# Page 7 | Brandfolder Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 7 - Is Brandfolder the right Digital Asset Management solution for you? Explore 445 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/133103/Brandfolder/reviews

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Brandfolder

4.7 (445)

[View alternatives](https://www.capterra.com/p/133103/Brandfolder/alternatives/)

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Last updated March 13th, 2026

# Page 7 - Reviews of Brandfolder

## Showing most helpful reviews

Showing 151-175 of 445 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

WS

Will S.  
Creative Director  
Graphic Design  
Used the software for: 2+ years

### "Essential Corporate Identity Platform"

November 26, 2019

5.0

Brandfolder is decluttering our lives and ensuring everyone is using the most up to date assets. It also saves the agency and client valuable time since assets are easily accessible.

Pros

What I like most about Brandfolder is how easy it is to set up, add and organize assets.

Cons

I initially disliked the upfront cost but quickly realized the platform's invaluable capabilities.

Reason for choosing Brandfolder

We chose Brandfolder over alternative products because it was recommended to us by another successful agency.

Review Source

RD

Ruth D.  
Secretary  
Religious Institutions  
Used the software for: 2+ years

### "St. Isidore"

November 10, 2020

5.0

Large number of resources that apply to every situation.

Pros

A large number of resources are readily available.

Cons

The search feature is random and could be improved

Review Source

SI

Saki I.  
External Communications Manager  
Education Management  
Used the software for: 6-12 months

### "Quick and easy organizational tool for housing and sharing pictures and videos "

July 30, 2020

5.0

Pros

It allows me to quickly and easily find assets (pictures, videos,) or create flyers or brochures aligned with my organizations brand. It's great that all our employees have access to it and and use approved photos and templates for their individual department's needs.

Cons

Because we have thousands of assets, it would be nice if we could have a drop down menu for folders to further categorize pictures/videos, etc.

Review Source

PK

Paul K.  
Software Developer  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great choice for storing and sharing assets"

August 29, 2019

5.0

We use Brandfolder primarily for the storage and sharing of photos which are used throughout our intellectual disability services for identifying people, objects and places.

Pros

We found Brandfolder to be a cost effective, user friendly and very powerful tool for allowing us to store and share our assets. Customer service, when required, has always been prompt, courteous and efficient.

Cons

We found the user registration process slightly confusing at first but got used to it pretty quickly.

Review Source

JP

Jana P.  
Mrkeing Specialist  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "All your assets in one place!"

June 17, 2020

5.0

Really pleased with how we have been able to simply access to our business assets. Videos, photos and docs now live in agile buckets which we can customise depending on the project need.

Pros

Brandfolder is super easy to setup and doesn't take much time to learn how to use.

Cons

Some features are counterintuitive at first. The sticky select feature did trip us up a couple of times when tagging.

Reason for choosing Brandfolder

Good customer service, well priced and feature rich.

Review Source

AR

Anna R.  
Marketing Specialist  
Sports  
Used the software for: Less than 6 months

### "Brandfolder is the clear winner and best option!"

August 29, 2019

5.0

Pros

Brandfolder is so simple to use, which means it requires little training for our distribution and media partners. We are able to share important brand information and materials quickly and simply, and the templates feature is absolutely incredible. It allows us to provide various marketings materials to our partners, while maintaining brand standards!

Cons

The approval process before the asset is live is a little convoluted. I wish there was a way to un-approve assets and instantly make them "historical".

Alternatives considered

[Bynder](https://www.capterra.com/p/122257/Bynder/)[Webdam](https://www.capterra.com/p/81755/Webdam/)

Reason for choosing Brandfolder

Better functionality (templates) and cheaper!

Review Source

LC

Laurie C.  
Publisher  
Publishing  
Used the software for: 2+ years

### "Overall - a good product"

February 20, 2020

4.0

Organizing files for our nationwide company, so we are joined together in files we all share.

Pros

Downloading procedures are very simple, things are laid out nicely to see what is in each folder. Can view the items quickly to make sure if it is what you want.

Cons

Sometimes it is very difficult to find an item. Not sure if that is the organization of our administrator or the functionality of the site itself.

Review Source

TM

Tessa M.  
sales  
Food & Beverages  
Used the software for: 2+ years

### "Love Brandfolder!"

May 11, 2021

5.0

Pros

I like how all of the assets are all in once place!

Cons

Sometimes the search feature doesn't bring up items that it should.

Review Source

SR

STEPHEN R.  
Graphic Designer  
Computer Software  
Used the software for: 1-2 years

### "What a great product"

September 18, 2019

4.0

We can now share important assets internally and externally and control who sees what

Pros

Easy to use, easy to onboard! We had BF up and running in less than 2 months.

Cons

Some of the functionality seems to still be getting worked out, but overall very easy to use

Review Source

JJ

Jake J.  
Digital Marketing Executive  
Staffing and Recruiting  
Used the software for: 6-12 months

### "Useful"

September 2, 2019

4.0

Pros

This is a huge time-saver for the marketing team, and ensures the collateral our sales team are sending out remain on brand and fully in line with guidelines. It's really helpful from a user perspective too, being able to make a couple of tweaks to existing templates and download with ease, rather than brief in to another team.

Cons

We've had a sign-in issues, but nothing too inconvenient.

Review Source

tB

tim B.  
designer  
Transportation/Trucking/Railroad  
Used the software for: 6-12 months

### "Very clean & easy to use. Great tool for asset management"

August 22, 2019

5.0

Pros

It's a great resource for employees to quickly pull the the most up-to-date company assets. It has been a real time saver, our team no longer has the constant interuptions from others looking for logos, photos, etc... and we are also able to track which asset are being used and by who.

Cons

So far there are no issues with Brandfolder, it has does everything we need it to do.

Review Source

CP

Chris P.  
eCommerce Sales Manager  
Food & Beverages  
Used the software for: 2+ years

### "Essential Tool for Our Team and Our External Partners"

June 17, 2020

5.0

Pros

This tool creates an easy way for our team to share curated brand assets with different brand partners. It doesn't have to be a one size fits all file sharing tool, we can customize the file access depending on who we want to send to.

Cons

The "default" download and batching of PNG, JPEG into one image can make it confusing for some brand partners to understand that a transparent PNG even exists on an image.

Review Source

CD

Callum D.  
Marketing and Ecomm Coordinator  
Apparel & Fashion  
Used the software for: 6-12 months

### "Decent Software But Needs Some Improvements"

August 29, 2019

4.0

Great for grouping photos together. Love the tagging feature, it makes finding photos a lot easier.

Pros

Makes categorizing assets fairly easy. You can easily download different file sizes, which is really convenient for other platforms who have max file size uploads.

Cons

There are some 'sticky' necessary functions that can be an issue when searching for digital assets. The UI can be unreliable.

Review Source

JS

Julie S.  
Marketing Coordinator  
Marketing and Advertising  
Used the software for: 1-2 years

### "Good Asset Management Tool"

August 29, 2019

4.0

Pros

The ability to showcase documents in an organized manner, able to tag documents for easy search functionality, easy to upload new documents

Cons

Some of the features/functions are not easy to locate, somewhat expensive

Review Source

LM

Lindsey M.  
Senior Consultant  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great File Management Tool!"

June 16, 2020

5.0

We're able to manage, share, and access files easily for our completely distributed team.

Pros

Brandfolder allows our firm to manage files in a clear, concise manner that is great for anyone on the team to access, and great to share with clients.

Cons

This tool takes a while to set up, and to upload files and tag/organize properly for each task is a bit time consuming vs. saving on a server.

Review Source

AK

Alexandra K.  
Social Media Lead  
Mechanical or Industrial Engineering  
Used the software for: 1-2 years

### "Great Enterprise Software for Asset Management"

June 16, 2020

5.0

Pros

Easy to onboard across a large, cross-functional team - Simple user experience - Nice tagging capabilities - Great search function

Cons

Would love more red-lining capabilities and in-tool collaboration features.

Review Source

MS

Mia S.  
Cost Operations Manager  
Computer Software  
Used the software for: 2+ years

### "One-stop-shop for all company brand collateral"

May 12, 2021

5.0

Very positive! Their company name makes it really easy to remember what Okta tile I need to go to if I want brand materials.

Pros

As a manager, I find this tool a quick one-stop-shop whenever I need anything company brand-related. I visit our Brandfolder around once a month to grab the latest company-branded PowerPoint templates, letterhead, logos, fonts, etc that are published there. It makes me feel confident I am using official corporate collateral that has the latest branding and layouts to ensure I have a polished and professional-looking document each time.

Cons

Besides knowing to come here for branding materials when I need them, I am not sure if/what other capabilities it offers.

Review Source

AC

Aaron C.  
Marketing Manager  
Consumer Goods  
Used the software for: 6-12 months

### "A powerful tool"

August 29, 2019

5.0

Pros

Attractive layout Great search functions Easy to share assets with a variety of users

Cons

It's best to have a very clear plan and strategy for uploading and managing assets. We're in a good place now but it's taken some trial and error. Would like the option to see more assets in a section to make merging easier. Some of the terminology gets confusing.

Review Source

BT

Brandon T.  
Digital Multimedia Content Specialist  
Oil & Energy  
Used the software for: 1-2 years

### "a MUST for designers"

August 22, 2019

5.0

Brandfolder has helped our organization streamline the sharing process of assets for developing projects across teams

Pros

Ease of use to find all of the assets I need for any project

Cons

There are not really any cons I can think of

Review Source

MC

Miguel C.  
Graphic Designer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Brandfolder is the best of the best!"

August 29, 2019

5.0

For our company, Brandfolder helped us by creating a fully organized internal data management that already has cut down our work time by 20%. We don't have to go digging on our server to find an image or blog. With an easy search you can find whatever you want in a matter of seconds.

Pros

The ability to create collections for clients that are unique to them and will unequivocally make communications smoother and easier.

Cons

The only Con I can think of is that if you create a lot of sections on your main dashboard, the whole thing slows down a bit and messes with the UX.

Alternatives considered

[Bynder](https://www.capterra.com/p/122257/Bynder/)[Canto](https://www.capterra.com/p/140500/Canto/)

Review Source

TO

Trish O.  
Creative Director  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Brandfolder review"

July 30, 2020

4.0

It's fine for what it is. I wish the training was better.

Pros

Good amount of capabilities and easy to send people to when they need a logo.

Cons

Difficult to learn and train others. The customer support isn't great.

Review Source

MM

Matthew M.  
Graphic Designer  
Food & Beverages  
Used the software for: 1-2 years

### "Great Customer Service!"

November 25, 2019

5.0

Smooth and reliable!

Pros

Reached out for help with their templating options and was immediately responded to and figured it out with their help!

Cons

Nothing that I've noticed yet! Smooth sailing thus far.

Review Source

BB

Brian B.  
Owner  
Graphic Design  
Used the software for: 1-2 years

### "Brandfolder-The only assist management software you'll need."

January 16, 2020

5.0

This software allow me to organize and locate assets to keep my workflow on track.

Pros

The software is so simple to use and easy to set-up.

Cons

Nothing is wrong with Brandfolder. Works like it is supposed to.

Review Source

CL

Christine L.  
Design Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Brandfolder Review"

June 16, 2020

5.0

Pros

Overall, helps to keep us organized and consistent as a global brand.

Cons

Wish there were more features for organization, keeping things in different folders, and pinning/tagging.

Review Source

SS

Stephanie S.  
Sales Manager  
Food & Beverages  
Used the software for: 6-12 months

### "Love Brandfolder!"

July 31, 2020

5.0

Pros

I really like how easy it was to find items and the platform made the transition very easy. It's great that we can share links to external team members! Not only that, you have the option to download all images or certain ones and you can have different types of images there as well.

Cons

Nothing at this time - overall, it's great!

Review Source

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