--- title: "Salesforce Marketing Cloud Account Engagement Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Salesforce Marketing Cloud Account Engagement Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/134593/Pardot/" page_type: "product" language: "en" --- # Salesforce Marketing Cloud Account Engagement Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce Marketing Cloud Account Engagement ## What is Salesforce Marketing Cloud Account Engagement? Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. ## What is Salesforce Marketing Cloud Account Engagement used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 650 user reviews Reviews sentiment Positive 80% Neutral 15% Negative 5% Pros & cons Comprehensive marketing automation platform Integrated client communication tools Limited email template customization High cost for small businesses Starting price $1250 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Salesforce Marketing Cloud Account Engagement?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.salesforce.com/&name=Salesforce Marketing Cloud Account Engagement) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce Marketing Cloud Account Engagement 4.1 (650) VS. [4.5 (4,484)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $1250 Flat Rate, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (626) Ease Of Use 4.4 (4,385) Value For Money 3.8 (466) Value For Money 4.3 (3,514) Customer Service 3.8 (516) Customer Service 4.4 (3,524) ## Salesforce Marketing Cloud Account Engagement alternatives [4.4 (18,808)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,996)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.7 (744)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) ## FAQs about Salesforce Marketing Cloud Account Engagement Overview ### What problems does Salesforce Marketing Cloud Account Engagement solve? Salesforce Marketing Cloud Account Engagement solves manual lead nurturing, generic outreach, and disconnected sales-marketing data by automating personalized email journeys, segmentation, scoring, and campaign tracking inside Salesforce. B2B marketing teams, sales reps, demand generation managers, and marketing operations teams use it to prioritize hot leads, scale communications, and improve visibility into conversion-driving activity. Answer based on 295 reviews Overview ### Which roles and teams benefit most from Salesforce Marketing Cloud Account Engagement? Salesforce Marketing Cloud Account Engagement is most used by marketing teams, demand generation leaders, and marketing operations specialists who manage email campaigns, lead nurturing, segmentation, and performance reporting. Sales leaders, account executives, and Salesforce administrators benefit by aligning handoffs, tracking prospect engagement, and maintaining cleaner CRM-connected automation workflows. Answer based on 545 reviews Overview ### What company size and industries is Salesforce Marketing Cloud Account Engagement built for? Salesforce Marketing Cloud Account Engagement is built primarily for small businesses using online marketing for lead generation, with 64% of reviewers from that segment and 24% from Computer Software. It also serves midsize businesses at 22% and enterprises at 14%, especially in Marketing and Advertising at 12% and IT Services at 8%. Answer based on 650 reviews Features and Usability ### What are the key features of Salesforce Marketing Cloud Account Engagement? Salesforce Marketing Cloud Account Engagement includes core marketing automation features like Engagement Studio, drip campaigns, email templates, and lead scoring, plus differentiators such as Salesforce CRM integration, dynamic content, landing pages and forms, and campaign analytics. Reviewers also frequently mention segmentation, activity tracking, and automated follow-up actions. Answer based on 147 reviews Pricing ### How much does it cost and what fees or limitations are included? Salesforce Marketing Cloud Account Engagement starts at $1,250/month for the Growth plan, billed annually for 10,000 contacts; Plus is 2,500, Advanced 4,000, and Premium 15,000 for 75,000 contacts. A free trial is available. Reviewers often call it expensive, especially for small teams, but say Salesforce integration and basic-package value can justify the cost. Answer based on 69 reviews Integrations ### Which third-party tools and platforms does Salesforce Marketing Cloud Account Engagement integrate with? Salesforce Marketing Cloud Account Engagement integrates with Salesforce Sales Cloud, Wistia, Google Sheets, GoTo Webinar, and HubSpot CRM in reviewer mentions. Official integrations add Gmail, Microsoft Outlook, Google Ads, and LinkedIn for Business. With approximately 20 total connections, it covers CRM, webinar, email, advertising, and video tools. Answer based on 144 reviews Getting Started and Support ### How easy is it to onboard and train a team on Salesforce Marketing Cloud Account Engagement? Salesforce Marketing Cloud Account Engagement offers in-person training, live online sessions, webinars, documentation, and videos. Reviewers say marketers and Salesforce-savvy admins learn basic tasks quickly, while beginners, nontechnical users, and teams handling setup, reporting, or advanced automation usually need more time, structured training, or expert support. Answer based on 99 reviews Getting Started and Support ### What customer support options does Salesforce Marketing Cloud Account Engagement offer, and how do users rate the experience? Salesforce Marketing Cloud Account Engagement offers email/help desk, FAQ/forums, a knowledge base, phone support, and chat. Users often describe support as friendly, knowledgeable, and quick through chat and tickets, with helpful self-service resources. However, others report slow responses, limited live availability, queues, and inconsistent issue resolution for more complex problems. Answer based on 138 reviews Features ### What features does Salesforce Marketing Cloud Account Engagement offer? Salesforce Marketing Cloud Account Engagement offers a wide marketing automation feature set for lead management, email campaigns, segmentation, and nurture workflows. Marketing teams like its contact management, personalization, and Salesforce connection, but some users find advanced filtering, customization, email builders, and certain mapped fields limited or harder to manage. Answer based on 147 reviews ## Who uses Salesforce Marketing Cloud Account Engagement? Based on Capterra reviews from the past 5 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive marketing automation platform 90% positive reviews out of 70 Most users report marketing automation offers robust features, intuitive workflows, and strong Salesforce integration for campaign management. Limited email template customization 46% negative reviews out of 72 Some reviewers describe email templates as difficult to customize, requiring coding skills and lacking modern design flexibility. Integrated client communication tools 92% positive reviews out of 25 Most reviewers describe client communication as seamless, highlighting automated outreach, CRM integration, and efficient client updates. High cost for small businesses 64% negative reviews out of 50 Most users comment pricing is expensive, often unaffordable for smaller companies, with unclear structures and costly upgrades. Enhanced daily operational efficiency 91% positive reviews out of 22 Most reviewers indicate operational improvement leads to higher productivity, easier workflow management, and noticeable ROI increases. Basic and inflexible reporting tools 52% negative reviews out of 42 Some users report reporting features are limited, hard to customize, and insufficient for in-depth campaign analysis. ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Salesforce Marketing Cloud Account Engagement supports all three top features: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach, make better decisions, and get more value from their email marketing efforts. Email Campaign Management 4.5 (38) 60.53% of 38 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 3.9 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 4.5 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Mobile Optimization 4.1 (27) 51.85% of 27 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.0 (40) 52.50% of 40 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Contact Database 4.3 (34) 47.06% of 34 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Salesforce Marketing Cloud Account Engagement 113 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Autoresponders: Create and automatically send premade copy in response to customer messages - Business Card/Badge Scanning: Capture contact information by scanning a physical item and having the system automatically extract data from the scan - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Chat/Messaging: Communicate using direct chat or messages within the system - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Marketing: Plan marketing campaigns for events - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system - Forms Management: Store, manage and track all forms in a centralized location - Full Text Search: Search for specific words or phrases within a document or database - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Keyword Tracking: Track and monitor a specific set of keywords - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mobile Access: Access software remotely via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Online Forms: Create new forms and/or use ready-made online form templates - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Activity Management: Define, track, and/or automate sales activities and sales processes - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Version Control: Track revisions and updates made to files and navigate between different versions - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.0 (607) 4.0 Based on 607 reviews ## Pricing Value for money 3.8 (466) Free Trial [View pricing plan details](https://www.capterra.com/p/134593/Pardot/pricing/) Growth $1,250 Flat Rate,Per Month It includes: - Custom Fields - Email A/B Testing - Lead Deduplication - Lead Nurtutring - Lead Scoring - Merge Fields - Prospect Tracking - ROI Reporting - Unlimited Email Marketing Plus $2,500 Flat Rate,Per Month It includes: - Automate Your Marketing - Find More Leads - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations Advanced $4,000 Flat Rate,Per Month It includes: - Automate Your Marketing - Find More Leads - Harness the Power of AI - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations - Set up Your Domain Premium $15,000 Flat Rate,Per Month It includes: - Automate Your Marketing - Find More Leads - Harness the Power of AI - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations - Set up Your Domain - Supercharge Your Marketing Automation Value for money 3.8 (466) 3.8 Based on 466 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Webex Suite](https://www.capterra.com/p/237272/Webex/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (516) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (516) 3.8 Based on 516 reviews ## User reviews Overall rating 4.1 Based on 650 reviews Filter by rating 5(255) 4(258) 3(104) 2(25) 1(8) Mentioned topic Sorted by most recent SF Sarah F. Marketing Technologist E-Learning ### "A fine Marketing Orchestration tool for ABM marketers" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 June 1, 2026 I have experience in Oracle Eloqua, SF Marketing Cloud Advanced, and SF Marketing Cloud Engagement. I find MCAE (Pardot) to be easier to understand and deploy campaigns than it's sisters in the Salesforce marketing product line. Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to market strategy. Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years. Pros Pardot is a fine tool for orchestrating B2B ABM marketing strategies and flows. It works fairly seamlessly with Salesforce and the initial integration is not too complex. Linking to contacts and leads is straightforward and setting up automations and journeys is quick once you get the hang of it. Cons UI feels old and outdated. No native connection for Form Assembly (though a form handler is available). No out of the box connections to Campaign members. Marketing attribution logic is confusing. Switched from [Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/) We made the switch due to company consolidation of it's MarTech stack. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SM Simon M. CRM Specialist Financial Services ### "SalesForce MC makes your life easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 5, 2025 Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. Pros Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale. Cons What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short. Switched from [Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/) Eloqua as a tool did not give us the whole scope of functionalities we wanted to use at that time. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reasons for choosing Salesforce Marketing Cloud Account Engagement Good service support, user friendly, all features we needed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Chiara G. Marketing and communication Health, Wellness and Fitness ### "A huge potential " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 April 27, 2025 I must say that this could have to do with the way it was set up in my company Pros The tool has a lot of potential but many things that make it non user friendly Cons I hate that contacts and accounts cannot be deleted and reports are not the best. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GR Gina R. Events Coordinator Computer & Network Security ### "Thumbs Up to Salesforce" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 April 10, 2025 Great. I have used it for over 10 years. Pros I like that I am able to tag opportunities. Cons Not every version is the same. I wish all versions allowed for lead assignment and lead conversion. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Software Engineer Retail ### "Great with in Salesforce Cloud Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 January 18, 2025 Pros It's fully integrated into our CRM used between our internal sales and external vendors. Cons It's not intuitive enough to compete with office 365 or Google platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LV Luke V. Owner Sports ### "A Marketing Must! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 6, 2024 I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it! Pros Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job! Cons The price can seem a little high based on some of the industry competitors. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Needed a more enterprise solution and this product fit the bill. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VB Vivien B. Associate Airlines/Aviation ### "Salesforce rate 10" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 6, 2024 ITS SO PERFECT. VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION. Pros It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality. Cons EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ipek Nil B. Sales Marketing Specialist Environmental Services ### "Amazing Features" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 7, 2024 Pros I really like the ability to have a granular data for each and every customer we have. Cons I do not like the complexit of the interface which leads to different unintended sections. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EE Ethan E. PMO Financial Services ### "Salesforce " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 10, 2024 Pros The contacts and customer database personally is a very valuable tool for us for client outreach and pipeline management. Cons Requires a decent level f training for new starters as some parts of the system are not the most intuitive to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Marco C. IT Expert Consumer Services ### "It Is Easy to Deploy this Email Marketing and Management Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 9, 2024 Pros Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities. I like the ease of use of Salesforce Marketing Cloud Account Engagement. Salesforce Marketing Cloud Account Engagement is simple to deploy. Cons No cons for Salesforce Marketing Cloud Account Engagement. Salesforce Marketing Cloud Account Engagement meets our expectations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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