--- title: "Rethink CRM Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Rethink CRM Software - reviews, pricing plans, popular comparisons to other VDI products and more." source_url: "https://www.capterra.com/p/133963/REthink/" page_type: "product" language: "en" --- # Rethink CRM Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 24, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Rethink CRM ## What is Rethink CRM? Rethink is powered by the idea that commercial real estate is the catalyst of opportunity and economic growth. The Rethink solution combines the leading commercial real estate CRM with hands-on customer success and seamless integrations to industry leading tools. This gives CRE professionals unparalleled insights and competitive advantages in their markets. The Rethink vision is to be the future of CRE dealmaking. ## What is Rethink CRM used for? [Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $159 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Rethink CRM?[Manage this product listing](https://www.g2.com/products/os-easy-mac-management-system/claim_requests/new?auto=true) ## Rethink CRM Overview Updated September 2026 AI summary Rethink CRM is a cloud-based CRM solution designed for small businesses, especially those managing commercial real estate operations. It enables teams to organize contacts, track sales pipelines, manage leads, and handle document storage. Additional features include marketing automation, territory management, and forecasting, with deployment via web or SaaS for accessible property, client, and deal management. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Rethink CRM 4.1 (7) VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $159 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (7) Ease Of Use 4.5 (6,068) Value For Money 4.2 (6) Value For Money 4.3 (4,685) Customer Service 4.3 (7) Customer Service 4.4 (4,478) ## Rethink CRM alternatives [4.4 (333)](https://www.capterra.com/p/157262/QuickBase/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Shape](https://www.capterra.com/p/173673/SetShape/) [4.6 (46)](https://www.capterra.com/p/173673/SetShape/reviews/) Starting price $119.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173673/SetShape/) [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) [4.0 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152143/Top-Producer-CRM/) ## FAQs about Rethink CRM Overview ### What company size and specific industries is Rethink CRM built for? Rethink CRM is designed for commercial real estate agents and brokerages of all sizes, from small firms to larger organizations. It is built specifically for the commercial real estate sector, supporting teams and businesses that manage property sales, leasing, and client relationships. Features and Usability ### What are the key features of Rethink CRM? Rethink CRM offers CRM and contact management, lead management, deal management, and sales pipeline management for tracking prospects and opportunities. It also includes billing & invoicing, commission management, reporting/analytics, calendar/reminder system, task management, document storage, email management, tenant portal, owner portal, and lease and maintenance management. Getting Started and Support ### What training and onboarding options does Rethink CRM offer? Rethink CRM provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online options support guided instruction, webinars cover scheduled learning sessions, and documentation gives written reference material for self-paced review and step-by-step guidance. ## Features AI summary Based on 14,838 VDI reviews Capterra reviewers point to these as the CRM features they prioritize most when comparing options: - **Data Security** (**51%** of reviewers rated this feature as critical) - **Customer Database** (**52%**) - **Real-Time Data** (**56%**) Rethink CRM focuses on other capabilities that reviewers also consider important, including **Contact Management** (**44%**). By providing a central place to organize customer details, communication history, and key account information, this feature helps businesses keep records current and accessible, allowing teams to manage relationships more effectively and respond to customers with better context. Contact Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Calendar/Reminder System 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Notifications/alerts for upcoming events or tasks Document Storage 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Store and organize documents in a centralized system Interaction Tracking 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Lead Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps Rethink CRM 41 features ### All Features - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commercial Property Management: Add, view, and edit details for commercial, corporate, or hospitality properties that are available for sale or rent - Commission Management: Tracking, calculating, and paying commissions and earnings to employees - Contact Management: Manage, organize, and store contact information - Critical Date Alerts: Notifications received when important dates and deadlines are coming up - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Deal Management: Defines specific deal parameters to negotiate and secure deals - Document Storage: Store and organize documents in a centralized system - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Financial Management: Plan, manage, and track the financial activities of an individual or organization - For Brokers: Used by brokers - Forecasting: Form predictions based on past and present data/trends - Interaction Tracking: Track interaction history by documenting conversations for contacts - Internal Chat Integration: Incorporation of a chat or messaging system within an organization's internal communication infrastructure - Late Fee Calculation: Allows the calculation of fees for late rent payments - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lease Management: Manage and monitor rental payments, coordinate any tenant alterations, and handle lease amendments - Maintenance Management: Manage, maintain and track the performance of assets and equipment - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Owner Portal: Portal for property owners to manage property listings, upload documents, track payments and generate reports - Portfolio Management: Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk - Property Database: Centralized database to track details of properties (including lease, tenant, and owner information) - Quotes/Estimates: Generate quotes or estimates for customers - Referral Tracking: Log and store the source of contacts/leads - Rent Tracking: Tracking previous payments, the next due payment and regularity in monthly rent collection from tenants - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Residential Properties: For residential properties - Sales Pipeline Management: Pipeline view and tracking lead status - Segmentation: Group leads or contacts based on their specific characteristics - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Task Management: Create, manage and track all task activities and progression - Tax Management: Implementation of various strategies to manage tax obligations via planning and maintaining compliance - Tenant Portal: Dedicated portal for tenants to submit their queries or maintenance requests, pay rent & interact with staff - Territory Management: Organize customer data and accounts by user or geography - Vacancy Management: Keep track of vacant properties --- Get Advice We can help you find the software with the features you need. Features 3.9 (7) 3.9 Based on 7 reviews ## Pricing Value for money 4.2 (6) Basic $159.00 Flat Rate,Per Month Value for money 4.2 (6) 4.2 Based on 6 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (7) 4.3 Based on 7 reviews ## User reviews Overall rating 4.1 Based on 7 reviews Filter by rating 5(4) 4(2) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent NB Nate B. Broker Commercial Real Estate ### "Don't waste your money" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 December 17, 2021 This is the 2nd worst customer service experience that I've had in my 44 years. Pros They put on one heck of a show for you trying to sell you on the product. And it looks really pretty. Unfortunately, I was expecting a lamborghini and get a 3 legged blind goat...of zero real use and only a time/money suck. Cons Now that Rethink has been acquired by Buildout it looks like things have probably changed. I'm read lots of great reviews before for the acquisition. Working with the Buildout folks, I've been banging my head against the wall for weeks just trying to get my leads and contacts uploaded and the client success person doesn't even remember me...even after I had to reach out to him via LinkedIn when their support function wasn't mapped correctly. The tech person I'm dealing with must be brand new because she keeps having to refer back to notes and the import templates she had me fill out we're messed up to begin with. I feel like they actually owe me money at this point, lol. If it weren't "free" through my company I wouldn't have wasted as much time. At this point I'm just curious how long it might take to to put any sort of functional system together, it's almost comical. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. April J. Behavior Specialist Individual & Family Services ### "Rethink BH! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 25, 2021 I enjoy using Rethink and it makes the job I do a lot easier. I can use the software with ease and it’s a great tool to train on and also use its own provided training materials. Pros It’s very easy to use and it’s a refreshing update to past softwares utilized. It holds a lot of documentation and is impactful for client information. Cons The functionality of the app not being able to rotate when you rotate the device you’re utilizing for data collection/calendar verification. Switched from [CentralReach](https://www.capterra.com/p/140743/CentralReach/) Updated abilities to complete work task, hold client information, utilize training resources & collect user friendly data daily. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Cindy H. BCBA Hospital & Health Care ### "Outstanding Customer Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 29, 2020 10/10 Pros Extremely user friendly, ABA core, and easy to implement. \[SENSITIVE CONTENT HIDDEN\] was outstanding at clinical training! I love working directly with a BCBA who gets it. \[SENSITIVE CONTENT HIDDEN\] are extremely helpful and knowledgeable about things that I wouldn't have thought of. The three of them has made this process easy and I feel supported. Cons There wasn't anything that I liked least Alternatives considered [CentralReach](https://www.capterra.com/p/140743/CentralReach/) [CATALYST Abstract Management](https://www.capterra.com/p/151220/Omnipress-Abstract-Management/) Reasons for choosing Rethink CRM User friendly and affordable Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Transaction Coordinator Real Estate ### "Rethink" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 20, 2019 Pros This software is very user friendly and easy to navigate even as a beginner. Cons Sometimes it is difficult to customize this to the way we would like it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Alexandra C. Behavior Therapist Education Management ### "Rethink" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 13, 2019 Using rethink to collect data on behavior. It is a great system that collects and graphs data/trends for you. Pros This software is easy to use and navigate. There is a program library so that you can use preexisting programs/update them. Cons You need wifi to save your data collection. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Susie A. Director of Marketing Commercial Real Estate ### "Rethink Makes Our Business Run More Efficiently!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 10, 2019 From their sales team to the Client Success Managers and training team, they have been professional, intelligent and proactive every step of the way. They've held our hands through what could have been an extremely stressful situation. Pros Rethink has carefully and thoughtfully thought through most of the obstacles we may run into when implementing a new CRM and Deal Tracking program. It is easily customized for our company, and we didn't lose any data in the migration process, which is a first for our small company! Cons In most cases, fields are all tied together, but we've noticed some fields that stand-alone and don't connect, which has been a real head-scratcher for our organization. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LA Lee Ann C. ### "" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 September 13, 2012 Wonderful service, REthink is very hands on and reliable. These guys bend over backwards to make sure you understand the process, and they are always available any time we ask for help. I love the way you can keep customizing REthink to completely fit the needs of your business. I would recommend the REThink App to anyone. They're such a big help. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/133963/REthink/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.