# Contentful Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Contentful the right Content Management solution for you? Explore 63 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134266/Contentful/reviews --- Contentful 4.5 (63) [View alternatives](https://www.capterra.com/p/134266/Contentful/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Reviews of Contentful Ease of use 4.2 Customer Service 4.1 ## Pros and Cons in Reviews KH Kyeshuan H CEORetail, Self-employedUsed the software for: 1-2 years. “I love how Contentful customization options and managing content for multiple platforms with on stress changed my day-to-day.“ February 5, 2025 AN Angela N Research AnalystEducation Management, 201 - 500 employeesUsed the software for: 6-12 months. “Pricing for premium features like advanced customizations and additional environments can get too costly.“ October 29, 2024 Trine K Communications ManagerMaritime, 11 - 50 employeesUsed the software for: 6-12 months. “separation of content and presentation layer, resulting in faster development“ January 29, 2025 EJ Efren J Software developerComputer Software, Self-employedUsed the software for: Less than 6 months. “I think their own tutorials to get started are not enough to get started, you have to look deeply to start developing there“ October 18, 2024 Trine K Communications ManagerMaritime, 11 - 50 employeesUsed the software for: 6-12 months. “Our eligibility for this programme made the choice so much easier for us.“ January 29, 2025 EJ Efren J Software developerComputer Software, Self-employedUsed the software for: Less than 6 months. “I think it’s what you would expect out of a headless cms“ October 18, 2024 CS Cassidy S Consulting Team LeadInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “The ability to work together across teams is greatly enhanced, and content management is made easier for newbies, all without the need for any coding.“ April 5, 2023 RN Rayvano N Digital Marketing SpecialistLeisure, Travel & Tourism, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “Certain things are hardcoded which can be annoying if you want to change things.“ March 12, 2024 ## Showing most helpful reviews Showing 1-25 of 63 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Trine K. Communications Manager Maritime Used the software for: 6-12 months ### "Time saver and module-ception" January 29, 2025 5.0 My organisation needed a complete rework of our website when our previous consultancy suspended their services. Our previous WordPress site no longer lived up to our demands for customisation and required quite a few work-arounds for the editors to structure content properly. Upon partnering up with the web consultancy, 1508, we were advised to try Contentful as our new platform. Reasoning spoke to: - freedom of structure and better scalability of content - re-use of content across different web pages - separation of content and presentation layer, resulting in faster development - custom content types - multi-channel distribution Being able to customise our content to meet our specific needs in terms of design, layouts, flexibility and information architecture was key improvements for us. We found that Contentful has a bit of a steep learning curve when coming from a traditional CMS platform such as WordPress. However, the benefits outweigh these challenges so far. As a non-profit organisation, we were pleased to learn about Contentful's pro bono agreement for organisations that strive for positive change in society. Our eligibility for this programme made the choice so much easier for us. All in all, we are satisfied with our new content platform, and are looking forward to exploring future developments and features. Pros The headless CMS saves us time when updating sections that are displayed in multiple places across the website. The risk of forgetting to update across all the required sections is smaller. Cons The many layers of modules (I like to call it module-ception) takes some time to get used to when coming from a more basic CMS. Alternatives considered [Umbraco CMS](https://www.capterra.com/p/210590/Umbraco-CMS/) Reason for choosing Contentful We initially had another group of developers in charge of our website development, but then made a swap internally in their company. The first team of developers swore to Umbraco. Review Source RB Ryan B. SEO Manager Automotive Used the software for: 1-2 years ### "Contentful review" October 4, 2024 4.0 We moved from Prismic and it felt like a step up in ease and daily use Pros Was simple to use, SEO elements were easy to stay on top of too. image optimisation was simple as well Cons Each CMS has their own pros and cons but i can't think of one significant issue Switched from [prismic.io](https://www.capterra.com/p/153182/prismic-io/) There were a few issues with our previous cms and scalability was deemed easier on a new cms Review Source MP Matthew P. Principal Investigator Environmental Services Used the software for: 2+ years ### "Easy To Use But Limited" May 16, 2022 3.0 Overall easy but I’d recommend a Webflow or Wordpress as a more elegant toral solution for content management. Pros I use Contentful to manage content for our website. Editing text and starting new templates is intuitive. Uploading images is easy. In fact, I learned HTML coding through add and editing Staff bios. Publishing and editing content is also easy although it’s not clear why un-publishing still requires you to delete content from categories/buckets even though the content isn’t live. Cons The things I like least are the tools that I didn’t know exist. I didn’t know there were collaboration tools and I think image editing is limited. The UX on the platform itself is not good and features are buried. Review Source EJ Efren J. Software developer Computer Software Used the software for: Less than 6 months ### "The average headless CMS" October 18, 2024 4.0 I think it’s what you would expect out of a headless cms Pros I think it’s easy to get started as they have a lot of community to help you get started Cons I think their own tutorials to get started are not enough to get started, you have to look deeply to start developing there Alternatives considered [Payload](https://www.capterra.com/p/218666/Payload-CMS/)[Strapi](https://www.capterra.com/p/170599/Strapi/) Reason for choosing Contentful I think this software is the one with more discussion over the internet, I mean, basically because of the large community Review Source Richard G. Communication and Media Analyst Telecommunications Used the software for: 1-2 years ### "Contentful helps you with content for a long time" March 27, 2023 4.0 Using Contentful Content Platform simplifies and provides quality for your content. It is a platform that can help you if you need to write a lot of content over a long time. The benefits of using Contentful Content Platform are that, if you need it, you can save a lot of writing time and help the quality and quantity of the content you write. Pros Save time and money when writing content. Contentful Platform can help your business or website save money with the right plan. It has many benefits over bulk writing, and you can use it to write content quickly with quality and quantity. The best place to create high-quality paper and editing work fast is Contentful. In addition, Contentful helps you organize content conveniently and can save time by preventing you from searching for content whenever you need to edit or add new content. Cons Contentful Platform is priced high monthly, and the free version has limited features. As a beginner, learning the material can be challenging. Contentful also has limitations on accessing content from others who wish to use it. Still, it is an excellent service for large teams or businesses that must write a lot of content quickly, easily, and well. Alternatives considered [HubSpot Content Hub](https://www.capterra.com/p/201318/HubSpot-CMS/) Reason for choosing Contentful If you use Contentful, you can simplify your content work. With Contentful, you can use templates to write content so your employees have a quality format to follow and so they can write content fast and well. Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) The best service for writing and editing content. Contentful is a service that can save you money and a lot of time if you write a large amount of content on one or more websites. Review Source CM Cesar M. Senior Frontend Architect Internet Used the software for: 6-12 months ### "Feature rich, dense and mature but watch out for the hidden quirks!" May 5, 2022 4.0 Feature rich, dense and feels mature. Still, the "not so great bits" of Contentful ended up being deal breakers and made us switch to other options on the market. Pros For editors and copywriters the experience was intuitive enough. All I can recall are some complaints about the asset picker. For developers, I loved that there's a certification exam and a curriculum. https://www.contentful.com/help/contentful-certification/ I did the exam and that helped me structure our projects in a way that reduced development complexity – and by extension, development costs for our clients. Other developers in our company who also took it share the same feeling. Cons The limits on how many content types you can have on a space. https://www.contentful.com/developers/docs/technical-limits/ Unless you're running the enterprise plan, chances are your team will quickly run out of content types. This makes working with a "component" based approach painful. For instance, if you wish to port an existing design system on a 1:1 mapping and don't have the enterprise plan you'll quickly run out of components. This was the case for one of our projects and it meant the development team had to prioritise which content types were actually critical enough to create – this frustrated both developers and the content team. Switched from [prismic.io](https://www.capterra.com/p/153182/prismic-io/) Our client had a fixed contract with the service. Review Source Ali K. Information Technology Adviser Information Technology and Services Used the software for: 2+ years ### "Enterprise website management platform for organization’s with lot of data" February 18, 2021 4.0 In the few years that we have been working with various CMSs, Contentful has been very successful and one of the safest and most well-designed decisions is being made for your organization. They are both safe and have a great status. Pros I like Single Sign-On for easy and secure access of team members, It is also a great platform when you’ve got a lot of content and data for your organization and need a professional platform for categorizing your data in the shortest time. GraphsQL is great, and at last, Contentful is user-friendly and easy to understand for newbies. Cons Because a team is working on a project in a short amount of time and maybe working two or three shifts to edit the content of several people, a more professional and secure log is needed to record all events in detail. Alternatives considered [Webflow](https://www.capterra.com/p/136159/Webflow/)[HubSpot Content Hub](https://www.capterra.com/p/201318/HubSpot-CMS/)[Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) Reason for choosing Contentful Very nice support and on time and more reasonable price according to current and future possibilities Switched from [Storyblok](https://www.capterra.com/p/213991/Storyblok/)[WordPress](https://www.capterra.com/p/131687/WordPress/)[Contentstack](https://www.capterra.com/p/195519/Contentstack/)[Agility CMS](https://www.capterra.com/p/88191/Agility-CMS/)[Strapi](https://www.capterra.com/p/170599/Strapi/) The content of a project was very large and the classification and synchronization of content with Cantenful are excellent. Review Source Nick W. Email Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "CMS Contender" August 17, 2019 4.0 Compared to other CMS platforms out there, this one isn't a bad option to have. Pros If properly set up, it's easy to find and navigate sections and areas of your site you'd like to edit. Cons You can get lost if you don't know what you're doing. Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) Didn't have a choice. It's what the company was already using when I came in. Review Source BA Brent A. Chief Architect Information Technology and Services Used the software for: I used a free trial ### "An Excellent CMS" April 30, 2020 5.0 Overall I find it a delight to work with. Highly recommended. Pros I love all the following: the Infrastructure as Code that allows me to define my models through software, the SDK that allows me to load or update content via automation, the apps that allow webhook integrations such as with Gatsby, Netlify and Github. Finally, I love that it is a SaaS offering where data backups and DB upgrades are not my problem! Cons Thee free tier allows me to make two CMS systems. It would be nice if the free tier offered, say, up to five. The first paid for tier feels pricey if all I need was simply that third "not-free" CMS. It would be great if they had a "per CMS" paid tier that allowed a third, fourth, fifth CMS (etc.) at $3.95/month each...or something like that. Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) Maintenance on WordPress content is clumsy. In particular, the developer work-flow for WordPress is horrible. Review Source KH Kyeshuan H. CEO Retail Used the software for: 1-2 years ### "Elevate your content with Contentful, it's covers all your needs." February 5, 2025 5.0 The collaboration between content teams and developers, Contentful, helps pave the way for my stress-free day. Pros If your seeking to modernize your content strategy, Contentful should be your go-to-choice. I love how Contentful customization options and managing content for multiple platforms with on stress changed my day-to-day. Contentful provides all the right tools for your workflow to turn into an awesome workday. Cons Additionally, when the new upgrade comes out for the user interface, it's tipping the scale of things. Review Source AN Angela N. Research Analyst Education Management Used the software for: 6-12 months ### "Achieve Content Consistency and Efficiency with Contentful" October 29, 2024 5.0 Pros Contentful allows us to structure our content exactly how we need it with custom content types and fields, making it adaptable for different projects Cons Pricing for premium features like advanced customizations and additional environments can get too costly. Review Source HK Herbert K. Full Stack Developer Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Excellent tool, quality service, and satisfied customers!" June 29, 2022 4.0 Contentful must provide a validated experience that is straightforward and consumer-friendly for all users, including those without any experience in website development. It doesn't necessitate any code. It enables several teams to work together on a single project. Contentful eliminates the need for newcomers to bother about maintaining and personalizing content. It's simple to use and adaptable. Using Contentful, duplicating pages has not been a problem. Think about how you intend to utilize Contentful in the longer run. If you have a team of people functioning on the CMS, the cost and functionalities might be limited. Pros It was convenient to get a free app. We greatly profited from moving to SaaS and headless after struggling with the operating expenses of Episerver (Optimizely DXP), which was highly costly to update and sustain owing to the PaaS service. In comparison to the WordPress option that I have used, Contentful's free edition is reasonably simple to utilize and extremely sturdy. The overall product is clean and elegant, as well as the learning curve was not too severe. It enables migrating website frameworks to a rather painless procedure. Cons In several areas, the UI appears to be tailored for coders rather than ordinary/generalist consumers and marketing personnel. For instance, that's not always feasible to see modifications as they would seem to the end customer, so I often have to rely on a feeling of what would look nice in the end. Yet none of these would deter me from adopting Contentful in the future. Review Source BM Benjamin M. Web Developer and Designer Information Technology and Services Used the software for: Less than 6 months ### "Contentful is an agile 'CMS' and overall easy to work with" June 13, 2019 5.0 I can create a small site without bothering with a traditional CMS and allow the client to access important text copy and the same content could be repurposed for another platform, which is good to know for the future. Pros I should clarify that I am speaking from the perspective of a developer so I can't vouch for the experiences of a content contributor. As a developer, I really appreciate being pointed in the right direction with their Gatsby starter kit and Netlify. This has been a great intro into the trend of static react based sites and I love it so far. I will try to stay focused on Contentful though. As someone very familiar with the traditional LAMP stack CMS world, I appreciate that they try to keep CMS best practices and dispense with the countless technical issues plaguing the old school approach. I have only used it for a small site though, but I am psyched to try it out with a larger project to really use it to its best potential. Cons I was going to say that it is totally painless, but there are some adaptation pains involved. If, like me, you just jump right in with a Gatsby Starter Kit, you may do some newbie things here and there. But I never really got stuck or blocked, and always learned when going back to improve something. Like I said, I haven't dug deep enough to have had a real issue. The worst negative could be that there are some cross sale situations where you may feel obliged to purchase a plugin to work with your content. I don't know if I can really fault a business on this though. Depending on your dev skills, you can always figure out a way to get your Contentful content to work without necessarily buying a shortcut from a third party. Review Source JA Jashar A. IT Engineer Internet Used the software for: 1-2 years ### "Easy to implement and powerful tool to manage content." June 11, 2020 5.0 Little training for the team to get running. Easy adding any media. Love the ability of customizing modules. Pros Was very easy to implement and adapt to our workflow. Enables our team to work more efficiently and easily suited to our custom workflow. Very flexible tool when creating and managing content models. Easy to set up editorial workflows and a lot of helpful documentations how to do that. Love the design. Cons All good so far with the performance of the tool. Review Source AB Andy B. Chief Technology Officer Information Technology and Services Used the software for: 1-2 years ### "Good for scalability, advanced validation would be a great next feature." October 16, 2019 4.0 Easily got content libraries up and running, good API for pulling content into other platforms. Customisation doesn't feel the easiest and advanced validation would be good to be built in. We have been able to scale as we add additional partners easily. Pros Easy API Integration, good search and filter with customisable columns, comments from other users, different content models rollback and version ability. Cons Custom Validation didn't allow us to cross compare fields, different user levels is only available on higher plans. Review Source VR Verified Reviewer Project Manager Information Technology and Services Used the software for: 6-12 months ### "CMS for all" December 15, 2019 5.0 For now I almost use Contentful for small and static projet and Contentful provide me the best solution i needed for it. Pros Once your projet is set up, all is easy to use and allow user to contribute without IT knowledge. All contents provided are really good for all type of projet. Cons I advice to follow some tuto to discover all functionnality because you can get easily lost at the beginning (in term of project creation). Once all is set all become easy. Review Source VR Verified Reviewer Associate Development Director Pharmaceuticals Used the software for: 6-12 months ### "Good Value" November 20, 2018 4.0 Pros It has a good balance of cost and features. Their API is feature rich allowing us to extend Contentful and tightly integrate it with our systems. Cons There is no true support for branching and merging of content. The 'sandbox' environment is helpful, but we have had to build our own custom scripts and processes to simulate branch and merge. Review Source KM Keith M. Software Engineer Computer Software Used the software for: Less than 6 months ### "Contentful localization is the bomb!" September 15, 2017 5.0 Pros Contentful makes it so easy to localize content and to have a fallback when a translation doesn't exist. We're using this extensively to globalize our content and it's fantastic. Cons It would be helpful if Contentful provided a means of accessing rendered pages through a proxy. We had to stand up a separate application for this functionality. Review Source KM Ketan M. Design Consultant Used the software for: 6-12 months ### "Contentful is so easy to use and integrate. I had my website up and running in no time!" June 13, 2018 5.0 Pros The ease of use and functionality, paired with a great user interface. The fact you can create your own data structure and data relationships is so useful and enables complete flexibility within projects. Cons That it hasn't got anything that really annoys me :-) But, it could do with a better dashboard or something rather than the current "Space home" page. Review Source VR Verified Reviewer Engineer Financial Services Used the software for: Less than 6 months ### "Great CMS backend" December 31, 2020 5.0 Very positive overall experience. The product is clearly "enterprise ready" Pros Contentful made it really easy to spin up the CMS backend for our mobile app and website for our support staff. Cons The product was different that what our product team had worked with before so it took some time to understand all of Contentful's functionality Review Source KS Karan S. Software Developer Information Technology and Services Used the software for: Less than 6 months ### "Great productivity product" August 21, 2018 4.0 We've been using this product for a couple of projects now - glad to mention we're a happy customer :) Recommend this to everyone who wants to create a flexible CMS powered web application. Pros \- Flexibility - Easy to use - Easy to locate content - wide variety of filters and search - Previews and webhooks are ++ Cons \- The product is a bit slow to use - Content State management could be improved - meaning when I delete a linked content, it sometimes leads to unexpected issues Review Source PB Piotr B. Digital Marketing Specialist Leisure, Travel & Tourism Used the software for: 1-2 years ### "Great CMS saving you time by reusing content across website" March 11, 2024 5.0 Good experience overall, saves you time, after training it's easy to use, nice asset management, overall a good and versatile CMS for a big organisation. Pros I love how you can reuse different components across website. You don't need to create the same component or carousel all over again if they are going to be the same on different pages. It's easy to use and assets library is also working well. We have thousands of pages in 20 languages and it's a great tool for organisation like ours. Cons I'm not a fan of customer service because once we had a severity 1 problem and their response was far from prompt. You also need a month or two of training to understand the platform, but after that, it's easy to use. Review Source Felix P. CEO Accounting Used the software for: I used a free trial ### "Very innovative solution for Composable Content" December 30, 2022 5.0 Overall, I am extremely happy with our decision to use Contentful as our CMS. It has proven to be a powerful and flexible platform that has helped us to create, manage, and publish our digital content more effectively. Pros I recently started using Contentful as my company's content management system, and I have been extremely impressed with the platform's capabilities. One of the standout features for me has been the flexible content modeling. With Contentful, it's easy to create custom content types and fields, which has been a huge help in managing our structured content. The multiple language support has also been incredibly useful, as we have a global audience and need to be able to publish content in multiple languages.In addition to these core features, I've also appreciated the ability to integrate Contentful with other tools and platforms. This has made it much easier to manage our content across different channels and to track the performance of our content. The collaboration and workflow management tools have also been very helpful in keeping our content organized and ensuring that everything is reviewed and approved before it goes live.Finally, the robust API has been a game-changer for our team. It has allowed us to build custom integrations and applications on top of the platform, which has greatly increased our efficiency and allowed us to do more with our content. Cons As a small business owner, I was initially excited to try out Contentful as our company's content management system. However, I have to admit that I've been somewhat disappointed with the platform. While it does offer a wide range of features, I've found it to be quite complex and difficult to use, especially for someone like me who is new to content management systems. The learning curve has been steep, and I've had to spend a lot of time trying to figure out how to use the various features and tools.Another issue I've had with Contentful is the price. It's a premium product, and it can be expensive compared to other content management systems on the market. As a small business owner, I have to be careful with my budget, and the cost of Contentful is a significant investment.Additionally, I've found the customization options to be somewhat limited. While I understand that Contentful is designed to be a general-purpose platform, I've had a few specific needs that the platform hasn't been able to accommodate. This has been frustrating, as I would have liked to be able to tailor the platform to our company's specific needs.Finally, I've had some negative experiences with Contentful's customer support. On several occasions, I've had to wait a long time to get a response, and when I have received a response, it hasn't always been helpful. This has added to my frustration with the platform. Review Source CS Cassidy S. Consulting Team Lead Information Technology and Services Used the software for: 2+ years ### " Contentful will quickly adapt to the needs that you present" April 5, 2023 5.0 With Contentful, even people who aren't web professionals can have a reliable, straightforward, and uncomplicated experience. The ability to work together across teams is greatly enhanced, and content management is made easier for newbies, all without the need for any coding. It can be used in various ways, and there are never any page repetitions. It's equipped to compete with the most excellent content management systems (CMS) and keeps costs down without sacrificing features. It's a breeze to keep tabs on your digital marketing efforts. Contentful's exceptional potential enables web developers to work together to enhance and verify the accuracy of website content. We'll be able to save time and energy because it's all-inclusive. Pros Contentful's tools are quick and straightforward, and their technical implementation is effective and efficient. Thanks to their assistance, I needed help getting started with the program, and their ongoing support has been excellent. I may quickly and easily preview the progress of any project thanks to their streamlined UI. We've found it helpful in automating high-quality content production across multiple channels. Cons This excellent software has zero flaws and no drawbacks. Review Source VR Verified Reviewer Chief Marketing Officer & Co-Founder UK Financial Services Used the software for: 6-12 months ### "Very inflexible when it comes to styling changes, use only if you have plenty of engineers" April 1, 2017 2.0 Pros It is impossible for users to create elements that are totally out of line with the corporate design. Contentful also loads faster than many other CMS. Cons There isn't much I like about Contentful. It is impossible to copy entire pages without a lot of effort, which makes it very time-consuming to create new pages. While you can re-use existing elements, the problem is that if you change them, they are changed everywhere, and there is no way to just copy an element in order to use it as a new element (i.e., changes you make to it don't affect the element you copied). As others have mentioned before, it sometimes takes a quarter of an hour for changes you made to appear on the preview pages, which is just painful (Wordpress is pretty much instant). But by far the biggest pain is that there is no way for the user to simply access the CSS. We have to go back to our engineering team for every little tweak we want, even if it is just the padding of an element or the alignment of a certain style of text. Another issue I have is that it is hard to figure out where on a new page you are while you are editing it. Unlike Wordpress, where you can see the overall structure of your page elements clearly on an overview page, you can only see the rows of the page on the overview in Contentful - you have no idea what the structure inside each row looks like until you click on it. That means you're getting disorientated quite quickly as to where you need to click to edit element X of the page. Overall, I find Contentful terrible to use. It has a few benefits, but at least from a content management user experience those don't outweigh the significant downsides at all. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.