# Page 3 | Brandfolder Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Brandfolder the right Digital Asset Management solution for you? Explore 449 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/133103/Brandfolder/reviews --- Brandfolder 4.7 (449) [View alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 3 - Reviews of Brandfolder ## Showing most helpful reviews Showing 51-75 of 449 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Front-End Developer & SEO Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Best damn DAM" January 30, 2019 5.0 Digital Clutter No More! Pros The onboarding was a breeze. They had our account setup that day and transition planning and meetings setup asap to get us up and running fast. It took a bit of playing around to get use to the systems (about 60 minutes) and then I felt like a pro. Very intuitive filter based searching. I love their integration with adobe suite for templates, that way my employees do not need access to photoshop or illustrator - it is saving us a lot of time. One aspect we have found that we didn't expect was managing our creative projects. We create a section/folder and invite the contractors to just that folder. They then upload their assets, revisions, documentation and we discuss and manage the project from one single location. I can easily see the various revisions, notes, and file versions. No more searching my emails and cloud drives for variations and notes. Lastly, the search feature works very well. But my one suggestion is setting up a tag hierarchy from the beginning. This will help you manage your sections and search features much better from the start. Cons Maybe a few more pre-built API integrations but that being said, their support is top notch and they assisted us with the connections we needed. We are not on a top tier plan either but they treat us like an enterprise company. Review Source Iago G. Planificador de producción Mechanical or Industrial Engineering Used the software for: 6-12 months ### "Brandfoler te va a ayudar a ahorrar tiempo" February 8, 2023 5.0 Es genial, ahorra muchísimo tiempo mejorando la eficiencia dentro de la empresa! Destacar el increíble servicio técnico que tienen! Pros No puedo dejar de destacar el increíble servicio al cliente que tienen! Siempre me han resuelto todos los problemas que he tenido.Branfolder permite mejorar la eficiencia dentro de toda la empresa ahorrando tiempo, lo que al final se traduce en ahorro de dinero! Cons Al igual que ocurre con la mayoría de softwares actualmente, para tener ciertas ventajas añadidas es necesario hacer desembolso en paquetes superiores. Esos paquetes pueden incluir funciones que no voy a necesitar pero que incrementan su precio. Review Source AC Andrew C. Instructional Designer E-Learning Used the software for: 6-12 months ### "Brandfolder for a small team" June 24, 2020 5.0 Setting up Brandfolder was fast and easy, with plenty of support provided from the Brandfolder team. We're based in Australia, so the team at Brandfolder also worked with us to find support times that worked for us and them, which usually meant that the support team stayed at work a little longer to catch us in the mornings. Great service! Pros Brandfolder has been super easy to use and setup, and has made working with our contractors soooo much easier for our small design team. And as an added bonus, Brandfolder has made it really easy to transfer work between the workplace and home, so working from home has been really easy. Cons Because we are only a small team, the pricing is a little expensive for what we are using it for. While it works perfectly for teams of any size, it's designed with a larger user-base in mind, and is priced accordingly. I asked the sales team at Brandfolder about this, and because we are a not-for-profit organisation, they were able to give us a good discount. Alternatives considered [MediaValet](https://www.capterra.com/p/124632/MediaValet/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Brandfolder After a few trials, I found Brandfolder was more intuitive and easier to use, and they were able to give us a better price. Review Source Christopher M. Senior Art Director Telecommunications Used the software for: 2+ years ### "Brandfolder Data Asset Management" August 29, 2019 5.0 I have been involved in Brandfolder since we started using it at my company. We have a large number of assets including logos, images, collateral, tradeshow displays, videos, etc that we need to share with our global marketing team, sales team, other employees as well as our business partners, distributors, etc. Brandfolder has been a game changer for us for this reason. The templating feature allows users to self serve by filling in information and exporting pdfs. This is a great feature when it comes to business cards, customizing call to actions on Ads, etc. Pros I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit. Cons Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder. Review Source Paleonum B. Marketing Biotechnology Used the software for: 6-12 months ### "Brandfolder l'une des meilleures " November 9, 2023 4.0 Mon expérience globale avec Brandfolder est en générale très bonne . Cela m'a permis d'améliorer mes capacités dans la gestion de la structure. Pros Ce que j'ai le plus aimé dans Brandfolder est la l'organisation interne bien structuré qu'il nous propose . Cela permet de gérer efficacement les travaux de l'entreprise sans grande difficulté. Cons Ce que j'ai le moins aimé dans Brandfolder est la compréhension de certaines expressions utiliser qui pourrait s'avérer non compréhensible au début . Switched from [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) J'ai changé de produit afin d'évaluer les autres produits mis sur le marché et d'en déduire le meilleur. Review Source SP Sam P. Creative Assistant Staffing and Recruiting Used the software for: 1-2 years ### "A brilliant online tool" September 2, 2019 4.0 I came into the business as Brandfolder was just being introduced so it was my first time ever working with an online asset tool like this. With being both an admin and daily user of Brandfolder I think my experience has been a fairly positive one. I can upload our brand assets (logos, HEX colours) easily, create templates for others to edit and store all our collateral for everyone to access and download. I think the platform is clear and easy to use (both admin & user friendly) and I would definitely recommend it to others. Pros This software is brilliant for organising and hosting all our collateral. The fact that I can upload a document with editable features and someone else in the business can change it and download it without a fuss is great. I think it's a really good storage tool as it keeps everyone in the business aware of all our collateral and they know that if they need anything it will be available for them on Brandfolder. Cons That it doesn't work with computer system fonts very well when uploading templates through the extension on Indesign. You need to have it as a separate file and upload it to the extension. Review Source VR Verified Reviewer Marketing Production Lead Venture Capital & Private Equity Used the software for: 6-12 months ### "Super robust for asset management" August 22, 2019 4.0 Pros There are so many features to take advantage of within Brandfolder - importing from multiple services, sort in multiple ways, photo info, video embedding, tags, etc. There are a lot of ways you can customize it for what you need. Cons So many features, it's a little difficult or confusing on how to implement at the beginning. Their team is super helpful though. Alternatives considered [Frontify](https://www.capterra.com/p/183904/Frontify/) Review Source Nicholas K. Realtor ® Real Estate Used the software for: 6-12 months ### "A Dream Come True for a 1-Person Marketing Team" August 28, 2018 5.0 From day one it has been fantastic. As a fitness franchise now with 20 locations (and counting), it is a huge help to have this software in our arsenal of technology. Not too mention, their customer service is top notch, responsive, and almost always available. Hard Exercise Works® is proud to partner with Brand Folder! Pros It enabled me to streamline our marketing initiatives. I no longer need to search on 10 different platforms to find what I'm looking for! With a marketing team of just me, myself, and I, this is absolutely invaluable! Cons Obviously, good software does not come cheap...but with that said, I do believe you get enough value for the price point. However, as a small business owner, this is a tough nut to chew when trying to make things happen on a shoe string budget. Review Source Raymond K. Commencer Retail Used the software for: 6-12 months ### "Très Bonne " October 14, 2023 5.0 Pros C'est un outil digital Management très facile à utiliser Cons Bradford c'est très bon logiciel 'un un outil digital facile à utiliser Review Source Nicole W. Communications Coordinator Oil & Energy Used the software for: 6-12 months ### "5 Stars!" August 28, 2018 5.0 We solved the problem of having to be on our VPN to access our S:/ drive, which solved much larger internal problems. It has definitely served us with a branding solution, as well as a platform for storage and direct distribution of files, logos, presentations, etc. Pros Brandfolder is easy to use for both administrators and guests, offers multiple settings based on your preferences, and has a very friendly and accessible customer service team. I also very much appreciate that BF is always innovating to provide a better solution for their users. Cons The only feature that I like least is the inability to set an automatic sort per section, rather than a automatic sort for the entire Brandfolder. Review Source MC Madison C. Brand Manager Consumer Goods Used the software for: 1-2 years ### "Amazing Product!" February 16, 2021 5.0 Wonderful! I can't say enough good things about Brandfolder! Pros It's such an intuitive program and easy for anyone to understand and use. Cons It took a while to setup from the ground up, but once you have a base organization structure down pat then it's easy to add to and maintain. Alternatives considered [Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)[Bynder](https://www.capterra.com/p/122257/Bynder/)[Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Brandfolder It has a much more user-friendly interface and the search capablilities are incredible. Review Source CC Caroline C. Senior Manager Environmental Services Used the software for: 2+ years ### "Couldn't live without Brandfolder" May 18, 2021 4.0 Overall 8.5/10 - BF is immensely valuable to our day-to-day work flow. If it a glitch occurs, Brandfolder Support team has always been right there to helps us out. Pros Allows us to store all our essential files in one space, when easily see when it was made and updated. Cons Can be glitchy - when a glitch interferes with our ability to preform our work, it can be debilitating for our workflow Reason for choosing Brandfolder Not aware Review Source JH Jolie H. Visual Space & Training Manager Consumer Goods Used the software for: 2+ years ### "Brandfolder is a great tool" August 22, 2019 5.0 Brandfolder has allowed us to greatly expand the number of assets we share with our customers and lets us share a wider variety of assets. It has been easy to implement and we've had great support at every stage. Pros Easy to use Clean Excellent customer service New features added frequently Simple interface Cons I wish there were "push" features to allow us to send the content directly rather than always have clients have to look for it Reason for choosing Brandfolder Better value for the price. Features are not exactly apples to apples, but what Brandfolder gives us serves more of our customer needs on a regular basis. Review Source TG Todd G. Sales Manager Consumer Goods Used the software for: 6-12 months ### "Did not deliver on pitch" July 11, 2022 3.0 We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block. Pros I like the search capability, clean design, and unlimited free guest users. Cons Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/)[Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Brandfolder Unlimited guest users. Great sales presentation. Review Source VR Verified Reviewer Director, Product Design Consumer Goods Used the software for: 1-2 years ### "Probably the best DAM on the market, honestly" April 25, 2021 5.0 Overall, I think I'd still recommend the product. Its use cases, product maturity, and product fidelity, and ease of use still make it really invaluable. Pros I love the interface and the ease of use of this product. I honestly believe it to be probably one of the easiest DAMs to use on the market. The key reason why we chose Brandfolder above other products was because we were interested in an easy to use solution that would be easily integrated to our existing workflows and also have the capability to deprecate usage as model rights and usage expired. Brandfolder checked off all the boxes. Cons The onboarding team was pretty hands-off. One thing I was led to believe was that there would be an entire onboarding process to help democratize and communicate the solution. After we signed on with our partnership we were pretty much left to our own devices. I really wish we had received more of a guided experience. Reason for choosing Brandfolder Ease of use during our demo period Review Source AP Addi P. Social Media Specialist Consumer Services Used the software for: 6-12 months ### "Brandfolder is Awesome! " October 31, 2022 4.0 Overall I have had a positive experience using Brandfolder as a social media specialist. Pros I love the organization of the platform and the ability to categorize everything. It makes downloading easy and simple and lets me customize the content with ease! Cons There can be occasional glitches that can be frustrating, but other than that it's pretty great. Review Source jS jess S. sr retoucher/photographer Consumer Electronics Used the software for: 1-2 years ### "Digital asset management pro" November 19, 2019 4.0 The overall process has been really smooth. We had tons of support from brandfolder with the uploading, and getting used to the interface. Pros Having a one stop place to share images internally as well as vet incoming content from freelancers has been wonderful. This tool has helped us eliminate the duplicate file issues from cross department asset needs, allowing for powerful search as a way of organization. The staff has been great in customizing all of our needs, and being available for any questions. Cons the tagging process was a bit difficult for us. Some of the automated tags did not line up with our images, and we in-turn had to do a lot of manual tagging for the initial upload. Reason for choosing Brandfolder Brand folder covered all of the bases we needed for image specific assets. Review Source CR Casey R. Manager - Professional Readiness - Sales Enablement Business Supplies and Equipment Used the software for: 1-2 years ### "Easy to Use - Visit Brandfolder at least Weekly" May 11, 2021 5.0 Very easy to use and locate files. Pros The categories are easy to find, easy to use and can be easily accessed as I need them. I know exactly where to look and what format I need in any situation. Cons Sometimes it might be missing a format I need - pdf, png, etc. I wish there were an area for our admins to say that format is not available for a specific reason so I know I'm not missing it. Review Source Ed R. Studio Production Manager Consumer Goods Used the software for: 6-12 months ### "Managing Digital Assets is Now a Breeze!" August 27, 2018 5.0 Since implementing Brandfolder at Travelpro, I now have time to focus on other more important tasks. No more time spent searching, culling and sending DAs to customers or sales reps. Now everyone can easily log in as guests and quickly find what they need without my involvement. When I do run into a bit of a snag, customer service has always been available with a quick solution. Pros It's simple UI. Very little time needed to learn to use as an administrator. Cons It's not the cheapest solution available but Brandfolder offered the most of what I needed for Travelpro. Review Source Rebecca A. Digital Strategy Manager Online Media Used the software for: 1-2 years ### "A Modern Interface with an Excellent Pricing Model" July 31, 2020 5.0 The have great customer support, the setup was pretty quick and it's easy to make mass edits. Pros I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making. Cons I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales. Alternatives considered [Seismic](https://www.capterra.com/p/140225/Seismic/)[Marcom Portal](https://www.capterra.com/p/115729/MarcomCentral-Enterprise/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Brandfolder Pricing Model, Interface and the Templating features. Review Source MD Mona D. Art Director Non-Profit Organization Management Used the software for: 6-12 months ### "Great Investment for a Long Term Solution" August 23, 2019 4.0 My overall experience has been excellent. Support via email, call and chat have been excellent. Response time from our personal account rep has always been timely and accommodating. Our relationship is one if joint problem solving. Exactly what we needed. Pros The software was designed with flexibility and granular control. The ability to edit, access, and manipulate assets have the end user as well as the admin in mind. Cons Because there are so many features, some options are not as intuitive to locate. A few features minor features I assumed were available were not. However, anything that you need functionality for can be addressed by your personal account rep. Reason for choosing Brandfolder Brandfolder had all the control and features of the competition without the annoying pricing structure AND they understood the process of RFPs from a organization requiring approvals, legal reviews, etc.... Review Source MO Miia O. Research Director Broadcast Media Used the software for: 2+ years ### "Quick and Easy" August 23, 2019 4.0 Brandfolder does its job and makes organization easy. The idea of not having to clog inboxes with large files and being able to share information without that concern is great! Pros Brandfolder is simple to use. It's easy to make changes when you are updating materials and the upload times are fast. The whole process is very manageable to make sure our team has quick access to materials they need. Cons Sometimes the sorting and resorting when you update files, even with the smallest update, can be confusing for users as they are creatures of habit when looking for files. Review Source DS Donna S. Customer Service/Technical suppport Printing Used the software for: 2+ years ### "Great way to organize your digital assets." February 11, 2023 5.0 Very positive, once it is setup. Pros Love how it is set up for users to find what they are looking for. Whether it is art work, articles, calendars, etc. it has great categories you can set up. Cons It has a learning curve for users, so you have to think like users when organizing the assets. Review Source Daniel B. EMEA Sales & Support Manager Sporting Goods Used the software for: 2+ years ### "Decent Software, Difficult To Navigate" July 30, 2020 4.0 Pros Allows all assets in one place, regardless of format. Preview feature works well Cons Search function difficult to get useful results Review Source LM Lauren M. Senior Graphic Designer Marketing and Advertising Used the software for: 6-12 months ### "Brandfolder shouts Love Your Brand!" August 23, 2019 5.0 Fantastic! The best part about Brandfolder is that it highlights our brand in an easy to understand way for our employees who may not be in marketing. They can download assets on the fly and build custom presentations using our assets on Brandfolder. Pros I love the ease of use, we researched many digital asset libraries but none compared to Brandfolder's user-friendly focus. I also love how easy it is to organize your company assets and instantly add new users. Company morale and passion for our brand has boosted significantly since we launched! Cons There are some improvements that are currently being reviewed, for example their asset approval process. However, Brandfolder has been so accommodating whenever we have offered suggestions. Reason for choosing Brandfolder We chose Brandfolder because of their clean, user-friendly interface. 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