# Page 10 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 10 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 10 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 226-250 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer VP Marketing Hospital & Health Care Used the software for: 2+ years ### "Perfect for integrating personalized email drip campaigns with the Salesforce CRM" May 9, 2018 5.0 2 way sync with Salesforce CRM Pros I've looked at several vendors to set up an email drip campaigns, that also are integrated with our Salesforce CRM. The problem I faced is that our sales reps couldn't launch drip campaigns to prospects by just clicking a button. Pardot solved exactly that problem, b/c it 2-way syncs with the Salesforce CRM. My reps loved it b/c now a prospect could be getting multiple personalized (!) emails from their rep with just one click in the Salesforce CRM Cons I am really a big fan of Pardot, but the landing page builder is bad. Pardot is build for emails and the landing page builder is just not good enough to use it. Review Source NH Nate H. Marketing Automation Manager Telecommunications Used the software for: 1-2 years ### "Dated UI, but functional programming" August 28, 2020 4.0 Primarily website tracking and form functionality with lead creation in the CRM. Some nurture programs. Pros It's direct correlation with Salesforce. Being a direct part of their offerings, it pairs really well with SFDC and all it has to offer. More than any other Marketing Automation software I've worked with. Cons The UI is pretty dated. In fact, it looks like it's from the 90s or early 2000s but they didn't even exist back then. They're making progress with the Lightning UI, but still some room to go. Review Source Lori W. Senior Marketing Manager Accounting Used the software for: 6-12 months ### "Good, But Needs Improvement Without Additional Cost" July 30, 2018 4.0 Pros visibility of a prospect's touchpoints, dynamic lists, automation with Engagement Studio allows for flowcharting of engagement paths/journeys Cons Engagement Studio is not drag and drop, so it's time consuming to move the pieces of a journey around. Review Source Akou Kafui A. Gestionnaire Commercial Real Estate Used the software for: I used a free trial ### "Produit de marketing " October 29, 2023 4.0 Pros Simple et facilite la gestion des mails et très pratique pour le markéting digital. Je le recommande Cons Super et sympa. J’aime ce qu’il propose. Review Source BE Bryson E. eCommerce Coordinator Consumer Electronics Used the software for: 6-12 months ### "Leading the Way with Leads" March 12, 2018 5.0 Pardot helps you benefit from the huge system of Saleforce behind the scenes while creating amazing marketing segments. This software streamlines the once tedious process of finding the right segments with its intuitive features and user-interface. With the tedious parts automated, there is a better chance you will get results from your leads. Pros Pardot offers a user-friendly interface with a great system for nurturing prioritized leads. This software helps to streamline a once complex series of logging in and out of multiple platforms just to achieve one results. A great time saver overall. Cons I do not like the payment plan set-up. I feel like there are ways to further incentivize this process. Review Source MB Matt B. Director of Sales and Marketing Computer Software Used the software for: 6-12 months ### "Nah" April 23, 2021 4.0 If I had to put it in a word, meh. Sub-standard support (typical with a Salesforce product). Standard features but kind of hard to configure. Pretty poor functionality in terms of forms. Decent integration with the Salesforce CRM. Overall just not worth the premium they charge when there are other systems out there that do 99% of what Pardot does at a fraction of the cost. Pros Without a doubt the best Pardot feature is the baked-in integration with Salesforce. It could still be a lot better, but it's better than other companies (for obvious reasons). Cons The cost. Pardot is expensive, unreasonably so for technology that hasn't really evolved over the years, either from a UI or feature set perspective. Review Source VR Verified Reviewer Demand Generation and Event Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "Marketing Demand Gen Professional Opinion" September 13, 2022 5.0 Pros I like that you can automate a lot of my daily tasks when using this product! I like using the engagement studio. Cons I would say compared to HubSpot it was more difficult to learn how to use Pardot. It is not as intuitive in my opinion. Review Source VR Verified Reviewer Online Media Manager Used the software for: 6-12 months ### "One of the most difficult pieces of software I've had to work with. " June 13, 2018 2.0 Pros The only pro here is that Pardot is a Salesforce product and therefore integrates pretty seamlessly with salesforce data. Cons I work with Pardot from a third-party perspective; i.e. I use the reporting features and back-end features on behalf of clients who have accounts. This is one of the most difficult platforms I've ever used and I think it's important from an integration standpoint to know how a platform works for the people you'll be working with. Reporting is not at all intuitive and is often incorrect, and construction of assets like landing pages is clunky at best. Review Source AM Amanda M. Digital Marketing Director Telecommunications Used the software for: 6-12 months ### "Maybe not the best tool for OUR specific use case" November 16, 2020 4.0 I prefer a competitor to Pardot from a UX standpoint, however, we had to custom build a LOT of functionality with that tool and salesforce to get the integration we wanted. It is great now, but was painful to get set up. Pardot allows for most of the integration functionality we wanted, especially with SFDC campaigns, right out of the box. Pros The close, tight integration with salesforce. There are a significant number of benefits for a demand generation engine to use pardot if they use salesforce CRM. Cons The UX isn't great. Adding a hyperlink to a file within an email takes multiple steps within different sections of the tool. Versus other tools I have used, where it can all be executed on the same email editor screen. Contact Records are called prospects, which is fine, but we use the tool for customer communications and this confused a few people at first. The test emails take FOREVER to arrive, although that might have something to do with our SPAM filter. The overall navigation within the tool is not as user friendly. Review Source VR Verified Reviewer Sr. IT Analyst Financial Services Used the software for: 6-12 months ### "Great B2B platform for Salesforce " August 31, 2020 4.0 I do agree that Pardot is a great B2B platform and certainly work seamlessly with Salesforce Pros Pardot is a useful marketing automation tool for Salesforce. It gives our sales team easy access to reports and customer lists and they can work efficiently with Marketing team to send out targeted emails As someone who helped the setup, I am happy with Pardot's out of the box integration with Salesforce objects. Cons Pardot is a products with rich features, sometime it takes time to identify the best way to get a job done Also, like Salesforce, neither the product itself nor support is cheap Review Source Sonya I. Consultant Used the software for: 6-12 months ### "Fairly simple to learn the basics, compared to other similar tools. Though less robust." May 29, 2018 4.0 Insights into visitor traffic, email campaign management. Pros Less of a learning curve than full Salesforce or other similar customer data tracking & marketing tools. Editing email templates is fairly straightforward. Love the engagement studio functions where page visits to certain pages can trigger emails to known customers. Cons Doesn't seem to have as much depth or ease of analysis as I'd like, though perhaps this is due to a limited access account. However, if that's the case, it should explain this to me. For example, on drip email campaigns, I can see the stats for individual emails, or for all emails in a single drip campaign, but I can't find a single page where I can see all stats for all emails sent to all prospects. I want more analytics than I find with this tool. Also, it was a pain to navigate the Wordpress integration and much of the documentation is outdated and redirects to Salesforce documentation. Review Source TT Thomas T. President Oil & Energy Used the software for: 2+ years ### "Using pardot and salesforce" May 30, 2017 5.0 There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics Pros Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great. Cons I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot. Review Source Elizabeth A. G. Office Manager Computer Software Used the software for: 1-2 years ### "Marketing automation at full capacity" October 12, 2017 4.0 Pros Great product for enterprise level companies. Pardot is a full-service marketing automation tool that really has all the bells and whistles. The reporting is impeccable. Cons Pardot can be a little tricky to get used to because there's so much functionality. At times in designing emails, I also found it to be a bit slow/buggy/glitchy, something I wouldn't expect from a product this expensive. Review Source SG Sundeep G. WaveMaker Consultant Computer Software Used the software for: 1-2 years ### "Pardot - Easily above Par" October 20, 2019 5.0 Pros We use Pardot mainly for external communication with our clients. The communication ranges from product updates to event reminders. It is easy to set up campaigns and scheduled communications which helps us stay in touch with our clients. Cons While it is definitely easy to work with Pardot, there is a learning curve involved which makes it little difficult for some to work seamlessly Review Source VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 6-12 months ### "EXCELLENT - but PRICEY" April 3, 2019 5.0 Overall customer touchpoints and communication flows. This has increased our ROI exponentially though so we have decided to stick with Pardot for that reason alone. Pros The ability to customize each individual subscribers flow and touch points has increased our ROI by a ton. We've also been able to implement features and customizations that we have never even thought was possible with using other competitor brands. Cons The price. Hands down. I know you get what you pay for, but the price point on this one makes it hard to justify with a smaller email list/customer database. Review Source SO Samantha O. Admin Manager Non-Profit Organization Management Used the software for: 2+ years ### "Potential for Good Things, bad execution " January 22, 2024 3.0 Pros Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality Cons We didn't know we were paying for a "white glove" service, simply because no one reached out to us. That is - until we informed them we were thinking of leaving them and they tried to collect $8K in invoices that were supposedly unpaid over the course of 3 YEARS, yet no one knew anything. No one informed any active admins of the outstanding balance. No one shut off our access. Only when we were leaving due to non performance did they try to collect on a service we were not getting nor using Review Source BL Ben L. Director of Marketing Used the software for: 2+ years ### "Great automation tool for companies looking to scale email marketing and nurture programs" August 29, 2017 5.0 Overall great product. Excellent value for the money. Pros Ease of use, lots of functionality (nurture campaigns, social posting, salesforce integration, lots of automation opportunities) Cons Customer support is still strong but not as good as it once was (used to have customer support chat feature but recently got rid of it). Better integration of Pardot campaigns with Salesforce campaigns would be great. More integrations with other tools. Review Source VR Verified Reviewer Email Marketing Specialist Used the software for: 1-2 years ### "A comprehensive and feature-rich but frustrating marketing platform " April 7, 2018 3.0 Pros The Salesforce integration is one of the main selling points, and for companies that rely on Salesforce it's pretty important. Cons The interface is inconsistent, confusing and irritating for both experienced and new users alike. The distinction between templates and campaigns is a little blurred. As far as email marketing goes, it's missing some really important features. Review Source KK Katie K. Marketing Manager Facilities Services Used the software for: 1-2 years ### "Prefer Hubspot" April 4, 2022 3.0 Pros I do like that it helps with all aspects of our marketing ops. the salesforce integration and syncing is great Cons Clunky and hard to use. the engagement studio is not intuitive at all. the email builder is a headache Review Source VR Verified Reviewer Senior Account Executive Computer Software Used the software for: 2+ years ### "Great Martech tool blending robust functionality and ease of use" February 2, 2019 5.0 Pros Quick to implement and really easy to use while having robust functionality Cons Not quite as robust functionality as other high end marketing automation solutions. Need for using ancillary tools to find work around Review Source PS Paul S. Director of Marketing Information Technology and Services Used the software for: 2+ years ### "Powerful Marketing Automation Platform" December 14, 2016 5.0 Pardot can be very powerful. It can do quite a bit, including manage email marketing, lead segmentation, lead tracking, lead scoring, nurture campaigns and more. Best of all, it syncs perfectly with Salesforce. Pros The updated interface is wonderful. I also really enjoy the new Engagement Studio when compared to the older drip programs. It's powerful and automation rules, dynamic content, drip campaigns and more really add a lot to your marketing department. Cons It can definitely be pricey. Review Source SL Sue L. Marketing Director Computer Software Used the software for: 2+ years ### "Good value for money and a reliable service" September 7, 2017 4.0 If Salesforce delivers on their promise to improve the reporting - and don't try to charge extra for it - the solution would be much stronger. Pros Great value for money and has helped us take our marketing campaigns to the next level. Seems generally robust and integration with Salesforce improving. Cons Integration with Salesforce is still a work in progress (after several years), especially around reporting. Terminology is confusing and reporting at campaign level weak. Review Source VR Verified Reviewer Marketing Specialist Telecommunications Used the software for: 6-12 months ### "Great Software for Email and Campaign Marketing/Highly recommend" January 10, 2019 4.0 As I mentioned above the seamless integration with Salesforce is amazing. Great for marketers and sales teams to connect and pass information. Pros I love Pardot's connection with Salesforce, makes everything seamless and easily transferable. It is also great to be able to quickly and easily design and edit emails within the platform and this is a feature we use a lot. Cons Pardot's form integration to our website is not the most visually appealing and is hard to edit (need to know code). Would be awesome to have more "attractive" form options. Review Source CR Chevy R. Solution Architect Computer Software Used the software for: 1-2 years ### "Pardot Review" August 5, 2022 5.0 Great experience learning and using the tool, but I'd recommend having someone with a Pardot certification being a part of the team so they can help get the most out of the tool. Pros I haven't found a better tool for email than Pardot. There are so many features that it's hard to even find time to learn them all. That being said, you can get a lot down with just a little bit of know-how. Cons The tool does so much that it be a little bit too complicated at time. Expertise is needed to really use it because sending out bad emails is never a good look. Review Source VR Verified Reviewer Online Marketing Manager Used the software for: 6-12 months ### "Marketing automation that works and integrates perfectly with Salesforce" May 11, 2018 5.0 Pros If you are using Salesforce and not using Pardot then you're missing out on opportunities to improve your marketing/lead management. The best part about Pardot is how we could easily integrate it with Wordpress (they have a plugin) and then using lead capturing forms to feed leads & folloup with them. Cons It does have a learning curve, and sometimes the Wordpress plugin is not quickly updated with new releases thus we had minor incompatibilities (i.e. Widgets not showing up due to the Pardot plugin). Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.