--- title: "Best Salesforce Marketing Cloud Account Engagement Alternatives 2026 | Capterra" description: "Looking for alternatives to Salesforce Marketing Cloud Account Engagement? Find out how Salesforce Marketing Cloud Account Engagement stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/134593/Pardot/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-09-28" --- # Salesforce Marketing Cloud Account Engagement alternatives Last updated on September 28th, 2026 The best Salesforce Marketing Cloud Account Engagement alternatives are Kylas Sales CRM (best overall), Bigin by Zoho CRM (best free plan), noCRM (best budget option), and Salesforce Sales Cloud (most reviewed). Together they hold 20,680 verified Capterra reviews, with overall ratings from 4.4 to 4.8 out of 5. Salesforce Marketing Cloud Account Engagement itself holds 4.1 out of 5 across 650 reviews. ### Salesforce Marketing Cloud Account Engagement - Rating: 4.1 out of 5 (650 reviews) - Ease of use: 3.8 out of 5 - Starting price: $1250.00 /mo - Key features: 1 of 11 top category features --- ## Top alternatives Salesforce Marketing Cloud Account Engagement alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) — 4.5 out of 5 (595 reviews) | Rated 0.4 higher than this product | 4.5 out of 5 | Not available | 1 of 11 top category features | | [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (744 reviews) | Rated 0.6 higher than this product | 4.8 out of 5 | $7.00 /user/yr | 2 of 11 top category features | | [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews) | Rated 0.2 higher than this product | 4.2 out of 5 | $14.00 /user/mo | 1 of 11 top category features | | [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) — 4.5 out of 5 (4,491 reviews) | Rated 0.4 higher than this product | 4.4 out of 5 | $20.00 /user/mo | 1 of 11 top category features | | [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (716 reviews) | Rated 0.2 higher than this product | 3.8 out of 5 | Not available | 1 of 11 top category features | | [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/) — 4.5 out of 5 (256 reviews) | Rated 0.4 higher than this product | 4.5 out of 5 | $29.00 /user/mo | 1 of 11 top category features | | [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,813 reviews) | Rated 0.3 higher than this product | 4.0 out of 5 | $25.00 /user/mo | 2 of 11 top category features | | [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) — 4.8 out of 5 (629 reviews) | Rated 0.7 higher than this product | 4.8 out of 5 | $250.00 /mo | 1 of 11 top category features | | [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) — 4.6 out of 5 (2,571 reviews) | Rated 0.5 higher than this product | 4.2 out of 5 | $15.00 /mo | 1 of 11 top category features | | [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/) — 4.6 out of 5 (494 reviews) | Rated 0.5 higher than this product | 4.8 out of 5 | $13.00 /user/mo | 1 of 11 top category features | --- ## Top alternatives with AI capabilities The Salesforce Marketing Cloud Account Engagement alternatives with the strongest AI features are Zoho CRM, HubSpot CRM, and Marketo Engage, based on verified feature data and Capterra reviews. ### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews) - AI features: AI Copilot, AI/Machine Learning, Chatbot, Generative AI ### [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) — 4.5 out of 5 (4,491 reviews) - AI features: AI Copilot, AI Text Generation, Generative AI ### [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (716 reviews) - AI features: AI/Machine Learning, Generative AI --- ## Top Free alternatives to Salesforce Marketing Cloud Account Engagement The best free alternatives to Salesforce Marketing Cloud Account Engagement are Seamless, Bigin by Zoho CRM, and Zoho CRM — all three offer a free plan alongside paid tiers. ### [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) — 4.5 out of 5 (595 reviews) - Free options: Free trial, Free version - Starting price: Not available ### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (744 reviews) - Free options: Free trial, Free version - Starting price: $7.00 /user/yr ### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews) - Free options: Free trial, Free version - Starting price: $14.00 /user/mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Salesforce Marketing Cloud Account Engagement alternatives are Kylas Sales CRM (4.8), Bigin by Zoho CRM (4.7), and HubSpot CRM (4.5). ### [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) - 497 SMB reviewers say - Overall rating: 4.8 out of 5 across 497 SMB reviews - Ease of use: 4.8 out of 5 across 497 SMB reviews > "I really liked the intuitive user interface and ease of managing leads and deals." — Akanksha K., PR executive (October 6, 2025) ### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) - 638 SMB reviewers say - Overall rating: 4.7 out of 5 across 638 SMB reviews - Ease of use: 4.7 out of 5 across 638 SMB reviews > "It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance." — AK V., VP - Sales (December 24, 2025) ### [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - 3,186 SMB reviewers say - Overall rating: 4.5 out of 5 across 3,186 SMB reviews - Ease of use: 4.4 out of 5 across 3,141 SMB reviews > "It is such a handy platform and has great features to manage sales activities as well as admin." — Eric N., BDR (March 6, 2026) --- ## Why do teams switch from Salesforce Marketing Cloud Account Engagement? Of the 15 Capterra reviewers who reported switching away from Salesforce Marketing Cloud Account Engagement, the most common destinations were ActiveCampaign, HubSpot CRM, Salesforce Sales Cloud, and Marketo Engage. ### What users preferred ### [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - 4.6 out of 5 (2,571 reviews) — 6 reviewers switched here > "Mailchimp - ease of use, Pardot - ease of use and costs." — Letha D., Marketing Director (June 21, 2021) ### [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - 4.5 out of 5 (4,491 reviews) — 4 reviewers switched here > "Pardot was too expensive for what we wanted to achieve." — Mithil P., Digital Marketing Director (February 3, 2022) ### [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - 4.4 out of 5 (18,813 reviews) — 3 reviewers switched here > "Compared to its alternatives, Salesforce Sales Cloud is superior in its robust reporting capabilities, user interface, and workflow. Additionally, the integration with other cloud-based tools and platforms makes this an incredibly powerful and versatile tool." — Noam B., Founder (January 30, 2023) ### [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) - 4.3 out of 5 (716 reviews) — 2 reviewers switched here > "We switched to Marketo just because Pardot (Salesforce Marketing Cloud Account Engagement) required also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so." — Ileana G., Mktg Sr. Director (June 27, 2024) --- ## Find software for your specific use case ### Inventory Control - [PrintStream Fulfillment](https://www.capterra.com/p/209877/ePs-PrintStream-Fulfillment/) — 3.6 out of 5 (12 reviews) - [Datacor ERP](https://www.capterra.com/p/77464/Chempax/) — 4.3 out of 5 (78 reviews) - [Pyre](https://www.capterra.com/p/10009661/Pyre/) ### Email Marketing - [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.5 out of 5 (167 reviews) - [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) — 4.4 out of 5 (226 reviews) - [Mailjet](https://www.capterra.com/p/130105/Mailjet/) — 4.2 out of 5 (456 reviews) ### Lead Management - [Capsule](https://www.capterra.com/p/124041/Capsule/) — 4.5 out of 5 (168 reviews) - [ActiveProspect](https://www.capterra.com/p/10054208/ActiveProspect/) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (716 reviews) ### Lead Capture - [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) — 4.5 out of 5 (595 reviews) - [Quizell](https://www.capterra.com/p/231981/Quizell/) — 5.0 out of 5 (20 reviews) - [WhatConverts](https://www.capterra.com/p/152001/WhatConverts/) — 4.9 out of 5 (50 reviews) ### Marketing Automation - [Xtremepush](https://www.capterra.com/p/151231/Xtremepush/) — 4.5 out of 5 (56 reviews) - [Channable](https://www.capterra.com/p/182568/Channable/) — 4.6 out of 5 (96 reviews) - [CleverTap](https://www.capterra.com/p/155737/CleverTap/) — 4.4 out of 5 (59 reviews) ---