Who Uses This Software?

Mid sized enterprises: software / technology, education / university, professional services, financial services, manufacturing businesses, industries, and publishing services.


Average Ratings

36 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $42.00/month
    See pricing details
  • Pricing Details
    Additional discounts for annual contract.
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Pinpointe On-Demand
  • www.pinpointe.com/
  • Founded 2009
  • United States

About Pinpointe

Pinpointe On-Demand, Inc. is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. Pinpointe is purpose built for mid size enterprises, agencies and high volume senders, who have outgrown their current email marketing provider, but are not yet ready for the higher cost and complexity of marketing automation.


Pinpointe Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor

Pinpointe Reviews Recently Reviewed!

Get enterprise features for a fraction of the cost

Nov 16, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The user interface is simple yet flexible -- making it easy for an email novice to upload a list and send an email within minutes. For advanced email users, the system has the sophistication you need to handle most any type of email. The Pinpointe team has been great to work with and they respond to email inquires promptly -- many times within the hour.

Cons: Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests.

Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting

Nov 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker. Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving.

Cons: They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.

I use Pinpointe for multiple small businesses

Nov 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Email inbox preview, drag and crop creator, A/B testing tools. Email deliverability is very good and their IP addresses have a good sender reputation.

Cons: I wish they had phone support, but their chat support is very good and they will call you for advanced issues.

The support staff cut to the chase and kept me as a customer

Nov 02, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: Today's customer support is better than before...in years past it was like a fetch game..it was so refreshing to be called back and when I called back him answered and helped me directly.
Kudos Pinpointe.

Cons: It's always tough to call and cancel with a long term vendor and The support staff helped me look on how we could stay since our use level had changed and the choice was to move to only what we needed and to stay with pinpointe.

Overall: Targeted email list of editors we have known for years and this helps us stay on top of any changes.

Don't look for another email service.

Nov 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Great UI that makes it easy to send emails and follow up with clients for reporting. Support is always extremely helpful. You typically get a reply within an hour and the support staff is¿ ¿¿very ¿knowledgeable ¿

Cons: Pinpointe doesn't have a price point for small senders or a free account. Pinpointe targets higher volume senders and Enterprises.

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Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive

Oct 18, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing.

- The UI is easy to use and the system has a very simple interface
- Statistics reporting is thorough and provides a lot of information (they are adding more with each update)
- Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed.
- Deliverability has been better than other systems I've tested
- Great range of tools for improving send results - split testing, inbox previewing, spam checker
- Has an Enterprise option (at least one of my clients specifically requested this and uses it)

Cons: The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though.

Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates.

gave us exactly what we needed

Oct 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Great testing tools to help improve results - multi-variant /split testing, inbox preview in 25+ inboxes and pre-flight spam checker
High quality, informative, statistics and reporting
Support is helpful. You typically get a reply within an hour and the support staff is very knowledgeable.

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Easy to use. Fantastic for tracking email campaigns!

Oct 18, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
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Pros: The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact. The ability to extract the metrics to an excel file is very helpful to upper management.

Cons: Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset.

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Excellent tool for email campaigns, tracking stats, tracking event registrations.

Oct 06, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
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Pros: logical UI / easy to use
Great stats and reporting
Support is helpful. You typically get a reply within an hour and the support staff is knowledgeable - not the traditional
Scaleable tool.

Very comprehensive. Lots of flexibility and details.

Cons: Need to utilize in more of daily marketing initiatives.

Overall: Easy to track email campaigns stickiness. Great tool for registration tracking. Downloadable statistically information.

Pinpointe has professional templates that are easily modified to our needs.

Sep 29, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Mass mailings are painless and take only minutes to compose. Pinpoint does all the work and manages all the emails, bounces etc.

Cons: template codes can be a little bulky when attempting to modify key template layout components not editable in the dashboard.

Overall: Ease of use, peace of mind. It makes mass emailing painless and worry free.

Simple and reliable email marketing for our school.

Sep 29, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The reporting provided is awesome to check out the effectiveness of your email campaign. Creating different lists of contacts is easy too.

Cons: It would be nice to have more options in terms of conditional sending... instead of breaking down one long list into several lists, create one list and have a second column dictate the action taken.

Easy to use with a lot of great features.

Sep 29, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The software is intuitive and is easy for all of our staff to use. My favorite part about the software is being able to immediately see who has been rejected from list uploads and why (previous hard bounces, known spam, unsubscribes, etc.). This was not something that we were seeing on our former email service provider.

Cons: There is very little communication between PinPointe and its customers. We don't get emails regarding new features when they come out; we only know about them once they've been implemented into the system or if we manually go online and look for the information on their help site. We also dislike the fact that customer service is via email only. Sometimes, it's much easier to explain a challenge to someone over the phone rather than email, where it can take a few days of back and forth to respond.

Overall: Great quality product at a very reasonable cost.

Vendor Response

by Pinpointe On-Demand on October 10, 2017

Hello Justina - thank you for your feedback. We have live chat available directly within Pinpointe - just click the 'Live Chat' tool. If an item is complicated a support agent will call to discuss. - Hope that helps!

Good for B2B email

Sep 25, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's easy to broadcast to different segments and set up specialized lists. Tough spam checking. Detailed reporting.

Cons: No multiple-list selection for subscription forms. Some subscription and auto-respond forms unresponsive with Joomla websites.

Overall: Consistent performance and a professional attitude.

In my third year just sending simple emails and still having trouble with some of the elements.

Sep 25, 2017
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I have a hard time coming up with something because I always seem to encounter some kind of difficulty. I just don't think it's newbie user friendly.

Cons: When I first signed up in 2015, I was receiving telephone support but sometime since then, they have dropped the phone support unless I up my subscription. :-(

Vendor Response

by Pinpointe On-Demand on October 10, 2017

Hello - I hope we can resolve your support experience. We offer a free live 1 on 1 training session for all customers - drop us a note at support. Also live chat is available during business hours within Pinpointe. A support agent will call if the issue is complicated. Cheers!

limited ability to send targeted emails out based on purchasing history

Sep 25, 2017
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: the program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.

Cons: inability to segment list and send targeted emails. I also do not like the format of the date as it makes it hard to sort data in Excel

Long Time Satisifaction

Sep 25, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My company has used Pinpointe for a long time. We are very satisfied with its performance and value. The software is pretty easy to use. You can set and forget your campaigns - it is that easy!

Overall: We use this to communicate with our clients so it is mission critical to us. We have lots of clients depending on keeping them informed about events in educational law.

I've used many email/marketing automation tools and Pinpointe is powerful yet easy to use.

Sep 20, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Pinpointe is intuitive to use right out of the box! You don't need hours and hours of training to get started. It's a powerful and easy to use email marketing / marketing automation tool.

Cons: The whole database, list and segment thing can be a little confusing and overwhelming. I'd like to see this made easier or more, detailed tutorials on this section of Pinpointe.

Overall: We are a small company with limited budget and cannot afford to spend a lot of money. Pinpointe allows us to have a high-end, professional marketing automation tool.

Easy to use. Worth the money. Helping to grow our business

Sep 19, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Pinpointe is so easy to use that switching from another provider to Pinpointe was a breeze. It takes only minutes to set up a campaign.

Cons: If there is an issue or error with the software it sometimes can take awhile before you get a response.

Pinpointe is very easy to use. We haven't had many issues but their team is helpful in resolving the

Sep 19, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Great tool that give you the ability to email a huge number of contact with no extra steps and take out unsubscribed contacts.

Cons: Not sure at this point, however more features overall in creating email campaign might be helpful.
.

Compared to other email services PinPointe was bar for the better one.

Sep 19, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. I like the amount of detail reporting.
2. I like when importing new contacts that they are checked against some PinPointe master lists to ensure the best deliverability.

Cons: The reporting, when exporting Summary Statics there are no totals for all the exported lines.
2. There is no way to verify I have no duplicates in my Segments
3. I have to use a RandomId to email to only a portion of my list.
I would like the ability to say send x thousands per day until the whole list is emailed (excluding weekends and holidays)

Overall: Save a lot lot lot of time (and some money)

Ease of use and good response rate

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The reponse rate what really good. Also the reports were exactly i am looking for. The editor is also pretty good and easy to use.

Cons: There are bugs sometimes now and then and yo reach out to support is a task. Sometimes it takes days to get a fruitful response.

great

Sep 19, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The product is very intuitive and easy to use. It does not take very long to get a grasp of the product.

Cons: Not sure if it was my connection or what but sometimes it seemed to lag a little bit. I also wish there were more templates.

Overall: I was able to send out email marketing using this software

Great easy to use dashboard and overall good experience as a long time client

Sep 19, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Easy to use and add social, heat maps and website analytics with great customer support! Also allows to target with precision using behavioral information

Cons: None

We have been using Pinpointe for our email marketing efforts since 2011.

Sep 19, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: Pinpointe is a complete service with practical tools and options, analytics, and comprehensive functionality. We've had many different needs over the past six years and Pinpointe has been able to address them all. The support is a great feature too as the Pinpointe team is responsive and helpful.

Cons: There is really not anything I would consider as a shortfall with Pinpointe except that sometimes the WYSIWYG editor is not as friendly as it could be. I think this is the case across the board and not anything unique to Pinpointe.

Overall: We use this software constantly to promote our different educational offerings as well as to reach our client base with unique messaging. It is easy to train someone on how to use the platform and the service is very reliable.

Easy to use. Nice templates

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The WYSIWYG and template builder are very nice. Good analytics. It's priced competitively as well.

Cons: Emails sometimes don't look good in every browser. Support is only by email. I wish there was phone support.

Pinpointe has a great builder, and the the account manager is fun to work with.

Sep 19, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
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Pros: The Builder and their constant work to improve the overall program. We use them because they also have a wysiwyg available to be able to work with code.

Cons: They system can be glitchy at times as they update their program, the customer service is not on a chat or available for phone, so you have to wait 2-3 hours before you get a response most of the time. Their list and unsubscribe system is still being improved. Have to find of work arounds to get some other things done.

Any time i have a question, pinpointe is very quick in solving my problem.

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Very quick and inexpensive. Have not had a problem to date with efficiently getting my message across to all leads.

Cons: Sometimes a little more technical than what an amateur user may be able to handle. May be beneficial to add some more templates.

Overall: Branded messages out to our customers

Great Product

Oct 23, 2014
5/5
Overall

Comments: We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform, which we use for landing pages, lead routing lead scoring. This has not only allowed us to save a tremendous amount of money, but has simplified our email marketing processes.

Pros: Besides saving money and simplifying our email marketing processes, we have been very impressed with Pinpointe¿s deliverability rates. We send several million emails a month and our deliverability rates with Pinpointe are over 98%. Pinpointe has secu

Pinpointe is a Critical Component of Demand Generation & Nurturing Campaigns

Oct 13, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Pinpointe's email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It's also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.

Vendor Response

by Pinpointe On-Demand on October 15, 2014

Thanks Donna! We appreciate your business.

Critical Component of Demand Generation & Nurturing Campaigns

Oct 13, 2014
5/5
Overall

Comments: Pinpointe¿s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It¿s also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.

Pros: Easy to Use - intuitive system Accurate system; great reporting and analytics available Very good support Great value

Enhances our Email Marketing Reach

Oct 09, 2014
5/5
Overall

Comments: We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform. This has enhanced our email marketing reach, while saving us money.

Pros: + Enhances our email marketing reach + Saves us money + GREAT deliverability rate ¿ 98%+ (and we sent millions of emails each month) + GREAT tools for spam score and email client visibility

Fabulous Email Marketing Platform!

Oct 03, 2014
5/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support

Comments: As a loyal customer for over 3 years, we continue to use Pinpointe to send out important company announcements and monthly newsletters to our customers and partners. With cool features like their `send on behalf of option and detailed segmentation tools we can highly personalize our email campaigns. Pinpointe is also always making improvements to their system and actually listens to their customer. Their spam checker and email previewer tools have also really helped our deliverability.

Great for Email Marketing

Oct 03, 2014
5/5
Overall

Comments: We have used Pinpointe for over X years to send out important company announcements and monthly newsletters to our customers. They continues to be a great service provider and continuously improve their system. Their spam checker and email previewer tools have really helped our deliverability, and you can¿t beat their support team.

Pinpointe Is Like Constant Contact On Steroids

May 30, 2014
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: I am a marketing consultant that primarily services B2B clients in the mid-market space. Many of my clients require email marketing as a part of their marketing strategy¿ from campaign planning, to creation, to tracking and reporting. For over 5 years I have recommended and used Pinpointe¿s robust email marketing software solution due to its advanced features and easy-to-use platform. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.

Overall, Pinpointe is very easy to use. One of the things I really love about the platform is it¿s built-in email designer. You can either use one of Pinpointe¿s mobile responsive email templates (they have over 1000) or easily create your own. I often edit directly in their WYSIWYG (what you see is what you get) editor and then check my email design with their preview tool ¿ which shows you how your email will look in 50+ email clients. The nice thing is that if your email doesn¿t view properly in an email client, Pinpointe provides you with recommendations to fix it.

Pinpointe¿s customer service is also TOP NOTCH!!! Pinpointe is one of the most responsive ESP¿s and their team is always VERY HELPFUL and professional.

I have also been very impressed with Pinpointe¿s features, which are updated as technology evolves. Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on).

Pinpointe does have a few cons. I am a bit frustrated with one aspect of their design editor. I often times use custom colors in an email design that match my clients¿ brand. Unfortunately Pinpointe¿s design editor doesn¿t store recently used colors, so I have to continually put the hex codes in.

Pinpointe also updates their features and functionality a lot. This is a good thing, but I wish they did a better job of letting me know.

Overall, Pinpointe not only provides me (and my clients) with all the email marketing tools I need to easily create, send and evaluate email marketing campaigns, but they're also very reliable and have never failed me in five years plus I have used them. Campaigns go out when they are scheduled and I can always count on accurate reporting stats.

Pinpointe's Email HTML Code Analysis Tool

Nov 20, 2012
5/5
Overall

Comments: I really appreciate Pinpointe¿s Inbox Preview Tool. With it, I can now see what my email campaign looks like in up to 20 email clients, including mobile and I-Pad. It has a code analyzer that identifies three levels of code errors: Critical, Moderate, and Low. It then offers details on how to update the code to eliminate the errors/problems for the given email client. I also use Pinpointe¿s spam checker and find it very useful in aiding the reduction of my spam score for every email campaign.

Successful B2B email marketing

Dec 02, 2011
4/5
Overall

Comments: The Email Marketing Software from Pinpointe offers for B2B users like me more creation and monitoring features than we could find in ordinary B2C email marketing services. One very useful feature is for example the customizable From field. If you create an email marketing campaign with Pinpointe you can import contacts from an Excel, Outlook or CSF file without problems. The software enables you as well to add information about a client as a note. You can choose from different report options, all of them are easy to create.

Pros: The software offers great features like surveys, an email previewer, a spam checker, etc. I also like very much Pinpointe's email creator which helps you to prepare full HTML emails.

Cons: Social media integration and complaints report is missing.