# Page 2 | B2B Wave Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is B2B Wave the right Catalog Management solution for you? Explore 51 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/133836/B2B-Wave/reviews --- B2B Wave 4.9 (51) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 6th, 2026 # Page 2 - Reviews of B2B Wave ## Showing most helpful reviews Showing 26-50 of 51 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use LC Lindsey C. Director of System Operations Alternative Medicine Used the software for: 1-2 years ### "Want to scale your B2B online sales and impress your customers? B2B Wave is the answer." May 24, 2023 4.0 9/10 So many positive factors about this solution including the team you interact with and product enhancements. Highly recommend, a great starting platform for wanting to boost B2B sales while giving your customers visibility to their past orders and account as well as outstanding dues for past orders. Pros Product support is top notch. We have also been able to scale our sales three fold by implementing this solution and maintaining it on a daily basis. Was an easy implementation and has served us well in all areas we have needed, customer management, order management, integrations with ShipStation and QBO are a huge plus as well as ability to link merchant processor and freight shipping partner. Cons Wish there was a portal for marketing materials as well as an easy way to process returns. In an ideal world there would be a more robust discount configuration for products as well as a bulk add option for quotes when creating those in the field. Review Source EF Emily F. Founder and Principal Designer Sporting Goods Used the software for: Less than 6 months ### "Best option available for b2b with Shopify " February 15, 2024 5.0 Felt very supportive by onboarding & customer service. Overall the system is streamlined and clear once you learn it. Pros An affordable option for a small, growing business who's not ready for Shopify Plus. Extremely user friendly, and customer service has been 100% supportive. The best option to separate out your D2C & B2B sales channels while keeping products & inventory synced on both ends. Cons No video education for individual topics. The "help" button usually can answer anything, but sometimes would prefer video tutorials on the overall site function & specific categories. Switched from [Cin7 Core](https://www.capterra.com/p/133038/Cin7-Core/) Did not feel that was the best fit our company, although we didn't need all of the function we still hit many walls which would require an upgrade in subscription, which was already double the cost of b2b wave. Did not feel support by customer service, it took at least 24 hours on weekdays for any response. Review Source RN Riccardo N. Founder Sporting Goods Used the software for: 1-2 years ### "Good B2B Ecommerce for small business" May 23, 2023 4.0 Very Positive, good value for money Pros We were looking for an easy-to-use solution for both our customers and us. With B2B wave we have found both compromises. The price is very competitive and the use is very simple Cons They should improve the layout part of the product web page and the mobile version. Furthermore, it would be advisable to customize the look of the site up to date Alternatives considered [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing B2B Wave Easier to use and cheaper Review Source TA Tanner A. Head of Design Wholesale Used the software for: 1-2 years ### "Great Customer Service & Knowledge about the product/services they are offering." March 24, 2023 5.0 Its been great, my online sales have increased as well as overall customer base. Pros Ease of use and the ability to have someone talking through things with you if you need help. Cons At first customer service was an issue, but the rep that I was working with got replaced with someone I can really count on. Great company moving in the right direction! Review Source SL Simon L. Marketing Manager Furniture Used the software for: 2+ years ### "Great platform!" October 3, 2023 5.0 No issues! Customer service has always been great and helpful if I need to contact them. Pros Easy to use, customers love it, very friendly and capable customer service. Cons Could be more visually appealing---I still feel I need to have a geared-to-consumer website in addition to the B2B Wave site because I don't think it's as visually enticing as other platforms. Review Source DL Debbie L. President Apparel & Fashion Used the software for: 2+ years ### "B2B Wave is a great and practical solution for B2B business" February 2, 2023 5.0 My experience has been great! Pros I like how organized it keeps me. All the information is in one place and it doesn’t interfere with my B2C website although it is integrated easily with my bookkeeping and website software Cons I least like that there is no “help” page and that support always needs to be notified although they usually get back within 24 hours. Review Source RC Ruth C. Director Wholesale Used the software for: 1-2 years ### "Spot On" March 29, 2019 5.0 Without a doubt we are helping B2B Wave to evole this platform as other users are. They are very responsive and supportive which I can only commend to anyone considering using B2B Wave. The help desk is exceptional and very patient with good clear explanations on how to use an area or expand what we can do with an area. Their help provides an on going training and understanding of what the system can do to help our business grow. And all this promptly and with a smile! Pros As a smaller specialist distributor we found the ease of use and efficiency of up loading products to be spot on. Using B2B Wave allows us to create a very professional presentation for our retail customers and consumers alike. The B2B section is very easy for our retailers to use and ticks every box we were looking for: real time updated stock levels, easy ordering for the retailer, ability to advise the retailer that carraige will be charged where appropriate, ability for us to add stock to retailer orders on their behave and a suberb serach engine for example Cons There are some extra sections that we would like on this system but thats not been an issue to date - as we've asked B2B Wave can we do 'xyz' they have found solutions or created solutions for us. Review Source AT Alfonso T. Founder Food & Beverages Used the software for: 6-12 months ### "Versatile B2B platform" January 12, 2024 5.0 It has changed our wholesale process for the better. Pros The versatility of the platform to work with our products; that we could set different group (or privacy groups) to allow different pricing, products, customers, which is important given the different tiers we have. Cons Some implementations take time, but the B2B team is very open to exploring useful feature sets. Review Source AL Abe L. IT Admin Wholesale Used the software for: Less than 6 months ### "Great overall B2B Platform" February 6, 2024 5.0 Great experience with B2B Wave, they were very helpful with customizations, and this helped us streamline our sales process. Pros Great Sales Rep app for easy order creation, option to generate PDF Catalogs for customers, Customer service that worked with us on custom integration with QuickBooks Desktop Cons Sales Rep doesn't allow to edit orders, admin invoice portal doesn't go by box qty multiples. Alternatives considered [Pepperi](https://www.capterra.com/p/146870/Pepperi/) Review Source ML Madeline L. Creative & Marketing Director Consumer Goods Used the software for: 6-12 months ### "Highly Capable and Customizable Solution" January 31, 2023 5.0 B2B Wave offers versatility and technical complexity to meet our unique business needs, combined with an immaculate user interface and unmatched out-of-the-box usability. Pros B2B Wave is intuitive, with flexible features and well-documented processes. As a company with tens of thousands of unique products, we were blown away by the ability to easily (and accurately) bulk import customer catalogues without compromising attention to detail. We love that B2B Wave offers a clean, straight-forward experience for our customers. Cons No cons. B2B Wave has been incredibly accommodating and supportive during our integration. Reason for choosing B2B Wave Having sampled multiple B2B eCommerce solutions, what made B2B Wave a clear stand out was that its technical capabilities far surpassed those of its competitors — yet its interface was uncomplicated and inviting. Review Source MM Michael M. Owner Wholesale Used the software for: 6-12 months ### "This has to be one of the best systems on the market and it's simple and easy to set up and use." January 22, 2018 5.0 Without B2B Wave I wouldnt have an online business. My customers can purchase my products 24/7 and pay instantly as well as having full control over how and when their products are dispatched. Set up an API to connect B2B Wave to warehousing and delivery to make one perfect ly connected system. Pros Wholesale e-commerce sales are simple and easy to achieve and my customers love its accessibility and find it great to use. Multiple price lists in different currencies are easy to set up and each product can have as much or as little details as required. Attached payment gateway (WorldPay or PayPal) are perfect for growth of online sales. The system has loads of little addons that make this system perfect for any business looking to wholesale online from 1 to 1000+ products. Having used other more expensive systems like TradeGecko this is without a doubt the best system I have used in a long time. Customer support is great and it's the first time any company has acted on suggestions made by their customers. The system continues to grow and just gets better. Cons Missing a few integrations like CRM, MailChimp & multiple warehouse options. Have yet to find anything wrong with the system. Review Source Response from B2B Wave February 15, 2018 Thank you so much for your kind words. We deeply value our customer feedback¿ we are already working on some new exciting features that will enhance your experience with our software. We are looking forward to helping your flourish and grow more! PB Pascal B. President Wholesale Used the software for: 2+ years ### "Great Wholesale Portal" August 1, 2023 5.0 Great system, easy for customers Pros Easy to use for us and our customersEasy new products integration Cons Nothing, all good, working like a charm. Review Source VK Vanessa K. Office Manager Wholesale Used the software for: 1-2 years ### "Great Product" May 5, 2023 5.0 Pros It is a very simple platform to navigate and it's easy to learn. Cons There are not enough reporting features or options to pull reports. Review Source AD Adrian D. Director Wholesale Used the software for: 2+ years ### "B2B Wave" January 18, 2022 5.0 Pros Easy of use and great customization service. Integration with inventory management software and capacity to track orders, sync and optimize workflow. Very complete tool with room to continuous improvement. Cons None so far. The tool is not complete, but they are continuously adding features both from their end and upon request. Review Source VR Verified Reviewer Marketing E-Learning Used the software for: 6-12 months ### "More than I expected" October 23, 2019 5.0 Working with b2bwave has solved me many problems and has made my life easier in more ways I could count. I can't thank them enough for offering such services at such low prices. Pros Since the beginning everything was excellent. Features, customer support, UI and overall communication has been much more than I would expect. Cons I wish I had found b2bwave earlier. I understand they are a new company and their progress in the past two years has been astonishing. Review Source SK Shannon K. VP Wholesale Used the software for: Less than 6 months ### "Newbie but Very Impressed" August 23, 2023 5.0 So far it has been exceptional! Pros I'm relatively new to B2B Wave but so far my experience has been exceptional! The software itself is phenomenal and the support is prompt, helpful, and customized! I highly recommend them! Cons I would love to see an added feature where inventory counts can take into account what is on purchase orders in Quickbooks Online so I can sell against those numbers. Review Source DN Darien N. Founder Biotechnology Used the software for: Less than 6 months ### "10/10 would recommend" January 30, 2023 5.0 Pros It's easy to use, the customer service is unbeatable. The team is always engaged and ready to help. Cons Sometimes when uploading products the old data is not erased, this has been fixed by the developers. The system seems relatively new but out of all the products I have used it seems to be the easiest to navigate. Review Source LG Lindsey G. Chief Marketing Officer Wholesale Used the software for: 6-12 months ### "Great Customer Service" February 13, 2023 5.0 Pros The customer service is great, the staff was with us throughout all of set up process. Cons I am really used to using Shopify, and wish this system was as easy to use. Review Source BT Bethany T. President Wholesale Used the software for: Less than 6 months ### "A Great B2B Software" January 25, 2022 5.0 B2B Wave is exactly the product that I have been looking for for several years! Pros I love that we can use this offline at trade shows when wifi is not dependable. And that the interface is not complicated for customers to learn how to use. Cons The only thing at all that I would change is to be able to have the status of "pre order" override the fact that the inventory quantity is zero. There are work arounds for this, but they have to be clicked on and off as the inventory goes in and out of stock. It makes is very safe not to oversell though I suppose. Review Source JH James H. VP Business Development Consumer Electronics Used the software for: Less than 6 months ### "Very Impressed So Far" August 1, 2023 4.0 Pros Great customer service. They're fast and responsive. Software has the basic features and more right out of the box. Cons Admin functions could be streamlined a bit more to make things more intuitive. Review Source AC Andy C. Owner Retail Used the software for: 1-2 years ### "Excellent trade site solution" March 1, 2018 5.0 Pros B2B is a fantastic way to serve my trade customers. It's incredibly easy to use and my customers love it. There's plenty of really useful functionality, like the PDF catalogue generator that saves hours of design time. The customr service is also excellent - I've needed a few custom changes made to my ordering and they've sorted them super fast - everything that makes my job easier. Review Source MP Marcus P. DCEO Consumer Goods Used the software for: 6-12 months ### "Easy Setup, Excellent customer service" August 16, 2017 5.0 easy order processing and implementation Pros exceptional value for money, perfect usability, smart and efficient Team in the Background. always helpful even with tricky and customized Solutions. Implementation has been an important step for further development of our international business. Review Source Response from B2B Wave August 18, 2017 It has been a pleasure having you as a customer & getting your feedback about our software. Looking forward to helping you grow. CA Charlie A. e Commerce Manager Civil Engineering Used the software for: Less than 6 months ### "Brilliant product, better customer service" January 24, 2019 5.0 B2B Wave have been a brilliant company to work with. They have always been available to help out when needed, and even helped out with some custom coding to make the website look and work as best as possible. Nothing seems too much for the guys to help out with. \[SENSITIVE CONTENT HIDDEN\] in particular has been a brilliant help. Even if the website can't do what I want, he simply says "leave it with me for a few days" and a few days later the fix is available. Pros This software is very simple to use and we saw an instant increase in sales once we launched the site. Customers are so happy with how quick and easy it is to use. Cons The only bad thing is being charged per 1,000 SKU's restricts you wanting to put too much on there, possibly restricting sales. Review Source OL Onne L. Director Chemicals Used the software for: Less than 6 months ### "Very good help with implementing." January 29, 2019 5.0 We are starting to use B2B and we now have moved the first part of our customers to work with this program. Until now everything is going good with the implementation and order fulfilling. Customer service is very helpful and they understand very quickly the essence of the question. Pros \- The ability to check customers before approving them. - Many different options to match our firm. - Ability to search in different ways trough orders and customers. - Multiple languages. - Customer specific prices and shipping options. Cons \-I could not find an option to integrate shipping costs automatically. Review Source JP Jackie P. Marketing Specialist Business Supplies and Equipment Used the software for: Less than 6 months ### "Amazing Support!" October 9, 2018 5.0 The support at B2B Wave is awesome! They are extremely helpful and respond to all my questions timely. Very happy with them! Pros Easy to use - very user friendly. Ability to customize per customer. Cons Somewhat limited - but can usually find a work around. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.