# Page 2 | Brandfolder Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Brandfolder the right Digital Asset Management solution for you? Explore 448 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/133103/Brandfolder/reviews --- Brandfolder 4.7 (448) [View alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Page 2 - Reviews of Brandfolder ## Showing most helpful reviews Showing 26-50 of 448 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MH Midori H. Creative Operations Manager Food & Beverages Used the software for: 1-2 years ### "BrandFolder Review" April 20, 2026 4.0 Overall, BrandFolder has been fine for my team - the learning curve is just trickier than we had expected. Pros BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive. I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset. It's made our team be more strategic about how we organize. You can be a lot more specific when trying to find particular assets. Cons I still miss some of the simplicity and features of Google Drive, such as flexible folder structures. BrandFolder has its own version of this, called sections, but it's technically more rigid. With BrandFolder you have to be more strategic in how to set up overall structures, but it's not always obvious or intuitive on how to do that right away when your previous asset management tools were completely different. Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it. Switched from [Google Drive](https://www.capterra.com/p/161425/Drive/) We kept running out of space and creating new shared drives. Plus, its search capabilities felt too simplistic at times. Review Source VT Vani T. President Staffing and Recruiting Used the software for: 1-2 years ### "We are able to store thousands of images without them disappearing" May 17, 2026 5.0 With Brandfolder we're able to house all of these graphics within a central location so that multiple marketing departments across various branches are able to access and use approved graphics without needing to bother me. Pros Brandfolder has somehow managed to upload all of our thousands of photos into their photo library without loosing those photos. (The surprise) the AI Facial Recognition was also fairly effective in finding specific student models when I thought it would be a total failure. You are also able to create your own custom portal link and email those links to outside contractors and vendors saving me from having to send huge email attachments on a daily basis. They do allow you to save/download images in a variety of pre-defined aspect ratio formats as well. They do have a Canva Integration, I suppose that is ok. Cons Every time I close an image from a search, the whole page refreshes and returns me to the top of the image library. The amount of times I've wanted to toss my computer monitor out the window because of it. Thumbnails take way longer than normal to load. Each time they show us some new features during webinars they put them behind another wall for legacy accounts which is really frustrating. Review Source VR Verified Reviewer Administrative Director Food Production Used the software for: 1-2 years ### "Great Team Tool" January 26, 2026 5.0 Overall I enjoy using this tool as it holds everyone who interacts with the file accountable for any changes Pros I like the it is very secure and along with the team we can manage numerous documents and manage the company's assets Cons The learning curve was a bit of a challenge but once you get the hang of it is quite a delight to use Review Source JK Jenna K. Owner Marketing and Advertising Used the software for: 6-12 months ### "Exploitative and Dishonest Practices – Be Cautious" May 29, 2025 1.0 Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this. Pros No matter how great a program can be, my experience below has overridden absolutely everything. No business can outrun their practices. Cons From their patterns, it seems as if they preferred to benefit themselves more than provide a good service. Please read my experience below to grasp what I didn't "like." Review Source CC Cole C. Marketing Coordinator Higher Education Used the software for: Less than 6 months ### "Better asset management makes my job easier" April 13, 2026 5.0 Pros The organisation and search functionality is really what stands out. It’s so much easier to find assets now, especially since we’ve got a massive library. Tagging is pretty straightforward and the version control works well for us. It keeps everything tidy. Cons The pricing model feels a little steep for smaller teams, and sometimes the bulk upload process can be a bit clunky, it takes a bit longer than I'd expect. Getting support on a specific issue also took longer than ideal a few months back. Review Source CG Chiara G. Marketing and communication manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Ease of use" April 16, 2025 5.0 Pros Works really well, easy to use and simple Cons Maybe it's not super clear what the format of the picture is, or better it's not clear what the extension of the asset is. Sometimes i cannot understand at first weather it's a .tif or .jpg etc. Review Source VR Verified Reviewer Director of Video Production Non-Profit Organization Management Used the software for: 2+ years ### "An amazing and feature rich DAM solution" September 16, 2024 5.0 We switched our DAM solution that felt very out of date, slow, and the design was basically a file manager in the cloud. No one was using it because it was so hard to use. Now we have thousands of assets in Brandfolder. We use the templating tool so much and we use share assets daily. Pros I love the design and function of Brandfolder as a DAM. It makes it so easy to find assets through search, filtering, or even visually. The way that we can easily upload, sort, find, and share our assets makes our work faster and more efficient. Cons I wish there were options for smaller companies and orgs. Alot of places need a great DAM solution but there are not options for small scale DAM options with less features and a lower price. Switched from [Canto](https://www.capterra.com/p/140500/Canto/) Canto was out of date and the UX/UI was old and not visual which made finding, and using assets really hard. Review Source Ali K. Information Technology Adviser Information Technology and Services Used the software for: 2+ years ### "Single source and easy way to managing all digital assets " February 25, 2021 5.0 All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use. Pros The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality. Cons The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future. Alternatives considered [MerlinX](https://www.capterra.com/p/119824/MerlinOne/)[IntelligenceBank](https://www.capterra.com/p/121110/IntelligenceBank-DAM/) Reason for choosing Brandfolder Managing and searching files in the cloud is very fast and categorizing and working with it does not require separate training and everyone on the team can use it. Switched from [Wiredrive](https://www.capterra.com/p/133744/Wiredrive/)[PhotoShelter for Brands](https://www.capterra.com/p/143701/Libris/)[Filecamp](https://www.capterra.com/p/133218/Filecamp/)[Canto](https://www.capterra.com/p/140500/Canto/) The speed and smart search of similar images in our digital assets are very important to us that this software is ahead of the competitors. Review Source KH Katherine H. UI/UX Analyst Retail Used the software for: 1-2 years ### "The Place for Our Content Material" October 17, 2021 5.0 Overall, is a pretty satisfying experience, it does the primary job which is hub an enormous amount of files and the ability to categorize, manage and share them as needed. Pros It’s a user-friendly collaborative platform that perfectly holds different types of content an format, that the marketing, creative, and e-commerce team uses for different purposes. Cons I like pretty much all the features of the platform, but it would be nice if you could sync some files with instant messaging work platform like Teams or Slack so that way you don't have to select files and share as a link, just send the file instead. Review Source CC Carly C. Marketing Manager Real Estate Used the software for: 6-12 months ### "Perfect Platform for Brand Portal" February 17, 2021 5.0 The overall experience with Brandfodler was great from start to finish. It met the needs that we had and our employees use it very often. Pros Brandfolder is a very easy-to-use and customizable platform that was perfect for creating our company's brand portal. Following the merger and re-brand of our company, we wanted to create a brand portal is to centralize all digital assets, and having an efficient system to manage them is paramount to maximize productivity. As all digital assets are controlled in one place, we can be confident that off-brand or out-of-date assets are no longer available to employees. After reviewing other platforms, we decided to choose Brandfolder as our digital asset hub given the customization, security, and permission levels. The onboarding team and support were super helpful every step of the way and ensured that we were ready to have a successful launch for our employees. The program is very intuitive and our employees were able to set up their account and use the platform without and training. Features we liked the most: Super customizable to the brand (logos, colors, fonts, etc.) Brand guidelines (set up in the system which links from the Collection) User rights (different teams can see different assets) Vanity URL (custom to our brand) Insights & analytics (easy reporting, can see which assets are being viewed/downloaded the most) Cons The brand guidelines were one of our favorite features, however, it was not the easiest to design. While there are templates to use and plug and play, we wanted ours to be highly designed to match our brand. To do so, CSS coding is needed. The support team was great in sharing some code ideas from other brand guidelines they have seen. The coding was fairly easy to learn and we were very happy with the end product. Review Source Jessica D. Game Programmer Computer Software Used the software for: 1-2 years ### "Makes it easy to share files with co-workers and clients" June 5, 2022 4.0 The lockout imposed by covid prompted us to shift our focus to remote consultation. Using Brandfolder, we were able to give our customers big files quickly and easily. Using the Guest Uploads functionality, we can aggregate assets from our network so that we may all benefit from their contributions. Using this tool, our partners may upload huge files without having to send them over email. Pros The ability to tag assets makes them more discoverable, and that's something I'd want to see more of. In addition, I like the ease with which I can share any Brandfolder item with another user without them having to form an account. If you're looking for a tool that's straightforward to learn and use, this is the one. Sharing files with clients and coworkers has never been easier. Cons I can honestly say that Brandfolder has no drawbacks for me. Brandfolder has never let me down, and I've never had any issues with it in the past. Switched from [Bynder](https://www.capterra.com/p/122257/Bynder/)[Canto](https://www.capterra.com/p/140500/Canto/) So I don't have to worry about taking up too much space on my computer or slowing down my processor by storing a lot of high-resolution photographs and huge files in one place on the Internet. Review Source Brett R. Software Engineer Financial Services Used the software for: 6-12 months ### "Robust, versatile and easy-to-use platform" September 19, 2022 5.0 This platform has benefited our company in optimizing our workflow and digitizing high value information. It generates great efficiency and improves productivity for our company. It has increased the value of our company by having all the information gathered in one place, using standard workflows for all processes. Pros It's easy to use. Importing and exporting documents is easy. It allows you to upload many documents at the same time. It is really useful in the office to process a large number of documents every day. Designing and implementing the workflow is easy as it is done through an intuitive graphical interface. The mobile application is amazing, it can be accessed from anywhere and anytime. It has a robust security system that keeps the impost and created files protected. Cons The initial setup can be a bit complicated, but after configuring it, it is really easy to use. Review Source KD Kevin D. Owner Marketing and Advertising Used the software for: 1-2 years ### "Brandfolder Saves Time" May 11, 2021 5.0 It has been fantastic. No issues. If there is one the support team takes care of it. Pros We produce a lot of creative collateral for our client and they use all types of media. So the ability to have one place where you can change the formate and send. Saves A LOT of time. Cons Honestly there isn't anything we dislike about the software. If I had to pick one, the ability to integrate with more software is always beneficial. Review Source Chris M. Analyst, Content Strategy Airlines/Aviation Used the software for: 2+ years ### "An invaluable resource" August 23, 2019 5.0 Brandfolder has been invaluable resource for me. I always have the latest and greatest branded assets, without needing to resort to a desktop folder. No longer do i have to send emails to get a hex code for an official brand color, everything is in one consolidated space! Pros I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature! Cons If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike. Review Source SW Stephen W. Manager Hospital & Health Care Used the software for: 1-2 years ### "Brandfolder has made digital asset management 10 times easier for me and my colleagues" November 1, 2023 5.0 Starting about a year ago, we decided to contract out our digital assets management to another company. It was disastrous, so we quickly pivoted and looked to handle this ourselves. I'm very glad we did, as we chose Brandfolder to make our lives easier. So far, it's absolutely delivered and given us an effective solution for management of our own digital assets. Pros Having a centralized repository for storing our company's digital assets is a huge hurdle, but Brandfolder seemingly made it possible in a no-fuss manner. I highly value being able to categorize and add metadata to our assets, which makes it much simpler to understand how to later access what we own and can leverage. This allows us to distribute our digital assets more effectively. Cons Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher learning curve associated with that. Review Source Adam M. Vice President, eCommerce Consumer Goods Used the software for: 1-2 years ### "Brandfolder from a User's Perspective" June 22, 2021 4.0 Brandfolder gives me access to digital assets that are otherwise siloed inside the organization. For a licensor, I believe it is invaluable to make these available to licensees without bringing them into every detail. Pros This software provides an easy to use method of sharing brand assets with outside users. As a licensee of a national brand, I would like access to any assets generated by the licensor that include my products, and this provides an asynchronous method to accomplish that. It includes a developer API that we have not utilized, but I imagine would provide better access to timely and relevant notifications. I don't need notifications for ALL new assets, but it would be nice to target notifications from certain metadata tags. Cons Search is only as good as the metadata entered. Not really a weakness of the software, but frustrating when search results return nothing useful. Review Source Mindy G. Marketing Coordinator Retail Used the software for: 1-2 years ### "Brandfolder is an awesome tool to collaborate with different departments! " October 12, 2017 5.0 Organization was the top benefit for our marketing team. Our dropbox was getting filled with different variations/edits of our millions of assets, and dropbox allows us to house our final assets so looking for the correct version is simple now. We also don't get one off requests from other departments since dropbox makes it easy for them to find what they need and resize any asset. Pros What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly. Cons I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there. Review Source LF Luisa F. Senior Designer Non-Profit Organization Management Used the software for: 2+ years ### "Makes everyone's Lives so much easier" August 22, 2019 5.0 Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source! that's what we really wanted Pros The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared. the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it! Cons I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully. Alternatives considered [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Brandfolder The feature we needed the most was the Template creator. The ease of use and the aesthetic was far more sophisticated than the other Platforms. Review Source Michael B. Graphic Designer Consumer Goods Used the software for: 2+ years ### "My experience overall is great, except for some issues with integration with Adobe CC." August 26, 2019 5.0 We are solving the problem of sharing assets in an efficient way and making sure everyone is using the same asset and most current asset. This has been helpful in saving time by being easily able to send the requester a link to an asset or login to Brandfolder as well as saving time having to revise a project because it contains an outdated asset. Pros I like that I am able to upload all of the assets I use so that others are able to access them as well. This allows us all to ensure we are using the same and most current version of an asset. Cons I dislike the integration of Brandfolder with Adobe CC. It is difficult to search for items in the plug-in, it takes quite a while for the items to load into Adobe, and when I go to export a project out of Adobe into a PDF, the links become broken. Reason for choosing Brandfolder Brandfolder gave us best customizable option for a DAM system. Review Source AL Adam L. Marketing Manager Machinery Used the software for: 1-2 years ### "Classeq and Brandfolder" August 23, 2019 5.0 We use Brandfolder to share with a large network of distributors, plus international subsidiaries and other internal stakeholders - A great way to have everything in one place. Pros 1) Really simple to use and requires next to no training when giving our distributors access to assets. 2) Ability to embed assets on website - reducing the time required to update multiple CMS systems 3) Pins - Great way of showing all assets for products Cons We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client. Alternatives considered [PhotoShelter for Brands](https://www.capterra.com/p/143701/Libris/)[Bynder](https://www.capterra.com/p/122257/Bynder/)[Webdam](https://www.capterra.com/p/81755/Webdam/)[Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Brandfolder This was the simplest and most intuitive program, specialising in DAM and not trying to do to many other things (e.g. Kanban / detailed task management workflows). Switched from [OneDrive](https://www.capterra.com/p/161304/OneDrive/) Useability and flexibility is on another level with DAM systems Review Source Prem P. Freelancer Information Technology and Services Used the software for: 2+ years ### "All design your brand need and manage it with less difficulties" October 7, 2022 5.0 I feel it is the best design integration needed for small businesses ads startups to create and manage product images, docs with the team Pros It has a wide range of designs for brands for cards, posts, ilustations prebuild or build by team. Share it acrross the team members with versions of editing. No need to download and share just add a team member with related access to sharing. Adobe, slack, figma and more aaps are integrating inside it so no more time wastage in moving file between all this apps. Connect it with wordpress to engage with customers. So best in Digital asset management. Cons It needs email sign up, so please make google sign up available. Also Plans are not specific Review Source DR Dakota R. Brand Manager Computer Software Used the software for: 1-2 years ### "Brandfolder - more like lifesaver!" May 11, 2021 5.0 As Brand Manager, it's an invaluable tool for me and saves myself and the Marketing team so much time and manual effort. Maintaining brand standards is so much easier now that we have full control over all of our assets. My team loves it and so do our employees, couldn't ask for more! Pros Brandfolder is exactly what we needed! We absolutely wouldn't be able to function or scale without it. It's incredibly easy to use and implement. Employee training and adoption was a breeze with a 95% approval rating from our last internal employee survey. It has completely revolutionized our digital asset management and has even become an important tool in our employee onboarding process. We looked into 2 other DAMs but Brandfolder won out with better functionality, robust analytics and ease of use - it was a very easy decision for us to go with Brandfolder. Cons Not really any cons to note besides a couple very minute product features that would make small things a little easier. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/)[Canto](https://www.capterra.com/p/140500/Canto/) Review Source gZ gabrielle Z. VP of Marketing Retail Used the software for: 1-2 years ### "Good, But Needs Improvement" November 11, 2020 4.0 We like using it but the tag/file name limitations has caused issues. Pros I love that you can actually see the assets. This is a gamechanger when looking at creative and photography. Cons Everything is case sensitive - which leads to our team members creating lots of duplicate tags. It is also a bit of a mess getting your team aligned with tags/labels/sections. It is not as intuitive as other softwares. You also have to know exactly what tag you are searching for as the search picks up on tags not file names. Alternatives considered [Box](https://www.capterra.com/p/148766/Box/) Switched from [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) Lack of ability to see the creative Review Source LR Loren R. Marketing Projects Specialist Real Estate Used the software for: 1-2 years ### "Intuitive Interface...Amazing Support!" July 30, 2020 5.0 Previously, we had assets spread across multiple platforms -- hard drives, Google Drive, Dropbox, etc. -- and could spend precious time hunting for the correct asset. With Brandfolder, everyone in the organization will know where to go to download approved, up-to-date assets (in our case logos and photography). The creative department can set up "macros" for asset export in custom sizes that accommodate specific departments' needs -- making the process of pulling assets in exactly the right size and format much easier. Pros Fast and intuitive. Easy for users to get up to speed, even if they aren't using the platform that often. Cons If there was one thing to dislike, it would be the process of envisioning how your assets could be organized -- because that will dictate a lot of the initial work. But once we were over the "architecture" hurdle, things went very well. Many of our initial dislikes have already been solved by subsequent updates to Brandfolder. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/)[IntelligenceBank](https://www.capterra.com/p/121110/IntelligenceBank-DAM/)[Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Brandfolder Support contact, speaking with current customers. Honestly, most of these products could have worked well for us, but we are still happy with our decision. Review Source VR Verified Reviewer Front-End Developer & SEO Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Best damn DAM" January 30, 2019 5.0 Digital Clutter No More! Pros The onboarding was a breeze. They had our account setup that day and transition planning and meetings setup asap to get us up and running fast. It took a bit of playing around to get use to the systems (about 60 minutes) and then I felt like a pro. Very intuitive filter based searching. I love their integration with adobe suite for templates, that way my employees do not need access to photoshop or illustrator - it is saving us a lot of time. One aspect we have found that we didn't expect was managing our creative projects. We create a section/folder and invite the contractors to just that folder. They then upload their assets, revisions, documentation and we discuss and manage the project from one single location. I can easily see the various revisions, notes, and file versions. No more searching my emails and cloud drives for variations and notes. Lastly, the search feature works very well. But my one suggestion is setting up a tag hierarchy from the beginning. This will help you manage your sections and search features much better from the start. Cons Maybe a few more pre-built API integrations but that being said, their support is top notch and they assisted us with the connections we needed. We are not on a top tier plan either but they treat us like an enterprise company. Review Source Similar Products Featured ## Related categories [Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Brand Management](https://www.capterra.com/brand-management-software/)[Creative Management](https://www.capterra.com/creative-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.