# Page 3 | Brandfolder Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Brandfolder the right Digital Asset Management solution for you? Explore 445 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/133103/Brandfolder/reviews --- Brandfolder 4.7 (445) [View alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Brandfolder ## Showing most helpful reviews Showing 51-75 of 445 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Christopher M. Senior Art Director Telecommunications Used the software for: 2+ years ### "Brandfolder Data Asset Management" August 29, 2019 5.0 I have been involved in Brandfolder since we started using it at my company. We have a large number of assets including logos, images, collateral, tradeshow displays, videos, etc that we need to share with our global marketing team, sales team, other employees as well as our business partners, distributors, etc. Brandfolder has been a game changer for us for this reason. The templating feature allows users to self serve by filling in information and exporting pdfs. This is a great feature when it comes to business cards, customizing call to actions on Ads, etc. Pros I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit. Cons Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder. Review Source Paleonum B. Marketing Biotechnology Used the software for: 6-12 months ### "Brandfolder l'une des meilleures " November 9, 2023 4.0 Mon expérience globale avec Brandfolder est en générale très bonne . Cela m'a permis d'améliorer mes capacités dans la gestion de la structure. Pros Ce que j'ai le plus aimé dans Brandfolder est la l'organisation interne bien structuré qu'il nous propose . Cela permet de gérer efficacement les travaux de l'entreprise sans grande difficulté. Cons Ce que j'ai le moins aimé dans Brandfolder est la compréhension de certaines expressions utiliser qui pourrait s'avérer non compréhensible au début . Switched from [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) J'ai changé de produit afin d'évaluer les autres produits mis sur le marché et d'en déduire le meilleur. Review Source SP Sam P. Creative Assistant Staffing and Recruiting Used the software for: 1-2 years ### "A brilliant online tool" September 2, 2019 4.0 I came into the business as Brandfolder was just being introduced so it was my first time ever working with an online asset tool like this. With being both an admin and daily user of Brandfolder I think my experience has been a fairly positive one. I can upload our brand assets (logos, HEX colours) easily, create templates for others to edit and store all our collateral for everyone to access and download. I think the platform is clear and easy to use (both admin & user friendly) and I would definitely recommend it to others. Pros This software is brilliant for organising and hosting all our collateral. The fact that I can upload a document with editable features and someone else in the business can change it and download it without a fuss is great. I think it's a really good storage tool as it keeps everyone in the business aware of all our collateral and they know that if they need anything it will be available for them on Brandfolder. Cons That it doesn't work with computer system fonts very well when uploading templates through the extension on Indesign. You need to have it as a separate file and upload it to the extension. Review Source Victor S. Video & Photo Specialist Consumer Goods Used the software for: 2+ years ### "A must for any creative team collaboration" November 19, 2019 5.0 Brandfolder allows our creative team to provide assets to other departments in a super easy, visually-based interface so that we can streamline our marketing and communicate our brand identity to end users in the fastest way possible. Pros Ease of use & the incredibly visual platform of Brandfolder makes it easy for creatives like me to quickly find assets so I can get them into my workflow asap. Cons Nothing to report. If I had to, uploading assets could be a touch easier Review Source Nicholas K. Realtor ® Real Estate Used the software for: 6-12 months ### "A Dream Come True for a 1-Person Marketing Team" August 28, 2018 5.0 From day one it has been fantastic. As a fitness franchise now with 20 locations (and counting), it is a huge help to have this software in our arsenal of technology. Not too mention, their customer service is top notch, responsive, and almost always available. Hard Exercise Works® is proud to partner with Brand Folder! Pros It enabled me to streamline our marketing initiatives. I no longer need to search on 10 different platforms to find what I'm looking for! With a marketing team of just me, myself, and I, this is absolutely invaluable! Cons Obviously, good software does not come cheap...but with that said, I do believe you get enough value for the price point. However, as a small business owner, this is a tough nut to chew when trying to make things happen on a shoe string budget. Review Source Raymond K. Commencer Retail Used the software for: 6-12 months ### "Très Bonne " October 14, 2023 5.0 Pros C'est un outil digital Management très facile à utiliser Cons Bradford c'est très bon logiciel 'un un outil digital facile à utiliser Review Source MC Madison C. Brand Manager Consumer Goods Used the software for: 1-2 years ### "Amazing Product!" February 16, 2021 5.0 Wonderful! I can't say enough good things about Brandfolder! Pros It's such an intuitive program and easy for anyone to understand and use. Cons It took a while to setup from the ground up, but once you have a base organization structure down pat then it's easy to add to and maintain. Alternatives considered [Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)[Bynder](https://www.capterra.com/p/122257/Bynder/)[Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Brandfolder It has a much more user-friendly interface and the search capablilities are incredible. Review Source JS Joe S. Sales Manager Wine and Spirits Used the software for: 2+ years ### "Brandfolder is great!" July 15, 2021 5.0 Really helpful. I am glad my company found it. Pros Effectiveness for sharing digital assets is great for my supplier partners Cons I wish we had more assets on the platform but space is limited. That said we have so much on there I don't know what I would trim. Review Source CC Caroline C. Senior Manager Environmental Services Used the software for: 2+ years ### "Couldn't live without Brandfolder" May 18, 2021 4.0 Overall 8.5/10 - BF is immensely valuable to our day-to-day work flow. If it a glitch occurs, Brandfolder Support team has always been right there to helps us out. Pros Allows us to store all our essential files in one space, when easily see when it was made and updated. Cons Can be glitchy - when a glitch interferes with our ability to preform our work, it can be debilitating for our workflow Reason for choosing Brandfolder Not aware Review Source HR Hannah R. Senior Recruiting Programs Analyst Information Technology and Services Used the software for: 2+ years ### "Your Brand Locked in One Organized Folder" February 20, 2020 5.0 Pros Brandfolder is an application that remains as an open tab in my browser. My company has 4 different folders that houses digital assets to be used internally, an internal brand guideline, externally/publicly facing assets, and then co-branding guidelines for partners. This level of organization makes it seamless for me to find the appropriate brand collateral that I need in my role. My company also went through a rebrand a few months ago and our Marketing Team had everything uploaded in Bradnfolder and ready to be downloaded that day. I couldn’t imagine re-launching a brand without having this platform! Cons Since I am not a member of the team that manages the platform, I can’t say matter of fact that we utilize all Brandfolder has to offer; however, from a user-experience, I wish we could connect our personal social information to the platform so if it’s something we wanted to share, we could push it directly from Brandfolder vs. having to download it and share externally. Review Source TG Todd G. Sales Manager Consumer Goods Used the software for: 6-12 months ### "Did not deliver on pitch" July 11, 2022 3.0 We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block. Pros I like the search capability, clean design, and unlimited free guest users. Cons Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/)[Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Brandfolder Unlimited guest users. Great sales presentation. Review Source VR Verified Reviewer Director, Product Design Consumer Goods Used the software for: 1-2 years ### "Probably the best DAM on the market, honestly" April 25, 2021 5.0 Overall, I think I'd still recommend the product. Its use cases, product maturity, and product fidelity, and ease of use still make it really invaluable. Pros I love the interface and the ease of use of this product. I honestly believe it to be probably one of the easiest DAMs to use on the market. The key reason why we chose Brandfolder above other products was because we were interested in an easy to use solution that would be easily integrated to our existing workflows and also have the capability to deprecate usage as model rights and usage expired. Brandfolder checked off all the boxes. Cons The onboarding team was pretty hands-off. One thing I was led to believe was that there would be an entire onboarding process to help democratize and communicate the solution. After we signed on with our partnership we were pretty much left to our own devices. I really wish we had received more of a guided experience. Reason for choosing Brandfolder Ease of use during our demo period Review Source Ismaël D. Free-lance Design Used the software for: Less than 6 months ### "Manage enterprise content" December 17, 2022 5.0 Very good working tool for companies Pros The diversity of the software, its availability on many devices (computer, android and iPhone) Cons No problems with the software on any of my devices Review Source jS jess S. sr retoucher/photographer Consumer Electronics Used the software for: 1-2 years ### "Digital asset management pro" November 19, 2019 4.0 The overall process has been really smooth. We had tons of support from brandfolder with the uploading, and getting used to the interface. Pros Having a one stop place to share images internally as well as vet incoming content from freelancers has been wonderful. This tool has helped us eliminate the duplicate file issues from cross department asset needs, allowing for powerful search as a way of organization. The staff has been great in customizing all of our needs, and being available for any questions. Cons the tagging process was a bit difficult for us. Some of the automated tags did not line up with our images, and we in-turn had to do a lot of manual tagging for the initial upload. Reason for choosing Brandfolder Brand folder covered all of the bases we needed for image specific assets. Review Source CJ Craig J. Technology Consultant Information Technology and Services Used the software for: 2+ years ### "Solid Platform" August 25, 2019 5.0 Working with these guys has been super easy and it's worked out very well for us. We have a central repository now for all our brand images and can access them in any variation for whatever application we need (mobile app, web site, etc.) We have had no problems since the beginning Pros Ease of implementation and responsiveness of our tech team are excellent. Technical team is open to out suggestions and works with us to help get what we need Cons At this point there's nothing although some of the images could be smaller for faster load on our app. But they are working with us on that and I don't imagine we'll get that sorted in too long a time. Review Source Ed R. Studio Production Manager Consumer Goods Used the software for: 6-12 months ### "Managing Digital Assets is Now a Breeze!" August 27, 2018 5.0 Since implementing Brandfolder at Travelpro, I now have time to focus on other more important tasks. No more time spent searching, culling and sending DAs to customers or sales reps. Now everyone can easily log in as guests and quickly find what they need without my involvement. When I do run into a bit of a snag, customer service has always been available with a quick solution. Pros It's simple UI. Very little time needed to learn to use as an administrator. Cons It's not the cheapest solution available but Brandfolder offered the most of what I needed for Travelpro. Review Source Rebecca A. Digital Strategy Manager Online Media Used the software for: 1-2 years ### "A Modern Interface with an Excellent Pricing Model" July 31, 2020 5.0 The have great customer support, the setup was pretty quick and it's easy to make mass edits. Pros I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making. Cons I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales. Alternatives considered [Seismic](https://www.capterra.com/p/140225/Seismic/)[Marcom Portal](https://www.capterra.com/p/115729/MarcomCentral-Enterprise/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Brandfolder Pricing Model, Interface and the Templating features. Review Source SK Stephanie K. Marketing Programs Lead Food & Beverages Used the software for: 2+ years ### "User-friendly intuitive online storage" August 29, 2019 5.0 Great! Highly recommend this tool. Pros Very user-friendly interface that's intuitive to use. The visual organization, secure file sharing capabilities, tagging and meta data is very helpful. Cons Upload time or download time can be a little slow (this could be my network issue?), and sometimes we max out of space. Switched from [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) Too expensive and not user-friendly. Review Source MO Miia O. Research Director Broadcast Media Used the software for: 2+ years ### "Quick and Easy" August 23, 2019 4.0 Brandfolder does its job and makes organization easy. The idea of not having to clog inboxes with large files and being able to share information without that concern is great! Pros Brandfolder is simple to use. It's easy to make changes when you are updating materials and the upload times are fast. The whole process is very manageable to make sure our team has quick access to materials they need. Cons Sometimes the sorting and resorting when you update files, even with the smallest update, can be confusing for users as they are creatures of habit when looking for files. Review Source CP Caitlin P. Regional Marketing Specialist Telecommunications Used the software for: 1-2 years ### "Brandfolder for Collaboration " December 10, 2019 5.0 Brandfolder has been great for collaboration. It's a great way to share content and resources with our partners and team members in one central location. It's made things very accessible and organized and help makes our teams more self sufficient which in return saves time and makes us more efficient overall. Pros I like the ease of use. It's incredibly easy to organize things in a way that are easy to find. We are able to tag things that make it incredibly easily searchable which has been a huge time saver. Cons I have had a few issues with getting things uploaded with videos. When they've been uploaded sometimes they won't upload in the correct MP4 section and I haven't quite been able to figure out what I'm doing incorrectly with that. Review Source Daniel B. EMEA Sales & Support Manager Sporting Goods Used the software for: 2+ years ### "Decent Software, Difficult To Navigate" July 30, 2020 4.0 Pros Allows all assets in one place, regardless of format. Preview feature works well Cons Search function difficult to get useful results Review Source LH Laurie H. Board and Executive Support Partner Non-Profit Organization Management Used the software for: 2+ years ### "So great to have one stop and know you've got the latest!" July 15, 2021 5.0 It's been great to have everything in one place and not having to hunt for it in a hundred folders / locations with no idea if I have the most recent version. Pros Knowing I have the latest iteration of documents and collateral is absolutely priceless. It makes a huge difference to know when I'm creating something that I have access to all the information and assets I need to be on brand, and coordinating with the rest of our organization. Cons Nothing! It has been a dream for our organization. Review Source VR Verified Reviewer Senior Graphic Designer Food & Beverages Used the software for: 2+ years ### ""Brandfolder usability great, please keep improving!" August 22, 2019 4.0 Pros Ease of customizing for multiple brands and asset types. Cons Search functionality could be improved. Review Source AM Alisha M. Sr. Director of Professional Relations Cosmetics Used the software for: 2+ years ### "Excellent brand sharing resource " May 11, 2021 5.0 Excellent Pros The ease of use. The organization. The download or on screen viewing. Cons Would like more ways to personalize sharing. Review Source JM James M. Marketing Coordinator Food & Beverages Used the software for: 1-2 years ### "Great product, pricey add ons" July 9, 2020 5.0 Can't imagine going backwards and not having it. Vital to our organization. Love it. Pros Incredibly easy to use and setup. I can not imagine going back to the old way of storing files in a maze of folders on a drive. The searchability makes things 100x easier to find. That alone saves an incredible amount of time. Much easier to store and organize things which I very much appreciated. With tagging, you can basically organize things to whatever finite a level you want. Cons Virtually every near feature is a costly add-on. It's already not cheap, would be nice to see some things come along once and awhile that you do not need to pay to add on. Review Source Similar Products Featured