# Brandfolder Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Brandfolder Software - reviews, pricing plans, popular comparisons to other Digital Asset Management products and more. Source: https://www.capterra.com/p/133103/Brandfolder --- # Brandfolder Software Review 2026: Features, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Brandfolder ## What is Brandfolder? Brandfolder is a digital asset management (DAM) platform that centralizes, manages, and distributes brand assets. The cloud-based interface enables access to images, videos, documents, and other digital content. Advanced features include automated tagging and duplicate detection. Brand Intelligence analytics track asset usage and engagement, supporting data-driven decisions for marketing and creative teams. The platform integrates with third-party tools to streamline workflows and increase productivity. Sharing and permissions controls facilitate secure distribution to internal teams and external stakeholders. Custom portals deliver tailored content experiences, ensuring assets remain on-brand, current, and accessible from any location. ## What is Brandfolder used for? [Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Enterprise Content Management](https://www.capterra.com/enterprise-content-management-software/)[Content Management](https://www.capterra.com/content-management-software/) Top alternative Featured Overall rating Based on 449 user reviews Reviews sentiment Positive 98% Neutral 1% Negative 0% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Brandfolder?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.smartsheet.com&name=Brandfolder) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Brandfolder 4.7 (449) VS. [4.4 (15,392)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting Price Contact vendor Starting Price $7.91 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (449) Ease Of Use 4.1 (14,435) Value For Money 4.5 (251) Value For Money 4.3 (9,835) Customer Service 4.7 (326) Customer Service 4.2 (9,591) ## Brandfolder alternatives [4.4 (3,007)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars Highest Rated [4.6 (6,050)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (287)](https://www.capterra.com/p/143730/Kontainer/reviews/) Starting price $430.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (2,232)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/) ## FAQs about Brandfolder Overview ### What problems does Brandfolder solve? Brandfolder solves scattered brand assets, outdated logos, slow file requests, and inconsistent marketing materials by creating a searchable single source of truth with permissions, templates, and share links. Marketing, creative, sales, brand managers, franchise teams, and external partners use it to access approved files quickly and stay on-brand. Answer based on 160 reviews Overview ### Which roles and teams benefit most from Brandfolder? Brandfolder is most used by marketing teams, brand managers, and creative professionals such as graphic designers, art directors, and creative directors who need organized asset libraries, brand consistency, and faster content sharing. Owners, sales teams, and account managers benefit from streamlined access to approved materials for client communications, campaigns, and presentations. Answer based on 439 reviews Overview ### What company size and industries is Brandfolder built for? Brandfolder serves small businesses most often at 46%, with the strongest reviewer presence in Consumer Goods at 10%. It is used by brand managers, CMOs, creatives, marketers, and agencies, with additional adoption in Food & Beverages at 9% and Marketing and Advertising at 8%, plus midsize and enterprise teams. Answer based on 448 reviews Features and Usability ### What are the key features of Brandfolder? Brandfolder includes core digital asset management features like asset libraries, tagging, full-text search, and file sharing, plus differentiators such as brand guidelines, customizable templates, version control, and role-based permissions. Reviewers also often mention image management, access restrictions with expiration dates, and file conversion for distributing approved assets. Answer based on 95 reviews Integrations ### Which third-party tools and platforms does Brandfolder integrate with? Brandfolder integrates with over 40 third-party tools, including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Creative Cloud, Slack, Figma, Box, and Canva. Its integrations center on creative workflows, collaboration, and asset access, with additional connections for content management and marketing tools such as Contentful and HubSpot Marketing Hub. Answer based on 29 reviews Getting Started and Support ### How easy is it to onboard and train a team on Brandfolder? Brandfolder is generally quick to onboard, with many reviewers saying employees, contractors, and external partners can start using it with little or no training. It offers in-person training, live online sessions, webinars, and documentation. Admins handling setup, permissions, or metadata may need more guidance, and some reviewers wanted better training. Answer based on 16 reviews Getting Started and Support ### What customer support options does Brandfolder offer, and how do users rate the experience? Brandfolder offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users generally describe support as fast, thorough, and helpful during onboarding, setup, and issue resolution. Some mention delayed responses, a less guided onboarding experience, and occasional frustration with billing or specific unresolved feature gaps. Answer based on 95 reviews Security ### How does Brandfolder handle data security and access control? Brandfolder uses granular permissions, asset-specific access rights, restrictions, expiration dates, secure file sharing, version control, and locking to protect files and control who sees or edits assets. It also helps block outdated or off-brand content through centralized control. Some reviewers find permissions confusing, admin access costly, and want stronger MFA and password handling. Answer based on 17 reviews User interface ### Is Brandfolder easy to use and navigate? Brandfolder offers a clean, visual interface that makes asset search, tagging, and downloads easy for many marketing teams and admins. Most users find it intuitive and quick to learn, especially for brand asset management, though some mention confusing labels, download flows, mobile limitations, and a few areas that feel less user friendly. Answer based on 80 reviews ## Who uses Brandfolder? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 186 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 186 reviews Creative & Design 27% Creative & Design 27% Marketing 20% Sales & Business Development 20% Administrative 13% Others 20% Top industries Based on 186 reviews Food & Beverages 23% Information Technology and Services 21% Consumer Goods 20% Financial Services 18% Other 18% ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Document Storage 4.8 (70) 70.00% of 70 reviewers that rated this feature as important or highly important Store and organize documents in a centralized system Access Controls/Permissions 4.7 (62) 62.90% of 62 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems Collaboration Tools 4.5 (59) 50.85% of 59 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Archiving & Retention 4.6 (51) 50.98% of 51 reviewers that rated this feature as important or highly important Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes File Sharing 4.8 (49) 55.10% of 49 reviewers that rated this feature as important or highly important Public or private sharing of digital files such as documents, audio/video, images, and more File Conversion 4.6 (47) 38.30% of 47 reviewers that rated this feature as important or highly important Convert files to a different format Brandfolder 55 features Define levels of authorization for access to specific files or systems Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Tools for the systematic analysis of various types of data or statistics Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Creation, approval, versioning, and distribution of visual assets and designs Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Collection of all assets in the system Manage assets throughout their lifecycle to optimize profit Share access to files and assets with individuals Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Track and monitor efficient handling of all changes/transitions Integration with content management software Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Facilitates online authoring and publishing of the content Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Manage digital assets Scan, move or upload electronic files within the software's repository Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Convert files to a different format Create, save, and store files Public or private sharing of digital files such as documents, audio/video, images, and more Move files across different systems or networks Access a central warehouse of data and files for efficient and controlled distribution of assets Search for specific words or phrases within a document or database Collect and maintain structured information that describes data or content Includes a variety of messaging formats including industry-specific (EDIFACT, HL7, X12) Ability of websites, web applications, or mobile applications to function without an active internet connection Plan and coordinate all the resources, costs and time needed to execute assignments Receive data and information in real time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Manage and enforce usage rights and permissions for digital assets Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track the status and progress of tasks Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Track revisions and updates made to files and navigate between different versions Store and manage online video content Supports various video file formats Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.5 (403) 4.5 Based on 403 reviews ## Pricing Value for money 4.5 (251) ### Starting price Free trial not available [View all Pricing Plans](https://www.capterra.com/p/133103/Brandfolder/pricing/) Value for money 4.5 (251) 4.5 Based on 251 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Gmail](https://www.capterra.com/p/202338/Gmail/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (326) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (326) 4.7 Based on 326 reviews ## User reviews Overall rating 4.7 Based on 449 reviews Filter by rating 5(325) 4(116) 3(6) 2(0) 1(2) Mentioned topic Sorted by most recent MO Michael O. Communications Manager Wholesale ### "Excellent Solution Digital Assets" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 11, 2026 My overall experience with Brandfolder has been very positive. It has streamlined the way we manage and distribute digital assets, saving time and reducing the frustration of tracking down files. Pros Brandfolder makes it easy to organize,and manage digital assets across our team. The search functionality is excellent, assets are easy to find, and the platform provides a clean, intuitive experience Cons I haven't encountered any significant drawbacks in my use of Brandfolder. It has consistently met our needs and performed as expected. It only becomes difficult to use if you don't put in the time to organize your assets effectively. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VT Vani T. President Staffing and Recruiting ### "We are able to store thousands of images without them disappearing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 17, 2026 With Brandfolder we're able to house all of these graphics within a central location so that multiple marketing departments across various branches are able to access and use approved graphics without needing to bother me. Pros Brandfolder has somehow managed to upload all of our thousands of photos into their photo library without loosing those photos. (The surprise) the AI Facial Recognition was also fairly effective in finding specific student models when I thought it would be a total failure. You are also able to create your own custom portal link and email those links to outside contractors and vendors saving me from having to send huge email attachments on a daily basis. They do allow you to save/download images in a variety of pre-defined aspect ratio formats as well. They do have a Canva Integration, I suppose that is ok. Cons Every time I close an image from a search, the whole page refreshes and returns me to the top of the image library. The amount of times I've wanted to toss my computer monitor out the window because of it. Thumbnails take way longer than normal to load. Each time they show us some new features during webinars they put them behind another wall for legacy accounts which is really frustrating. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MH Midori H. Creative Operations Manager Food & Beverages ### "BrandFolder Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 April 20, 2026 Overall, BrandFolder has been fine for my team - the learning curve is just trickier than we had expected. Pros BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive. I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset. It's made our team be more strategic about how we organize. You can be a lot more specific when trying to find particular assets. Cons I still miss some of the simplicity and features of Google Drive, such as flexible folder structures. BrandFolder has its own version of this, called sections, but it's technically more rigid. With BrandFolder you have to be more strategic in how to set up overall structures, but it's not always obvious or intuitive on how to do that right away when your previous asset management tools were completely different. Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it. Switched from [Google Drive](https://www.capterra.com/p/161425/Drive/) We kept running out of space and creating new shared drives. Plus, its search capabilities felt too simplistic at times. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CC Cole C. Marketing Coordinator Higher Education ### "Better asset management makes my job easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 13, 2026 Pros The organisation and search functionality is really what stands out. It’s so much easier to find assets now, especially since we’ve got a massive library. Tagging is pretty straightforward and the version control works well for us. It keeps everything tidy. Cons The pricing model feels a little steep for smaller teams, and sometimes the bulk upload process can be a bit clunky, it takes a bit longer than I'd expect. Getting support on a specific issue also took longer than ideal a few months back. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Administrative Director Food Production ### "Great Team Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 26, 2026 Overall I enjoy using this tool as it holds everyone who interacts with the file accountable for any changes Pros I like the it is very secure and along with the team we can manage numerous documents and manage the company's assets Cons The learning curve was a bit of a challenge but once you get the hang of it is quite a delight to use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JK Jenna K. Owner Marketing and Advertising ### "Exploitative and Dishonest Practices – Be Cautious" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 29, 2025 Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this. Pros No matter how great a program can be, my experience below has overridden absolutely everything. No business can outrun their practices. Cons From their patterns, it seems as if they preferred to benefit themselves more than provide a good service. Please read my experience below to grasp what I didn't "like." Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Chiara G. Marketing and communication manager Health, Wellness and Fitness ### "Ease of use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2025 Pros Works really well, easy to use and simple Cons Maybe it's not super clear what the format of the picture is, or better it's not clear what the extension of the asset is. Sometimes i cannot understand at first weather it's a .tif or .jpg etc. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GE Garofi E. Sales Representative Retail ### "Brandfolder offers an easy to use asset management system" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 31, 2025 Pros Brandfolder offers a comprehensive set of features which makes asset management so easy. Cons Brandfolder should offer a better management panel experience with an easier user interface. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Director of Video Production Non-Profit Organization Management ### "An amazing and feature rich DAM solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 September 16, 2024 We switched our DAM solution that felt very out of date, slow, and the design was basically a file manager in the cloud. No one was using it because it was so hard to use. Now we have thousands of assets in Brandfolder. We use the templating tool so much and we use share assets daily. Pros I love the design and function of Brandfolder as a DAM. It makes it so easy to find assets through search, filtering, or even visually. The way that we can easily upload, sort, find, and share our assets makes our work faster and more efficient. Cons I wish there were options for smaller companies and orgs. Alot of places need a great DAM solution but there are not options for small scale DAM options with less features and a lower price. Switched from [Canto](https://www.capterra.com/p/140500/Canto/) Canto was out of date and the UX/UI was old and not visual which made finding, and using assets really hard. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Estelle E. Responsable de vente Apparel & Fashion ### "Meilleur logiciel pour le portail de marque " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 13, 2023 Pros L’interface de la plateforme est simple, intuitive et facile à utiliser. Brandfolder permet au entreprise la création du portail de leur marque. Cons Avec mon expérience je peux dire que cette produit est magnifique. Je n’ai pas eu de problème. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/133103/Brandfolder/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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