# Brandfolder Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Brandfolder Software - reviews, pricing plans, popular comparisons to other Digital Asset Management products and more.

Source: https://www.capterra.com/p/133103/Brandfolder

---

# 

 Brandfolder Software Review 2026: Features, Integrations, Pros & Cons

Last updated on April 15, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Brandfolder

## What is Brandfolder?

Brandfolder is a digital asset management (DAM) platform that centralizes, manages, and distributes brand assets. The cloud-based interface enables access to images, videos, documents, and other digital content. Advanced features include automated tagging and duplicate detection. Brand Intelligence analytics track asset usage and engagement, supporting data-driven decisions for marketing and creative teams. The platform integrates with third-party tools to streamline workflows and increase productivity. Sharing and permissions controls facilitate secure distribution to internal teams and external stakeholders. Custom portals deliver tailored content experiences, ensuring assets remain on-brand, current, and accessible from any location.

## What is Brandfolder used for?

[Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Enterprise Content Management](https://www.capterra.com/enterprise-content-management-software/)[Content Management](https://www.capterra.com/content-management-software/)

Top alternative

Featured

Overall rating

Based on 447 user reviews

Reviews sentiment

Positive

98%

Neutral

1%

Negative

0%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Brandfolder?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.smartsheet.com&name=Brandfolder)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Brandfolder

4.7 (447)

VS.

[4.6 (287)](https://www.capterra.com/p/143730/Kontainer/reviews/)

Starting Price

Contact vendor

Starting Price

$430

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (447)

Ease Of Use

4.6 (14,673)

Value For Money

4.5 (250)

Value For Money

4.5 (12,107)

Customer Service

4.7 (325)

Customer Service

4.6 (11,269)

## Brandfolder alternatives

Highest Rated

[4.6 (5,738)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.6 (2,227)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting price

$20.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.4 (15,334)](https://www.capterra.com/p/19319/JIRA/reviews/)

Starting price

$7.91

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[4.4 (2,932)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/)

## Who uses Brandfolder?

Based on Capterra reviews from the past 6 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Document Storage

4.8 (69)

69.57% of 69 reviewers that rated this feature as important or highly important

Store and organize documents in a centralized system

Access Controls/Permissions

4.7 (62)

62.90% of 62 reviewers that rated this feature as important or highly important

Define levels of authorization for access to specific files or systems

Collaboration Tools

4.5 (58)

50.00% of 58 reviewers that rated this feature as important or highly important

Provides a channel for team members to share media files, communicate, and work together

Archiving & Retention

4.6 (51)

50.98% of 51 reviewers that rated this feature as important or highly important

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

File Sharing

4.8 (49)

55.10% of 49 reviewers that rated this feature as important or highly important

Public or private sharing of digital files such as documents, audio/video, images, and more

File Conversion

4.6 (47)

38.30% of 47 reviewers that rated this feature as important or highly important

Convert files to a different format

Brandfolder 55 features

Define levels of authorization for access to specific files or systems

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Tools for the systematic analysis of various types of data or statistics

Application programming interface that allows for integration with other systems/databases

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Creation, approval, versioning, and distribution of visual assets and designs

Organize assets into folders and subfolders or tag assets based on a custom file hierarchy

Collection of all assets in the system

Manage assets throughout their lifecycle to optimize profit

Share access to files and assets with individuals

Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Track and monitor efficient handling of all changes/transitions

Integration with content management software

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Facilitates online authoring and publishing of the content

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Manage digital assets

Scan, move or upload electronic files within the software's repository

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Convert files to a different format

Create, save, and store files

Public or private sharing of digital files such as documents, audio/video, images, and more

Move files across different systems or networks

Access a central warehouse of data and files for efficient and controlled distribution of assets

Search for specific words or phrases within a document or database

Collect and maintain structured information that describes data or content

Includes a variety of messaging formats including industry-specific (EDIFACT, HL7, X12)

Ability of websites, web applications, or mobile applications to function without an active internet connection

Plan and coordinate all the resources, costs and time needed to execute assignments

Receive data and information in real time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Manage and enforce usage rights and permissions for digital assets

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Search and filter data across systems to locate required information by entering keywords or certain criteria

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Allow users to access multiple services after entering their login credentials once

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, manage and track all task activities and progression

Track the status and progress of tasks

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Track revisions and updates made to files and navigate between different versions

Store and manage online video content

Supports various video file formats

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.5 (401)

4.5

Based on 401 reviews

## Pricing

Value for money

4.5 (250)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

[View all Pricing Plans](https://www.capterra.com/p/133103/Brandfolder/pricing/)

Value for money

4.5 (250)

4.5

Based on 250 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Jira](https://www.capterra.com/p/19319/JIRA/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (325)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (325)

4.7

Based on 325 reviews

## User reviews

Overall rating

4.7

Based on 447 reviews

Filter by rating

5(323)

4(116)

3(6)

2(0)

1(2)

Mentioned topic

Sorted by most recent

MH

Midori H.

Creative Operations Manager

Food & Beverages

### "BrandFolder Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

April 20, 2026

Overall, BrandFolder has been fine for my team - the learning curve is just trickier than we had expected.

Pros

BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive. I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset. It's made our team be more strategic about how we organize. You can be a lot more specific when trying to find particular assets.

Cons

I still miss some of the simplicity and features of Google Drive, such as flexible folder structures. BrandFolder has its own version of this, called sections, but it's technically more rigid. With BrandFolder you have to be more strategic in how to set up overall structures, but it's not always obvious or intuitive on how to do that right away when your previous asset management tools were completely different. Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it.

Switched from

[Google Drive](https://www.capterra.com/p/161425/Drive/)

We kept running out of space and creating new shared drives. Plus, its search capabilities felt too simplistic at times.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CC

Cole C.

Marketing Coordinator

Higher Education

### "Better asset management makes my job easier"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 13, 2026

Pros

The organisation and search functionality is really what stands out. It’s so much easier to find assets now, especially since we’ve got a massive library. Tagging is pretty straightforward and the version control works well for us. It keeps everything tidy.

Cons

The pricing model feels a little steep for smaller teams, and sometimes the bulk upload process can be a bit clunky, it takes a bit longer than I'd expect. Getting support on a specific issue also took longer than ideal a few months back.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Administrative Director

Food Production

### "Great Team Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 26, 2026

Overall I enjoy using this tool as it holds everyone who interacts with the file accountable for any changes

Pros

I like the it is very secure and along with the team we can manage numerous documents and manage the company's assets

Cons

The learning curve was a bit of a challenge but once you get the hang of it is quite a delight to use

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JK

Jenna K.

Owner

Marketing and Advertising

### "Exploitative and Dishonest Practices – Be Cautious"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

May 29, 2025

Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this.

Pros

No matter how great a program can be, my experience below has overridden absolutely everything. No business can outrun their practices.

Cons

From their patterns, it seems as if they preferred to benefit themselves more than provide a good service. Please read my experience below to grasp what I didn't "like."

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CG

Chiara G.

Marketing and communication manager

Health, Wellness and Fitness

### "Ease of use"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 16, 2025

Pros

Works really well, easy to use and simple

Cons

Maybe it's not super clear what the format of the picture is, or better it's not clear what the extension of the asset is. Sometimes i cannot understand at first weather it's a .tif or .jpg etc.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GE

Garofi E.

Sales Representative

Retail

### "Brandfolder offers an easy to use asset management system"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

January 31, 2025

Pros

Brandfolder offers a comprehensive set of features which makes asset management so easy.

Cons

Brandfolder should offer a better management panel experience with an easier user interface.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director of Video Production

Non-Profit Organization Management

### "An amazing and feature rich DAM solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

10/10

September 16, 2024

We switched our DAM solution that felt very out of date, slow, and the design was basically a file manager in the cloud. No one was using it because it was so hard to use. Now we have thousands of assets in Brandfolder. We use the templating tool so much and we use share assets daily.

Pros

I love the design and function of Brandfolder as a DAM. It makes it so easy to find assets through search, filtering, or even visually. The way that we can easily upload, sort, find, and share our assets makes our work faster and more efficient.

Cons

I wish there were options for smaller companies and orgs. Alot of places need a great DAM solution but there are not options for small scale DAM options with less features and a lower price.

Switched from

[Canto](https://www.capterra.com/p/140500/Canto/)

Canto was out of date and the UX/UI was old and not visual which made finding, and using assets really hard.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Estelle E.

Responsable de vente

Apparel & Fashion

### "Meilleur logiciel pour le portail de marque "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

November 13, 2023

Pros

L’interface de la plateforme est simple, intuitive et facile à utiliser. Brandfolder permet au entreprise la création du portail de leur marque.

Cons

Avec mon expérience je peux dire que cette produit est magnifique. Je n’ai pas eu de problème.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Paleonum B.

Marketing

Biotechnology

### "Brandfolder l'une des meilleures "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

November 9, 2023

Mon expérience globale avec Brandfolder est en générale très bonne . Cela m'a permis d'améliorer mes capacités dans la gestion de la structure.

Pros

Ce que j'ai le plus aimé dans Brandfolder est la l'organisation interne bien structuré qu'il nous propose . Cela permet de gérer efficacement les travaux de l'entreprise sans grande difficulté.

Cons

Ce que j'ai le moins aimé dans Brandfolder est la compréhension de certaines expressions utiliser qui pourrait s'avérer non compréhensible au début .

Switched from

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)

J'ai changé de produit afin d'évaluer les autres produits mis sur le marché et d'en déduire le meilleur.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SW

Stephen W.

Manager

Hospital & Health Care

### "Brandfolder has made digital asset management 10 times easier for me and my colleagues"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

November 1, 2023

Starting about a year ago, we decided to contract out our digital assets management to another company. It was disastrous, so we quickly pivoted and looked to handle this ourselves. I'm very glad we did, as we chose Brandfolder to make our lives easier. So far, it's absolutely delivered and given us an effective solution for management of our own digital assets.

Pros

Having a centralized repository for storing our company's digital assets is a huge hurdle, but Brandfolder seemingly made it possible in a no-fuss manner. I highly value being able to categorize and add metadata to our assets, which makes it much simpler to understand how to later access what we own and can leverage. This allows us to distribute our digital assets more effectively.

Cons

Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher learning curve associated with that.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/133103/Brandfolder/reviews/)

Popular comparisons

[Google Workspace vs Brandfolder](https://www.capterra.com/compare/133103-247901/Brandfolder-vs-Google-Workspace)[OneDrive vs Brandfolder](https://www.capterra.com/compare/133103-161304/Brandfolder-vs-OneDrive)[Kontainer vs Brandfolder](https://www.capterra.com/compare/133103-143730/Brandfolder-vs-Kontainer)[Canto vs Brandfolder](https://www.capterra.com/compare/133103-140500/Brandfolder-vs-Canto)[Box vs Brandfolder](https://www.capterra.com/compare/133103-148766/Brandfolder-vs-Box)[MediaValet vs Brandfolder](https://www.capterra.com/compare/124632-133103/MediaValet-vs-Brandfolder)[monday.com vs Brandfolder](https://www.capterra.com/compare/133103-147657/Brandfolder-vs-monday-com)

[Airtable vs Brandfolder](https://www.capterra.com/compare/133103-146652/Brandfolder-vs-Airtable)[Jira vs Brandfolder](https://www.capterra.com/compare/19319-133103/JIRA-vs-Brandfolder)[CI HUB Connector vs Brandfolder](https://www.capterra.com/compare/133103-219484/Brandfolder-vs-CI-HUB)[Bynder vs Brandfolder](https://www.capterra.com/compare/122257-133103/Bynder-vs-Brandfolder)[Wrike vs Brandfolder](https://www.capterra.com/compare/76113-133103/Wrike-vs-Brandfolder)[Filecamp vs Brandfolder](https://www.capterra.com/compare/133103-133218/Brandfolder-vs-Filecamp) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

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Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)