--- title: "SafeOpt Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about SafeOpt Software - reviews, pricing plans, popular comparisons to other eCommerce products and more." source_url: "https://www.capterra.com/p/133571/AddShoppers/" page_type: "product" language: "en" --- # SafeOpt Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) SafeOpt ## What is SafeOpt? SafeOpt is a retargeting program created to maximize your website’s revenue while complimenting your brand’s existing marketing efforts- not to replace your current email system. The 175M+ shoppers in SafeOpt’s network have opted in to receive verified offers from 1,000+ brands like yours. When a SafeOpt shopper visits your website, shows interest, and abandons SafeOpt sends them a targeted email with a special offer to direct them back to your store. ## What is SafeOpt used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $500 Per User, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SafeOpt?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.addshoppers.com&name=SafeOpt) ## SafeOpt Overview Updated August 2026 AI summary SafeOpt provides cloud-based email marketing and campaign management tools for businesses of all sizes operating in eCommerce and social media marketing. It supports contact and lead management, conversion tracking, and referral campaign features, helping teams organize outreach and monitor results. Reporting and analytics give insight into campaign performance within existing online retail operations. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SafeOpt 4.0 (4) VS. [4.5 (6,255)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $500 Per User, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (4) Ease Of Use 4.3 (5,191) Value For Money 1.0 (1) Value For Money 4.2 (3,635) Customer Service 4.0 (4) Customer Service 4.4 (3,664) ## SafeOpt alternatives [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,217)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6 (1,141)](https://www.capterra.com/p/210733/Snapchat/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210733/Snapchat/) [Meta for Business](https://www.capterra.com/p/213257/Facebook/) [4.4 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213257/Facebook/) [View all alternatives](https://www.capterra.com/p/133571/AddShoppers/alternatives/) ## FAQs about SafeOpt Overview ### What company size and specific industries is SafeOpt built for? SafeOpt is designed for online retailers, especially those with annual revenue between $500,000 and $100 million, and it can also be used by retailers of any size. It is built for eCommerce businesses rather than general-purpose organizations or non-retail industries. Features and Usability ### What are the key features of SafeOpt? SafeOpt offers campaign management, contact management, and email marketing for running outreach and organizing audience data. It also includes lead management, lead engagement, and conversion tracking for monitoring interactions and outcomes, plus reporting and analytics, referral tracking, and rewards management for measuring performance and managing incentive programs. Getting Started and Support ### What training and onboarding options does SafeOpt offer? SafeOpt provides live online sessions, webinars, and documentation to help teams get started. Live online sessions support guided setup with an instructor, webinars offer scheduled group learning, and documentation gives written reference material for reviewing features and steps as needed. Getting Started and Support ### What customer support options does SafeOpt offer? SafeOpt provides email/help desk and chat support for customer questions. No reviewer feedback about support is available in the catalog data, so user experience details such as response speed or helpfulness cannot be assessed here. ## Features AI summary Based on 8,724 eCommerce reviews Capterra reviewers highlight the following as the features buyers care about most when evaluating eCommerce software: - **Website Management** (**47%** of reviewers rated this feature as critical) - **Data Security** (**56%**) - **Order Management** (**48%**) SafeOpt is focused on a different set of capabilities within the eCommerce category. Its feature set is geared toward supporting on-site optimization and customer experience improvements, helping businesses refine digital interactions and improve how shoppers move through the buying journey. These capabilities can provide teams with better visibility into visitor behavior and support more informed decisions around conversion-focused website changes. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management Manage, organize, and store contact information Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Email Marketing Create and send email blasts/campaigns Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data SafeOpt 5 features ### All Features - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Email Marketing: Create and send email blasts/campaigns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data --- Get Advice We can help you find the software with the features you need. Features 1.0 (1) 1.0 Based on 1 reviews ## Pricing Value for money 1.0 (1) Free Trial Free Version Basic $500.00 Per User,Per Month Value for money 1.0 (1) 1.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (4) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (4) 4.0 Based on 4 reviews ## User reviews Overall rating 4.0 Based on 4 reviews Filter by rating 5(3) 4(0) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent AN Anonymous User Owner Furniture ### "Customer Service & Communication Ended Abruptly" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 16, 2018 Very disappointing. Pros Addshoppers had a great sales pitch and we loved their promise of guaranteed customer satisfaction. Cons Addshoppers did not follow through on their promises. We are a small company that partners closely with our vendors in order to achieve a win-win. Their software however did not improve our traffic or ROI. In fact it slowed down our site. Traffic and sales actually decreased while we had their widget installed. We worked with them for a few months trying to improve results. Then they stopped answering my phone calls and emails. Different account managers have come and gone from Addshoppers. Now there is no one responding to us. Very disappointing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Alexia T. Marketing Coordinator ### "Great Experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 June 24, 2015 Worked with Kyle from AddShoppers. He was so great to work with. Very quick to respond and easy to communicate with. He went above and beyond to create exactly what we wanted. Would definitely use again and recommend to anyone! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KP Kingsley P. Director ### "Awesome product and customer service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 July 17, 2014 Love this product, its easy to install and use and gives a ton of really useful information. Their site is very well laid out and the plugin does most of the work for you. I needed a little help as I'm a novice at web design and they guys were superb, more than happy to help, even when I pretty much brought my whole site down! Would thoroughly recommend. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jonathan R. ### "Retargeting works!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 July 17, 2014 We use addshoppers for their retargeting product and it provides a great ROI for us Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.