# Pinpointe Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Pinpointe Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/134176/Pinpointe

---

# 

 Pinpointe Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Pinpointe

## What is Pinpointe?

Pinpointe is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. With up to 250 sub-accounts, award-winning campaign builder and high capacity, Pinpointe is purpose built for mid size companies, agencies, franchises & high volume senders, who have outgrown their current email marketing provider. Free 'Concierge' Onboarding!

## What is Pinpointe used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/)

Overall rating

Based on 55 user reviews

Reviews sentiment

Positive

98%

Neutral

2%

Negative

0%

Starting price

$99

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## Pinpointe alternatives

[4.5 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

Highest Rated

[4.6 (3,418)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

CAN-SPAM Compliance

4.3 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Subscriber Management

4.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

Campaign Management

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Contact Database

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Contact Management

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Dynamic Content

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Pinpointe 62 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Create and automatically send premade copy in response to customer messages

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Group campaigns by project, client, or campaign for better management.

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Track the amount of clicks on individual products to measure campaign results

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Add, edit, and manipulate HTML code directly

Store and manage images

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Manage contacts across multiple mailing lists

Automate workflows and trigger campaigns based on customer actions

Optimize content to ensure it is easily accessible for mobile users

Manage multiple campaigns in one system

Adjust communications based on previous interactions or personal preferences

Preview materials before finalizing projects

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Plan availability and assign specific time slots for tasks and resources

Group leads or contacts based on their specific characteristics

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Add or remove subscribers from mailing lists

Process of managing customer subscription lifecycle for a recurring service or a product

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Web form that allows users to enter data that is sent and processed for different reasons

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.4 (46)

4.4

Based on 46 reviews

## Pricing

Value for money

4.5 (45)

Free Trial

[View pricing plan details](https://www.capterra.com/p/134176/Pinpointe/pricing/)

Small

$99.00

Flat Rate,Per Month

Medium

$294.00

Flat Rate,Per Month

Large

$1,235

Flat Rate,Per Month

Enterprise

$490.00

Flat Rate,Per Month

Value for money

4.5 (45)

4.5

Based on 45 reviews

## Integrations

[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

Twitter/X](https://www.capterra.com/p/214056/Twitter/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.5 (48)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (48)

4.5

Based on 48 reviews

## User reviews

Overall rating

4.7

Based on 55 reviews

Filter by rating

5(41)

4(13)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MD

Muhammad D.

seo expert

Computer Software

### "Pinpoint is easy to use and understandable"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 6, 2022

My overall experience has been positive.

Pros

It is a fantastic email designer. Ease of use. best in class email editor. The user interface is flexible and understandable. It is user-friendly software. all this is like magic. The reporting was also great.

Cons

Sometimes facing technical issues. may be beneficial add to more template feature

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Michael M.

President

Marketing and Advertising

### "Pinpointe was the Email Service Provider I was looking for"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 1, 2022

Just plain excellent.

Pros

Easy to use system Responsive and extremely helpful training and service. I couldn't ask for more. Has all the features I needed and then some I think the software has been developed as if I requested all it's features It's reporting system gives me the information I am looking for It gives me the ability to let my clients see all the statistics -- very, very helpful

Cons

It wasn't totally set up to handle all my small accounts, but their team worked hard to give me the dashboard that I needed.

Reasons for choosing Pinpointe

It provided me all the tools I needed, including the dashboard.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GP

Ginger P.

CEO

Marketing and Advertising

### "Pinpointe Recommendation!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 1, 2021

Very good. Customer support is there when we need it and the system is very reliable.

Pros

Ease of use and reliability. We also like the clicks list we can pull from the software after every eblast.

Cons

I do not have any Cons on Pinpointe. I'm very happy with the system and the servicing.

Reasons for choosing Pinpointe

We tried SendInBlue but the system would shrink our photo images and the eblast would not open without a file being sent that our Database users found cumbersome. With Pinpointe (like Constant Contact) the eblast sent shows up in full size/image quality is great within their email box without a file attachment.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VM

Vincent M.

Realtor Marketing

Real Estate

### "Pinpoint Offers Excellent Scalable Service "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 14, 2021

FANTASTIC. The technical support department \[SENSITIVE CONTENT\] in particular is knowledgeable - courteous and fast to reply.

Pros

The email designer is fantastic. Ease of use. It was a robust reporting system which allows me to tailor my emails to a fine point.

Cons

As I keep learning about the system I have not found anything I do not like. I would have one request. A speed control so the user can determine the speed an email is sent out.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Marketing Specialist

Security and Investigations

### "Great email builder and reporting"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 17, 2021

Pinpointe was great to use for the email marketing campaigns I needed it for.

Pros

I liked how easy it was to build emails. The reporting was also great and provided good insights.

Cons

Building lists and entering contacts into the database could be easier. The UX isn't pleasing.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MP

Matt P.

Digital Marketing Manager

Publishing

### "Versatile and Comprehensive"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 1, 2021

Pintpointe on demand allows us to be nimble and responsive. It does this by saving us time and allowing us to engage faster and better than before.

Pros

The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign.

Cons

So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expecations.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

the cost-benefit was amazing and we didn't lose any features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RM

Rob M.

Account Manager

Information Technology and Services

### "Pinpointe Flexibility, Expertise and Customer Service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 24, 2021

Pinpointe was selected as a mass mail service that could protect our client from mail-related domain damage while adding mail campaign metrics and a very intuitive user interface. The metrics and reporting tools were an unexpected plus. They are used by our team and be client end users to optimize their mail campaigns.

Pros

We appreciated the flexibility the Pinpointe team provided to create a plan that worked best for our client. Throughout the sales, setup and maintenance processes we always found exceptional availability from the team. They lead with excellent customer service and that has never left the business relationship. Whether we were discussing initial setup, customization with APIs, or metrics and reporting Pinpointe always brought a high level of expertise that matched our needs.

Cons

We really do not have any negative experience to share.

Reasons for choosing Pinpointe

The key differentiators that drove the choice to use Pinpointe were cost, customer service, intuitive platform.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director of Underwriting/Personal

Insurance

### "Great HTLM editing options"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 18, 2021

The program works great and the support is there if you need it.

Pros

the WYSIWYG editor and the option to edit/view the HTML code

Cons

Nothing -everything works great - no issues at all

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

More options with PinPointe.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

John R.

VP Marketing

Online Media

### "Everything you need from an Email Service Provider plus great customer service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 15, 2021

Across all our brands we send more than 20 newsletters each week. Pinpointe has helped us to create a very efficient process for setting up and sending these newsletters. Our newsletter open and click rates went up almost immediately when we started using Pinpointe. In addition, we send a multitude of emails to promote events, webinars, premium reports, etc. The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever.

Pros

Their platform is very easy to use. But it's the customer service that really sets Pinpointe apart.

Cons

Their user interface is a bit dated, but I hear that may be changing soon!

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ES

Emerson S.

Publisher

Publishing

### "Solid email delivery for B2B market"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 11, 2021

I've been using it for more than six years and it hasn't failed yet. Consistent in delivery and virtually no down time.

Pros

\-- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world. -- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc. -- Easy search of databases. -- Easy downloading of databases. -- Easy handling of graphic elements. -- Good selection of adaptable templates. -- Quick to send 1,000+ emails.

Cons

\-- It could use an intermediate tier of pricing.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Pinpointe

It seemed better for business and I could adapt it to my own database better.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/134176/Pinpointe/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)