--- title: "Pinpointe Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Pinpointe Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/134176/Pinpointe/" page_type: "product" language: "en" publication_date: "2026-11-10" --- # Pinpointe Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Pinpointe ## What is Pinpointe? Pinpointe is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. With up to 250 sub-accounts, award-winning campaign builder and high capacity, Pinpointe is purpose built for mid size companies, agencies, franchises & high volume senders, who have outgrown their current email marketing provider. Free 'Concierge' Onboarding! ## What is Pinpointe used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/) Top alternative Featured Overall rating Based on 55 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $99 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Pinpointe?[Manage this product listing](https://www.g2.com/products/pinpointe-on-demand/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pinpointe 4.7 (55) VS. [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $99 Flat Rate, Per Month Starting Price $16 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (49) Ease Of Use 4.6 (836) Value For Money 4.5 (45) Value For Money 4.5 (736) Customer Service 4.5 (48) Customer Service 4.6 (708) ## Pinpointe alternatives [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars ## FAQs about Pinpointe Overview ### What problems does Pinpointe solve? Pinpointe helps teams replace time-consuming mass-email production and unclear campaign performance with template-based email creation, scheduled sends, segmentation, deliverability checks, and detailed open, click, bounce, and unsubscribe reporting. B2B marketers, small marketing departments, agencies, and sales development teams benefit when personalizing outreach, qualifying engaged leads, and optimizing newsletters, announcements, and event promotions. Answer based on 45 reviews Overview ### Which roles and teams benefit most from Pinpointe? Pinpointe is most used by marketing leaders, digital marketing managers, and marketing specialists who create email campaigns, manage subscriber lists, and track engagement. Sales and account teams use it for prospect communication and follow-up, while CEOs, owners, presidents, and office administrators oversee customer outreach and business communications. Answer based on 52 reviews Overview ### What company size and specific industries is Pinpointe built for? Pinpointe is designed for mid-sized enterprises in media services, publishing, agencies, software and technology, professional services, financial services, manufacturing, and franchises. It is aimed at organizations in these sectors that need email marketing tools suited to a mid-market business environment. Features and Usability ### What are the key features of Pinpointe? Pinpointe includes core email marketing features for drag-and-drop email creation, campaign scheduling, contact segmentation, and drip campaigns. Its differentiating tools include A/B testing, Inbox Preview, a pre-flight spam checker, and detailed reporting with click maps, link reports, opens, clicks, bounces, and unsubscribes. Answer based on 24 reviews Integrations ### Which third-party tools and platforms does Pinpointe integrate with? Pinpointe integrates with Adobe Commerce, Google Analytics 360, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, SugarCRM, Sumo, Twitter/X, Unbounce, WordPress, Zapier, and Zendesk Suite. These integrations cover ecommerce, CRM, analytics, marketing, social media, and support tools. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does Pinpointe offer? Pinpointe provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Answer based on 3 reviews Getting Started and Support ### What customer support options does Pinpointe offer, and how do users rate the experience? Pinpointe offers email and help desk, FAQ/forum, knowledge base, phone support, and chat. Users generally describe support as knowledgeable, helpful, and fast, often receiving replies within an hour and resolutions for technical issues. Some users report delayed responses, limited communication about updates, and slower back-and-forth for complex questions. Answer based on 23 reviews Features and Usability ### How good is Pinpointe for email marketing? Pinpointe supports end-to-end email marketing with campaign creation, audience segmentation, personalization, automation, and deliverability checks. Marketing teams and B2B consultants value its templates, scheduling, testing, and customizable sender fields for targeted outreach. Some users want greater freedom in the drag-and-drop editor, particularly for custom layouts, shapes, and saved brand colors. Answer based on 24 reviews Features and Usability ### How good are Pinpointe's reporting and analytics? Pinpointe provides clear email campaign reporting for monitoring engagement, deliverability, and follow-up activity. Marketing teams can review click maps, link reports, campaign quality indicators, and exportable metrics to assess results and share data with clients or leadership. Some users note limits around customizable PDF reports, exported summary totals, and social media or complaint reporting. Answer based on 21 reviews ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of email marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Pinpointe supports all three features that reviewers rate highest: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and run campaigns, send messages at the right time, and keep subscriber data organized, allowing teams to manage outreach more efficiently and improve campaign execution. Contact Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 3.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists CAN-SPAM Compliance 4.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Subscriber Management 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists Campaign Management 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Database 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Pinpointe 59 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - List Management: Manage contacts across multiple mailing lists - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduling: Plan availability and assign specific time slots for tasks and resources - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (46) 4.4 Based on 46 reviews ## Pricing Value for money 4.5 (45) Free Trial [View pricing plan details](https://www.capterra.com/p/134176/Pinpointe/pricing/) Small $99.00 Flat Rate,Per Month Medium $294.00 Flat Rate,Per Month Large $1,235 Flat Rate,Per Month Enterprise $490.00 Flat Rate,Per Month Value for money 4.5 (45) 4.5 Based on 45 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (48) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (48) 4.5 Based on 48 reviews ## User reviews Overall rating 4.7 Based on 55 reviews Filter by rating Counts reflect reviews available in this feed. 5(41) 4(13) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful MO Manager of Inside Sales Manager of Inside Sales Used the software for: Less than 1 year ### "Excellent tool for email campaigns, tracking stats, tracking event registrations." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 9, 2017 Easy to track email campaigns stickiness. Great tool for registration tracking. Downloadable statistically information. Pros logical UI / easy to use Great stats and reporting Support is helpful. You typically get a reply within an hour and the support staff is knowledgeable - not the traditional Scaleable tool. Very comprehensive. Lots of flexibility and details. Cons Need to utilize in more of daily marketing initiatives. VR Verified Reviewer Used the software for: 3-5 years ### "Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 15, 2017 Pros I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker. Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving. Cons They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates. SB Small Business Owner Small Business Owner Used the software for: 3-5 years ### "In my third year just sending simple emails and still having trouble with some of the elements." 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 5/10 September 29, 2017 Pros I have a hard time coming up with something because I always seem to encounter some kind of difficulty. I just don't think it's newbie user friendly. Cons When I first signed up in 2015, I was receiving telephone support but sometime since then, they have dropped the phone support unless I up my subscription. :-( SA Sales Account Executive Sales Account Executive Used the software for: 3-5 years ### "Pinpointe exceeded our expectations and is an integral part of our business." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 13, 2021 Pros Exceptional customer service, ease of use, understanding of our needs and extremely complimentary of our needs. We send e-blasts so regularly that we need a service that can attend to any issues or problems that may occur on our end or on theirs. All issues we have had have been immediately resolved without hindering our day-to-day job. The results of e-mail campaigns meet our standards and it is easy to pull the statistics we need to ensure satisfactory results. We are able to improve our database because of the tools that Pinpointe provides, such as exporting hard bounces for e-mail marketing campaigns. With as little experience as I have in HTML building, Pinpointe's campaign builder and HTML upload method has allowed me to easily customize and fix any issues that may occur due to broken HTML Cons The auto generated PDF for reports isn't customizable to what we'd like to have, but this is nothing that we dislike...we love all of the services we get from them. MM Manager, Marketing Technology and Analytics Manager, Marketing Technology and Analytics Used the software for: 1-3 years ### "Get enterprise features for a fraction of the cost" 4.0 November 17, 2017 Pros The user interface is simple yet flexible -- making it easy for an email novice to upload a list and send an email within minutes. For advanced email users, the system has the sophistication you need to handle most any type of email. The Pinpointe team has been great to work with and they respond to email inquires promptly -- many times within the hour. Cons Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests. Jose V. Director of Design Used the software for: 3-5 years ### "Don't look for another email service." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 2, 2017 Pros Great UI that makes it easy to send emails and follow up with clients for reporting. Support is always extremely helpful. You typically get a reply within an hour and the support staff is​ ​​very ​knowledgeable ​ Cons Pinpointe doesn't have a price point for small senders or a free account. Pinpointe targets higher volume senders and Enterprises. B/ Broker / Principal Broker / Principal Used the software for: 3-5 years ### "I use Pinpointe for multiple small businesses" 5.0 November 7, 2017 Pros Email inbox preview, drag and crop creator, A/B testing tools. Email deliverability is very good and their IP addresses have a good sender reputation. Cons I wish they had phone support, but their chat support is very good and they will call you for advanced issues. VP Vice President Vice President Used the software for: 1-3 years ### "Flexibility and Cooperation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 23, 2020 Excellent Pros Flexibility and Cooperation… Programming Flexibility and Cooperation with us as the end-user was excellent. The ability to schedule drip campaigns and analytics is at an industry HIGH. Cons Becoming proficient at this software takes time and practice. Samantha B. Marketing Coordinator Used the software for: Less than 1 year ### "Pinpointe makes creating emails easy! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 15, 2020 Pinpointe is easy to use and makes my job easier. I can easily build an email in just a few minutes and have it sent out within the same day. Pros The Drag and Drop Campaign Builder makes my job so easy! We have a small marketing department but Pinpointe helps us make email blasts quickly and easily. The customer service team is speedy and thorough when I need help or run in to an issue. Being able to create drip campaigns and track responses to surveys is a huge plus for us. Pinpointe allows us to track emails that generated "clicks" as well. Cons I wish there was more freedom in the design of the emails within the campaign builder. We don't have the capabilities of writing our own code or building emails from scratch at this point as a company, but it would be nice to be able to edit the shapes and columns a little more within the drag and drop feature. MS Marketing Specialist Marketing Specialist Used the software for: 1-3 years ### "Great email builder and reporting" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 21, 2021 Pinpointe was great to use for the email marketing campaigns I needed it for. Pros I liked how easy it was to build emails. The reporting was also great and provided good insights. Cons Building lists and entering contacts into the database could be easier. The UX isn't pleasing. [View all Reviews](https://www.capterra.com/p/134176/Pinpointe/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.