IBM

IBM Marketing Cloud


3.5 / 5
19 reviews

Who Uses This Software?

For businesses of all sizes.


Average Ratings

19 Reviews

  • 3.5 / 5
    Overall

  • 3 / 5
    Ease of Use

  • 3.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Pricing Details
    Contact IBM for pricing details
  • Deployment
    Cloud, SaaS, Web
  • Support
    Online
    Business Hours

Vendor Details

  • IBM
  • www.ibm.com/watson/
  • Founded 1999
  • United States

About IBM Marketing Cloud

IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud's products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using IBM Marketing Cloud can devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support.


IBM Marketing Cloud Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Budgeting & Forecasting
  • Collaboration
  • Flowchart
  • Goal Setting / Tracking
  • Marketing Calendar
  • Media Planning
  • Predictive Analytics
  • Presentation Tools
  • Project Tracking
  • Spend Management

IBM Marketing Cloud Reviews Recently Reviewed!


Silverpop, now IBM Marketing Cloud offers robust marketing automation, dated UI means learning curve

Nov 11, 2016
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Flexible integration and reasonable pricing to add a comprehensive feature set for the digital marketer.

Cons: Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic interface and burying much needed web tracking features.

Overall: Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core feature set still revolves around email with sophisticated features such as "Send Time Optimization" which samples users opens and schedules each contacts mailings for when they are most likely to open your email. Building on a simple workflow system, Marketing Cloud now offers Blueprints for the most common opportunities such as warming campaigns, retargeting and automated responses.

A recent rearchitecture has brought the user-interface in line with other IBM Blue Mix and Commerce platforms. The updates also mean that IBM's mix of SAAS such as the new Customer Analytics and the existing WebSphere Commerce content platform.

The future looks bright for Marketing Cloud with coming integration with IBM Watson preparing to lead the way with Machine Learning and Artificial Intelligence guiding contact segmentation and product targeting. But its current position places it in steep competition with market leaders such as Adobe Experience Manager and Marketo. The promised integration with Watson and the recent updates with SMS and push notification integration merit Marketing Cloud a closer look when looking for a marketing automation solution.

Recommendations to other buyers: IBM has a solid Saas based digital marketing solution that will have the opportunity to become a market leader with Watson integration.

Abysmal failure

Apr 26, 2017
2/5
Overall

2 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

3 / 5
Value for Money

Comments: Just fine if your emails are not professional grade or missions critical.

Pros: They were one of the least expensive options out there. Very hyped up and robust systems. Convinced our marketing department that they could deliver

Cons: Many of their basic features don't function as expected. Their hyped up options never materialized. It tooks months of testing to figure out how to get their system to accept what we were sending. Frequent outages shut functions down. They developed a bug that silently stopped responding to hard bounces, which caused thousands of black-list email addresses to build up in our lists. When notified them of the error, rather than fix the error and purge the stale emails, Silverpop's response was to turn off our accounts sending and deny everything. In attempting to work with them we are realizing that we as a customer know more about email systems than their technical employees. Checked Glassdoor review on them to confirm everything I suspected was true

It is a useful tool when you have strategies associated with digital marketing.

Mar 31, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing process, using customer data, providing value information extracted from analytics and automating multi-channel interactions.

Is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Cons: You must have a great knowledge in the area to know how to interpret the data, in the same way the information reflected is quite complex.

Overall: Definitely the best benefit is reflected in the return on investment, since it uses a digital marketing platform based on the cloud and is more easily integrated with other applications and customer data sources.

Great Product for Mid-Size Businesses

Nov 21, 2014
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Setup of the system and getting everything established is a very quick process, particularly if you have used Silverpop previously. It very quickly allows you to add users (unlimited) and assign permission levels. Mailings are very easy to create, although the WYSIWYG mailing editor isn't the best (an entirely new mailing creation process is going to be implemented in the somewhat near future from my understanding). Hopefully, IBM's acquisition of Silverpop will add some resources to get things done faster and offer some more advanced features. Silverpop also has an annual conference (Amplify) in May each year that is outstanding. It's great, particularly for new users, to really become immersed in the system and learn best practices and how to use some of the more advanced functionality.

Cons: There is slow implementation of UI fixes and enhancements. Testing of the automated mailings is daunting and difficult.

Recommendations to other buyers: Now that Silverpop is a part of IBM, I expect to see integration with other IBM systems and some more resources allocated to the product. Better globalization (the UI in multiple languages, for example) is not far off as they look to expand global reach. Silverpop is very honest and upfront with their contracts and pricing, unlike my experience with some competitors. Silverpop is truly interested in seeing you succeed and does their best to assist. They also offer services to help fill in holes where you may not have resources.

A powerful marketing tool let down by clunky interface and difficult integration

Mar 19, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Ability to manage contacts at scale, with very rare outages and reasonable cost versus competing products

Cons: Interface is looking increasingly old-fashioned, client support can be hard to reach, and help manuals for integration can be hard to locate

Capterra loader

Has potential but very difficult interface

Oct 29, 2018
3/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Allowed us to begin integrating our marketing under one system

Cons: The interface is very difficult to interact with and the customer support is not very strong. Takes a very long time to produce reports and export the numbers we need.

Overall: I'm hoping with recent purchase of Red Hat and other competitive technologies that IBM makes stronger improvements. It was the most affordable product but had a lot of drawbacks with it.

Automation!

Feb 06, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Marketing Cloud makes targeting audiences and sending focused campaigns incredibly easy. And everything can be automated to make it super easy.

Cons: Their customer support system could use some work. I have had mixed experiences and cannot depend on always getting a resolution.

Jun 21, 2012
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

Comments: We have been working with Silverpop as a communication and marketing agency. We serve different types of customers: big, small, B2B, B2C. We do the whole range of Marketing Automation, Content driven Lead generation, Lead Nurturing, Lead Management, Social Media Marketing, Brand Management, Partner Marketing, Corporate Communications, Channel Communication, Digital PR and Analog PR. In Silverpop we found the partner we needed to reach our customers expectations. They help us to deliver state-of-the-art communication. They have a strong solution with sophisticated features. To be honest, this is what we can expect from solutions these days. What we can't expect and this is where the real difference is: The people there are great, have passion, and it's above average knowledge and engagement. People make a project happen, so well done Silverpop Team.

We felt like they did not care about our company after we signed the contract.

Oct 04, 2016
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: ability to update and make quick changes

Cons: customer service

Overall: We purchased training from them and they did not give us all of our training hours. There were problems with their system internally and they were not helpful enough with these issues. Our offices are right across the street from their location. There was 1 gentleman that was very helpful in person (I think his name was Michael, he trained us), but everyone else lacked luster.

Mar 21, 2012
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

Comments: We were looking at several other marketing automation vendors, but ultimately chose Silverpop due to their email deliverability. When it comes to comparing their email capabilities to the other guys - they are just one step ahead. With Silverpop, you don't have to worry about them using a third party vendor for sending emails out and the additional costs associated or worry about having to be on a shared IP address like some of the other folks. At the end of the day, if you can't get your message out and into people's inboxes, what's the point of even leveraging a marketing automation solution in the first place? With Silverpop, I am confident that my company's message is being received.

May 09, 2012
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Comments: The problem we've had with other email marketing platforms is languages. Our site is in 8 different languages and 15 different currencies, meaning we send a lot of different emails! We've been really pleased with Silverpop, having switched from another emarketing supplier. The transition was quick an easy, and the guys in the support team were super helpful, even considering some of the ridiculous questions we had! Great guys to work with and it's a fantastic piece of software. Our open rates have definitely improved, and we're seeing a better click through rate too - all you can ask of an email-marketing platform!

A Power Tool for Power Users

Oct 06, 2016
2/5
Overall

1 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Comments: SilverPop is great for technical users, but it's not easy to use for a average person

Pros: Tons of features and database functions

Cons: Very difficult to use for inexperienced users

Recommendations to other buyers: Very difficult to use for inexperienced users

Jun 21, 2016
3/5
Overall

Strong product. Continued innovation...

May 23, 2014
4/5
Overall

4 / 5
Ease of Use

4 / 5
Customer Support

Comments: Frequent platofrm releases. Ease of navigation. All features available. Great phone & web support. Good KnowledgeBase & Customer Community. Dynamic Content, Landing Pages, A/B Testing, Program/Touchplan creation, Database Scoring, strong API toolset, Deliverability Tools & performance, etc. It's all there in a stable, predictable platform...

May 09, 2012
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

Comments: We have been working with Silverpop for the last 2 years and we find it to be very efficient. I must say that we are sending huge amounts of e-mails via the system and the penetration rate raised. The support is very fast and helpful, they reply ASAP even if it is a little question or a major problem that we try to solve and always provide us with a solution.

Very powerful swiss-army knife toolkit with great analytics support.

Apr 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: The IBM Marketing Cloud provides incredibly strong analytics and is integrated into many other services.

Cons: The IBM Marketing Cloud purely serves a single purpose, and if you want other tools you will have to invest in other IBM software as IBM makes several products with focused feature lists instead of a few products with broad feature lists.

Jun 21, 2012
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

Comments: Silverpop is a well-integrated piece of software that has allowed our business to grow. Reasonable pricing across the board and we have had very little in the way of technical issues. Support requests can be quite slow to get picked up. However, Silverpop is a strong option for any business regardless of their size.

Sep 01, 2016
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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SPOP Review

Oct 29, 2014
4/5
Overall

3.5 / 5
Ease of Use

3.5 / 5
Features & Functionality

3.5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Resposiveness of vendor and ease of use of the software.

Cons: Cost of the product and upgrades. Also, it's hard to reach a person.

Recommendations to other buyers: Evaluate wisely, and test in your environment before purchasing.