# Page 2 | Pinpointe Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Pinpointe the right Campaign Management solution for you? Explore 55 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134176/Pinpointe/reviews --- Pinpointe 4.7 (55) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Pinpointe ## Showing most helpful reviews Showing 26-50 of 55 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use ES Emerson S. Publisher Publishing Used the software for: 2+ years ### "Solid email delivery for B2B market" February 11, 2021 5.0 I've been using it for more than six years and it hasn't failed yet. Consistent in delivery and virtually no down time. Pros \-- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world. -- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc. -- Easy search of databases. -- Easy downloading of databases. -- Easy handling of graphic elements. -- Good selection of adaptable templates. -- Quick to send 1,000+ emails. Cons \-- It could use an intermediate tier of pricing. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Pinpointe It seemed better for business and I could adapt it to my own database better. Review Source RM Rob M. Account Manager Information Technology and Services Used the software for: 2+ years ### "Pinpointe Flexibility, Expertise and Customer Service" March 24, 2021 5.0 Pinpointe was selected as a mass mail service that could protect our client from mail-related domain damage while adding mail campaign metrics and a very intuitive user interface. The metrics and reporting tools were an unexpected plus. They are used by our team and be client end users to optimize their mail campaigns. Pros We appreciated the flexibility the Pinpointe team provided to create a plan that worked best for our client. Throughout the sales, setup and maintenance processes we always found exceptional availability from the team. They lead with excellent customer service and that has never left the business relationship. Whether we were discussing initial setup, customization with APIs, or metrics and reporting Pinpointe always brought a high level of expertise that matched our needs. Cons We really do not have any negative experience to share. Reason for choosing Pinpointe The key differentiators that drove the choice to use Pinpointe were cost, customer service, intuitive platform. Review Source Alex A. Recruitment Support Specialist Used the software for: 2+ years ### "Easy to use. Fantastic for tracking email campaigns!" October 18, 2017 4.0 Pros The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact. The ability to extract the metrics to an excel file is very helpful to upper management. Cons Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. Review Source hA heidi A. editor in chief Publishing Used the software for: 1-2 years ### "Looking forward to many, many years with Pinpointe" May 1, 2020 5.0 Pros Our firm was very hesitant to leave our provider of over 12 years. Do we have any regrets? Yes, that we did not do it sooner. I cannot express how happy we are to have made the move. The system is easy to use, very high quality. The team we have on our side, is awesome. Replies anytime, any day and mostly within 45 minutes. Our delivers, opens never better and reporting very clear and detailed. The continually work with us to achieve even better results. Highly recommended. We have been here almost 1 year now. Looking forward to many, many years with Pinpointe. Cons Honestly, we do not have even 1 complaint. If we need something they do not have, they build it for us. Review Source Response from Pinpointe On-Demand May 5, 2020 Thank you for the positive review! Feel free to contact us via chat inside the Pinpointe application any time if you would like to set up an account strategy review or review new features. GP Ginger P. CEO Marketing and Advertising Used the software for: 1-2 years ### "Pinpointe Recommendation!" October 1, 2021 5.0 Very good. Customer support is there when we need it and the system is very reliable. Pros Ease of use and reliability. We also like the clicks list we can pull from the software after every eblast. Cons I do not have any Cons on Pinpointe. I'm very happy with the system and the servicing. Reason for choosing Pinpointe We tried SendInBlue but the system would shrink our photo images and the eblast would not open without a file being sent that our Database users found cumbersome. With Pinpointe (like Constant Contact) the eblast sent shows up in full size/image quality is great within their email box without a file attachment. Review Source Richard S. CEO Public Relations and Communications Used the software for: 2+ years ### "The support staff cut to the chase and kept me as a customer" November 2, 2017 5.0 Targeted email list of editors we have known for years and this helps us stay on top of any changes. Pros Today's customer support is better than before...in years past it was like a fetch game..it was so refreshing to be called back and when I called back him answered and helped me directly. Kudos Pinpointe. Cons It's always tough to call and cancel with a long term vendor and The support staff helped me look on how we could stay since our use level had changed and the choice was to move to only what we needed and to stay with pinpointe. Review Source JC Justina C. Marketing & Development Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Easy to use with a lot of great features." September 29, 2017 4.0 Great quality product at a very reasonable cost. Pros The software is intuitive and is easy for all of our staff to use. My favorite part about the software is being able to immediately see who has been rejected from list uploads and why (previous hard bounces, known spam, unsubscribes, etc.). This was not something that we were seeing on our former email service provider. Cons There is very little communication between PinPointe and its customers. We don't get emails regarding new features when they come out; we only know about them once they've been implemented into the system or if we manually go online and look for the information on their help site. We also dislike the fact that customer service is via email only. Sometimes, it's much easier to explain a challenge to someone over the phone rather than email, where it can take a few days of back and forth to respond. Review Source Response from Pinpointe On-Demand October 10, 2017 Hello Justina - thank you for your feedback. We have live chat available directly within Pinpointe - just click the 'Live Chat' tool. If an item is complicated a support agent will call to discuss. - Hope that helps! LA Lolita A. Manager Accounting Used the software for: 2+ years ### "We have been using Pinpointe for our email marketing efforts since 2011." September 19, 2017 5.0 We use this software constantly to promote our different educational offerings as well as to reach our client base with unique messaging. It is easy to train someone on how to use the platform and the service is very reliable. Pros Pinpointe is a complete service with practical tools and options, analytics, and comprehensive functionality. We've had many different needs over the past six years and Pinpointe has been able to address them all. The support is a great feature too as the Pinpointe team is responsive and helpful. Cons There is really not anything I would consider as a shortfall with Pinpointe except that sometimes the WYSIWYG editor is not as friendly as it could be. I think this is the case across the board and not anything unique to Pinpointe. Review Source Mitchell W. Owner Used the software for: 6-12 months ### "Nothing can touch Pinpointe" May 29, 2018 5.0 Went from sending out our newsletter once every 3 months, due to the complexity of iContact, to sending it every month. Pros The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing. And best in case support. Cons They are updating features so fast that sometimes documentation falls behind. I'd like to see some effort put into creating a manual or series of video tutorials. Review Source MR Maggie R. Digital Marketing Coordinator Publishing Used the software for: 2+ years ### "Intuitive Interface + Supportive Staff" June 3, 2020 5.0 Pros Our company has been using several sending services for years and Pinpointe is simply the best. The pre-flight spam checker has helped us tremendously when sending out campaigns. Their interface is intuitive and they provide an amazing support staff (shoutout to \[SENSITIVE CONTENT HIDDEN\]), which usually replies within an hour if we ever have any questions. What we like most about Pinpointe is their high-quality reporting. The information they offer is unlike any other service we’ve used, including click maps, link reports, and campaign quality scores. We recommend Pinpointe to any business with a large database. Cons I wish they had more templates to use, however what they have does currently work with what our campaign goals are. Review Source SK Stephen K. IT Manager Law Practice Used the software for: 2+ years ### "Long Time Satisifaction" September 25, 2017 5.0 We use this to communicate with our clients so it is mission critical to us. We have lots of clients depending on keeping them informed about events in educational law. Pros My company has used Pinpointe for a long time. We are very satisfied with its performance and value. The software is pretty easy to use. You can set and forget your campaigns - it is that easy! Review Source TK Toni K. IT Director Used the software for: 2+ years ### "Overall, Great. The Team is very responsive, and patient with addressing issues as they arise." September 25, 2017 5.0 Pros I like the dashboards that give some reasonably good pictures of how good or bad your campaigns are doing. I also like the fact that we are able to set multiple users and assign desired access to lists, etc. in the system. There have been a few glitches here and there, however, the team has been very responsive. They have made appropriate system updates when the need arises. The system updates have been pretty transparent. That is always a plus with a software organization: To be able to make transparent system changes without interrupting the flow of your User base. Cons I like the functionality of being able to set email campaigns to await approval. It would be great, if as an administrator, I could get an automatic notification that an approval is waiting. I am not aware that an email is awaiting approval until logging into the system. Review Source AR Ayla R. Creative Director Entertainment Used the software for: 1-2 years ### "Pinpointe has a great builder, and the the account manager is fun to work with." September 19, 2017 4.0 Pros The Builder and their constant work to improve the overall program. We use them because they also have a wysiwyg available to be able to work with code. Cons They system can be glitchy at times as they update their program, the customer service is not on a chat or available for phone, so you have to wait 2-3 hours before you get a response most of the time. Their list and unsubscribe system is still being improved. Have to find of work arounds to get some other things done. Review Source Donna P. Vice President, Marketing Computer Software Used the software for: ### "Critical Component of Demand Generation & Nurturing Campaigns" October 13, 2014 5.0 Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It’s also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from. Pros Easy to Use - intuitive system Accurate system; great reporting and analytics available Very good support Great value Review Source VR Verified Reviewer Director of Underwriting/Personal Insurance Used the software for: 2+ years ### "Great HTLM editing options" February 18, 2021 5.0 The program works great and the support is there if you need it. Pros the WYSIWYG editor and the option to edit/view the HTML code Cons Nothing -everything works great - no issues at all Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) More options with PinPointe. Review Source aC andrew C. mgr Food & Beverages Used the software for: 2+ years ### "limited ability to send targeted emails out based on purchasing history" September 25, 2017 3.0 Pros the program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though. Cons inability to segment list and send targeted emails. I also do not like the format of the date as it makes it hard to sort data in Excel Review Source PA Paul A. Marketing Manager Computer Software Used the software for: 2+ years ### "Compared to other email services PinPointe was bar for the better one." September 19, 2017 5.0 Save a lot lot lot of time (and some money) Pros 1\. I like the amount of detail reporting. 2. I like when importing new contacts that they are checked against some PinPointe master lists to ensure the best deliverability. Cons The reporting, when exporting Summary Statics there are no totals for all the exported lines. 2. There is no way to verify I have no duplicates in my Segments 3. I have to use a RandomId to email to only a portion of my list. I would like the ability to say send x thousands per day until the whole list is emailed (excluding weekends and holidays) Review Source JS Jeremy S. Marketing and Admissions Analyst Education Management Used the software for: 2+ years ### "Simple and reliable email marketing for our school." September 29, 2017 4.0 Pros The reporting provided is awesome to check out the effectiveness of your email campaign. Creating different lists of contacts is easy too. Cons It would be nice to have more options in terms of conditional sending... instead of breaking down one long list into several lists, create one list and have a second column dictate the action taken. Review Source VR Verified Reviewer Graphic Artist Retail Used the software for: 2+ years ### "User friendly and great product" February 10, 2021 5.0 I have had a great experience in using this software and working with this company. Pros this is very easy to use software and user friendly. Love the different templates or ease of making customized templates. Cons there is nothing i dislike on this software. Reason for choosing Pinpointe price Review Source VR Verified Reviewer Sr. Manager, Online Marketing Computer Software Used the software for: ### "Great Product" October 23, 2014 5.0 We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform, which we use for landing pages, lead routing lead scoring. This has not only allowed us to save a tremendous amount of money, but has simplified our email marketing processes. Pros Besides saving money and simplifying our email marketing processes, we have been very impressed with Pinpointe’s deliverability rates. We send several million emails a month and our deliverability rates with Pinpointe are over 98%. Pinpointe has secu Review Source VR Verified Reviewer CEO Used the software for: Less than 6 months ### "gave us exactly what we needed" October 18, 2017 5.0 Pros Great testing tools to help improve results - multi-variant /split testing, inbox preview in 25+ inboxes and pre-flight spam checker High quality, informative, statistics and reporting Support is helpful. You typically get a reply within an hour and the support staff is very knowledgeable. Review Source MD Muhammad D. seo expert Computer Software Used the software for: Less than 6 months ### "Pinpoint is easy to use and understandable" September 6, 2022 5.0 My overall experience has been positive. Pros It is a fantastic email designer. Ease of use. best in class email editor. The user interface is flexible and understandable. It is user-friendly software. all this is like magic. The reporting was also great. Cons Sometimes facing technical issues. may be beneficial add to more template feature Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Review Source WB Wayne B. Used the software for: ### "Successful B2B email marketing" December 2, 2011 4.0 The Email Marketing Software from Pinpointe offers for B2B users like me more creation and monitoring features than we could find in ordinary B2C email marketing services. One very useful feature is for example the customizable From field. If you create an email marketing campaign with Pinpointe you can import contacts from an Excel, Outlook or CSF file without problems. The software enables you as well to add information about a client as a note. You can choose from different report options, all of them are easy to create. Pros The software offers great features like surveys, an email previewer, a spam checker, etc. I also like very much Pinpointe's email creator which helps you to prepare full HTML emails. Cons Social media integration and complaints report is missing. Review Source BS Bill S. Director of Marketing Insurance Used the software for: 2+ years ### "I've used many email/marketing automation tools and Pinpointe is powerful yet easy to use." September 20, 2017 5.0 We are a small company with limited budget and cannot afford to spend a lot of money. Pinpointe allows us to have a high-end, professional marketing automation tool. Pros Pinpointe is intuitive to use right out of the box! You don't need hours and hours of training to get started. It's a powerful and easy to use email marketing / marketing automation tool. Cons The whole database, list and segment thing can be a little confusing and overwhelming. I'd like to see this made easier or more, detailed tutorials on this section of Pinpointe. Review Source VR Verified Reviewer Licensed Real Estate Agent Real Estate Used the software for: 6-12 months ### "Amazing ! " December 4, 2017 5.0 Pros It's fast . Works well with other programs . My admin loves it . He says it's very easy and fast to use. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.