--- title: "Pinpointe Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Pinpointe Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/134176/Pinpointe/" page_type: "product" language: "en" --- # Pinpointe Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Pinpointe ## What is Pinpointe? Pinpointe is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. With up to 250 sub-accounts, award-winning campaign builder and high capacity, Pinpointe is purpose built for mid size companies, agencies, franchises & high volume senders, who have outgrown their current email marketing provider. Free 'Concierge' Onboarding! ## What is Pinpointe used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/) Overall rating Based on 55 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $99 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Pinpointe alternatives Highest Rated [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (2,940)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.2 (999)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars ## FAQs about Pinpointe Overview ### Which roles and teams benefit most from Pinpointe? Pinpointe is most used by marketing leaders, digital marketers, and marketing operations teams that run email campaigns, manage automation, and track engagement performance. Executives and business owners use it to support lead generation and customer communication, while sales and account teams rely on it to nurture prospects and maintain outreach consistency. Answer based on 52 reviews Overview ### What company size and specific industries is Pinpointe built for? Pinpointe is designed for mid-sized enterprises in media services, publishing, agencies, software and technology, professional services, financial services, manufacturing, and franchises. It is aimed at organizations that need email marketing support across service, operational, and multi-location business environments. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Pinpointe? Pinpointe includes core email marketing features like a drag-and-drop email builder, WYSIWYG editor, campaign scheduling, and list management. Differentiating features include detailed reporting and analytics, advanced segmentation and personalization, A/B testing, inbox preview and spam checker tools, plus drip campaigns and triggered email automation. Answer based on 24 reviews Overview ### How well does Pinpointe work for email marketing? Pinpointe works well for email marketing, especially for B2B teams that need targeted campaigns, scheduling, and clear performance tracking. Marketing consultants, small businesses, and enterprise users often mention easy campaign setup, templates, testing tools, and deliverability support, though some teams want more flexibility in the campaign builder and approval alerts. Answer based on 24 reviews Integrations ### Which third-party tools and platforms does Pinpointe integrate with? Pinpointe integrates with Adobe Commerce, Google Analytics 360, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, SugarCRM, Sumo, Twitter/X, Unbounce, WordPress, Zapier, and Zendesk Suite. These integrations cover ecommerce, analytics, CRM, social media, landing pages, and support platforms. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does Pinpointe offer? Pinpointe provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, and documentation and videos offer self-paced reference material for setup and feature review. Answer based on 3 reviews Getting Started and Support ### What customer support options does Pinpointe offer, and how do users rate the experience? Pinpointe offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users often describe support as responsive, knowledgeable, and thorough, with replies commonly arriving within about an hour. Some reviews mention occasional slower back-and-forth, limited communication about updates, and confusion about reaching support by phone. Answer based on 23 reviews Features and Usability ### How good is Pinpointe reporting? Pinpointe offers detailed reporting that helps marketing teams track opens, clicks, bounces, unsubscribes, and campaign quality clearly. Many B2B users and client-facing teams value export options, click maps, and easy-to-read analytics, though some users want more customizable PDF reports, stronger duplicate checks, and a few missing report types. Answer based on 21 reviews Features and Usability ### Is Pinpointe easy to use? Pinpointe feels easy to use for most marketing teams, with an intuitive interface, quick campaign setup, and helpful templates. Small departments, consultants, and regular email senders often find the editor and scheduling tools approachable, though beginners may need extra guidance with segmentation, list management, and some more technical parts of the platform. Answer based on 21 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of email marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Pinpointe supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve email execution and make better marketing decisions. Contact Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information CAN-SPAM Compliance 4.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Subscriber Management 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists Campaign Management 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Database 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Dynamic Content 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Pinpointe 62 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduling: Plan availability and assign specific time slots for tasks and resources - Segmentation: Group leads or contacts based on their specific characteristics - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (46) 4.4 Based on 46 reviews ## Pricing Value for money 4.5 (45) Free Trial [View pricing plan details](https://www.capterra.com/p/134176/Pinpointe/pricing/) Small $99.00 Flat Rate,Per Month Medium $294.00 Flat Rate,Per Month Large $1,235 Flat Rate,Per Month Enterprise $490.00 Flat Rate,Per Month Value for money 4.5 (45) 4.5 Based on 45 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (48) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (48) 4.5 Based on 48 reviews ## User reviews Overall rating 4.7 Based on 55 reviews Filter by rating 5(41) 4(13) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent MD Muhammad D. seo expert Computer Software ### "Pinpoint is easy to use and understandable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 6, 2022 My overall experience has been positive. Pros It is a fantastic email designer. Ease of use. best in class email editor. The user interface is flexible and understandable. It is user-friendly software. all this is like magic. The reporting was also great. Cons Sometimes facing technical issues. may be beneficial add to more template feature Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Michael M. President Marketing and Advertising ### "Pinpointe was the Email Service Provider I was looking for" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 1, 2022 Just plain excellent. Pros Easy to use system Responsive and extremely helpful training and service. I couldn't ask for more. Has all the features I needed and then some I think the software has been developed as if I requested all it's features It's reporting system gives me the information I am looking for It gives me the ability to let my clients see all the statistics -- very, very helpful Cons It wasn't totally set up to handle all my small accounts, but their team worked hard to give me the dashboard that I needed. Reasons for choosing Pinpointe It provided me all the tools I needed, including the dashboard. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GP Ginger P. CEO Marketing and Advertising ### "Pinpointe Recommendation!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 1, 2021 Very good. Customer support is there when we need it and the system is very reliable. Pros Ease of use and reliability. We also like the clicks list we can pull from the software after every eblast. Cons I do not have any Cons on Pinpointe. I'm very happy with the system and the servicing. Reasons for choosing Pinpointe We tried SendInBlue but the system would shrink our photo images and the eblast would not open without a file being sent that our Database users found cumbersome. With Pinpointe (like Constant Contact) the eblast sent shows up in full size/image quality is great within their email box without a file attachment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VM Vincent M. Realtor Marketing Real Estate ### "Pinpoint Offers Excellent Scalable Service " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 14, 2021 FANTASTIC. The technical support department \[SENSITIVE CONTENT\] in particular is knowledgeable - courteous and fast to reply. Pros The email designer is fantastic. Ease of use. It was a robust reporting system which allows me to tailor my emails to a fine point. Cons As I keep learning about the system I have not found anything I do not like. I would have one request. A speed control so the user can determine the speed an email is sent out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Specialist Security and Investigations ### "Great email builder and reporting" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 17, 2021 Pinpointe was great to use for the email marketing campaigns I needed it for. Pros I liked how easy it was to build emails. The reporting was also great and provided good insights. Cons Building lists and entering contacts into the database could be easier. The UX isn't pleasing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MP Matt P. Digital Marketing Manager Publishing ### "Versatile and Comprehensive" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 1, 2021 Pintpointe on demand allows us to be nimble and responsive. It does this by saving us time and allowing us to engage faster and better than before. Pros The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign. Cons So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expecations. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) the cost-benefit was amazing and we didn't lose any features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RM Rob M. Account Manager Information Technology and Services ### "Pinpointe Flexibility, Expertise and Customer Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 24, 2021 Pinpointe was selected as a mass mail service that could protect our client from mail-related domain damage while adding mail campaign metrics and a very intuitive user interface. The metrics and reporting tools were an unexpected plus. They are used by our team and be client end users to optimize their mail campaigns. Pros We appreciated the flexibility the Pinpointe team provided to create a plan that worked best for our client. Throughout the sales, setup and maintenance processes we always found exceptional availability from the team. They lead with excellent customer service and that has never left the business relationship. Whether we were discussing initial setup, customization with APIs, or metrics and reporting Pinpointe always brought a high level of expertise that matched our needs. Cons We really do not have any negative experience to share. Reasons for choosing Pinpointe The key differentiators that drove the choice to use Pinpointe were cost, customer service, intuitive platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Director of Underwriting/Personal Insurance ### "Great HTLM editing options" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2021 The program works great and the support is there if you need it. Pros the WYSIWYG editor and the option to edit/view the HTML code Cons Nothing -everything works great - no issues at all Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) More options with PinPointe. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. John R. VP Marketing Online Media ### "Everything you need from an Email Service Provider plus great customer service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 15, 2021 Across all our brands we send more than 20 newsletters each week. Pinpointe has helped us to create a very efficient process for setting up and sending these newsletters. Our newsletter open and click rates went up almost immediately when we started using Pinpointe. In addition, we send a multitude of emails to promote events, webinars, premium reports, etc. The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever. Pros Their platform is very easy to use. But it's the customer service that really sets Pinpointe apart. Cons Their user interface is a bit dated, but I hear that may be changing soon! Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ES Emerson S. Publisher Publishing ### "Solid email delivery for B2B market" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 11, 2021 I've been using it for more than six years and it hasn't failed yet. Consistent in delivery and virtually no down time. Pros \-- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world. -- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc. -- Easy search of databases. -- Easy downloading of databases. -- Easy handling of graphic elements. -- Good selection of adaptable templates. -- Quick to send 1,000+ emails. Cons \-- It could use an intermediate tier of pricing. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Pinpointe It seemed better for business and I could adapt it to my own database better. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/134176/Pinpointe/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.