# Page 20 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 20 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews/?page=20 --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 20 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 476-500 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JM John M. Specialist Telecommunications Used the software for: 1-2 years ### "Clear cut marketing automation" April 25, 2016 3.5 Pros Easy to use and set up. Great on line documentation. Set it and forget it is nice Cons Product is great. Cust service is too much self help. Review Source DD Dealdiane D. Software Developer Retail Used the software for: Less than 6 months ### "Good platform but not for everyone" January 21, 2019 3.0 Pros Pardot is great for when you want targeted emails for your prospects and the like. Great Salesforce cloud integration is a bonus (after it's been acquired). Cons It is not for everyone. If you want to target retail, this is probably not the best Salesforce product for you. You're probably be better off using Marketing Cloud. It has it's place however so best to try it out and see what works for you best. Review Source KE Katie E. Marketing Security and Investigations Used the software for: ### "Meh - Wish it was better quality" October 6, 2016 2.0 just ok, wish the integration was better between SFDC and pardot. the emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS. You can't call them to review your issues... only FAQs. What. Pros easy to review Cons the minimum character count. 100 is too much. Review Source NC Nyla C. Program Coordinator Used the software for: 6-12 months ### "Pardot allows you to track your website marketing" November 7, 2017 5.0 Pros Pardot makes it so that you can understand who is using parts of your site and how without it being complicated. Cons I wish the salesforce and Pardot sync worked a little better. You would think it would be easier since they are both SF products. Review Source CS Chiara S. Reviewer Arts and Crafts Used the software for: I used a free trial ### "It made my work easier" August 29, 2023 5.0 It made my life easier with my job because before I had to use Siebel which is a very complicated software. Pros Very intuitive pages, I used it to do gas contracts on the phone so I had to be very quick in filling the forms. It suggested me what to write and I could be successful with the client contract. Cons It’s very simple and easy to use so it suits for jobs like customer care. Review Source JS John S. SEM SEO Specialist Construction Used the software for: ### "Think it was oversold" April 8, 2016 1.5 Pros What I like best about Pardot is it's easy to login. To say I like something the best is misleading. A better way to put it is what I find least terrible. I guess what I find least terrible was it’s somewhat simple to configure connectors. Cons Very confusing to work in. It doesn't deliver on it's promise. Interface seems old. Basic ability to create rules within drip campaigns is cumbersome. The vernacular is strange. Review Source MT Monica T. Dir. of Marketing Used the software for: ### "Dead Simple Marketing Automation" March 20, 2015 5.0 Of all the tools available to an overtaxed marketing department to automate website tracking, online forms, digital campaigns requiring custom landing pages and all with integration to NetSuite, Pardot wins my vote for favorite, hands down. Yeah, it's unfortunate that they were purchased by Salesforce.com, arch-rival to NetSuite, but we have seen no drop off in support or customer focus since that time. Highly recommended for its clean, accessible user interface, intuitive workflow and flexibility, as well as service affordability. Review Source MB Melissa B. Used the software for: ### "Pardot is Good But a Work in Progress" February 7, 2017 3.0 Pardot is a good starting point but the flexibility is lacking in certain areas. Often times there is more flexibility required, for example, when creating email templates that one would need to have HTML knowledge to accomplish. The interface is easy on the eyes, so that's a plus. Functionality is often down, in my experience and requires us reaching out to customer service to troubleshoot. Pros It's attractive app-style interface Cons Functionality is down a lot and we need to reach out to customer service often Review Source jM jurija M. Marketing Manager E-Learning Used the software for: 6-12 months ### "Marketing automation at it's finest" July 19, 2019 4.0 Pros To succeed in marketing measuring is crucial. Pardot allows marketing managers to see what campaigns and field activities are performing when integrated with Salesforce. Cons Some of the entry/ field naming isn't as easy with some integrations as one might like it to be. Always do due diligence when getting new marketing and sales tools and wanting pardot to work with it. Review Source SP Sachin P. Dev Ops Engineer Computer Software Used the software for: Less than 6 months ### "I have recommended this to my marketing team for now...!!!" April 21, 2018 5.0 Pros Due to the transparency we have in our work culture i could talk the marketing team to give this product a try and so far so good. Finding leads has become a pretty vivid job now and scoring criteria based on opening an email or clicks on it the best leads come our way. Focus has increased. Hopefully i get a huge appreciation due to this. Cons I am not sure about how the campaigns are gonna be created hence forth (if need be they will find another software for that). But as compared to others, they liked what they saw until now. Not much in negative as of now. Review Source BJ Barrett J. Business Development Manager Entertainment Used the software for: 6-12 months ### "The best Marketing Automation tool in the world" October 5, 2016 4.0 Pardot was instrumental for my team in keeping up with marketing email campaigns and also maintaining our nurture campaign. A great user interface and user experience Pros Ease of use. Nurture Campaigns Cons There is so much to do and learn and so little time Review Source JV Julie V. VP of Strategy Used the software for: 2+ years ### "Good platform if you don't need robust features." September 6, 2017 4.0 Pros I like that it is Integrated with Salesforce. I also appreciate the value and features you get for the price. Cons I would appreciate if the dynamic content functionality was more robust. I find that it is lacking in comparison to other platforms. Review Source MK Matt K. Director of Sales Hospital & Health Care Used the software for: Less than 6 months ### "Great Automation Marketing tool" January 25, 2017 5.0 I have used other systems before but Pardot by far out does any of their competition. Great tool for automating the client experience throughout the sales process. We use it for implementing new clients too and the notifications are a huge timesaver. Review Source HG Hanna G. Sales Associate Computer Software Used the software for: ### "The best marketing tool for B2B companies" March 30, 2015 4.5 Pros Pardot has true integration with Salesforce. I love the ability to dynamically see what people in your database are doing in real time. Additionally, Pardot always communicates when new functionality is made available, ensuring you're getting the most out of the system! Cons There isn't too much to complain about. Maybe reporting related to your Google Analytics would be a nice feature? Review Source JL Jessica L. Used the software for: ### "Marketing Manager" October 6, 2016 2.0 I use Pardot for marketing purposes, including email marketing, landing page, and webinars. So far I find the Pardot platform not user-friendly. The editor platform on Pardot is hard to use, and often I need to tweak the HTML code in order to get the formatting right. Pros Integration with SFDC enables a user to generate mailing lists directly on Pardot. Cons Unfriendly user interface, terrible connection with other platforms like WebEx, Facebook, etc. Review Source PD Pete D. account executive Computer & Network Security Used the software for: Less than 6 months ### "save time and get more business" October 5, 2016 5.0 Pardot has allowed me to send time on leads that will actually close. I was able to reduce my count of frontline reps and still close more business Pros simple and easy Cons it takes some time to set up. I wish that I was alerted Review Source JP Jessica P. Marketing Specialist Insurance Used the software for: ### "Excellent tool--especially for Salesforce users" July 27, 2015 5.0 Pros Pardot makes marketing automation easy--their staff is always willing to help, and their onboarding process ensures you have a good understanding of the tools it offers. The Connectors make syncing with Salesforce and other services like GoToWebinar a breeze. Cons List uploads are not instantaneous and CRM syncing can take up to a day to complete with large lists of prospects Review Source JP Jessica P. Marketing Specialist Insurance Used the software for: ### "Excellent tool--especially for Salesforce users" July 27, 2015 5.0 Pros Pardot makes marketing automation easy--their staff is always willing to help, and their onboarding process ensures you have a good understanding of the tools it offers. The Connectors make syncing with Salesforce and other services like GoToWebinar a breeze. Cons List uploads are not instantaneous and CRM syncing can take up to a day to complete with large lists of prospects Review Source CK Conrad K. Sales Marketing and Advertising Used the software for: Less than 6 months ### "Fantastic Software that saves time and manpower" August 6, 2018 5.0 Pros My favorite this about Pardot is that it gives you the ability to have an automated pipeline that reaches your customer base without any human elements. Cons I cannot say that I don't like anything particular with this software. Everything has lived up to my expectations. Will update if I find anything in the future. Very easy to use. Review Source RM Ryan M. Used the software for: ### "Pardot Marketing Automation" October 6, 2016 4.0 Pardot is a fairly easy product to use but there are many features that should be looked into and setup when implementing. The site search features can be particularly valuable especially when run in conjunction with automation rules to develop buyer profiles. Pros Engagement studio Range of automation rules that can be run Advanced reporting capabilities New features always in the works Cons Opting in prospects who have opted out Review Source RS Ray S. Used the software for: ### "Streamlines the process of sending clients marketing collateral" April 13, 2017 5.0 We have the Pardot integration with Salesforce. Our marketing team uploads marketing material into our client base. I'm able to send out selective collateral to specific personal versus just blasting everyone in a customer account. We have different messages so using the Pardot integration makes it easy to send the document to that person as an email versus as an attachment. Our marketing team also sends out by monthly material as well to a define target of clients. Review Source DM Daryl M. Marketing and Advertising Used the software for: ### "Effective marketing and CRM tool" February 11, 2015 4.0 Pros I have worked with the product since 2009 and brought it into 3 different companies. The connection to Salesforce and ability to automate CRM responses make this an effective tool for personalized marketing. Cons The on-boarding and ramping process for clients is one of the best I have seen. The client managers are responsive and effective in understanding client needs. Review Source ED Elias D. Director of Operations Telecommunications Used the software for: Less than 6 months ### "Great Marketing Automation Tool" December 7, 2016 4.0 Pardot after its acquisition has a lot of really good features. Obviously, its Salesforce integration is solid and the UI is fresh and clean unlike Marketo. It is very easy to configure and users get a seamless experience specially they see most of the data within Salesforce. Pros The UI is intuitive and user friendly Great things in its roadmap Since acquired by Salesforce, the support received is great Cons May not work well with too much lead data. Connect with your rep on its limitations. Internal reporting and dashboards arent that extensive. Integration with internal website. Review Source VR Verified Reviewer Digital Marketing Specialist E-Learning Used the software for: Less than 6 months ### "One of the Best Marketing Automation Tool" February 5, 2020 5.0 Email Marketing, Lead Nurturing, Landing pages development, Easy integration with CRM, Social Media Channels, Website, etc. Pros I like this tool as one of the best marketing automation tools available in the market. You can do everything here. Cons Need a free or trial version for new learners. Also, It should provide Analytics of email campaigns in detail. Review Source TN Tom N. Director of Marketing Used the software for: 2+ years ### "The best B2B Marketing Automation tool" October 25, 2017 5.0 Overall excellent. Pros Way more than just email. Pardot is a full force marketing automation tool. Everything from page tracking to form building to file downloads, It is by far the easiest to use tool I've experienced. In addition to the above, it's an excellent email tool, complete with record assignment, auto responder, integration capabilities. Cons Too frequently there is system down time that impacts message sending and performance. To date, this has been simply in convenient and has not crippled any critical operation. Review Source Similar Products Featured