# Brandfolder Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Brandfolder the right Digital Asset Management solution for you? Explore 447 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/133103/Brandfolder/reviews --- Brandfolder 4.7 (447) [View alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Reviews of Brandfolder Ease of use 4.5 Customer Service 4.7 ## Pros and Cons in Reviews CC Cole C Marketing CoordinatorHigher Education, 2 - 10 employeesUsed the software for: Less than 6 months. “Tagging is pretty straightforward and the version control works well for us.“ April 13, 2026 JK Jenna K OwnerMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “From their patterns, it seems as if they preferred to benefit themselves more than provide a good service.“ May 29, 2025 JK Jenna K OwnerMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “I made small payments as a sign of good faith—with their approval—despite not using the service at all.“ May 29, 2025 SW Stephen W ManagerHospital & Health Care, 501 - 1,000 employeesUsed the software for: 1-2 years. “Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher learning curve associated with that.“ November 1, 2023 Brett R Software EngineerFinancial Services, 201 - 500 employeesUsed the software for: 6-12 months. “It has increased the value of our company by having all the information gathered in one place, using standard workflows for all processes.“ September 19, 2022 Ben G Director of Video ProductionNon-Profit Organization Management, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “No one was using it because it was so hard to use.“ September 16, 2024 Prem P FreelancerInformation Technology and Services, Self-employedUsed the software for: More than 2 years. “It has a wide range of designs for brands for cards, posts, ilustations prebuild or build by team.“ October 7, 2022 NF Nick F Marketing and Product Development ManagerFurniture, 201 - 500 employeesUsed the software for: 6-12 months. “I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. “ May 18, 2021 ## Showing most helpful reviews Showing 1-25 of 447 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Cristóbal G. Global Marketing Manager Education Management Used the software for: 1-2 years ### "The best solution for marketing assets, file storage and templating options" February 17, 2021 5.0 Brandfolder has solved entirely one of the most difficult part of our business: having an easy to use, quick, beautiful set of assets for our partners and agents to use in their marketing activities; as well as allow a very intuitive way of creating their own marketing materials within our brand thanks to the templating option. It has revolutionized the way we work entirely in the marketing department and the creative studio. Thanks a lot, keep up the great work! Pros Brandfolder can connect to InDesign to create templates that can be shared with all the members of your organizations. Now we can create flyers, specially formatted images and email assets really quickly without needing to install heavy sized programs or train the teams on using design software. Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way. The Brandfolder team is AWESOME. They always have time for you, they respond very quickly and listen to your feedback attentively to make the platform better every time. Cons Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short time after flagged, so all the parts that I liked the least about the software are now gone :D Review Source RW Robin W. Senior Graphic Designer Food & Beverages Used the software for: 2+ years ### "Review from the pizza industry " April 20, 2021 5.0 My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder. Pros This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software. Cons Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material. Reason for choosing Brandfolder We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves. Switched from [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[Google Drive](https://www.capterra.com/p/161425/Drive/) We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves. Review Source ZS Zakary S. CEO Marketing and Advertising Used the software for: 1-2 years ### "Stole nearly $13k from my company - Worst experience with a service provider in 24 years - STAY AWAY" June 13, 2023 1.0 I'm appalled that a company like this can still be in business. The product is terribly outdated and overly complicated for what it is. A glorified cloud storage - there are several other better options including google drive which is also not a great software but it's not a complete waste. Pros There is not one redeeming quality of this company or their products Cons The sales team lies about functionality and then spends months telling you that you need to upgrade to get what you paid for. Now a year later, the company refuses to refund for a software we didn't use. Reason for choosing Brandfolder Seemed to have the most functionality - this proved to be false Review Source LW Liza W. Marketing and Communications Manager Non-Profit Organization Management Used the software for: 6-12 months ### "Brandfolder has changed the way our organization works" August 29, 2019 5.0 Brandfolder has helped us unify our global brand across 30+ markets. It has made sharing resources and updated materials seamless, whereas before rolling out these changes to nearly 500 staff across the world required extensive communication. It has saved my team, our central marketing team, a huge amount of work. Pros Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things. Cons I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Brandfolder We ultimately chose Brandfolder over Bynder for a few reasons. They are pretty similar products, and both seemed they would fit our needs equally well. We were happier with the pricing on Brandfolder, and the customer service we experienced was much better than Bynder, giving us confidence that we would have a seamless transition, which for the most part we did. We also liked that Brandfolder was still looking to grow and improve based on user feedback. Additionally, we liked Brandfolder's interface slightly better. Switched from [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) We needed a way to centrally manage all of our global brand assets and seamlessly share updates and information without sending files each time. Review Source DP Dustin P. Director of Brand & Creative Non-Profit Organization Management Used the software for: 6-12 months ### "Brandfolder has been a game-changer in forwarding our goal of brand alignment." August 29, 2019 5.0 As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential. Pros First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered. Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear. Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide. Cons There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet. I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team. Alternatives considered [Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)[Bynder](https://www.capterra.com/p/122257/Bynder/)[Webdam](https://www.capterra.com/p/81755/Webdam/) Reason for choosing Brandfolder The biggest reason was customer service. Our sales rep at Brandfolder was incredibly attentive and showed they were committed to our success. Also, Brandfolder offered the best sandbox environment for us to really dive in and familiarize ourselves with the platform. The other platforms we tested had very limited hands-on testing and relied mostly on demoing the software. Demos are great, but it's hard to make such a significant decision without properly testing a product. Review Source MR Mariah R. Creative Operations Manager Consumer Goods Used the software for: 6-12 months ### "Brandfolder Review" September 1, 2020 4.0 My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier. Pros I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location. Cons I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement. Reason for choosing Brandfolder We chose Brandfolder because we felt like this was the best fit for our department and overall company. We felt like Brandfolder fit the criteria we were looking for in a DAM. Switched from [Airtable](https://www.capterra.com/p/146652/Airtable/) We made the switch to make organizing and keeping up with assets easier across our Creative Team. We wanted all of our assets in one centralized location. Review Source SD Stefanie D. Marketing Specialist Hospital & Health Care Used the software for: 6-12 months ### "Easy to use" August 23, 2019 5.0 It is a easy to use and implement system. They are very helpful and willing to help put together training for your employees. They answer questions and resolve issues very quickly, if not the same day. The system is easy to use and can support all file formats we have needed. Pros This product is much easier to use than our old system. We love the search and filter feature! Our franchise system rarely used our old system due to the lacking search feature. With Brandfolder we were able to limit the folders and sub-folders and focus on the search and filter tools. Cons We have a few glitches with the templating feature a few months after we sent it out to out franchise system. It only affected a few of our franchisees, but it didn't look good with our system. Brandfolder started working on the issue right away and everything was up and working that same day. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/)[Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Brandfolder The price point was what we were willing to pay, and their templating feature was fully functional and working. They search and filter features were on par or better than other companies too. Switched from [FranConnect](https://www.capterra.com/p/79205/FranConnect-Franchise-Software/) FranConnect could not support our marketing assets like we needed. Their 'Ad Builder' templating feature had limitations and searching for items was extremely limited and difficult. We also were not able to store all our video assets on the site. Review Source NF Nick F. Marketing and Product Development Manager Furniture Used the software for: 6-12 months ### "Brandfolder is great" May 18, 2021 5.0 Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for digital assets. Customers can now get what they need. Pros The thing i liked most about Brandfolder was the simple UI. Its easy to use, easy to look at and just works. Cons I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. Trouble is i don't always need everything else in those packages. Alternatives considered [Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)[Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Brandfolder UI was the cleanest and the price to feature set ratio was better for us Review Source SD Sarah D. Art Director Automotive Used the software for: 2+ years ### "Best DAM Tool Around" November 26, 2019 5.0 Brandfolder has fixed the communication gap between marketing and sales. We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department. Pros Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing. Cons Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out. Reason for choosing Brandfolder It had everything we needed. The product was super flexible and it was the perfect fit. Switched from [Frontify](https://www.capterra.com/p/183904/Frontify/) Didn't have a great experience with support and their product wasn't very flexible to our needs. Review Source LF Luisa F. Senior Designer Non-Profit Organization Management Used the software for: 2+ years ### "Makes everyone's Lives so much easier" August 22, 2019 5.0 Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source! that's what we really wanted Pros The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared. the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it! Cons I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully. Alternatives considered [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Brandfolder The feature we needed the most was the Template creator. The ease of use and the aesthetic was far more sophisticated than the other Platforms. Review Source GE Garofi E. Sales Representative Retail Used the software for: 6-12 months ### "Brandfolder offers an easy to use asset management system" January 31, 2025 5.0 Pros Brandfolder offers a comprehensive set of features which makes asset management so easy. Cons Brandfolder should offer a better management panel experience with an easier user interface. Review Source VR Verified Reviewer Director Financial Services Used the software for: 2+ years ### "Excellent tools for digital asset management" November 8, 2021 5.0 Positive experience - recommended for teams to trying to evaluate a digital asset solution Pros Running a web design team and there is a need to share brand assets (logos, marketing content, images, videos) in a centralised storage area for teams to reuse Brandfolder provides a safe and stable digital custody solution with proper access rights management, version control, collaboration tools and integration with Slack for easy sharing Must have tools for any large teams (>5) to keep their workflows productive Cons Support more content type. Some obscure content types (like HEIC format) require conversion before sharing and storing. Would be good for it to have a format converter built in to support all types of digital assets More integrations with Google Drives (multi account switching) and MFA for security Review Source JM Jessa M. Sr. Developer, Marketing Communications Consumer Goods Used the software for: 1-2 years ### "A place for everything and everything in its place" November 20, 2019 5.0 Pros Brandfolder has been a major time saver for our team, letting us easily host and search for image assets and embed them in our marketing communications. We switched from a clunky in-house hosting solution to Brandfolder, and managed to shave off production time AND eliminate storage bloat caused by accidental duplicate files. The platform is easy to navigate and search, gives us plenty of custom organization options, and requires very little prep/training. Brandfolder has been stable and reliable, so we know our files will be there and load when we need them to! Cons While I appreciate how granular you can get with the permissions in Brandfolder, the majority of our users ideally need full upload/edit permissions. However, the expense of additional Admin accounts is prohibitive, leaving us to shuffle Admin level permissions around from person to person to ensure we have adequate coverage when someone is out of the office. Additionally, the way that permissions levels are listed across several different places in the platform is somewhat confusing. A single, platform-wide permissions screen would be a great feature. Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground. Review Source SR Samantha R. Marketing Coordinator Automotive Used the software for: 1-2 years ### "Brandfolder Review" July 6, 2022 5.0 I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's easy to use and makes work faster. Pros I like that it's a single source of truth for all our assets. Cons That I can't use the CDN everywhere and the share links need an easier location to reference them. Alternatives considered [Bindle](https://www.capterra.com/p/150824/Bindle/) Review Source Kristine P. Digital Asset manager Marketing and Advertising Used the software for: 2+ years ### "User friendly" February 17, 2021 5.0 We've had a great experience using the Brand folder platform. The ease of use as well as the online chat support is great! Pros This platform is a very user friendly platform. Cons Some functionality on the My Boards is missing. It should be like a lite box but does not function as such. However, I am glad they the team is working towards fixing this. Reason for choosing Brandfolder We felt Brandfolder's platform had all the options that we needed and knowing they will grow with us as our industry grows and change is very comforting. Review Source Paola A. Manager Arts and Crafts Used the software for: 2+ years ### "Support team is great" September 22, 2023 5.0 Pros Quick and Easy way to to manage all your assets Cons I didn't find anything to complain about for now Review Source Patrick C. Graphic Designer Marketing and Advertising Used the software for: 2+ years ### "A Place for Brand Assets" November 26, 2019 4.0 Pros I appreciate that Brandfolder is constantly improving. Recently they added the ability to customize the page or "brand folder" for the different brands we work on. This is very helpful as a marketing company, since we can offer our clients a tailored assets library that also feels like that brand. Cons Early on there was some frustration around .eps file types not exporting correctly as a jpeg or png. I believe this issue has since been addressed. I would also appreciate a more seamless drag and drop style editor - like that of a file explorer or a finder on a Mac. Review Source Victor S. Video & Photo Specialist Consumer Goods Used the software for: 2+ years ### "A must for any creative team collaboration" November 19, 2019 5.0 Brandfolder allows our creative team to provide assets to other departments in a super easy, visually-based interface so that we can streamline our marketing and communicate our brand identity to end users in the fastest way possible. Pros Ease of use & the incredibly visual platform of Brandfolder makes it easy for creatives like me to quickly find assets so I can get them into my workflow asap. Cons Nothing to report. If I had to, uploading assets could be a touch easier Review Source JS Joe S. Sales Manager Wine and Spirits Used the software for: 2+ years ### "Brandfolder is great!" July 15, 2021 5.0 Really helpful. I am glad my company found it. Pros Effectiveness for sharing digital assets is great for my supplier partners Cons I wish we had more assets on the platform but space is limited. That said we have so much on there I don't know what I would trim. Review Source HR Hannah R. Senior Recruiting Programs Analyst Information Technology and Services Used the software for: 2+ years ### "Your Brand Locked in One Organized Folder" February 20, 2020 5.0 Pros Brandfolder is an application that remains as an open tab in my browser. My company has 4 different folders that houses digital assets to be used internally, an internal brand guideline, externally/publicly facing assets, and then co-branding guidelines for partners. This level of organization makes it seamless for me to find the appropriate brand collateral that I need in my role. My company also went through a rebrand a few months ago and our Marketing Team had everything uploaded in Bradnfolder and ready to be downloaded that day. I couldn’t imagine re-launching a brand without having this platform! Cons Since I am not a member of the team that manages the platform, I can’t say matter of fact that we utilize all Brandfolder has to offer; however, from a user-experience, I wish we could connect our personal social information to the platform so if it’s something we wanted to share, we could push it directly from Brandfolder vs. having to download it and share externally. Review Source Ismaël D. Free-lance Design Used the software for: Less than 6 months ### "Manage enterprise content" December 17, 2022 5.0 Very good working tool for companies Pros The diversity of the software, its availability on many devices (computer, android and iPhone) Cons No problems with the software on any of my devices Review Source CJ Craig J. Technology Consultant Information Technology and Services Used the software for: 2+ years ### "Solid Platform" August 25, 2019 5.0 Working with these guys has been super easy and it's worked out very well for us. We have a central repository now for all our brand images and can access them in any variation for whatever application we need (mobile app, web site, etc.) We have had no problems since the beginning Pros Ease of implementation and responsiveness of our tech team are excellent. Technical team is open to out suggestions and works with us to help get what we need Cons At this point there's nothing although some of the images could be smaller for faster load on our app. But they are working with us on that and I don't imagine we'll get that sorted in too long a time. Review Source SK Stephanie K. Marketing Programs Lead Food & Beverages Used the software for: 2+ years ### "User-friendly intuitive online storage" August 29, 2019 5.0 Great! Highly recommend this tool. Pros Very user-friendly interface that's intuitive to use. The visual organization, secure file sharing capabilities, tagging and meta data is very helpful. Cons Upload time or download time can be a little slow (this could be my network issue?), and sometimes we max out of space. Switched from [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) Too expensive and not user-friendly. Review Source CP Caitlin P. Regional Marketing Specialist Telecommunications Used the software for: 1-2 years ### "Brandfolder for Collaboration " December 10, 2019 5.0 Brandfolder has been great for collaboration. It's a great way to share content and resources with our partners and team members in one central location. It's made things very accessible and organized and help makes our teams more self sufficient which in return saves time and makes us more efficient overall. Pros I like the ease of use. It's incredibly easy to organize things in a way that are easy to find. We are able to tag things that make it incredibly easily searchable which has been a huge time saver. Cons I have had a few issues with getting things uploaded with videos. When they've been uploaded sometimes they won't upload in the correct MP4 section and I haven't quite been able to figure out what I'm doing incorrectly with that. Review Source LH Laurie H. Board and Executive Support Partner Non-Profit Organization Management Used the software for: 2+ years ### "So great to have one stop and know you've got the latest!" July 15, 2021 5.0 It's been great to have everything in one place and not having to hunt for it in a hundred folders / locations with no idea if I have the most recent version. Pros Knowing I have the latest iteration of documents and collateral is absolutely priceless. It makes a huge difference to know when I'm creating something that I have access to all the information and assets I need to be on brand, and coordinating with the rest of our organization. Cons Nothing! It has been a dream for our organization. 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