# Page 2 | Brevo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Brevo the right Marketing Automation solution for you? Explore 3471 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/132996/brevo/reviews

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Brevo

4.6 (3471)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated May 14th, 2026

# Page 2 - Reviews of Brevo

## Showing most helpful reviews

Showing 26-50 of 3471 Reviews

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Rating

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Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Owner  
Education Management  
Used the software for: I used a free trial

### "Powerful Email Marketing Platform with Room for Improvement"

April 30, 2026

5.0

Overall, my experience with Brevo has been positive. The platform offers useful tools for email marketing, contact management, and campaign tracking. It helped us manage large mailing lists and communicate with customers efficiently. However, some areas such as billing clarity, recipient count visibility, and certain interface functions could be improved.

Pros

What I liked most about Brevo was its all-in-one marketing platform. Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities.

Cons

The contact and recipient count was sometimes confusing. There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.

Review Source

TC

Trish C.  
Founder  
E-Learning  
Used the software for: Less than 6 months

### "It has everything I was looking for at a great price"

May 29, 2026

5.0

Overall I'm really happy with the switch, I was using another platform that was very simple, which I liked but as my contact list was growing they were charging more and I wasn't monetizing on larger contact list so it was not worth to continue using it. I was able to recreate my templates and my automations in one day for the transition so it was not as painful as I thought it would be.

Pros

I really like the fact that you can have a lot of contacts and it won't cost more. Their automation is very robust, I was impressed with everything you can do with automations, it has all kind of triggers and the free plan doesn't seem to have a limit of the amount of steps you can use. I'm also using the chat widget, this was a really nice feature I didn't know they had when I was looking for email marketing platforms. I have reached out to support few times, their AI support is the best I've seen, you get email replies instantly and it was actually accurate, so I was very impressed as I don't usually get good experience with other AI bots. Customer support is also good and they respond fast.

Cons

Because they have a lot of features, the dashboard is also more complex and it takes a bit of learning curve. The dashboard is not as simple as other marketing platforms. The reports in the free plan are not good though, they are limited and difficult to navigate. One thing I didn't like is the templates are not as good as what I was used to use, the code behind is not great and it causes issues with buttons and mobile layouts.

Alternatives considered

[Enginemailer](https://www.capterra.com/p/176788/Enginemailer/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/)

Reason for choosing Brevo

1\. Price related to the amount of contacts you can have 2. Robust Automations 3. Easy to implement API

Switched from

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

They charge more as your contact list grows.

Review Source

VR

Verified Reviewer  
Responsable Communication et Marketing  
Construction  
Used the software for: 2+ years

### "Une solution simple et complète pour l’emailing"

April 29, 2026

4.0

Mon expérience globale avec Brevo est globalement positive. La plateforme est facile à prendre en main et permet de gérer efficacement des campagnes emailing ainsi que des formulaires d’inscription sans compétences techniques poussées. J’ai particulièrement apprécié la centralisation des fonctionnalités (emailing, automatisation, gestion des contacts), qui simplifie l’organisation et évite de multiplier les outils. La création de campagnes est rapide et les indicateurs de performance sont utiles pour suivre les résultats. Cependant, certains aspects techniques, notamment liés à la délivrabilité et à la configuration initiale, demandent une certaine vigilance et peuvent nécessiter l’intervention du support. Il peut également y avoir des ajustements à prévoir pour s’assurer que tous les emails arrivent correctement à destination. Dans l’ensemble, Brevo reste une solution fiable et adaptée pour des besoins marketing courants, à condition de bien paramétrer l’outil dès le départ.

Pros

J’ai particulièrement apprécié la simplicité d’utilisation de Brevo, qui permet de prendre en main rapidement la plateforme, même sans expertise technique avancée. L’interface est claire et intuitive, notamment pour la création de campagnes emailing et la gestion des contacts. La solution est également très complète : en plus de l’emailing, elle propose des fonctionnalités intéressantes comme l’automatisation, les formulaires d’inscription et la gestion des workflows, ce qui évite d’avoir recours à plusieurs outils. Enfin, le support est réactif et capable d’apporter des réponses techniques concrètes en cas de problème, ce qui est un vrai plus.

Cons

Certains aspects pourraient être améliorés, notamment la gestion des emails transactionnels et la configuration technique (DNS, authentification, délivrabilité), qui peuvent s’avérer complexes pour des utilisateurs non techniques. Par ailleurs, la délivrabilité peut être inégale selon la configuration et nécessite un suivi rigoureux pour éviter que certains emails n’arrivent pas à destination, comme cela a pu être le cas dans certaines situations. Enfin, certaines limitations apparaissent rapidement sur les offres de base, ce qui peut obliger à monter en gamme pour accéder à des fonctionnalités plus avancées.

Review Source

Henrique de Souza R.  
Head of Customer Success  
Computer Software  
Used the software for: 1-2 years

### "Brevo Nuvy"

March 24, 2026

5.0

I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time.

Pros

User-friendly interface, easy integrations, and fast support in Portuguese. We use it for sending emails from our system, and it greatly simplifies the creation of templates.

Cons

I had billing issues four times and had to create a PayPal account to resolve them. I would provide my card details, and within minutes the platform would cancel the transaction, but the charge would still be processed on my credit card.

Alternatives considered

[Amazon SES](https://www.capterra.com/p/179662/Amazon-SES/)

Reason for choosing Brevo

Due to the ease of migrating existing templates from SendGrid and integration with APIs.

Switched from

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Due to the cost of the fixed IP address and monthly fee.

Review Source

MB

Mark B.  
Systems Architect - Chief Developer  
Wine and Spirits  
Used the software for: 6-12 months

### "Best Rust based Marketing/Transactional Email Platform out there!"

June 2, 2026

5.0

Overall, the platform has been a gem. I've wanted to be an ALL Rust programmer, and Brevo has helped me keep that pledge for my entire backend. The API and debugging with logs helped alleviate headaches and wasted time that I've encountered with many other platforms.

Pros

As a "Rust First" developer, I have found the documentation and ease of integration with my complex Rust E-Comm system second to none! The support has been next level and I have high praise for the API, the reasonable cost to utilize for small customers and everything has been so smooth; I couldn't have asked for a more complementary platform to recommend to all my customers.

Cons

Can't think of any, right now. I haven't utilized campaigns or automation yet, but I plan to implement in the next month or so.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Rust based (main driver), Easy of integration, Developer first approach. Cost and flexability.

Switched from

[Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I wanted a more agile system that was built in Rust and the cost was a huge factor and flexibility for my customers smaller size is perfect.

Review Source

MP

Mark P.  
Founder  
Information Technology and Services  
Used the software for: 2+ years

### "Reliable platform, excellent support"

June 8, 2026

5.0

Pros

I switched to Brevo for both transactional and campaign emails about two years ago. I'm glad I did. The platform is excellent, paired with genuinely helpful customer service. I recently contacted Brevo support about a transactional email delivery issue that was not straightforward to diagnose. Before raising the ticket, I had already used Brevo’s portal to inspect the delivery logs, which were detailed and easy to follow. The support response was excellent. Brevo replied within a couple of hours, investigated the specific recipient mail routing at the time of delivery and explained exactly where the rejection came from. The level of detail went well beyond a generic support response or a link to a help article. The combination of traceable transactional email logs and support that was willing to properly investigate the case gives me a lot of confidence in the platform. Deliverability issues can be messy, but this experience made me feel that Brevo has our back when something does not behave as expected.

Cons

I do not have any major cons to raise. Overall, I am a happy customer and appreciate Brevo's dependability and excellent customer service.

Switched from

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Transactional email traceability. Value for money.

Review Source

SK

Samuel K.  
Creative and Technical Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Unbeatable volume-based pricing and stellar transactional reliability."

June 11, 2026

5.0

We deploy Brevo across numerous client websites, and it has been an absolute game-changer. We initially brought clients on for its powerful transactional capabilities, but almost all of them have transitioned their newsletter marketing and automation sequences to Brevo as well. It is an incredibly robust, cost-effective, and dependable multi-channel platform that I highly recommend to any business or agency looking to scale without getting hit by massive contact-based price hikes.

Pros

What I love most about Brevo is its volume-based pricing structure and its flawless transactional email reliability. Unlike platforms like Mailchimp that bill you based on total contacts (and double-charge you for contacts on multiple lists), Brevo bills based on what you actually send. This saves my clients a massive amount of money as their lists grow. Furthermore, having marketing campaigns, transactional emails, SMS, and automation all living under one roof makes managing multiple client sites incredibly seamless.

Cons

The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks some of the visual polish and ultra-smooth UI found elsewhere.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Cost and ease of use were the primary factors.

Review Source

Inès I.  
Internal Communication Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Vos emailings client en quelques clics et sans connaissances HTML"

January 24, 2026

4.0

Pros

Une solution d'emailing en drag & drop très fonctionnelle qui permet d'envoyer des emails à de larges bases de données et de suivre derrière les résultats. On peut également programmer nos emails très facilement ! Une solution très utile pour les équipes marketing qui n'ont pas beaucoup de budget et qui souhaite communiquer facilement par mail avec leurs clients. Le plus c'est également la disponibilité du service client qui répond très souvent rapidement lorsque l'on a des questions !

Cons

Le drag and drop peut quelque fois limiter notre créativité et sur certaines boites mail (outlook) le résultat n'est pas le même que le design travaillé ce qui peut être assez frustrant et chronophage. La connection des API et des domaines peut être très galère quand on s'y connait pas et les FAQ sont très succinctes. Heureusement qu'il y a le service client

Review Source

Daniella B.  
Administrador  
Financial Services  
Used the software for: 2+ years

### "Gratuito e Eficiente!"

January 27, 2026

5.0

Ja tenho há alguns anos, mas hoje estou usando um pouco de tudo, e gratuitamente. Tem feito a diferença até aqui pra mim, porque me ajuda a organizar a minha rotina de trabalho e o meu funil de venda. Ainda não usei tudo que ele tem, mas espero faze-lo neste ano.

Pros

Gostei que no mesmo tempo que eu consigo fazer o marketing da minha empresa através de email marketing, eu ja tenho a opção de poder colocar o crm da empresa e ainda colocar tarefas sobre. No email enviado consigo saber os que clicaram e leram e ainda entrar em contato posteriorment, o acompanhamento é muito melhor e organizado.

Cons

Ele não é tão intuitivo, se faz necessário parar para aprender algumas funções para usa - lo corretamente, o que demanda tempo.

Alternatives considered

[Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)

Reason for choosing Brevo

porque é dificil de usar esse, eu não entendi como funciona .

Switched from

[Zenvia Customer Cloud](https://www.capterra.com/p/265368/Zenvia-Conversion/)

por conta do preço e também o CRM, foi o motivo.

Review Source

Kamila H.  
Co-founder  
Architecture & Planning  
Used the software for: Less than 6 months

### "Practical and Easy to Use"

December 17, 2025

4.0

I am using Brevo for my company, Genius. I haven’t explored all of the platform’s features yet, but so far I’ve really liked how practical and easy to use the tool is for day-to-day operations.

Pros

What I liked most about Brevo is the balance between simplicity and functionality. The platform makes it easy to create email campaigns and basic automations without a steep learning curve, which is great for small teams and growing businesses. The pricing is also very attractive compared to other tools with similar features, and the email editor is intuitive and fast to use. Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication.

Cons

What I liked least about Brevo is that some advanced automation and segmentation features feel limited compared to more robust platforms. Although the base price is low, unlocking relatively simple features often requires paying for additional tools, which can increase the overall cost. For more complex customer journeys, workarounds or external integrations may be necessary, adding complexity as the business grows.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[RD Station](https://www.capterra.com/p/180098/RD-Station/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

We chose Brevo mainly for its cost-effectiveness and ease of use. Compared to other platforms, it offered the essential email marketing and automation features we needed at a more accessible price, with a simpler setup and faster onboarding for our team.

Review Source

George E.  
Chairman  
Civic & Social Organization  
Used the software for: 2+ years

### "Positive Brevo Experience As A Not-for-profit Organisation "

January 30, 2026

5.0

It has been a very positive experience over several years with regular useful feature and user interface updates.

Pros

Easy to use and customise to suit needs of a small not for profit organisation. Support very quick to respond to queries and also to advise of any temporary operational problems. Excellent value for money relative to feature set.

Cons

Very little to dislike, but would like more granular analysis of clicked links which are available in higher subscription levels, recognising that we still have a very good feature set.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Tried Mailchimp but found it difficult to customise and subscription model not suited to our organisation.

Review Source

VR

Verified Reviewer  
IT Engineer  
Marketing and Advertising  
Used the software for: 2+ years

### "Reliable and Professional Email Platform with Excellent Support"

November 4, 2025

5.0

My overall experience with Brevo has been excellent. The platform is reliable, easy to integrate, and performs consistently well for both transactional emails and newsletters. I also want to highlight their outstanding technical support — my account was once suspended due to bot abuse, but after implementing Turnstile to secure my forms, the team reviewed the case and reactivated my account very quickly. Their responsiveness and professionalism really make a difference.

Pros

I really like how reliable and easy to use Brevo is. I’ve used it as an SMTP server for several websites’ contact forms, and it has worked flawlessly. I’ve also helped a client set up mailing lists and manage newsletters through their Brevo subscription — both the form integration and the user management tools work smoothly. The platform feels stable, intuitive, and professional, which makes it a great choice for both developers and clients.

Cons

Honestly, there’s not much to dislike about Brevo. If anything, the interface can feel a bit slow at times when switching between sections, especially on accounts with a lot of contacts. But overall, it’s a minor issue compared to how well the platform performs.

Switched from

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Sendgrid was expensive for me, that's why we did the switch

Review Source

Vinicio A.  
Fundador  
Computer Software  
Used the software for: Less than 6 months

### "Grato pelo modelo de negócio da Brevo"

March 4, 2026

5.0

A minha experiência geral é muito boa! Estou usando para comunicação de uma campanha interna com os usuários da minha ferramenta. Tenho intenção de usar a API dentro da minha própria ferramenta. Vou verificar como funciona na documentação.

Pros

Gostei da possibilidade de testar a ferramenta sem assumir custos. Eu consegui fazer o que eu preciso, que era enviar uma campanha para os usuários da minha plataforma. Consegui também gerar um formulário para apoiar a isso. E ainda pude usar o serviço de automatização para receber um email ao receber uma resposta no formulário gerado. A interface do usuário é enxuta, e isso me agrada, torna a navegação mais precisa e fácil.

Cons

Não gostei tanto da forma como as respostas dos formulário são tratadas. Levei um tempo para enteder a dinamica. Mas eu vi vantagem no formato atual, apenas acredito que as respostas aos formulários poderiam ter uma visão mais rápida, consolidada e clara, por exemplo, seria legal visualizar facilmente uma tabela com as respostas, seria mais simples. Porém, isso não quer dizer que eu mudaria tudo, apenas acrescentaria esse recurso: consulta de respostas através de um relatório em tabela, diretamente na página Formulário.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

Reason for choosing Brevo

Escolhi porque me permite testar sem assumir custos, e o limite de teste é agradavel.

Review Source

BY

Bahnas Y.  
Project Manager  
Management Consulting  
Used the software for: Less than 6 months

### "Brevo Review-Yinvesti Team"

November 20, 2025

5.0

My overall experience with Brevo was positive and reliable. Once I learned where everything was, the platform made everyday tasks simple and consistent. I liked that it supported both basic needs and more advanced actions without forcing me to learn complicated systems. The workflow felt predictable which made it easier to plan and organize communications. Even with the small inconveniences I encountered, the benefits outweighed the frustrations. Brevo helped me stay organized and complete tasks that would have taken much longer elsewhere. I would describe the experience as dependable and helpful for managing communication in an efficient way.

Pros

I appreciated how straightforward Brevo was to use from the beginning. The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms. I found it helpful that creating campaigns felt quick and intuitive, especially when customizing messages or adjusting templates. The automations were also easy to set up and saved me time once everything was running. Brevo made it simple to manage contacts and keep everything in one place without feeling overwhelming. Overall it offered a practical experience that supported what I needed.

Cons

The main issue I ran into with Brevo was that some features required extra steps that felt a bit slower than they should have been. Certain customization options were available but not as flexible as I hoped, which led to a few moments of adjusting my approach to make things work. There were also times when the interface responded a little slower during heavier tasks. None of these problems were deal breakers, but they did interrupt the workflow on occasion. I felt that a bit more refinement in some tools would make the experience smoother.

Alternatives considered

[Sendy](https://www.capterra.com/p/234663/Sendy/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Better pricing, more intuitive, and more reliable

Review Source

Edgar D.  
Marketing  
Mechanical or Industrial Engineering  
Used the software for: 1-2 years

### "Amazing - Very impressive to see what the progress "

November 10, 2025

5.0

As of now, one of the most solid ESPs out there, which not only produces an amazing front-end/UI experience but also delivers top-notch results on deliverability and acceptance by big providers.

Pros

There are plenty of good reasons to like—easy product, well-built and clean interface. What most companies fail at is keeping a product that is friendly to end-users, since they want to showcase many options. However, SendinBlue (now Brevo) provides an excellent, clean path for Marketing and User Management. To add that the price is fantastic for small and mid-sized companies. API access is very but very good very impressive, quick fyi for those whom needed it

Cons

I want to be able to add Marketeers and other users to the account without additional fees. I don't see the added value and it creates frustration to share a password.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Brevo

Solid platform, very cheap and not ideal for what I was trying to accomplish.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Performance, Price and feedback from other users/companies on the platform.

Review Source

VR

Verified Reviewer  
Proprietário  
Education Management  
Used the software for: 1-2 years

### "Minha opinião sincera sobre a Brevo como plataforma de e-mail marketing"

February 25, 2026

5.0

Ainda estou utilizando apenas os recursos gratuitos da plataforma, e talvez por isso eu perceba algumas limitações no uso diário. Apesar de atender bem às necessidades básicas, certas funcionalidades mais avançadas acabam ficando restritas, o que impacta um pouco a experiência geral.

Pros

A plataforma é muito fácil de usar, o que agiliza o trabalho no dia a dia. O suporte ao cliente é eficiente e oferece respostas rápidas e úteis. A interface do usuário é intuitiva, organizada e agradável, facilitando a navegação e a criação de campanhas.

Cons

Algumas funcionalidades avançadas podem exigir um tempo maior de adaptação. Certos recursos poderiam ser mais personalizáveis para atender necessidades específicas.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Limitações recentemente empregadas, valor em doláres.

Review Source

RL

Rob L.  
IT Director  
Medical Devices  
Used the software for: 6-12 months

### "Easy setup and high value vs competitors."

October 23, 2025

5.0

Very satisfactory. I have had little issue with the service since switching, and one of them was simply an issue of me not being able to find a fuction, which support easily pointed out to me.

Pros

Value of services vs competitors. Ease of use of the dashboard and SMTP/API interfaces. Thanks to this, and a decent third party support of the service, I was able to quickly migrate us from mailchimp to Brevo.

Cons

Some instructions are unclear, so documentation could use a mild "tune-up." Such as when I was notified that we did not have a functioning captcha (due to an API key mismatch on our end), no where did it state that we needed to open a ticket to verify the resolution to prevent our service being locked. The way the docs were written made it sound like it would be automatically checked.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Brevo

Easy migration from mailchimp, good reports from other users for Brevo/Sendinblue, reasonable pricing.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Expanded our use from just email marketing campaign (newsletter type signup) to also using Brevo for transactional SMTP service. Also, the cost for Mailchimp did not come near meeting a decent ROI.

Review Source

CL

Cristiano L.  
CEO  
Computer Software  
Used the software for: 1-2 years

### "I recommend Brevo for your Digital Marketing solution"

April 8, 2026

5.0

I use it for a years and all I need to do about Digital Marketing I can do with it. The price is just.

Pros

It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more. The Customer Support is very helpful when I nedded. It´s easy to use the UIX and the api.

Cons

Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Reason for choosing Brevo

Because when I started I do not use full the resources and Brevo have a good free plan we can use to configure until use and than pay for.

Review Source

AT

Anthony T.  
Founder and Lead Developer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Une plateforme complète, fiable et pensée pour les pros du digital"

October 27, 2025

5.0

Brevo est devenu un pilier de notre écosystème digital chez Athorus Digital. Nous l’utilisons à la fois pour les newsletters automatisées, les emails transactionnels et le marketing automation de nos clients. L’outil est stable, évolutif et s’intègre facilement dans nos workflows (WordPress, CRM, etc.). On sent que la plateforme est pensée pour des agences et freelances exigeants. Bref : un outil fiable, humain et efficace, à la hauteur de son positionnement européen.

Pros

Ce que j’apprécie le plus chez Brevo, c’est la clarté de l’interface et la polyvalence de la plateforme. Tout est fluide : création d’e-mails, automatisations, gestion des listes, intégrations WordPress… C’est un vrai outil tout-en-un pour centraliser la communication digitale sans multiplier les services externes. Leur support client est aussi très réactif et compétent, ce qui reste rare aujourd’hui.

Cons

L’éditeur d’e-mail est parfois un peu rigide sur le responsive et les blocs personnalisés. J’aimerais aussi un peu plus de souplesse dans la planification automatisée (notamment les filtres de temps sur les campagnes RSS). Rien de bloquant, mais quelques optimisations UX rendraient l’expérience parfaite.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Brevo

Brevo propose un excellent rapport qualité/prix, une interface claire et un écosystème complet : emailing, SMS, CRM, formulaires et automatisations. C’est l’outil le plus équilibré pour une agence qui cherche à centraliser sans multiplier les abonnements.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp était devenu trop rigide et coûteux pour une utilisation régulière en agence. J’avais besoin d’une solution plus fluide, connectée à WordPress, et surtout plus simple pour gérer plusieurs listes clients sans complexité inutile.

Review Source

AL

Amanda L.  
Head of Marketing  
Education Management  
Used the software for: Less than 6 months

### "Brevo / Brevo PushOwl"

April 30, 2026

5.0

It’s great. It feels like a platform that actually wants you to succeed rather than just one that wants to bill you for your contact list size. The Value for Money is huge and the ease of use has saved me a ton of time. The support team, specifically how they handled PushOwl issues with super speed, really gives me peace of mind. It’s a solid, reliable tool with a support team that actually has your back.

Pros

Honestly, it’s the customer support. It is so rare to find a tech company that actually feels human. Whenever I’ve run into a wall especially with the PushOwl integration their team has been all over it. They are incredibly fast, they actually get the technical side of the issue without me having to explain it three times, and they follow up afterward just to make sure everything is still running smoothly. It’s also just a really pretty, easy-to-use platform. Most "all-in-one" tools feel like a cluttered mess, but Brevo keeps things clean and simple.

Cons

The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who clicked but didn't buy), I feel like I have to jump through too many hoops.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Brevo

I chose Brevo for the lower costs and a much more intuitive, user-friendly UI.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Cost and needed a fresh platformSwitched for lower cost & easier tools.

Review Source

SB

Stefano B.  
Founder and CEO  
Information Technology and Services  
Used the software for: 2+ years

### "Excellent All-Around CRM with Outstanding Support"

September 23, 2025

5.0

My experience with Brevo has been overwhelmingly positive. It's been a game-changer for our business operations, streamlining our customer management processes while remaining budget-friendly. The learning curve was minimal thanks to the clean, logical interface design. The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook functionality needs enhancement, the platform's strengths far outweigh this issue. The reliable performance and excellent support make it a solid choice for growing businesses.

Pros

What impressed me most about Brevo is the exceptional customer support team. They're incredibly responsive and knowledgeable, always going above and beyond to help resolve issues quickly. The platform offers outstanding value for money - you get enterprise-level features at a fraction of the cost of competitors. The interface is intuitive and user-friendly, making it easy for our entire team to adopt without extensive training. I also love how customizable everything is, from workflows to custom attributes and variables, allowing us to tailor the system perfectly to our specific business needs.

Cons

My main concern is with the webhook controls, which need some improvement. The current system lacks the granular control needed to specify exactly what data gets sent through webhooks. We need more filtering options and better configuration settings to have precise control over what information is transmitted to our integrated systems.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Compared to alternatives like HubSpot, whose pricing becomes prohibitively expensive for SMEs with their upselling philosophy requiring over $1,000/month just to have a truly functional CRM, Brevo is transparent and you can basically have everything you need starting for FREE.

Review Source

Fernando N.  
Editor  
Marketing and Advertising  
Used the software for: 1-2 years

### "Thank You Brevo"

March 18, 2026

5.0

Pros

Speed and ease of use. The perfect automation for email campaigns to clients and leads. This isn’t the first time I’ve used Brevo. In fact, I’m currently using it to send email campaigns for one of my clients.

Cons

I haven’t had any difficulties with Brevo so far. But I’d like to make one suggestion: increase the daily email sending limit a little more.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Because I already know the product, and because of its easy setup and free daily email sends.

Review Source

IH

Imre H.  
Software Engineer  
Automotive  
Used the software for: Less than 6 months

### "Good value email marketing platform, but clean your list before sending"

May 15, 2026

4.0

We used Brevo for a Toyota dealership email campaign with a large imported contact list. The first campaign was suspended because our historical CRM/newsletter database contained many invalid and outdated email addresses. This was not entirely Brevo's fault, as the list had been collected over several years and required proper validation. After authenticating our sending domain, validating the email lists with an external verification tool, and removing invalid addresses, the campaign was sent successfully. Overall, Brevo worked well after the necessary setup and list cleaning. I would recommend it as a good value email marketing platform, but older contact databases should definitely be cleaned and verified before sending large campaigns.

Pros

Brevo offers good value for email marketing compared to larger competitors. The drag-and-drop editor was easy enough to use for creating a professional newsletter, and the pricing model worked well for our dealership campaign. After domain authentication and proper list cleaning, we were able to send our campaign successfully. The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues.

Cons

Contact management can feel slow and clunky with larger lists. Bulk deletion and list cleanup are not as smooth as expected, and some parts of the import and field mapping workflow could be clearer. Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually explained the issue clearly.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Brevo

Mailchimp was too expensive for our expected contact volume.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

We wanted a more affordable and scalable email marketing solution for sending larger dealership newsletters. Our previous WordPress-based newsletter setup was less suitable for deliverability, reporting, list management, unsubscribe handling, and larger campaign sending.

Review Source

MD

Marco D.  
Owner  
Retail  
Used the software for: Less than 6 months

### "Great option for small businesses"

May 27, 2026

5.0

Overall it's been a great experience especially compared to Mailchimp customer service. Issue sorted in a few hours. The platform is easy to use, the setup process was simple, and everything has worked smoothly so far. One of the biggest positives has been the customer support. Any issues or questions I had were handled very quickly, with problems resolved extremely fast. That level of responsiveness made the experience far less stressful and helped me get up and running without delays. Brevo feels more user-friendly and efficient, making it a solid choice for email marketing and customer communication needs, especially for a small business.

Pros

Brevo's quick and straightforward the setup process was a pleasure. It was easy to get started without needing a lot of technical knowledge, which made the experience smooth from the beginning. I was also very impressed with the support team. Responses were extremely fast, helpful, and professional whenever assistance was needed. That level of customer service makes a big difference, especially when setting up or managing marketing tools. Overall, Brevo offers a user-friendly experience with reliable support, making it a great option for small businesses looking for an efficient email marketing and communication platform without a complicated onboarding process.

Cons

So far, I haven’t experienced anything negative with Brevo. The platform has been easy to use, reliable, and straightforward to set up. Customer support has also been responsive and helpful whenever needed, which adds to the positive experience. At this stage, there haven’t been any major issues, frustrations, or limitations that stood out during use. Everything from setup to daily use has been user-friendly. Overall, Brevo has met my expectations well, and I have been satisfied with both the platform’s functionality and the level of support provided so far.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp's slow response in resolving issues.

Review Source

Mai M.  
Managing Director  
Hospitality  
Used the software for: Less than 6 months

### "Bravo Brevo!"

March 7, 2026

5.0

The onboarding was seamless and the accessibility of the customer service was incredibly valuable. We are already integrating Brevo easily into our daily routines!

Pros

I am loving the easy management of the sales pipeline that allows my team to generate growth across the entire sales lifecyle.

Cons

Thus far- NO cons. It has been a fairly seamless implementation for all! The Sales & Marketing teams are both using Brevo with ease!

Review Source

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