# B2B Wave Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about B2B Wave Software - reviews, pricing plans, popular comparisons to other Distribution products and more. Source: https://www.capterra.com/p/133836/B2B-Wave --- # B2B Wave Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 6, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) B2B Wave ## What is B2B Wave? B2B Wave is a simpler B2B eCommerce platform purpose-built for wholesalers and distributors managing complex pricing, catalogs, and ordering. It helps businesses digitize and automate the buying experience while supporting pricing, ordering, and account structures common in B2B commerce. The platform brings online ordering, customer catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs. B2B Wave integrates with accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing backend systems. Key capabilities include: Branded B2B storefronts and digital catalogs, customer-specific pricing and quotes, bulk ordering and quick reorders, product and order management with bulk import/export, and a mobile ordering app for sales reps (iOS/Android). ## What is B2B Wave used for? [B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/)[Order Fulfillment](https://www.capterra.com/order-fulfillment-software/)[Distribution](https://www.capterra.com/distribution-software/) Overall rating Based on 52 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $350 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## B2B Wave alternatives Highest Rated [Shopamine](https://www.capterra.com/p/10008735/Shopamine/) [5.0 (30)](https://www.capterra.com/p/10008735/Shopamine/reviews/) Starting price $345.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10008735/Shopamine/) [4.3 (655)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.2 (2,004)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [Wholesale Suite](https://www.capterra.com/p/204219/Wholesale-Suite/) [4.9 (88)](https://www.capterra.com/p/204219/Wholesale-Suite/reviews/) Starting price $148.50 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/204219/Wholesale-Suite/) [View all alternatives](https://www.capterra.com/p/133836/B2B-Wave/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Order Management 4.6 (28) 64.29% of 28 reviewers that rated this feature as important or highly important Manage and track customer orders for goods, investments, or any other purchases For B2B 4.9 (24) 66.67% of 24 reviewers that rated this feature as important or highly important Serves B2B organizations Customer Management 4.5 (18) 66.67% of 18 reviewers that rated this feature as important or highly important Store and organize information about customers and previous interactions Catalog Management 4.6 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Create and manage digital catalog of products/services with their details, specifications, and price Mobile Access 4.4 (16) 50.00% of 16 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Communication Management 4.5 (13) 61.54% of 13 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat B2B Wave 69 features Define levels of authorization for access to specific files or systems Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. Integrate with a third-party accounting system Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage customer orders that cannot be filled immediately due to out-of-stock items Scan barcodes to ensure accurate pricing and label tracking Create, manage, and send invoices or bills to customers Accept and track orders with multiple items Create catalogs of products and/or services Create and manage digital catalog of products/services with their details, specifications, and price Organize and group data or items based on various criteria Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Record customer information, purchase history, and other notes Access previous interactions or concerns to maintain customer relationships Store and organize information about customers and previous interactions Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Protect sensitive data for digital privacy Partially or fully automated creation of formatted publications from unformatted data Manage order deliveries until they are received by the customers Track products that are for sale at a reduced price or part of coupon promotions Store and organize documents in a centralized system Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Create and send email blasts/campaigns Serves B2B organizations Designed for small businesses Management of inbound and outbound shipments in the context of international trade Monitor product stock levels Track and manage inventory levels to maintain proper supply Captures invoice data and maintains comprehensive records for auditing and reporting purposes Configure publication's layout before publishing Adapt content to display differently based on viewer location The activity of promoting the sale of goods at retail Access software remotely via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage and handle various international currencies Manage and support multiple languages Manage and support multiple locations An online catalog of inventory that customers can view Entering, storing, and transmitting electronic and/or online orders, tests and other services for all types of industries Manage and track customer orders for goods, investments, or any other purchases Send / receive, process, and execute orders Track orders throughout the fulfillment process Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more Tool used to determine accurate pricing and product eligibility for borrowers Present a catalog of inventory that customers can view Capture, organize and track product-specific data and information in a centralized location Design, communicate, and distribute incentives to perform a specific action Generate quotes or estimates for customers Accept and track repeat orders Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data An order generated by a seller to a customer, containing details about products or services Search and filter data across systems to locate required information by entering keywords or certain criteria Optimize and manage the search engine optimization efforts for a website or digital content Manage and track orders being shipped to customers Checkout of online store Manage all supplier data and operations Set up connections to third-party platforms to improve business processes Manage and track operations and inventory within warehouses Built-in website builder or integration with third-party site Get Advice We can help you find the software with the features you need. Features 4.7 (52) 4.7 Based on 52 reviews ## Pricing Value for money 4.9 (52) Free Trial Pro Plan $350.00 Flat Rate,Per Month Value for money 4.9 (52) 4.9 Based on 52 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ QuickBooks Enterprise](https://www.capterra.com/p/174984/QuickBooks-Enterprise/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Xero](https://www.capterra.com/p/120109/Xero/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (52) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (52) 5.0 Based on 52 reviews ## User reviews Overall rating 4.9 Based on 52 reviews Filter by rating 5(47) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Sanat R. Engineering Ops. Medical Devices ### "Intuitive Ordering Platform That Makes Business Easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 14, 2026 Overall, our experience with B2B Wave has been very positive — it has streamlined our ordering process and made day-to-day operations significantly easier for our team. It's a reliable platform that we've come to depend on for our business needs Pros B2B Wave is incredibly easy to use and intuitive, making the ordering process seamless and efficient for our team. Their customer support has also been outstanding, always ready to help whenever we need assistance. Cons The reporting and analytics features could be more robust and detailed to better support business decisions. Additionally, customer service response times through Teams could be improved for a smoother support experience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ED Ellen D. Owner Food & Beverages ### "Easy experience " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 5, 2025 We were spending two whole workdays writing up orders, so we knew we needed a better solution. Honestly, first we tried a competitor and it was way too complicated. B2B Wave was a really easy solution. \[sensitive content hidden\] provided a smooth, no pressure sales option, answering multiple questions prior to even signing on. My head spun as I watched \[sensitive content hidden\] go to work getting us set up really quickly. He was also tireless in answering my questions as I learned to navigate the new system for our wholesale coffee company. I was a bit nervous about getting all of our customers onboarded, but to my surprise they were excited about the ordering portal and jumped right in. I wish we had signed up sooner. Thanks, B2B wave! Pros The folks are friendly, efficient, and eager to make it a smooth experience. No pressure and no coding experience necessary. Cons \- At first I was worried about the cost, but it proved to be competitive with similar companies, and well worth it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SY Simon Y. Manager Electrical/Electronic Manufacturing ### "JS PowerSolutions feedback" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 30, 2025 Excellent! Been thru support with several other options and yours is by far the best. No big custom coding needed. Pros Simple, fast support. Got my site up in a few days and it just works. Easy QB integration, and have nice structure. Cons As of now, it is great, but it feels like there's features to be added as I get more into the system. Switched from [Odoo](https://www.capterra.com/p/135618/Odoo/) Odoo provides a larger platform with more options, but needs for a software specialist to deploy well. Personally, I found myself sitting and typing codes and such to make it work, spending all my time on getting it nice where b2bWave did all the basics for me upfront. Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) [Odoo](https://www.capterra.com/p/135618/Odoo/) [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reasons for choosing B2B Wave Ease of understanding the platform and implementing functions Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PG Peter G. COO Apparel & Fashion ### "A great step to digitise your B2B Agent Sales" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 9, 2024 Good - B2BWave was a step in our journey to digitise the B2B sales process. We have only moved from it due to an ERP implementation and the need to serve more customers directly hence we setup a separate B2B Shopify Store Pros The way agents can log-in as customers and place orders. Thy can also pull off their own reports. Cons Basic UI - fine for agents but not customers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HR Hollie R. Commercial Director Apparel & Fashion ### "Would highly recommend B2Bwave!!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 15, 2024 Quick replies and support from the team. Pretty platform. Easy to navigate. Overall we love the system and so do our retailers who use it from the front end. Pros We have been working with B2Bwave now for 2-3 years and we wish we had it sooner! The platform has saved so much time in what was previously a very manual & tedious way of creating orders & invoices. As a very bespoke company with lots of very bespoke options in terms of how our customers order with us, B2B wave has managed to cater to all of these efficiently when other platforms were unable to and this was our biggest issue in finding a partner and platform to work with. The integration with Xero is an added touch. With the click of one button, the information is transferred across & the the reconciliation of payments is fed back to B2B wave quickly with copies of the payments and invoices, easily viewable from our retailers accounts meaning we get far less enquiries from them now so we can allocate this time elsewhere!! Im really pleased with how the platform works together and how easy it is to use. Our retailers have also commented that it is one of their favourite portals to use compared to other Brand they work with. It is pretty, easy to understand and navigate. I would recommend to anyone looking for a similar solution in streamlining their order & invoice processing, especially if you are looking for a system to also look pretty from the front end (a main thing we were struggling to find). Cons No cons as such. In general when we ask for certain updates or provide feedback on things that are missing that would help us they are receptive to finding a solution. The main thing we are missing is the option of generating delivery notes. This is something we have fedback a few times and I would like to see this built quicker but they are actively open to looking into this and I do hope something they will implement soon. Switched from [Zedonk](https://www.capterra.com/p/77252/Zedonk-Software/) We required something that enabled our customers to access and order directly whilst looking pretty from the front end, and was easy to use. Previously they emailed their orders which we transferred across and as the company grew, this became unmanageable! Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [Zedonk](https://www.capterra.com/p/77252/Zedonk-Software/) Reasons for choosing B2B Wave There was a couple of others but I cannnot recall their names at the moment! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CB Cherry B. Managing Director Wholesale ### "B2B Wave the best decision for our website " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 8, 2024 Amazing the team at support are always willing to help. We spent a bit of time with them when we set our site up they were amazing. 6 years later they are still amazing adding the little extras to our site, answering our questions very promptly and friendly. Pros It is such a great platform so easy to use. Website looks amazing. I like how we can set customer pricing add data sheets lots of photos. Cons It does not work with MYOB. Understand it may be out of B2B Waves control. But it would be the icing on the cake for us. Switched from [Wix](https://www.capterra.com/p/169007/Wix/) We needed an online sales tool. Our customer could log in see the products, pricing and make orders. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BC Brennan C. COO Co-Owner Sporting Goods ### "COO / Co-owner" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Our overall experience so far has been great. I appreciate the responsiveness of their customer service and their willingness to get on a call to help when needed. \[sensitive content hidden\] is very helpful and really appreciate how much he has worked with our company. Pros The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers. Wave has been very open to making changes to their platform. I appreciate the person who helped onboard me (\[sensitive content hidden\]) and his willingness to listen and implement the changes we need to be as successful as possible using the platform. Additionally, Wave has made these changes at little to no cost. The cost of the system is very reasonable compared to competitors. Although we haven't used the API yet, it's great to know that the system has an open API, which will allow us to connect with various other systems in the future. Cons We would like more options for creating pages and customizing the overall look and feel of the site. While we can edit the HTML, it’s more limited compared to other systems like Shopify. That said, since we're using the system for B2B sales and not B2C, the need for extensive customization is low and not a critical factor for a B2B platform. It would also be great to see more information displayed on the dashboard. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Wave has better and more robust B2B systems. Alternatives considered [NetSuite](https://www.capterra.com/p/135757/NetSuite/) [Shopify](https://www.capterra.com/p/83891/Shopify/) Reasons for choosing B2B Wave Cost was the number one factory. Second was features such as having users login. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DG David G. Chief Executive Officer Wholesale ### "Our new Secret Sales weapon" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 27, 2024 \[sensitive content hidden\] has been a pleasure to work with - also done some awesome videos to make adoption easy and speedy. Pros This platform is super fast and easy to use. Cons Some fine tuning still to be done and in progress. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Joey P. Product Manager Hospital & Health Care ### "great product with outstanding support for hearing aid company" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 26, 2024 Pros Their ability to provide a flexible and effective platform for managing customers and orders with outstanding support and custom features for our specific business needs. Cons Nothing - great product with tremendous customer support Alternatives considered [OpenCart](https://www.capterra.com/p/143516/OpenCart/) Reasons for choosing B2B Wave much less expensive but still flexible and effective for our business needs Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SL Shane L. Own Label Sales and Support Consultant Environmental Services ### "B & V Chemicals" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 21, 2024 Very good, the set up process has been very straightforward and user feedback positive. Pros Very simple to work with, clear instructions and good guidance from support. Cons Nothing of note, so far any queries I have had were dealt with quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/133836/B2B-Wave/reviews/) Popular comparisons [Wholesale Suite vs B2B Wave](https://www.capterra.com/compare/133836-204219/B2B-Wave-vs-Wholesale-Suite)[ewiz commerce vs B2B Wave](https://www.capterra.com/compare/133836-203698/B2B-Wave-vs-ewiz-commerce) [nopCommerce vs B2B Wave](https://www.capterra.com/compare/133836-148685/B2B-Wave-vs-nopCommerce)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)