# Brandfolder Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Brandfolder Software - reviews, pricing plans, popular comparisons to other Digital Asset Management products and more.

Source: https://www.capterra.com/p/133103/Brandfolder/

---

# 

 Brandfolder Software Review 2026: Features, Integrations, Pros & Cons

Last updated on July 21, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Brandfolder

## What is Brandfolder?

Brandfolder is a digital asset management (DAM) platform that centralizes, manages, and distributes brand assets. The cloud-based interface enables access to images, videos, documents, and other digital content. Advanced features include automated tagging and duplicate detection. Brand Intelligence analytics track asset usage and engagement, supporting data-driven decisions for marketing and creative teams. The platform integrates with third-party tools to streamline workflows and increase productivity. Sharing and permissions controls facilitate secure distribution to internal teams and external stakeholders. Custom portals deliver tailored content experiences, ensuring assets remain on-brand, current, and accessible from any location.

## What is Brandfolder used for?

[Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Enterprise Content Management](https://www.capterra.com/enterprise-content-management-software/)[Content Management](https://www.capterra.com/content-management-software/)

Top alternative

Featured

Overall rating

Based on 450 user reviews

Reviews sentiment

Positive

98%

Neutral

1%

Negative

0%

Starting price

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Brandfolder

4.7 (450)

VS.

[4.6 (290)](https://www.capterra.com/p/143730/Kontainer/reviews/)

Starting Price

Contact vendor

Starting Price

$430

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (450)

Ease Of Use

4.6 (14,787)

Value For Money

4.5 (252)

Value For Money

4.4 (12,207)

Customer Service

4.7 (327)

Customer Service

4.6 (11,371)

## Brandfolder alternatives

[4.6 (2,240)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting price

$20.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.4 (3,027)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

Highest Rated

[Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

[4.7 (17,631)](https://www.capterra.com/p/247901/Google-Workspace/reviews/)

Starting price

$7.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[OneDrive](https://www.capterra.com/p/161304/OneDrive/)

[4.5 (12,788)](https://www.capterra.com/p/161304/OneDrive/reviews/)

Starting price

$1.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/)

## FAQs about Brandfolder

Overview

### What problems does Brandfolder solve?

Brandfolder solves scattered brand assets, outdated logos, slow file requests, and inconsistent marketing materials by creating one searchable, permission-controlled hub for approved files, templates, and guidelines. Marketing, creative, sales, franchise, and partner-facing teams benefit most by speeding distribution, reducing duplicate work, and keeping global or multi-brand campaigns on-brand.

Answer based on 160 reviews

Overview

### Which roles and teams benefit most from Brandfolder?

Brandfolder is most used by marketing teams, designers, and brand leaders who need centralized asset management and consistent brand execution. Creative directors, art directors, and creative operations managers use it to organize files and streamline approvals, while owners, sales, and account teams access approved content quickly for campaigns, client work, and presentations.

Answer based on 441 reviews

Talk to an expert

### More questions?

Ask our experts

Overview

### What company size and industries is Brandfolder built for?

Brandfolder is built mainly for small businesses and consumer goods teams, with 46% of reviewers from small companies and 10% from Consumer Goods. It serves brand managers, CMOs, creatives, marketers, and agencies, with strong use in Food & Beverages at 9% and Marketing and Advertising at 8%, plus franchises, manufacturing, financial services, and sports businesses.

Answer based on 450 reviews

Features and Usability

### What are the key features of Brandfolder?

Brandfolder includes core digital asset management features like an asset library, full-text search, tagging, metadata management, and version control. Differentiating capabilities include brand guidelines, role-based permissions with access restrictions and expiration dates, asset sharing via links and collections, customizable templates, and file conversion for image downloads in different formats and sizes.

Answer based on 95 reviews

Integrations

### Which third-party tools and platforms does Brandfolder integrate with?

Brandfolder integrates with Slack and Adobe tools including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Creative Cloud. It also connects to Figma, Salesforce, Canva, and Box. Official catalog data indicates Brandfolder supports over 40 integrations, spanning collaboration, design, storage, and content management platforms.

Answer based on 29 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Brandfolder?

Brandfolder is quick to onboard for most employees, contractors, and external partners because the interface is intuitive and assets are easy to find. Training is available through in-person sessions, live online training, webinars, and documentation. Admins and users managing metadata or setup may need more guidance, though support is often described as helpful.

Answer based on 17 reviews

Getting Started and Support

### What customer support options does Brandfolder offer, and how do users rate the experience?

Brandfolder offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as quick, helpful, and thorough during onboarding, setup, and issue resolution. Some reviewers mention occasional delays, less-guided onboarding, or frustration with specific account and billing interactions.

Answer based on 95 reviews

Security

### How does Brandfolder handle data security and access control?

Brandfolder uses permissions, access-rights management, secure file sharing, version control, asset restrictions, expiration dates, and locking to protect files and control who can view or edit assets. It also helps prevent outdated or off-brand asset use. Some reviewers found permissions confusing, admin access costly, password handling frustrating, and wanted MFA.

Answer based on 17 reviews

User interface

### Is Brandfolder easy to use and navigate?

Brandfolder makes asset browsing and day-to-day navigation easy for many marketing teams and admins. The interface feels clean, visual, and simple for uploading, filtering, and finding files, though some users say search results, labeling structures, download choices, mobile access, and occasional page refreshes can make parts of the experience less intuitive.

Answer based on 82 reviews

## Who uses Brandfolder?

Based on Capterra reviews from the past 6 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Features

AI summary

Based on 3,099 Digital Asset Management reviews

Capterra data shows that buyers of Digital Asset Management software rank the following features as their top priorities:

-   **File Management** (**57%** of reviewers rated this feature as critical)
-   **Asset Library** (**47%**)
-   **Document Storage** (**52%**)

Brandfolder supports all three features that reviewers rate most highly: **File Management**, **Asset Library**, and **Document Storage**. Together, these capabilities help businesses keep digital content organized, store files and documents in one place, and make assets easier to find and manage, allowing teams to maintain consistency and work more efficiently.

Asset Library

4.7 (21)

71.43% of 21 reviewers that rated this feature as important or highly important

Collection of all assets in the system

Access Controls/Permissions

4.7 (62)

62.90% of 62 reviewers that rated this feature as important or highly important

Define levels of authorization for access to specific files or systems

Search/Filter

4.5 (22)

81.82% of 22 reviewers that rated this feature as important or highly important

Search and filter data across systems to locate required information by entering keywords or certain criteria

Asset Sharing

4.2 (16)

81.25% of 16 reviewers that rated this feature as important or highly important

Share access to files and assets with individuals

Document Storage

4.8 (70)

70.00% of 70 reviewers that rated this feature as important or highly important

Store and organize documents in a centralized system

Collaboration Tools

4.5 (59)

50.85% of 59 reviewers that rated this feature as important or highly important

Provides a channel for team members to share AI models, media files, communicate, and work together

Brandfolder 55 features

Define levels of authorization for access to specific files or systems

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Tools for the systematic analysis of various types of data or statistics

Application programming interface that allows for integration with other systems/databases

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Creation, approval, versioning, and distribution of visual assets and designs

Organize assets into folders and subfolders or tag assets based on a custom file hierarchy

Collection of all assets in the system

Manage assets throughout their lifecycle to optimize profit

Share access to files and assets with individuals

Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Track and monitor efficient handling of all changes/transitions

Integration with content management software

Provides a channel for team members to share AI models, media files, communicate, and work together

Leave comments and notes on documents for others to view

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Facilitates online authoring and publishing of the content

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Manage digital assets

Scan, move or upload electronic files within the software's repository

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Convert files to a different format

Create, save, and store files

Public or private sharing of digital files such as documents, audio/video, images, and more

Move files across different systems or networks

Access a central warehouse of data and files for efficient and controlled distribution of assets

Search for specific words or phrases within a document or database

Collect and maintain structured information that describes data or content

Includes a variety of messaging formats including industry-specific (EDIFACT, HL7, X12)

Ability of websites, web applications, or mobile applications to function without an active internet connection

Plan and coordinate all the resources, costs and time needed to execute assignments

Receive data and information in real time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Manage and enforce usage rights and permissions for digital assets

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Search and filter data across systems to locate required information by entering keywords or certain criteria

Categorize emotions expressed and identify if they are positive, negative or neutral

Allow users to access multiple services after entering their login credentials once

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, manage and track all task activities and progression

Track the status and progress of tasks

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Track revisions and updates made to files and navigate between different versions

Store and manage online video content

Supports various video file formats

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.5 (404)

4.5

Based on 404 reviews

## Pricing

Value for money

4.5 (252)

[View pricing plan details](https://www.capterra.com/p/133103/Brandfolder/pricing/)

Premium

Contact vendor for details

It includes:

-   Manage One Brand Or 50 From A Single Dashboard
-   Define Privacy And Permission Settings For Your Brandfolder
-   Visual Platform: A Single Source For Brand Assets
-   Set Permissions: Grant Access As You See Fit
-   One Link: Easily Share Your Brandfolder
-   Image Editing: Access Multiple Sizes & Formats
-   Embed: Instantly Update Assets Onsite
-   Event Feed: Keep Tabs On Your Brand

Enterprise

Contact vendor for details

It includes:

-   Manage One Brand Or 50 From A Single Dashboard
-   Define Privacy And Permission Settings For Your Brandfolder
-   Visual Platform: A Single Source For Brand Assets
-   Set Permissions: Grant Access As You See Fit
-   One Link: Easily Share Your Brandfolder
-   Image Editing: Access Multiple Sizes & Formats
-   Embed: Instantly Update Assets Onsite
-   Event Feed: Keep Tabs On Your Brand

Value for money

4.5 (252)

4.5

Based on 252 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Jira](https://www.capterra.com/p/19319/JIRA/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (327)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (327)

4.7

Based on 327 reviews

## User reviews

Overall rating

4.7

Based on 450 reviews

Filter by rating

5(325)

4(117)

3(6)

2(0)

1(2)

Mentioned topic

Sorted by most recent

MK

Misty K.

Director of Community Based Initiatives

Non-Profit Organization Management

### "So easy to use!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 6, 2026

I love it! I keep it bookmarked because I use it constantly for all my branding needs (which is a lot). It just makes my life way easier.

Pros

Ease of use! Brandfolder is a great way to access our digital assets. If you're still digging through messy cloud files and shared drives, you're doing it wrong.

Cons

Not much to hate here. It does what it’s supposed to do without giving me a headache. I guess the price could be free?

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MO

Michael O.

Communications Manager

Wholesale

### "Excellent Solution Digital Assets"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

June 11, 2026

My overall experience with Brandfolder has been very positive. It has streamlined the way we manage and distribute digital assets, saving time and reducing the frustration of tracking down files.

Pros

Brandfolder makes it easy to organize,and manage digital assets across our team. The search functionality is excellent, assets are easy to find, and the platform provides a clean, intuitive experience

Cons

I haven't encountered any significant drawbacks in my use of Brandfolder. It has consistently met our needs and performed as expected. It only becomes difficult to use if you don't put in the time to organize your assets effectively.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VT

Vani T.

President

Staffing and Recruiting

### "We are able to store thousands of images without them disappearing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 17, 2026

With Brandfolder we're able to house all of these graphics within a central location so that multiple marketing departments across various branches are able to access and use approved graphics without needing to bother me.

Pros

Brandfolder has somehow managed to upload all of our thousands of photos into their photo library without loosing those photos. (The surprise) the AI Facial Recognition was also fairly effective in finding specific student models when I thought it would be a total failure. You are also able to create your own custom portal link and email those links to outside contractors and vendors saving me from having to send huge email attachments on a daily basis. They do allow you to save/download images in a variety of pre-defined aspect ratio formats as well. They do have a Canva Integration, I suppose that is ok.

Cons

Every time I close an image from a search, the whole page refreshes and returns me to the top of the image library. The amount of times I've wanted to toss my computer monitor out the window because of it. Thumbnails take way longer than normal to load. Each time they show us some new features during webinars they put them behind another wall for legacy accounts which is really frustrating.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MH

Midori H.

Creative Operations Manager

Food & Beverages

### "BrandFolder Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

April 20, 2026

Overall, BrandFolder has been fine for my team - the learning curve is just trickier than we had expected.

Pros

BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive. I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset. It's made our team be more strategic about how we organize. You can be a lot more specific when trying to find particular assets.

Cons

I still miss some of the simplicity and features of Google Drive, such as flexible folder structures. BrandFolder has its own version of this, called sections, but it's technically more rigid. With BrandFolder you have to be more strategic in how to set up overall structures, but it's not always obvious or intuitive on how to do that right away when your previous asset management tools were completely different. Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it.

Switched from

[Google Drive](https://www.capterra.com/p/161425/Drive/)

We kept running out of space and creating new shared drives. Plus, its search capabilities felt too simplistic at times.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CC

Cole C.

Marketing Coordinator

Higher Education

### "Better asset management makes my job easier"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 13, 2026

Pros

The organisation and search functionality is really what stands out. It’s so much easier to find assets now, especially since we’ve got a massive library. Tagging is pretty straightforward and the version control works well for us. It keeps everything tidy.

Cons

The pricing model feels a little steep for smaller teams, and sometimes the bulk upload process can be a bit clunky, it takes a bit longer than I'd expect. Getting support on a specific issue also took longer than ideal a few months back.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Administrative Director

Food Production

### "Great Team Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 26, 2026

Overall I enjoy using this tool as it holds everyone who interacts with the file accountable for any changes

Pros

I like the it is very secure and along with the team we can manage numerous documents and manage the company's assets

Cons

The learning curve was a bit of a challenge but once you get the hang of it is quite a delight to use

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JK

Jenna K.

Owner

Marketing and Advertising

### "Exploitative and Dishonest Practices – Be Cautious"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

May 29, 2025

Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this.

Pros

No matter how great a program can be, my experience below has overridden absolutely everything. No business can outrun their practices.

Cons

From their patterns, it seems as if they preferred to benefit themselves more than provide a good service. Please read my experience below to grasp what I didn't "like."

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CG

Chiara G.

Marketing and communication manager

Health, Wellness and Fitness

### "Ease of use"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 16, 2025

Pros

Works really well, easy to use and simple

Cons

Maybe it's not super clear what the format of the picture is, or better it's not clear what the extension of the asset is. Sometimes i cannot understand at first weather it's a .tif or .jpg etc.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GE

Garofi E.

Sales Representative

Retail

### "Brandfolder offers an easy to use asset management system"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

January 31, 2025

Pros

Brandfolder offers a comprehensive set of features which makes asset management so easy.

Cons

Brandfolder should offer a better management panel experience with an easier user interface.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Director of Video Production

Non-Profit Organization Management

### "An amazing and feature rich DAM solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

10/10

September 16, 2024

We switched our DAM solution that felt very out of date, slow, and the design was basically a file manager in the cloud. No one was using it because it was so hard to use. Now we have thousands of assets in Brandfolder. We use the templating tool so much and we use share assets daily.

Pros

I love the design and function of Brandfolder as a DAM. It makes it so easy to find assets through search, filtering, or even visually. The way that we can easily upload, sort, find, and share our assets makes our work faster and more efficient.

Cons

I wish there were options for smaller companies and orgs. Alot of places need a great DAM solution but there are not options for small scale DAM options with less features and a lower price.

Switched from

[Canto](https://www.capterra.com/p/140500/Canto/)

Canto was out of date and the UX/UI was old and not visual which made finding, and using assets really hard.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/133103/Brandfolder/reviews/)

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