# Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Salesforce Marketing Cloud Account Engagement Ease of use 3.8 Customer Service 3.8 ## Pros and Cons in Reviews SM Simon M CRM SpecialistFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics.“ November 5, 2025 Ipek Nil B Sales Marketing SpecialistEnvironmental Services, 11 - 50 employeesUsed the software for: 6-12 months. “I do not like the complexit of the interface which leads to different unintended sections.“ May 7, 2024 DA Dave A Marketing Operations ManagerComputer Software, 51 - 200 employeesUsed the software for: More than 2 years. “I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates.“ November 1, 2023 WT Weronika T ManagerFurniture, 201 - 500 employeesUsed the software for: 1-2 years. “One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to fully utilize its features and functionalities.“ May 27, 2023 WT Weronika T ManagerFurniture, 201 - 500 employeesUsed the software for: 1-2 years. “My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive solution for managing customer accounts and executing targeted marketing campaigns. Despite the initial learning curve and cost considerations, it significantly contributed to our marketing efforts and improved customer engagement.“ May 27, 2023 Lance W Software EngineerRetail, 10,001+ employeesUsed the software for: 1-2 years. “It's not intuitive enough to compete with office 365 or Google platform.“ January 18, 2025 WT Weronika T ManagerFurniture, 201 - 500 employeesUsed the software for: 1-2 years. “One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer accounts.“ May 27, 2023 Daniela G Marketing Automation SpecialistFinancial Services, 201 - 500 employeesUsed the software for: 6-12 months. “Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.“ March 26, 2024 ## Showing most helpful reviews Showing 1-25 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kate B. Marketing & Account Management Financial Services Used the software for: 6-12 months ### "Pardot delivers on promises " September 29, 2020 5.0 Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times. Pros The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works. Cons There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing Salesforce Marketing Cloud Account Engagement Alignment with Salesforce Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Greater functionality and alignment with Salesforce Review Source SM Simon M. CRM Specialist Financial Services Used the software for: 2+ years ### "SalesForce MC makes your life easier" November 5, 2025 5.0 Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. Pros Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale. Cons What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing Salesforce Marketing Cloud Account Engagement Good service support, user friendly, all features we needed. Switched from [Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/) Eloqua as a tool did not give us the whole scope of functionalities we wanted to use at that time. Review Source CG Chiara G. Marketing and communication Health, Wellness and Fitness Used the software for: 2+ years ### "A huge potential " April 27, 2025 3.0 I must say that this could have to do with the way it was set up in my company Pros The tool has a lot of potential but many things that make it non user friendly Cons I hate that contacts and accounts cannot be deleted and reports are not the best. Switched from [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Changed company so I had no choice at all Review Source LV Luke V. Owner Sports Used the software for: 6-12 months ### "A Marketing Must! " November 6, 2024 5.0 I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it! Pros Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job! Cons The price can seem a little high based on some of the industry competitors. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Needed a more enterprise solution and this product fit the bill. Review Source Muhammad Daud S. IT Manager Financial Services Used the software for: 2+ years ### "Boosting a business with Pardot" July 19, 2022 5.0 Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses. Pros I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy. Cons Pardot is quite expensive and really advance to manage. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Salesforce Marketing Cloud Account Engagement I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools. Review Source Lindsey Raye P. Email Marketing Specialist Entertainment Used the software for: 6-12 months ### "SALESFORCE SALES CLOUD & MARKETING CLOUD " February 15, 2024 3.0 Pros The sales team could click in their CRM sales page to see the last email sent Cons Validations - if you didn’t create custom objects for your form data it was a mess Switched from [CMPRO](https://www.capterra.com/p/118949/CMPRO/)[Oracle Taleo Cloud](https://www.capterra.com/p/132229/Oracle-Taleo-Cloud-Service/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Not my choice but that’s what they did at their Review Source MD Masoom R. Sr. Executive Sales and Research Information Technology and Services Used the software for: 2+ years ### "Great Marketing Automation platform" July 27, 2019 5.0 My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me. Pros I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24\*7 to help the customers and this is the best thing that I like most about it. Cons There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing Salesforce Marketing Cloud Account Engagement I choose Pardot over Zoho because of its amazing customer support. Review Source Charu M. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Power-packed Marketing Automation Tool" April 4, 2020 4.0 A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more. Pros We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing Cons I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) We were looking for a better tool through which we will be able to track your prospect’s activities which in turn is a big advantage for sales. Review Source Zhivko S. Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Any other tool is probably better" August 30, 2019 3.0 Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof. Pros It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it. Cons It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Aritic Pinpoint](https://www.capterra.com/p/161540/Aritic/) Reason for choosing Salesforce Marketing Cloud Account Engagement Because of its integration with Salesforce but later we found out that other products integrate just as well. Review Source VR Verified Reviewer Software Engineer Retail Used the software for: 1-2 years ### "Great with in Salesforce Cloud Platform" January 18, 2025 4.0 Pros It's fully integrated into our CRM used between our internal sales and external vendors. Cons It's not intuitive enough to compete with office 365 or Google platform. Review Source GR Gina R. Events Coordinator Computer & Network Security Used the software for: 2+ years ### "Thumbs Up to Salesforce" April 10, 2025 4.0 Great. I have used it for over 10 years. Pros I like that I am able to tag opportunities. Cons Not every version is the same. I wish all versions allowed for lead assignment and lead conversion. Review Source DS Dede S. Demand Generation Specialist Computer Hardware Used the software for: 2+ years ### "Easy To Use, Great for Small Companies, Not as powerful as their competitors" October 9, 2020 4.0 Overall I've had a positive experience with Pardot and would recommend it to others. It has been a very powerful tool for us and has helped us grow our business, generate leads, move leads through the sales funnel in an automated way, etc. It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies. Each initiative we executed on took longer than we expected to roll out. Pros The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts. Cons The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future. While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included. One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel. Reason for choosing Salesforce Marketing Cloud Account Engagement The bottom line: Native Integration with Salesforce Sales Cloud. We hired a consultant to help us make the decision. After a lengthy process of identifying requirements, ranking their importance, then scoring both Marketo and Pardot on their ability to meet our requirements, Marketo won the bake-off. Then the consultant said they recommended Pardot. I was shocked. Evidently, according to them, the native integration with Salesforce Sales Cloud was enough to swing the pendulum to Pardot. That was in 2015. In hindsight, I agree. The native integration was a huge advantage and worth it even if it meant more "workarounds" in Pardot to do what we wanted to do. Review Source NH Nirob H. Lead Generator Specialist Marketing and Advertising Used the software for: 1-2 years ### "Marketing success with Salesforce Marketing Cloud Account Engagement" March 10, 2023 5.0 At last I want to say really this software help me lot in my profession. I recommend everyone to use this software to improve their ability. Pros In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management. I can easily manage my contacts and needs. Email Distribution features is so good for me. It helps me very lot. Overall I can easily say anyone can grow their business by Salesforce Marketing Cloud Account Engagement. Cons Not so many cons about this softwarebut this software price is high. So I request the management team to decrease the price and develop this software and make it very useful. Review Source Aadeeb S. Brand Manager Food Production Used the software for: 2+ years ### "Powerful Marketing Automation Tool" September 14, 2022 4.0 Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. We are able to set up workflows and use it multiple times for generating different leads. Customer mapping & analytics are in-depth that helps us to garner meaningful inferences on the choice & interests of the customers. Pardot's tracking system is superb in assessing the customers journey from visits to individual pages on our website, from visiting a particular page to generate conversions on landing pages. Pradot has simplified our marketing process and helped in the strategic growth of our business. Pros Pardot Salesforce has simplified our entire process of marketing at HL Agro. The lead nurturing campaigns are helping us to drive engagement with our current & potential customers. Generating leads & setting up workflows is no more a task now. With Pardot, we are able to acquire meaningful data on the choice & interests of the customers. It offers in-depth analytics & facilitates our customer mapping process. Cons Pardot pricing is a major limitation of the software. The subscription plans start at $ 1000 and is billed annually. The premium pricing of Pardot generally makes it unaffordable for the small scale businesses. We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan. Pardot offer A/B testing feature only to the pro-subscribers. Review Source VR Verified Reviewer Associate Manager Computer Software Used the software for: 1-2 years ### "Easy to use CRM" March 28, 2023 4.0 We used it for lead management snd monitoring and Salesforce's easy UI and short learni g curve made that convenient Pros User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues Cons If the information was captured wrong due to some reason, debugging took timeInitially learning curve difficult Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) High cost Review Source VR Verified Reviewer Marketing Operations Manager Computer Software Used the software for: 1-2 years ### "Bite the bullet and invest in a better tool" December 12, 2019 2.0 Horrific. Would never migrate to this tool again and wouldn't recommend to anyone. Pros Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it. Cons Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report. Review Source JD Jessica D. CMO Computer Software Used the software for: 2+ years ### "Pardot is a Powerful Tool, but It's Hard to Manage on Small Teams" June 30, 2021 4.0 Overall, Pardot delivers on all the capabilities that we need and has more power than we are able to leverage. We appreciate it's deep integration with Salesforce and know that it has feature parity with most of the other major players out there. Pros Pardot allows us to get insight at a per-contact level into their activity, interests, and profile. We've made it even more useful by adding on additional integrations like Clearbit and Zoom. We track more than 12k new incoming leads annually and we automate outreach to those leads every single day. Cons Many decisions that you make at the beginning of the implementation will dog you after you've made them (how do we organize our campaigns? what tags should we use? when automations do we want to build off of those tags? how do we segment our lists). Pardot/Salesforce has offered strategic support and even configuration services, however, we find that these often lack the depth of knowledge to tell us if we're making the right call/they are too expensive for a small firm like ours. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Salesforce Marketing Cloud Account Engagement Salesforce alignment. Review Source VR Verified Reviewer Digital Marketing and Analytics Consultant Marketing and Advertising Used the software for: 2+ years ### "Great marketing automation, but not easy to use." January 24, 2019 4.0 I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool. The learning curve can be steep. I recommend attending one of their 3 day foundations training courses to help jump start your experience. Pros Pardot is great for companies whose sales teams also use Salesforce due to the tight integration between the two products. Prospect and campaign tracking data can sync easily between the two systems and keep track of all campaign touch points across sales and marketing teams. Engagement studios are super easy to set up and allow for easy engagement-driven campaigns that help avoid "spammy" campaigns that help you stay off the blacklists of ISPs. Cons My major complaint with Pardot really has been with the UI/UX. The user experience is not great. It's not intuitive AT ALL. There are many instances where the interface breaks standard functionality conventions, leaving you in the dark trying to figure out how to do even simple tasks. That being said, the Engagement Studio has completely different UI than the rest of the app, and is actually quite a good experience. I guess Salseforce is taking their time redoing the rest of the app, but I'm sure they'll get around to it soon enough. Review Source VR Verified Reviewer Marketing Campaign Manager Computer Software Used the software for: 1-2 years ### "It gets the job done...but requires a ton of workarounds" May 9, 2019 3.0 It feels like Pardot isnt getting nearly the amount of attention from Salesforce as it should. I used it over the course of a year and noticed that it would take months to roll-out incredibly important features. Pros Once you've thoroughly understood all the features in Pardot, it can be quite easy to use for simple things. Their Engagement Studio, in particular, is incredibly built-out. It's also nice to have that sync with SFDC across fields. Lastly, the dynamic content was super helpful when we needed to update email templates across the board. Cons \- The email wizard takes a LONG time to load, even if you want to change something small, like preheader text. Additionally, it can take HOURS to render samples from their built-in litmus integration. For a company as advanced as Salesforce, you'd think this would be an easy feature to use. - From the day they linked Pardot and SFDC campaigns, there were severe bugs with email stats. I think they have solved the issue, but the fact that it took months meant we weren't able to capture that data easily. -To the point above...email stats are not easy to find in Pardot. There is a page that gives you the basics for email templates, but as for one-off email sends, forget about it. The reporting tab is just not good compared to any other email automation product on the market. Review Source WT Weronika T. Manager Furniture Used the software for: 1-2 years ### "Salesforce Marketing Cloud Account Engagement" May 27, 2023 4.0 My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive solution for managing customer accounts and executing targeted marketing campaigns. Despite the initial learning curve and cost considerations, it significantly contributed to our marketing efforts and improved customer engagement. Pros One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer accounts. The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for effective customer segmentation and improved campaign performance. Cons One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to fully utilize its features and functionalities. Additionally, the cost associated with using the platform could be a limiting factor for smaller businesses or organizations with limited marketing budgets. Review Source SN Shankar N. Manager Real Estate Used the software for: 2+ years ### " Know about - Sales Force " April 11, 2023 5.0 Marketing campaign Dashboards and New modules can be created on salesforce as per our requirement. Pros User friendly for form Integration. Multiple Dashboards and Reports Available for business review. View and Notification for users. API integration with multiple websites and Applications. Easy setup to create new fields and data management module. Log history to identify changes and creation. Campaign management leads, cost per lead and outcome. Cons Processing lag in case of too much information on the page. View log is not available in normal license. Review Source Colleen P. Operations Manager Marketing and Advertising Used the software for: 6-12 months ### "Pardot was a real life nightmare " November 19, 2019 3.0 I spent hundreds of hours in their knowledge base trying to figure out what I didn't know. I watched videos, did trailheads galore, paid for the top tier level of support only to be handed off to various Pardot support agents who were based out of other countries never getting any of my issues resolved or my questions answered. After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue. I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization. Pros I loved the demo given to me by an expert who sold me on the ease of the technical set up and use of Pardot. Cons The technical setup was far too technical for me. The cost was over SENSITIVE CONTENT HIDDEN a month and we never got it up and running after 7 months of trying. They later recommended using a third party company for technical implementation as it was too technical for a somewhat technical person. Our developer and technical team members did not have the time to implement themselves as it was a full time position to setup technically. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review Source ET Eric T. Director of Global Marketing and Sales Operations Mechanical or Industrial Engineering Used the software for: 2+ years ### "Pardot - Ease of Use" August 8, 2019 3.0 Dissatisfied. I have worked with other systems as a sales person but as an administrator it could certainly use some enhancing and development to make it better. Unfortunately being under the umbrella of Salesforce will set that back for a while. They are just satisfied it works and you can ultimately get the job done. Unfortunately, not caring about their customers frustration level will get them one day. Pros Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work. We offer a very visual product that clients need to see which will help with their buying decision. Finally, the ability to schedule email drops which allows me to not consume network speed since I can do it after business hours. Cons Workflows are not well established. It took me a while to learn them because they do not flow logically. A training documentation does not outline any type of logical flow for some of the common ways people work. Secondly, support is lacking. I do think this is a Pardot issue directly but a Salesforce issue. Your best support person is Mr. Google since he knows everything and you do not have to fill out multiple screens hoping you get to the right person. Reason for choosing Salesforce Marketing Cloud Account Engagement Not part of that decision process at the time. Review Source Lisa T. Senior Data Analyst Telecommunications Used the software for: 2+ years ### "Has potential but very complex to set up and manage" October 13, 2017 3.0 Pros This can be a good tool to use for automation as you can import contacts and add them to lists and drips fairly easily. It's also good for integrating with custom forms and landing pages and you can create custom campaigns, links etc. High level, it really helps connect everything together from the first visit (including the pages they viewed) and every subsequent touchpoint from then on (but reporting on this falls into the "Cons"). Cons Pardot is a difficult tool to set up and manage and their support through the process is quite limited. Their chat seems to fill up by 9 am, and although they offer courses to train you how to use their product, they charge for it. Although it is a powerful tool, their reporting capabilities are very behind, and while they capture every touchpoint, there is no way to roll up that data to gather insights or report on it. Review Source Viktor C. Marketing specialist Marketing and Advertising Used the software for: 6-12 months ### "Salesforce Pardot/marketing Cloud Marketing Review" April 4, 2024 4.0 Pros workflow of pardot and marketing cloud is very simple and easy to understand after figuring it out. Would love to see more features. Cons Structure and organization of tools is okay, could be more user friendly and easier to navigate Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.