# Pinpointe Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Pinpointe the right Campaign Management solution for you? Explore 55 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134176/Pinpointe/reviews --- Pinpointe 4.7 (55) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Pinpointe Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews GP Ginger P CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “We also like the clicks list we can pull from the software after every eblast.“ October 1, 2021 MD Muhammad D seo expertComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months. “Sometimes facing technical issues.“ September 6, 2022 MD Muhammad D seo expertComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months. “best in class email editor.“ September 6, 2022 MD Muhammad D seo expertComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months. “The reporting was also great.“ September 6, 2022 John R VP MarketingOnline Media, 11 - 50 employeesUsed the software for: 1-2 years. “The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever.“ February 15, 2021 ## Showing most helpful reviews Showing 1-25 of 55 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Linda F. Manager of Inside Sales Used the software for: 6-12 months ### "Excellent tool for email campaigns, tracking stats, tracking event registrations." October 6, 2017 4.0 Easy to track email campaigns stickiness. Great tool for registration tracking. Downloadable statistically information. Pros logical UI / easy to use Great stats and reporting Support is helpful. You typically get a reply within an hour and the support staff is knowledgeable - not the traditional Scaleable tool. Very comprehensive. Lots of flexibility and details. Cons Need to utilize in more of daily marketing initiatives. Review Source VR Verified Reviewer Used the software for: 2+ years ### "Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting" November 15, 2017 5.0 Pros I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker. Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving. Cons They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates. Review Source ND Nancy D. Small Business Owner Sports Used the software for: 2+ years ### "In my third year just sending simple emails and still having trouble with some of the elements." September 25, 2017 4.0 Pros I have a hard time coming up with something because I always seem to encounter some kind of difficulty. I just don't think it's newbie user friendly. Cons When I first signed up in 2015, I was receiving telephone support but sometime since then, they have dropped the phone support unless I up my subscription. :-( Review Source Response from Pinpointe On-Demand October 10, 2017 Hello - I hope we can resolve your support experience. We offer a free live 1 on 1 training session for all customers - drop us a note at support. Also live chat is available during business hours within Pinpointe. A support agent will call if the issue is complicated. Cheers! VR Verified Reviewer Sales Account Executive Marketing and Advertising Used the software for: 2+ years ### "Pinpointe exceeded our expectations and is an integral part of our business." January 12, 2021 5.0 Pros Exceptional customer service, ease of use, understanding of our needs and extremely complimentary of our needs. We send e-blasts so regularly that we need a service that can attend to any issues or problems that may occur on our end or on theirs. All issues we have had have been immediately resolved without hindering our day-to-day job. The results of e-mail campaigns meet our standards and it is easy to pull the statistics we need to ensure satisfactory results. We are able to improve our database because of the tools that Pinpointe provides, such as exporting hard bounces for e-mail marketing campaigns. With as little experience as I have in HTML building, Pinpointe's campaign builder and HTML upload method has allowed me to easily customize and fix any issues that may occur due to broken HTML Cons The auto generated PDF for reports isn't customizable to what we'd like to have, but this is nothing that we dislike...we love all of the services we get from them. Review Source VR Verified Reviewer Manager, Marketing Technology and Analytics Used the software for: 1-2 years ### "Get enterprise features for a fraction of the cost" November 16, 2017 4.0 Pros The user interface is simple yet flexible -- making it easy for an email novice to upload a list and send an email within minutes. For advanced email users, the system has the sophistication you need to handle most any type of email. The Pinpointe team has been great to work with and they respond to email inquires promptly -- many times within the hour. Cons Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests. Review Source JV Jose V. Director of Design Financial Services Used the software for: 2+ years ### "Don't look for another email service." November 1, 2017 5.0 Pros Great UI that makes it easy to send emails and follow up with clients for reporting. Support is always extremely helpful. You typically get a reply within an hour and the support staff is​ ​​very ​knowledgeable ​ Cons Pinpointe doesn't have a price point for small senders or a free account. Pinpointe targets higher volume senders and Enterprises. Review Source VR Verified Reviewer Broker / Principal Used the software for: 2+ years ### "I use Pinpointe for multiple small businesses" November 6, 2017 5.0 Pros Email inbox preview, drag and crop creator, A/B testing tools. Email deliverability is very good and their IP addresses have a good sender reputation. Cons I wish they had phone support, but their chat support is very good and they will call you for advanced issues. Review Source VR Verified Reviewer Vice President Construction Used the software for: 1-2 years ### "Flexibility and Cooperation" December 17, 2020 5.0 Excellent Pros Flexibility and Cooperation… Programming Flexibility and Cooperation with us as the end-user was excellent. The ability to schedule drip campaigns and analytics is at an industry HIGH. Cons Becoming proficient at this software takes time and practice. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Cost Review Source SB Samantha B. Marketing Coordinator Financial Services Used the software for: 6-12 months ### "Pinpointe makes creating emails easy! " December 11, 2020 5.0 Pinpointe is easy to use and makes my job easier. I can easily build an email in just a few minutes and have it sent out within the same day. Pros The Drag and Drop Campaign Builder makes my job so easy! We have a small marketing department but Pinpointe helps us make email blasts quickly and easily. The customer service team is speedy and thorough when I need help or run in to an issue. Being able to create drip campaigns and track responses to surveys is a huge plus for us. Pinpointe allows us to track emails that generated "clicks" as well. Cons I wish there was more freedom in the design of the emails within the campaign builder. We don't have the capabilities of writing our own code or building emails from scratch at this point as a company, but it would be nice to be able to edit the shapes and columns a little more within the drag and drop feature. Review Source VR Verified Reviewer Marketing Specialist Security and Investigations Used the software for: 1-2 years ### "Great email builder and reporting" June 17, 2021 4.0 Pinpointe was great to use for the email marketing campaigns I needed it for. Pros I liked how easy it was to build emails. The reporting was also great and provided good insights. Cons Building lists and entering contacts into the database could be easier. The UX isn't pleasing. Review Source VM Vincent M. Realtor Marketing Real Estate Used the software for: 2+ years ### "Pinpoint Offers Excellent Scalable Service " July 14, 2021 5.0 FANTASTIC. The technical support department \[SENSITIVE CONTENT\] in particular is knowledgeable - courteous and fast to reply. Pros The email designer is fantastic. Ease of use. It was a robust reporting system which allows me to tailor my emails to a fine point. Cons As I keep learning about the system I have not found anything I do not like. I would have one request. A speed control so the user can determine the speed an email is sent out. Review Source VR Verified Reviewer Manager, Marketing Automation Used the software for: ### "Enhances our Email Marketing Reach " October 9, 2014 5.0 We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform. This has enhanced our email marketing reach, while saving us money. Pros \+ Enhances our email marketing reach + Saves us money + GREAT deliverability rate – 98%+ (and we sent millions of emails each month) + GREAT tools for spam score and email client visibility Review Source Nikunj G. Engineer marketing Information Technology and Services Used the software for: 6-12 months ### "Ease of use and good response rate" September 19, 2017 5.0 Pros The reponse rate what really good. Also the reports were exactly i am looking for. The editor is also pretty good and easy to use. Cons There are bugs sometimes now and then and yo reach out to support is a task. Sometimes it takes days to get a fruitful response. Review Source Marci J. Director of Marketing Real Estate Used the software for: ### "Great for Email Marketing" October 3, 2014 5.0 We have used Pinpointe for over X years to send out important company announcements and monthly newsletters to our customers. They continues to be a great service provider and continuously improve their system. Their spam checker and email previewer tools have really helped our deliverability, and you can’t beat their support team. Review Source DL Dana L. Webmaster Packaging and Containers Used the software for: 2+ years ### "Pinpointe has professional templates that are easily modified to our needs." September 29, 2017 5.0 Ease of use, peace of mind. It makes mass emailing painless and worry free. Pros Mass mailings are painless and take only minutes to compose. Pinpoint does all the work and manages all the emails, bounces etc. Cons template codes can be a little bulky when attempting to modify key template layout components not editable in the dashboard. Review Source AB Aaron B. Technical Sales Mechanical or Industrial Engineering Used the software for: 2+ years ### "Any time i have a question, pinpointe is very quick in solving my problem." September 19, 2017 5.0 Branded messages out to our customers Pros Very quick and inexpensive. Have not had a problem to date with efficiently getting my message across to all leads. Cons Sometimes a little more technical than what an amateur user may be able to handle. May be beneficial to add some more templates. Review Source DP Donna P. VP, Marketing Used the software for: ### "Pinpointe is a Critical Component of Demand Generation & Nurturing Campaigns" October 13, 2014 5.0 Pinpointe's email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It's also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from. Review Source Response from Pinpointe On-Demand October 15, 2014 Thanks Donna! We appreciate your business. MJ Marci J. Director of Marketing Used the software for: ### "Fabulous Email Marketing Platform!" October 3, 2014 5.0 As a loyal customer for over 3 years, we continue to use Pinpointe to send out important company announcements and monthly newsletters to our customers and partners. With cool features like their \`send on behalf of option and detailed segmentation tools we can highly personalize our email campaigns. Pinpointe is also always making improvements to their system and actually listens to their customer. Their spam checker and email previewer tools have also really helped our deliverability. Review Source MP Matt P. Digital Marketing Manager Publishing Used the software for: 6-12 months ### "Versatile and Comprehensive" June 1, 2021 5.0 Pintpointe on demand allows us to be nimble and responsive. It does this by saving us time and allowing us to engage faster and better than before. Pros The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign. Cons So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expecations. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) the cost-benefit was amazing and we didn't lose any features. Review Source Christopher B. Freelance Web and Software Developer Used the software for: 2+ years ### "Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive" October 19, 2017 5.0 Pros Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing. - The UI is easy to use and the system has a very simple interface - Statistics reporting is thorough and provides a lot of information (they are adding more with each update) - Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed. - Deliverability has been better than other systems I've tested - Great range of tools for improving send results - split testing, inbox previewing, spam checker - Has an Enterprise option (at least one of my clients specifically requested this and uses it) Cons The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though. Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates. Review Source Eryn B. Marketing Consultant Used the software for: ### "Pinpointe Is Like Constant Contact On Steroids" May 30, 2014 5.0 I am a marketing consultant that primarily services B2B clients in the mid-market space. Many of my clients require email marketing as a part of their marketing strategy' from campaign planning, to creation, to tracking and reporting. For over 5 years I have recommended and used Pinpointe's robust email marketing software solution due to its advanced features and easy-to-use platform. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing. Overall, Pinpointe is very easy to use. One of the things I really love about the platform is it's built-in email designer. You can either use one of Pinpointe's mobile responsive email templates (they have over 1000) or easily create your own. I often edit directly in their WYSIWYG (what you see is what you get) editor and then check my email design with their preview tool ' which shows you how your email will look in 50+ email clients. The nice thing is that if your email doesn't view properly in an email client, Pinpointe provides you with recommendations to fix it. Pinpointe's customer service is also TOP NOTCH!!! Pinpointe is one of the most responsive ESP's and their team is always VERY HELPFUL and professional. I have also been very impressed with Pinpointe's features, which are updated as technology evolves. Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on). Pinpointe does have a few cons. I am a bit frustrated with one aspect of their design editor. I often times use custom colors in an email design that match my clients' brand. Unfortunately Pinpointe's design editor doesn't store recently used colors, so I have to continually put the hex codes in. Pinpointe also updates their features and functionality a lot. This is a good thing, but I wish they did a better job of letting me know. Overall, Pinpointe not only provides me (and my clients) with all the email marketing tools I need to easily create, send and evaluate email marketing campaigns, but they're also very reliable and have never failed me in five years plus I have used them. Campaigns go out when they are scheduled and I can always count on accurate reporting stats. Review Source VR Verified Reviewer Online Administrator Retail Used the software for: 2+ years ### "Outstanding customer service and tech support" December 17, 2020 5.0 Pros We have used many ESPs over my tenure with this company, and Pinpointe has by far the most responsive and easy to work with tech support in the industry. Multiple options are available for you to reach out to them, including site chat. I've never had to wait long to receive a thorough explanation, fix, and/or walk-through from the team regarding any issues I've bumped up against. Cons I would like to be able to edit the HTML regardless of which editor I am using. Switched from [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) Emma was lacking many of the features that we wanted to implement. Review Source Michael M. President Marketing and Advertising Used the software for: 6-12 months ### "Pinpointe was the Email Service Provider I was looking for" June 1, 2022 5.0 Just plain excellent. Pros Easy to use system Responsive and extremely helpful training and service. I couldn't ask for more. Has all the features I needed and then some I think the software has been developed as if I requested all it's features It's reporting system gives me the information I am looking for It gives me the ability to let my clients see all the statistics -- very, very helpful Cons It wasn't totally set up to handle all my small accounts, but their team worked hard to give me the dashboard that I needed. Reason for choosing Pinpointe It provided me all the tools I needed, including the dashboard. Review Source Lisa F. Freelance Writer, Content Marketer Media Production Used the software for: 1-2 years ### "Pinpointe offers amazing tools that make it easy for me to send emails to my customers. " February 1, 2018 5.0 Pros Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours. The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email. Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message. I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me. The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want. Review Source John R. VP Marketing Online Media Used the software for: 1-2 years ### "Everything you need from an Email Service Provider plus great customer service" February 15, 2021 5.0 Across all our brands we send more than 20 newsletters each week. Pinpointe has helped us to create a very efficient process for setting up and sending these newsletters. Our newsletter open and click rates went up almost immediately when we started using Pinpointe. In addition, we send a multitude of emails to promote events, webinars, premium reports, etc. The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever. Pros Their platform is very easy to use. But it's the customer service that really sets Pinpointe apart. Cons Their user interface is a bit dated, but I hear that may be changing soon! Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Talk to a Capterra advisor for free and get results within 15 minutes.