# Brevo Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Brevo Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/132996/brevo --- # Brevo Software Review 2026: Features, Integrations, Pros & Cons Last updated on May 14, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Brevo ## What is Brevo? Launch high-converting email, SMS, push, and WhatsApp campaigns in minutes. Unify your store, website, and campaign data into a single customer view to precisely target VIPs, cart abandoners, and lapsed buyers. Activate proven automations including abandoned cart recovery, browse abandonment, price-drop alerts, back-in-stock notifications, and VIP early access. A/B test subject lines, offers, and CTAs to optimize performance. Scale your delivery with intelligent warm-up, throttling, frequency caps, and send-time optimization. Monitor revenue, average order value, and conversions in real time with comprehensive analytics. Transform one-time buyers into loyal customers with automated post-purchase flows, replenishment reminders, review requests, and win-back campaigns—all managed from a single, powerful platform. ## What is Brevo used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Recognitions Shortlist Best ease of use Top alternative Featured Overall rating Based on 3,492 user reviews Reviews sentiment Positive 94% Neutral 3% Negative 2% Pros & cons Beginner-friendly setup and navigation Intuitive and organized interface Performance and reliability concerns Strict and unclear account controls Starting price $9 Usage Based, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Sales Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... - All-in-One Marketing Platform / 2026 - Lead Nurturing / 2026 Our "Best of" badge program showcases products with the highest ratings... Do you work for Brevo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.sendinblue.com&name=Brevo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Brevo 4.6 (3,492) VS. [4.3 (2,935)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $9 Usage Based, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (3,480) Ease Of Use 4.3 (15,755) Value For Money 4.5 (3,059) Value For Money 4.1 (12,215) Customer Service 4.5 (3,059) Customer Service 4.2 (10,690) ## Brevo alternatives [4.5 (6,244)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/132996/brevo/alternatives/) ## FAQs about Brevo Overview ### What problems does Brevo solve? Brevo solves scattered customer communication, manual campaign setup, and weak visibility into email performance by combining email, SMS, automation, contact segmentation, CRM, and campaign analytics in one easy platform. Small businesses, startups, marketers, and sales teams use it to send targeted campaigns faster, manage leads, and track opens, clicks, and conversions. Answer based on 1943 reviews Overview ### Which roles and teams benefit most from Brevo? Brevo is most used by business owners, founders, and executives who need an affordable platform to manage customer communications and track growth. Marketing and sales teams use it to run email campaigns, automate follow-ups, and capture leads, while developers and technical managers support integrations, website forms, and workflow customization. Answer based on 3388 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Brevo built for? Brevo is built primarily for small businesses, which make up 94% of reviewers, especially in Marketing and Advertising at 9%. It also serves entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations, with additional use across Information Technology and Services at 6% and Computer Software at 5%. Answer based on 3464 reviews Features and Usability ### What are the key features of Brevo? Brevo includes core email marketing features like email campaigns, drag-and-drop email templates, campaign scheduling, segmentation, and contact management. Differentiating features include marketing automation workflows, SMS marketing, landing pages and signup forms, plus campaign analytics with open and click tracking. Reviewers also often mention SMTP and API support for transactional emails. Answer based on 1326 reviews Pricing ### How much does it cost and what fees or limitations are included? Brevo starts at $9/month for the Starter plan, with the $18/month Standard plan adding marketing automation and multi-user access. A free version is available and often seen as generous for beginners, though daily send limits can be restrictive, and some reviewers found the Starter plan light on features or pricing details unclear. Answer based on 969 reviews Integrations ### Which third-party tools and platforms does Brevo integrate with? Brevo integrates with WordPress, WooCommerce, Gmail, Shopify, Zapier, Elementor, Microsoft Outlook, and PrestaShop. It supports over 50 integrations overall, spanning website builders, ecommerce platforms, email clients, and automation tools. Official catalog options also include Google Sheets, HubSpot CRM, Freshdesk, Eventbrite, and Adobe Commerce. Answer based on 722 reviews Getting Started and Support ### How easy is it to onboard and train a team on Brevo? Brevo is generally quick to onboard for beginners, small teams, and nontechnical users because the interface is clear and core tasks like importing contacts and building campaigns are easy to learn. Admins and teams using automation, integrations, or segmentation usually need more time. Training includes live online sessions, webinars, and documentation. Answer based on 226 reviews Getting Started and Support ### What customer support options does Brevo offer, and how do users rate the experience? Brevo offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as responsive, helpful, and solution-oriented, with clear follow-up and useful guidance. Some report slower ticket replies, limited access at times, and documentation gaps that can make setup or troubleshooting more time-consuming. Answer based on 841 reviews Security ### How does Brevo handle data security and access control? Brevo uses domain and SMTP authentication, API keys, verification checks, IP and domain whitelists, and privacy-focused protections aligned with EU and GDPR expectations. Reviewers also note account suspensions triggered by safety algorithms, difficult authentication setup, limited permission granularity, and occasional issues with two-step authentication or password configuration. Answer based on 82 reviews ## Who uses Brevo? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs Company size Based on 360 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 360 reviews Administrative 25% Administrative 25% Marketing 15% Entrepreneurs/ Owners 14% Creative & Design 11% Others 36% Top industries Based on 360 reviews Computer Software 32% Information Technology and Services 20% Education Management 18% E-Learning 15% Other 15% ## Pros and Cons Beginner-friendly setup and navigation 94% positive reviews out of 780 Most reviewers indicate ease of use, highlighting simple setup, clear instructions, and helpful tutorials for all users. Corinna S. CEO, founder and product manager, 2 - 10 employees. "It's easy to use, the documentation is great and detailed so that I can use it without any dev help." Performance and reliability concerns 55% negative reviews out of 240 Some users comment on occasional bugs, slow load times, plugin issues, and inconsistent platform stability impacting workflow. Cristian A. Program Lead, 2 - 10 employees. "No reliable support from UI and several glitches (my understanding now is that it took much longer to upload the file but the notification bell said it's all done even though it wasn't)." Intuitive and organized interface 93% positive reviews out of 382 Most reviewers appreciate the user interface for its clean design, logical layout, and accessible navigation. Laura M. Coordinadora de Educación Continua, 501 - 1,000 employees. "The menu is easy and intuitive, the interface is clean, it allows people who do not have much knowledge to interact easily from the beginning." Strict and unclear account controls 59% negative reviews out of 232 Some reviewers report account suspensions, complicated validation, non-transparent policies, and slow or unhelpful support responses. Brett R. MD, 2 - 10 employees. "you constantly suspend accounts and it take forever to get them unfrozen. " Comprehensive email marketing platform 94% positive reviews out of 303 Most reviewers describe email marketing as versatile, combining automation, segmentation, analytics, and CRM in one platform. Gokhan C. Team Lead, 2 - 10 employees. "Brevo is a comprehensive and powerful tool that has significantly improved our email marketing efforts." Confusing list management features 40% negative reviews out of 77 Some reviewers find list management unintuitive, with confusing organization, difficult navigation, and unclear segmentation processes. Bekkah M. Webmaster and Marketing Manager, 2 - 10 employees. "Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.6 (1,253) 79.25% of 1253 reviewers that rated this feature as important or highly important With this capability, you can easily design, schedule, and automate targeted email campaigns using templates and a drag-and-drop editor. Reviewers appreciate the intuitive interface, robust automation, segmentation, and integration with tools like WordPress, but some mention limited template variety. Contact Management 4.5 (1,250) 72.72% of 1250 reviewers that rated this feature as important or highly important It gives you efficient tools to import, segment, and update contacts, organize lists, and automate workflows. Reviewers appreciate the ease of managing and segmenting contacts, integration with automation and CRM, but some feel duplicate management and large list imports could improve. Campaign Analytics 4.5 (894) 77.96% of 894 reviewers that rated this feature as important or highly important This aspect helps you track open rates, clicks, and unsubscribes in real time to refine campaigns. Some reviewers find the analytics dashboard detailed and easy to interpret, though a few wish for more industry benchmarks and faster updates. Reporting/Analytics 4.4 (881) 77.30% of 881 reviewers that rated this feature as important or highly important You get reliable, detailed reports on campaign performance, including open and click rates, with export options and Google Analytics integration. Users say reports are easy to access and share, but some want more flexible filtering and deeper analytics in the free tier. Mobile Optimization 4.5 (854) 69.67% of 854 reviewers that rated this feature as important or highly important Brevo offers strong mobile optimization, letting you preview and adjust emails for various devices. Users think emails display well on phones, the preview tool is helpful, and templates auto-adapt, though some wish for more customization and note occasional formatting issues on mobile. Email Tracking 4.6 (718) 83.98% of 718 reviewers that rated this feature as important or highly important Track delivered, received, and opened emails Brevo 109 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Create and automatically send premade copy in response to customer messages Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients Track and manage schedules and meetings via an integrated calendar This aspect helps you track open rates, clicks, and unsubscribes in real time to refine campaigns. Some reviewers find the analytics dashboard detailed and easy to interpret, though a few wish for more industry benchmarks and faster updates. Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share AI models, media files, communicate, and work together Automated reminders and confirmations for booked appointments and events via text or email Centralized database of stakeholders and their contact information such as names, address, phone number etc. It gives you efficient tools to import, segment, and update contacts, organize lists, and automate workflows. Reviewers appreciate the ease of managing and segmenting contacts, integration with automation and CRM, but some feel duplicate management and large list imports could improve. Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Ability to restore deleted, hidden, or lost data from an email server/system Protect sensitive data for digital privacy Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience With this capability, you can easily design, schedule, and automate targeted email campaigns using templates and a drag-and-drop editor. Reviewers appreciate the intuitive interface, robust automation, segmentation, and integration with tools like WordPress, but some mention limited template variety. Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Primarily serving startup companies Adds a customizable form to the landing page, usually for the purposes of lead generation Ensure compliance with the General Data Protection Regulation protocols Add, edit, and manipulate HTML code directly Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Manage contacts across multiple mailing lists Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Manage the process of planning and scheduling meetings, including agenda creation Personalize text messages using templates and custom fields Access software remotely via mobile devices Brevo offers strong mobile optimization, letting you preview and adjust emails for various devices. Users think emails display well on phones, the preview tool is helpful, and templates auto-adapt, though some wish for more customization and note occasional formatting issues on mobile. Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Book meetings and appointments through a website or digital platform A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Preview materials before finalizing projects Monitor wait time and abandonment for incoming requests that have not been routed Analyze and gain insights into data in real-time Receive data and information in real time Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns You get reliable, detailed reports on campaign performance, including open and click rates, with export options and Google Analytics integration. Users say reports are easy to access and share, but some want more flexible filtering and deeper analytics in the free tier. Planning and managing of resources and procedures to mitigate the impact of events and incidents Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Plan daily routes to optimize employee scheduling and provide directions Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Plan availability and assign specific time slots for tasks and resources Group leads or contacts based on their specific characteristics An email inbox that can be accessed and managed by multiple individuals Add and maintain centralized email signature(s) across an organization Internet standard communication protocol to transmit electronic mails Send promotional campaigns or transactional messages via text messages Send messages via SMS Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Process of managing customer subscription lifecycle for a recurring service or a product Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks SaaS, web-based, online deployment Track and analyze information regarding website visitors Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Monitor activity of individuals who visit your website using cookies Control system access and/or deliverability for applications and email addresses An extended application or connector that enables users to perform additional services with their current set of tools What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.5 (3,456) 4.5 Based on 3,456 reviews ## Pricing Value for money 4.5 (3059) Free Version [View pricing plan details](https://www.capterra.com/p/132996/brevo/pricing/) Starter $9.00 Usage Based,Per Month It includes: - From 5,000 emails/month - Email & SMS - Drag & Drop email editor - AI content generator - Email templates - Advanced segmentation - Forms - Basic reporting & analytics - Email support Standard $18.00 Usage Based,Per Month It includes: - Everything in Starter - From 5,000 emails/month - Marketing automation - AI send time optimization - Landing pages - A/B Testing - Advanced Statistics - Phone support Professional $449.00 Usage Based, It includes: - Everything in Standard - 150,000 emails per month included - WhatsApp, Popups, Mobile & Web Push - Multi-user access - Contact scoring - Advanced ecommerce features - AI segmentation - AI Data Analyst - Phone support Enterprise Contact vendor for details It includes: - Everything in Professional - 1 million emails per month included - Multi-account management - Custom objects - Brevo Mobile Wallet - Custom loyalty engine - Custom data integrations - Dedicated IP - SSO & SAML - Tailored onboarding - CSM support Value for money 4.5 (3,059) 4.5 Based on 3,059 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (3059) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (3,059) 4.5 Based on 3,059 reviews ## User reviews Overall rating 4.6 Based on 3,492 reviews Filter by rating 5(2510) 4(781) 3(117) 2(28) 1(56) Mentioned topic Sorted by most recent GL Gabriel L. Owner Entertainment ### "Powerful owned-channel platform — with support that actually makes you a better sender" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 13, 2026 It started rough and ended genuinely well. An early re-engagement campaign to a list I hadn't validated properly produced a high bounce rate and got my account suspended — entirely a mistake on my side. What impressed me was how Brevo handled it: instead of a wall, I got a clear, patient, human review that treated the situation as a chance to fix the root cause. I rebuilt my subscription process (double opt-in, CAPTCHA, separate consent and privacy checkboxes), cleaned my list, and adopted a proper warm-up discipline. Today I have a compliant, healthier setup and a much better grasp of deliverability — and I'm building my whole owned-channel strategy (email, WhatsApp, automations) on Brevo. For anyone serious about owning their audience rather than renting it, the combination of tooling, fair pricing and human support makes Brevo easy to recommend. Just respect list hygiene from day one — they will. Pros Two things stand out. First, the breadth on one platform: email, SMS and WhatsApp, with a genuinely usable API and a data model flexible enough to run a real first-party CRM — custom attributes, segmentation, automations, native double opt-in forms with CAPTCHA, an authenticated sending domain, and a doubleOptinConfirmation endpoint that let me wire my own website forms straight into a compliant subscription flow. The free tier is generous enough to build all of this before paying a cent. Second, and most of all, the human support. When my account was flagged, the specialist who handled my case (Danilo) was clear, fair, and — crucially — educational rather than punitive. He told me exactly what to fix, pointed me to the right guides, and reviewed my implementation quickly. I came out of it with a healthier setup and a real understanding of deliverability. That kind of support is rare. Cons The account-protection process, while ultimately fair, is abrupt for a first-time sender. Because Brevo runs on shared IPs, a single early campaign to a poorly-validated list can trigger a suspension fast. I'd have loved a clearer warning before sending to a high-risk list, and the self-service reactivation flow was confusing at first — it took a human to clarify what was actually needed. There are also a few API gaps for developer-driven setups: sign-up forms and segments can only be created in the UI (not via API), category-type attributes return numeric IDs (so you need a lookup to read them), and list subscriber counts can lag behind reality. None are dealbreakers, but they add friction when you're automating. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dominique D. codirigeant Program Development ### " Fiable au quotidien, support réactif quand on en a besoin" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 10, 2026 Nous utilisons Brevo comme service d'envoi transactionnel pour notre logiciel de facturation destiné aux auto-entrepreneurs (factures, relances URSSAF, alertes système). Au quotidien, l'outil fait parfaitement le travail : bonne délivrabilité, API simple, statistiques utiles. L'incident de blocage de compte nous a poussés à mettre en place un secours automatique vers un second fournisseur — une bonne pratique qu'on recommande à toute structure dépendante d'un seul service d'emails transactionnels. Dans l'ensemble, un bon rapport qualité/prix pour une petite structure. Pros L'API HTTP et le relais SMTP sont simples à intégrer, la délivrabilité est bonne au jour le jour, et les statistiques par email (ouvertures, clics, bounces) sont précises et faciles à exploiter pour suivre nos envois transactionnels (factures, relances automatiques). Cons Nous avons connu un blocage temporaire et sans préavis de notre compte, ce qui nous a obligés à réagir en urgence. Le support a fini par résoudre le problème rapidement une fois le ticket pris en charge Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JB Jonas B. CEO Computer Software ### "Improvements, but uptime needs to get better" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 10, 2026 My experience with Brevo is okay. More of the bugs have been fixed, but the reliability of the infrastructure is still too low. Pros It's very simple to set up transactional email and to get an overview of emails being sent, open stats, and so on. It's also good that you can see bounce statistics. The reliability has gone up a little bit in the last year. Cons The reliability is still too low. There are too many outages. If Brevo would become more reliable, we wouldn't have to have a backup provider. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reasons for choosing Brevo It was simpler to use and had similar pricing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Alvaro L. Desarrollo y Marketing Information Technology and Services ### "Muy buena espectatica" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 9, 2026 Muy buena en lo poco que la llevamos usando. La curva de aprendizaje es muy rapida que que venimos de una herramienta similar Pros La verdad que hemos cambiado de erramienta de email y esta tiene muchas mas funcionalidades que la que teniamos antes Cons Por ahora nada. ya que el soporte esta ayudándome en todo. En el poco tiempo que llevamos no hemos tenido problemas y lo poco que hemos tenido me lo han solucionado. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) me dijeron que era mejor esta herramienta Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Romina P. Secretary Health, Wellness and Fitness ### "Buen sistema de envios masivos de mails" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 8, 2026 Pros La simplicidad del sistema. También debo destacar la ayuda recibida durante la resolución de una consulta. Cons Nada, por el momento. Fue fácil crear mi cuenta, importar contactos y crear las campañas. No podía validar mi cuenta, pero recibí ayuda del soporte y pude resolverlo rápidamente. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Brevo Porque ChatGPT me lo sugirió entre otras opciones. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Riccardo B. Creative Director Machinery ### "Very good marketing platform - now with AI" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 3, 2026 Pros Great rebranding and redesign of the whole platform, it is now modern and more intuitive. Still a great choice and now with AI tools. Cons They should introduce more templates for email marketing, there are only a few with a good-looking design. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was not GDPR compliant so not suitable for EU countries. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Richard B. Web Developer Design ### "Great service and support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 2, 2026 Pros The Brevo service has been great so far, and customer support was top notch when called upon. The user interface is easy to navigate and there's just the right amount of tools, even in the free plan. Cons The only issue we had was a temporary pause on service due to an automated spot check, which was cleared quickly after a manual check. However, we didn't see a notification about the pause, which was a little frustrating. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Vinicius M. Manager Computer & Network Security ### "Great Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 30, 2026 We have used Brevo for many years and can confirm that the tool is reliable and helps us with the daily challenges we face with our clients. Pros The service operates without interruptions. We have used Brevo for many years and can confirm that the tool is reliable and helps us with the daily challenges we face with our clients. Cons Everything works perfectly, and the support is excellent. We have used Brevo for many years and can confirm that the tool is reliable and helps us with the daily challenges we face with our clients. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Alexandre S. Marketing Computer Networking ### "Still a reliable choice, though pricing remains a consideration" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 June 30, 2026 My experience with Brevo has been consistently solid. It does what it promises and the platform has become more polished over time. It's a good choice for businesses that need reliable email marketing without a steep learning curve, though budget-conscious users should keep an eye on costs as they scale. Pros Still one of the easiest email marketing tools to set up and use. The drag-and-drop editor works well, automation flows are straightforward, and it handles large contact lists reliably. The free tier is genuinely useful for getting started. Cons Pricing remains the main drawback — it gets expensive as your contact list grows, especially compared to some competitors. Advanced reporting features could also be more detailed without needing to upgrade to higher plans. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Aladejobi Michael A. Founder Information Technology and Services ### "Great platform with responsive support and powerful automation features" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 26, 2026 Overall, I'm very satisfied. Brevo offers a solid platform for transactional emails, automation, newsletters, and business communication. I'm looking forward to using more of its features as my company grows. Pros I recently started using Brevo for my company, INNOPAVE TECHNOLOGIES, to handle transactional emails and future marketing campaigns. The interface is clean, email routing and SMTP configuration are straightforward, and the documentation is comprehensive. One thing that impressed me most was the support team. My account was temporarily suspended because my contact form was being targeted by bots. Mr. Jonathan (Brevo) Reached out to me in no time detailing just what I needed to do. After I secured my website with Cloudflare Turnstile and contacted support, they manually reviewed and restored my account quickly. I also really appreciate that Brevo offers a generous free plan for startups and small businesses. Great company, great team. Cons As a first-time user, the initial SMTP configuration and account verification process was a little confusing. The automatic suspension happened before I fully understood the requirements for protecting web forms, my recommendation is that, clearer onboarding guidance for new users would make the experience much smoother. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/132996/brevo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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