What I like most about Brevo is how easy and intuitive the platform is to use. Creating email campaigns and managing contacts feels simple, even without a very technical background. I also had a great experience with customer support recently — fast, helpful and genuinely kind. Romeo was especially professional and supportive throughout the process. Overall, Brevo offers a very good balance between usability, features and value for money.

Cons

One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated. That said, the support team was very professional and helpful in finding a solution.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Owner

Computer Software

### "Does what it needs to do. No complaints."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 12, 2026

I use Brevo for my newsletter. It works. Automation is easy to set up, email tracking gives me what I need, and the CRM is simple enough to manage without prior experience. Support is responsive. I'd recommend it.

Pros

All-in-one. Automation, email sequences, tracking, analytics, and a simple CRM - all in one place. No need to juggle multiple tools. Support is solid too. They actually respond and help.

Cons

Nothing major so far. If I had to pick something, the email template editor could be smoother. But it's not a dealbreaker.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NO

Nick O.

CEO

E-Learning

### "Integration with a Multi Agentic Generative System"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

May 12, 2026

Overall it was good dealing with a challenging MAGS project and having to integrate Brevo with various other agents

Pros

The patience and determination to solve some persistent problems which we are sure others did not have due to the leading edge nature of our project

Cons

Tech support needs to get up to speed with previous tickets from a client as we had to repeat facts a few times!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Admin

Accounting

### "Easy-to-Use Marketing and Email Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 9, 2026

My experience with Brevo has been very positive. It helped simplify marketing tasks and made managing campaigns and customer communication much more efficient.

Pros

Brevo is user-friendly and makes email marketing, automation, and customer communication simple to manage. The platform is organized, reliable, and easy to navigate.

Cons

Some advanced customization features could be more flexible, but overall the platform works smoothly and is easy to learn.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/132996/brevo/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Popular comparisons

[Mailchimp vs Brevo](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo)[ActiveCampaign vs Brevo](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo)[Constant Contact vs Brevo](https://www.capterra.com/compare/31898-132996/Constant-Contact-vs-brevo)[MailerLite vs Brevo](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite)[EmailOctopus vs Brevo](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus)[Systeme.io vs Brevo](https://www.capterra.com/compare/132996-198994/brevo-vs-Systeme)[HubSpot Marketing Hub vs Brevo](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing)[EngageBay CRM vs Brevo](https://www.capterra.com/compare/132996-178819/brevo-vs-EngageBay-Marketing)[Omnisend vs Brevo](https://www.capterra.com/compare/132996-153508/brevo-vs-Omnisend)[Keap vs Brevo](https://www.capterra.com/compare/76390-132996/Infusionsoft-vs-brevo)

[Klaviyo vs Brevo](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo)[Marketo Engage vs Brevo](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo)[Bitrix24 vs Brevo](https://www.capterra.com/compare/113540-132996/Bitrix24-vs-brevo)[Pipedrive vs Brevo](https://www.capterra.com/compare/132666-132996/Pipedrive-vs-brevo)[Marketing 360 vs Brevo](https://www.capterra.com/compare/132996-148516/brevo-vs-Marketing-360)[Salesforce Marketing Cloud vs Brevo](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud)[SendPulse vs Brevo](https://www.capterra.com/compare/132996-146369/brevo-vs-SendPulse)[E-goi vs Brevo](https://www.capterra.com/compare/132996-165474/brevo-vs-E-goi)[GetResponse vs Brevo](https://www.capterra.com/compare/132996-153948/brevo-vs-GetResponse)[LeadSquared vs Brevo](https://www.capterra.com/compare/130199-132996/LeadSquared-vs-brevo) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)