# Picreel Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Picreel Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more.

Source: https://www.capterra.com/p/133886/Picreel

---

# 

 Picreel Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Picreel

## What is Picreel?

Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile popups, using the intuitive drag-and-drop popup builder. Picreel is a powerful lead generation tool that aids businesses in getting quality leads through creative popups and achieving maximum results using A/B testing.

## What is Picreel used for?

[Lead Generation](https://www.capterra.com/lead-generation-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)

Top alternative

Featured

Overall rating

Based on 101 user reviews

Reviews sentiment

Positive

97%

Neutral

2%

Negative

1%

Starting price

$9.99

Per User, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Picreel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.picreel.com&name=Picreel)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Picreel

4.9 (101)

VS.

[4.6 (16)](https://www.capterra.com/p/163491/Pesonyze/reviews/)

Starting Price

$9.99

Per User, Per Month

Starting Price

$225

Per Feature, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (47)

Ease Of Use

4.3 (614)

Value For Money

4.7 (43)

Value For Money

4.5 (529)

Customer Service

4.7 (45)

Customer Service

4.5 (536)

## Picreel alternatives

[4.7 (262)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[4.3 (16)](https://www.capterra.com/p/148284/BlueConic/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

81%

of reviewers

rated it above 4 stars

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)

[4.5 (622)](https://www.capterra.com/p/155563/Freshsales/reviews/)

Starting price

$11.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/155563/Freshsales/)

Highest Rated

[Wisepops](https://www.capterra.com/p/158048/Wisepops/)

[4.9 (80)](https://www.capterra.com/p/158048/Wisepops/reviews/)

Starting price

$49.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158048/Wisepops/)

## FAQs about Picreel

Overview

### What problems does Picreel solve?

Picreel solves high bounce rates, abandoned sessions, and weak lead capture by triggering targeted exit-intent popups, offers, and surveys before visitors leave. It also reduces manual campaign setup and lead transfer work through templates, analytics, and CRM syncs. Ecommerce teams, digital marketers, and small businesses benefit most.

Answer based on 77 reviews

Overview

### Which roles and teams benefit most from Picreel?

Picreel is most used by marketing teams, web developers, and business owners who want to convert more website visitors into leads and sales. Marketing analysts use it to optimize campaigns and targeting, developers manage onsite pop-ups and integrations, while founders and executives monitor conversion performance and customer capture outcomes.

Answer based on 53 reviews

Overview

### What company size and specific industries is Picreel built for?

Picreel is designed for small businesses, mid-size businesses, large enterprises, and nonprofits. It fits organizations of different sizes rather than a single industry, making it suitable for commercial teams, mission-driven groups, and larger companies that need a tool for broad business use.

Features and Usability

### What are the key features of Picreel?

Picreel includes core lead generation and conversion rate optimization features centered on exit-intent popups, customizable popup templates, and audience targeting. Differentiators include A/B testing, real-time analytics, and campaign segmentation. It also supports CRM and email marketing integrations, website visitor tracking, and customizable forms for capturing and routing leads.

Answer based on 48 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Picreel offers a free plan for up to 5,000 visitors/month, plus a free trial with all features. The Business plan starts at $9.99/user/month for 10,000 visitors/month, with unlimited campaigns, domains, and popups. Reviewers often call it affordable, though some found the interface confusing and one reported export and billing issues.

Answer based on 39 reviews

Integrations

### Which third-party tools and platforms does Picreel integrate with?

Picreel integrates with 10 third-party tools, including Shopify, WordPress, HubSpot Marketing Hub, Mailchimp, Marketo Engage, Keap, AWeber, and Google Analytics 360. Its catalog also covers ecommerce platforms such as BigCommerce and Adobe Commerce, plus automation connections through Zapier.

Answer based on 13 reviews

Getting Started and Support

### What training and onboarding options does Picreel offer?

Picreel provides live online training, documentation, and videos. Live online sessions support guided setup and feature review, documentation offers written reference material for self-paced learning, and videos provide visual walkthroughs for common tasks and product features.

Getting Started and Support

### What customer support options does Picreel offer, and how do users rate the experience?

Picreel offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users generally describe support as fast, responsive, professional, and consistently available, especially through chat and email. A few report billing or account-related disputes and occasional glitches, though some say issues were fixed quickly.

Answer based on 50 reviews

Website management

### How easy is Picreel to add and manage on a website?

Picreel makes website setup and day-to-day management simple for most businesses. Marketing teams, online stores, and non-technical site owners often describe quick installation, easy popup customization, and clear guides. It works across many website types, though some teams may still need support when handling more specific design or rule changes.

Answer based on 21 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Landing Pages/Web Forms

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Create landing pages or online forms designed to capture new leads and prospects

Lead Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Abandoned Cart Saver

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Activity Tracking

Track and document all activities across devices, networks, and other systems

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Picreel 31 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Track and document all activities across devices, networks, and other systems

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track and interpret campaign performance metrics

Group campaigns by project, client, or campaign for better management.

Communicate using direct chat or messages within the system

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Customize contracts and forms to collect specific information

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Geographic location of visitors determines behavior of the software

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Access software remotely via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Group leads or contacts based on their specific characteristics

Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

Gauge satisfaction and receive information for improvement and success

Program to edit text files that renders the content in accordance with embedded markup code such as HTML

Monitor activity of individuals who visit your website using cookies

Get Advice

We can help you find the software with the features you need.

Features

4.3 (24)

4.3

Based on 24 reviews

## Pricing

Value for money

4.7 (43)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/133886/Picreel/pricing/)

Business Plan

$9.99

Per User,Per Month

It includes:

-   Unlimited Campaigns
-   Unlimited Domains
-   Unlimited Popups
-   Lead Capture Forms
-   Design Customization
-   15+ Overlay Styles
-   A/B Testing
-   Reporting & Analytics
-   700+ Integrations
-   Advanced Targeting

Free Plan

$0.00

It includes:

-   Unlimited Domains
-   Unlimited Campaigns
-   Unlimited Popups
-   Lead Capture Forms
-   Design Customization
-   15+ Overlay Styles
-   A/B Testing
-   Reporting & Analytics
-   700+ Integrations
-   Advanced Targeting

Value for money

4.7 (43)

4.7

Based on 43 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[

Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (45)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (45)

4.7

Based on 45 reviews

## User reviews

Overall rating

4.9

Based on 101 reviews

Filter by rating

5(91)

4(7)

3(2)

2(0)

1(1)

Mentioned topic

Sorted by most recent

VD

vaibhav d.

Marketing Analyst

Information Technology and Services

### "Excellent Popup Software"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 22, 2022

Pros

Picreel features a vast array of premade as well as customizable templates that have a variety of use cases like offer coupons, exit surveys, timed popups, free guides, etc. Not just that, the tool provides detailed analytics on how well the popups perform, based on which you can run multiple campaigns. It integrates surprisingly well with existing CRMs and other marketing tools, and we could easily receive new leads automatically into our systems.

Cons

Some features used to stop responding until they were reloaded. This was quite frustrating, especially in a time crunch. But the customer team, as always, promptly removed the bugs, and now it works perfectly fine.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Deepa C.

Senior Executive

Hospitality

### "A great marketing companion for you"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 26, 2022

As a tool, Picreel is easy-to-use and has all the features you may need to create perfect popups. Its state-of-the-art exit-intent technology, and a user-friendly approach are other striking aspects. Picreel has been a huge part of my business growth strategy, and I’d gladly recommend the product to all business owners looking for the perfect popup solution.

Pros

The best thing about Picreel is how unbelievably well-rounded the software is when it comes to popup marketing. Right from creating popups from scratch or simply selecting one from the template library to A/B testing them and gaining insightful analytics about their performances - you get everything within the app, and that too, with just a few clicks. No coding, no time-consuming, complex operations!

Cons

I cannot think of any aspect of Picreel that dissatisfied me, save for a couple of times when the interface glitched. But that was minor and instantly resolved by their customer support team.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Shankar S.

Growth Marketer

Information Technology and Services

### "Perfect Lead Generation Popup Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 18, 2021

Picreel is probably the best popup tool out there to get more leads and conversions from day 1. I have been using the software for over a year and the experience so far is pretty amazing. I would recommend this tool to all businesses.

Pros

The lead magnet templates and other customizable options are really great to get started in minutes. I was easily able to target the leaving visitors with Picreel’s exit-intent technology. The captured leads are visible in the account in real-time and I can easily analyze the visitors’ stats using the intuitive dashboard.

Cons

There is no downside to Picreel as it gets the job done easily and efficiently. However, I would like to see more eCommerce popup templates in the library to get inspiration for unique designs.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 26, 2021

Thanks !!

AU

Anonymous User

Digital Marketing Executive

Online Media

### "Significant increase in email subscribers. Impressive results!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 25, 2021

From discount popups to ebook downloads and feedback surveys, it’s a complete package to incorporate on the website to increase customer engagement and enhance their browsing experience. We can generate leadsand increase sales with Picreel popups, all at the same time!

Pros

➔Picreel easily transfers all the collected leads to our marketing and sales software in real-time. ➔The custom CSS option to make popups match the theme of our website is helpful. ➔The wide range of trigger options is simply top-notch stuff from Picreel and helps us a lot in collecting leads.

Cons

❖The main dashboard and reporting can have some more features and simplicity. Apart from that, the software is 5/5. It is a must-have and I completely recommended it to marketers out there.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SB

Samir B.

CEO

Information Technology and Services

### "Best leads booster tool for online businesses!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 29, 2021

Pros

➔ Awesome templates for different use-cases like discount coupons, surveys, mobile popups, timers, free guides, etc. The popup templates are easily customizable. ➔ The reporting & analytics make it perfect for us to compare and run different popup campaigns. ➔ With just a couple of clicks and Ctrl+C - Ctrl+V, we easily integrated the tool with our marketing tools and CRM to receive the leads automatically.

Cons

❖ It can sometimes get frustrating when the Filter options stop responding in the Campaigns tab. After a couple of reloads or re-login, this gets alright.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

August 16, 2021

Thanks !

AU

Anonymous User

Art Director

Marketing and Advertising

### "Improve customers rate"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

April 7, 2021

Pros

Picreel is significantly less expensive than similar apps. It is extremely easy to use and does not necessitate many tutorials. Picreel has a lot of data and knowledge that can be analysed, which I like. The technical assistance is good. They were able to resolve some of the initial design issues I was having.

Cons

Picreel could be a lot better. The user interface is awful, but you get what you pay for. A lot of stuff didn't work the first time I tried to use them, so I had to seek assistance from technical support. When attempting to browse through campaigns, the dashboard is also very inconvenient. Also, the dashboard displays statics at first, which can be distracting if you want to go straight to the campaigns. I haven't been able to find a way to change it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KS

Karim S.

Stratège de marketing numérique - Digital marketing strategist

Luxury Goods & Jewelry

### "Picreel's Exit Intent technology is the perfect way to enhance your converions"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

March 11, 2020

It is really affordable and worthwhile for any ecommerce operation to integrate Picreel to increase profitability.

Pros

Generating better leads with full insights on statistics and campaigns while offering discounts to visitors who leave in between purchases has never been easier.

Cons

The interface is a bit confusing and every now and then, things do not work as they should, with glitches and errors when there should not be.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LR

Lorelle R.

Tech Lead

Marketing and Advertising

### "Potential but early"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

4/10

November 27, 2019

Pros

Had potential but software is in early stages

Cons

Noticed multiple bugs using the first time

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Co Founder

Internet

### "Good digital marketing tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

September 24, 2019

Overall, it's OK for its price, compared to similar solutions

Pros

Price is good compared to alternatives. Does tracking well and helps with anquiring new leads. Easy to set up

Cons

The interface is terrible. There are are some glitches and errors coming up from time to time. But the UI needs improvement

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Manager

Management Consulting

### "Super for digital marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 29, 2019

Pros

Very simple analytics software used for tracking mouse clicks and other online marketing touch points.

Cons

Used extensively in a private environment I feel it could be better with a connection to social media pages.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/133886/Picreel/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Popular comparisons

[Freshsales vs Picreel](https://www.capterra.com/compare/133886-155563/Picreel-vs-Freshsales)