# Rethink CRM Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Rethink CRM Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/133963/REthink/pricing --- # Rethink CRM Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Rethink CRM ## What is Rethink CRM? Rethink is powered by the idea that commercial real estate is the catalyst of opportunity and economic growth. The Rethink solution combines the leading commercial real estate CRM with hands-on customer success and seamless integrations to industry leading tools. This gives CRE professionals unparalleled insights and competitive advantages in their markets. The Rethink vision is to be the future of CRE dealmaking. ## What is Rethink CRM used for? [Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $159 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Rethink CRM?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://buildout.com&name=Rethink CRM) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Rethink CRM 4.1 (7) VS. [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $159 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (7) Ease Of Use 4.5 (5,671) Value For Money 4.2 (6) Value For Money 4.3 (4,311) Customer Service 4.3 (7) Customer Service 4.4 (4,113) ## Rethink CRM alternatives [4.4 (327)](https://www.capterra.com/p/157262/QuickBase/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (820)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Calendar/Reminder System 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Notifications/alerts for upcoming events or tasks Contact Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Document Storage 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Store and organize documents in a centralized system Interaction Tracking 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Lead Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps Rethink CRM 41 features Create, manage, and send invoices or bills to customers Notifications/alerts for upcoming events or tasks Provides a channel for team members to share media files, communicate, and work together Add, view, and edit details for commercial, corporate, or hospitality properties that are available for sale or rent Tracking, calculating, and paying commissions and earnings to employees Manage, organize, and store contact information Notifications received when important dates and deadlines are coming up Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Assembly of graphs and charts for visualizing and tracking statistics/metrics Defines specific deal parameters to negotiate and secure deals Store and organize documents in a centralized system Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Plan, manage, and track the financial activities of an individual or organization Used by brokers Form predictions based on past and present data/trends Track interaction history by documenting conversations for contacts Incorporation of a chat or messaging system within an organization's internal communication infrastructure Allows the calculation of fees for late rent payments Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage and monitor rental payments, coordinate any tenant alterations, and handle lease amendments Manage, maintain and track the performance of assets and equipment Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Portal for property owners to manage property listings, upload documents, track payments and generate reports Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk Centralized database to track details of properties (including lease, tenant, and owner information) Generate quotes or estimates for customers Log and store the source of contacts/leads Tracking previous payments, the next due payment and regularity in monthly rent collection from tenants View and track pertinent metrics to find patterns and gain insights from data For residential properties Pipeline view and tracking lead status Group leads or contacts based on their specific characteristics At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Create, manage and track all task activities and progression Implementation of various strategies to manage tax obligations via planning and maintaining compliance Dedicated portal for tenants to submit their queries or maintenance requests, pay rent & interact with staff Organize customer data and accounts by user or geography Keep track of vacant properties Get Advice We can help you find the software with the features you need. Features 3.9 (7) 3.9 Based on 7 reviews ## Pricing Value for money 4.2 (6) Basic $159.00 Flat Rate,Per Month Value for money 4.2 (6) 4.2 Based on 6 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (7) 4.3 Based on 7 reviews ## User reviews Overall rating 4.1 Based on 7 reviews Filter by rating 5(4) 4(2) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent NB Nate B. Broker Commercial Real Estate ### "Don't waste your money" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 December 17, 2021 This is the 2nd worst customer service experience that I've had in my 44 years. Pros They put on one heck of a show for you trying to sell you on the product. And it looks really pretty. Unfortunately, I was expecting a lamborghini and get a 3 legged blind goat...of zero real use and only a time/money suck. Cons Now that Rethink has been acquired by Buildout it looks like things have probably changed. I'm read lots of great reviews before for the acquisition. Working with the Buildout folks, I've been banging my head against the wall for weeks just trying to get my leads and contacts uploaded and the client success person doesn't even remember me...even after I had to reach out to him via LinkedIn when their support function wasn't mapped correctly. The tech person I'm dealing with must be brand new because she keeps having to refer back to notes and the import templates she had me fill out we're messed up to begin with. I feel like they actually owe me money at this point, lol. If it weren't "free" through my company I wouldn't have wasted as much time. At this point I'm just curious how long it might take to to put any sort of functional system together, it's almost comical. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. April J. Behavior Specialist Individual & Family Services ### "Rethink BH! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 25, 2021 I enjoy using Rethink and it makes the job I do a lot easier. I can use the software with ease and it’s a great tool to train on and also use its own provided training materials. Pros It’s very easy to use and it’s a refreshing update to past softwares utilized. It holds a lot of documentation and is impactful for client information. Cons The functionality of the app not being able to rotate when you rotate the device you’re utilizing for data collection/calendar verification. Switched from [CentralReach](https://www.capterra.com/p/140743/CentralReach/) Updated abilities to complete work task, hold client information, utilize training resources & collect user friendly data daily. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Cindy H. BCBA Hospital & Health Care ### "Outstanding Customer Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 29, 2020 10/10 Pros Extremely user friendly, ABA core, and easy to implement. \[SENSITIVE CONTENT HIDDEN\] was outstanding at clinical training! I love working directly with a BCBA who gets it. \[SENSITIVE CONTENT HIDDEN\] are extremely helpful and knowledgeable about things that I wouldn't have thought of. The three of them has made this process easy and I feel supported. Cons There wasn't anything that I liked least Alternatives considered [CentralReach](https://www.capterra.com/p/140743/CentralReach/) [CATALYST Abstract Management](https://www.capterra.com/p/151220/Omnipress-Abstract-Management/) Reasons for choosing Rethink CRM User friendly and affordable Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Transaction Coordinator Real Estate ### "Rethink" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 20, 2019 Pros This software is very user friendly and easy to navigate even as a beginner. Cons Sometimes it is difficult to customize this to the way we would like it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Alexandra C. Behavior Therapist Education Management ### "Rethink" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 13, 2019 Using rethink to collect data on behavior. It is a great system that collects and graphs data/trends for you. Pros This software is easy to use and navigate. There is a program library so that you can use preexisting programs/update them. Cons You need wifi to save your data collection. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Susie A. Director of Marketing Commercial Real Estate ### "Rethink Makes Our Business Run More Efficiently!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 10, 2019 From their sales team to the Client Success Managers and training team, they have been professional, intelligent and proactive every step of the way. They've held our hands through what could have been an extremely stressful situation. Pros Rethink has carefully and thoughtfully thought through most of the obstacles we may run into when implementing a new CRM and Deal Tracking program. It is easily customized for our company, and we didn't lose any data in the migration process, which is a first for our small company! Cons In most cases, fields are all tied together, but we've noticed some fields that stand-alone and don't connect, which has been a real head-scratcher for our organization. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LA Lee Ann C. ### "" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 September 13, 2012 Wonderful service, REthink is very hands on and reliable. These guys bend over backwards to make sure you understand the process, and they are always available any time we ask for help. I love the way you can keep customizing REthink to completely fit the needs of your business. I would recommend the REThink App to anyone. They're such a big help. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/133963/REthink/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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