# Page 3 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews/?page=3 --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 51-75 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use ST Saurabh T. Operations Manager Information Technology and Services Used the software for: 2+ years ### "The best Marketing Automation tool out there!" July 25, 2020 5.0 The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation. Pros Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications. Cons Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Salesforce Marketing Cloud Account Engagement We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.) Review Source Paula B. Marketing E-Learning Used the software for: 2+ years ### "Un buen software para marketing B2B" July 29, 2021 5.0 Un buen software pero todavía lejos de ser perfecto Pros Es un software muy muy completo para la captación, gestión de leads para negocios B2B puramente. No vale para ecommerce ni negocios B2C de gran volumen. Cons Uno de los mayores inconvenientes es que no ofrece sistemas de análisis buenos.. y tiene muchas carencias en los sistemas de atribución o desarrollos un poco más especificos, pero en general es un buen software. Review Source WT Weronika T. Manager Furniture Used the software for: 1-2 years ### "Salesforce Marketing Cloud Account Engagement" May 27, 2023 4.0 My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive solution for managing customer accounts and executing targeted marketing campaigns. Despite the initial learning curve and cost considerations, it significantly contributed to our marketing efforts and improved customer engagement. Pros One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer accounts. The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for effective customer segmentation and improved campaign performance. Cons One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to fully utilize its features and functionalities. Additionally, the cost associated with using the platform could be a limiting factor for smaller businesses or organizations with limited marketing budgets. Review Source VR Verified Reviewer Enterprise Account Executive Computer Software Used the software for: 2+ years ### "Easy to use , great UI and powerful " January 29, 2020 5.0 the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short. Pros 1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI 2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function ) 3) slick customer journey canvas that is highly visual 4) fairly priced (in comparison with the other MA vendors) Cons 1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone 2) it would be great if there were more native connectors to it. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review Source MD Masoom R. Sr. Executive Sales and Research Information Technology and Services Used the software for: 2+ years ### "Great Marketing Automation platform" July 27, 2019 5.0 My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me. Pros I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24\*7 to help the customers and this is the best thing that I like most about it. Cons There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing Salesforce Marketing Cloud Account Engagement I choose Pardot over Zoho because of its amazing customer support. Review Source SN Shankar N. Manager Real Estate Used the software for: 2+ years ### " Know about - Sales Force " April 11, 2023 5.0 Marketing campaign Dashboards and New modules can be created on salesforce as per our requirement. Pros User friendly for form Integration. Multiple Dashboards and Reports Available for business review. View and Notification for users. API integration with multiple websites and Applications. Easy setup to create new fields and data management module. Log history to identify changes and creation. Campaign management leads, cost per lead and outcome. Cons Processing lag in case of too much information on the page. View log is not available in normal license. Review Source Pankaj Singh S. Manager Marketing Operations Information Technology and Services Used the software for: 6-12 months ### "Stable platform for email marketing" July 22, 2021 4.0 Fine, depending on what other software you are using with it. With salesforce it is good. Pros It is stability and execution of email campaigns and sync with salesforce. I can see the campaign performance in sales too. Cons The default report module is good for nothing. It is very basic and not usable for marketers. There is no visualisation of reports are available. Review Source Colleen P. Operations Manager Marketing and Advertising Used the software for: 6-12 months ### "Pardot was a real life nightmare " November 19, 2019 3.0 I spent hundreds of hours in their knowledge base trying to figure out what I didn't know. I watched videos, did trailheads galore, paid for the top tier level of support only to be handed off to various Pardot support agents who were based out of other countries never getting any of my issues resolved or my questions answered. After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue. I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization. Pros I loved the demo given to me by an expert who sold me on the ease of the technical set up and use of Pardot. Cons The technical setup was far too technical for me. The cost was over SENSITIVE CONTENT HIDDEN a month and we never got it up and running after 7 months of trying. They later recommended using a third party company for technical implementation as it was too technical for a somewhat technical person. Our developer and technical team members did not have the time to implement themselves as it was a full time position to setup technically. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review Source VP Vicente P. AUXILIAR ADMINISTRATIVO Financial Services Used the software for: 2+ years ### "Mi experiencia con Salesforce" April 14, 2023 5.0 Mi experiencia en general ha sido gratificante desde la automatización de colas de servicio en los cuales se almacenan grandes cantidades de leads y que se asignen a los agentes sin necesidad de intervenir, hasta los reportes y tableros de visualización que se generan y están en constante cambio a medida de que mi conocimiento sobre la herramienta crece. Pros De Salesforce me gusta que es fácil de utilizar y tiene conexiones con la mayoría de servicios y herramientas de inteligencia de negocios, como einstein, omnichanel, office, entre otras, como tiene varias integraciones uno creería que son difíciles de manejar y no es así, su integración y uso es demasiado sencillo y tienen manuales de uso para las implementaciones. Cons Sinceramente hasta el momento no hay nada que encuentre negativo en mi uso diario de la herramienta, por el contrario me ayuda a optimizar y ser más eficiente en mi labor. Review Source EE Ethan E. PMO Financial Services Used the software for: 2+ years ### "Salesforce " April 10, 2024 4.0 Pros The contacts and customer database personally is a very valuable tool for us for client outreach and pipeline management. Cons Requires a decent level f training for new starters as some parts of the system are not the most intuitive to use. Review Source Anna H. Marketing Automation Manager Internet Used the software for: 2+ years ### "Great Quality Marketing Automation System for B2B Marketers" January 31, 2020 5.0 Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work. Pros I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website. Cons The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have. Review Source YM Yurii M. Marketing Director Information Technology and Services Used the software for: 1-2 years ### "The tool you have to choose if you work in Salesforce infrastructure " February 2, 2024 4.0 Pros Smooth integration with Salesforce. Works fast enough Cons Pricing is not competitive when you look at other options available on the market (not SF appexchange) The other things might be solved with other more expensive packages, but Pardot is already expensive) Not possible to set local time of receiver when you send emails. All of them go out at once Not possible to send emails based on user behavior (also the time when they are sent) No tracking of email forwards Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons) Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[SendPulse](https://www.capterra.com/p/146369/SendPulse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) They were good tools, but we needed deeper integration with Salesforce Review Source ET Eric T. Director of Global Marketing and Sales Operations Mechanical or Industrial Engineering Used the software for: 2+ years ### "Pardot - Ease of Use" August 8, 2019 3.0 Dissatisfied. I have worked with other systems as a sales person but as an administrator it could certainly use some enhancing and development to make it better. Unfortunately being under the umbrella of Salesforce will set that back for a while. They are just satisfied it works and you can ultimately get the job done. Unfortunately, not caring about their customers frustration level will get them one day. Pros Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work. We offer a very visual product that clients need to see which will help with their buying decision. Finally, the ability to schedule email drops which allows me to not consume network speed since I can do it after business hours. Cons Workflows are not well established. It took me a while to learn them because they do not flow logically. A training documentation does not outline any type of logical flow for some of the common ways people work. Secondly, support is lacking. I do think this is a Pardot issue directly but a Salesforce issue. Your best support person is Mr. Google since he knows everything and you do not have to fill out multiple screens hoping you get to the right person. Reason for choosing Salesforce Marketing Cloud Account Engagement Not part of that decision process at the time. Review Source BC Billy C. CMO Computer Software Used the software for: 2+ years ### "Pardot Lets Us Punch Above Our Weight" March 10, 2016 4.5 Pros Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results. Cons There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting. Review Source Lisa T. Senior Data Analyst Telecommunications Used the software for: 2+ years ### "Has potential but very complex to set up and manage" October 13, 2017 3.0 Pros This can be a good tool to use for automation as you can import contacts and add them to lists and drips fairly easily. It's also good for integrating with custom forms and landing pages and you can create custom campaigns, links etc. High level, it really helps connect everything together from the first visit (including the pages they viewed) and every subsequent touchpoint from then on (but reporting on this falls into the "Cons"). Cons Pardot is a difficult tool to set up and manage and their support through the process is quite limited. Their chat seems to fill up by 9 am, and although they offer courses to train you how to use their product, they charge for it. Although it is a powerful tool, their reporting capabilities are very behind, and while they capture every touchpoint, there is no way to roll up that data to gather insights or report on it. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Best email marketing and automation tool" September 6, 2022 5.0 Pros It's tendency to send emails in user inbox is very high. Cons Nothing as such but I just want to highlight that it's expensive. Review Source Viktor C. Marketing specialist Marketing and Advertising Used the software for: 6-12 months ### "Salesforce Pardot/marketing Cloud Marketing Review" April 4, 2024 4.0 Pros workflow of pardot and marketing cloud is very simple and easy to understand after figuring it out. Would love to see more features. Cons Structure and organization of tools is okay, could be more user friendly and easier to navigate Review Source GP Giuseppe P. Impiegato Telecommunications Used the software for: 1-2 years ### "Salesforce: qualità e garanzia di risultati" January 10, 2023 4.0 Esperienza nel complesso molto buona vista la facilità di creare database molto ampi e ben strutturati Pros La grande capacità di immagazzinare dati e campagne, collegandole tra loro Cons Troppi rallentamenti improvvisi che bloccano il lavoro Review Source Alabhya P. Digital Marketing Manager Computer Software Used the software for: 1-2 years ### "Easy to start, harder to master" August 4, 2020 4.0 Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use. Pros Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community. Cons Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing Salesforce Marketing Cloud Account Engagement Integration with SFDC, pricing structure. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) To move to the Salesforce ecosystem Review Source foster S. Digital marketer Marketing and Advertising Used the software for: 2+ years ### "Honest Padot Review" September 12, 2021 5.0 Pardot is an excellent marketing automation tool with advance features that took my marketing effort to the next level. It makes it so easy to target our clients and automate the process Pros Pardot is the most prolific tool that empower sales teams to work and nurture leads for their brands. It helps marketing and sales teams to generate qualify leads. It has a lot of means to track clicks and open rate of emails. Cons The User interface of Pardot can be confusing Review Source VR Verified Reviewer Campaign Specialist Information Technology and Services Used the software for: 1-2 years ### "Pardot integrated seamlessly with Salesforce!!" June 8, 2022 4.0 Pros Pardot and Salesforce work well together. It includes the ability to customize the look and feel of email, landing pages and sign up forms. Lead scoring is another powerful and helpful feature for huge sales insights. Cons Improve the email editor. Exorbitantly priced- not suitable for the small businesses. There is a room to improve in terms of reporting. Review Source CE Chelsea E. Head of Marketing Information Technology and Services Used the software for: 2+ years ### "Great option for SMBs" September 14, 2022 5.0 Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company. We did need an implementation partner when we first set the platform up. Pros Parrot has all the necessary features and functionality to serve SMBs in a marketing automation capacity. The ease of use is simpler compared to some of the other highly complex and customizable options out there, plus the integration with Salesforce is seamless. Cons We had issues with syncing to Salesforce previously but that has since been resolved. The features and interface have not changed much in the last 10 years so don’t expect a lot of new enhancements or improvements to come. Review Source AV Alex V. Demand generation manager Building Materials Used the software for: 1-2 years ### "Powerful tool" August 31, 2022 4.0 I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results. Pros I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from. Cons The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review Source VR Verified Reviewer Education Account Manager Consumer Electronics Used the software for: 6-12 months ### "Pardot marketing tool" November 2, 2018 4.0 Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our company to create content and reach an audience we could not have even come close to without it. Pros I love the ability to have insight into customer activity and to create marketing campaigns. From a marketing perspective Pardot is an amazing tool. However my role is in more of a sales role so I tend to lean on the features of Salesforce much more. I appreciate the tie into sales force and how I am able to create reports and customer lists very easily in Pardot. It has greatly expanded the communication that I am able to have with customers. I work closely with the marketing team to delivery targeted messages which we were unable to do in the past. Cons My biggest frustration comes from the Salesforce/Pardot relationship. I wish that the terms in salesforce were the same used in Pardot, it is a bit of a learning curve especially when you are getting up to speed and working within two different departments. For example campaigns in salesforce are completely different than campaigns in Pardot. Review Source Charu M. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Power-packed Marketing Automation Tool" April 4, 2020 4.0 A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more. Pros We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing Cons I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) We were looking for a better tool through which we will be able to track your prospect’s activities which in turn is a big advantage for sales. Review Source Similar Products Featured