# Page 12 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 12 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 12 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 276-300 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AP Andreas P. Marketing Director Machinery Used the software for: Less than 6 months ### "Very disappointed " March 13, 2024 3.0 Massive post-sale cognitive dissonance - not saying Hubspot is better, but I'm really regretting this purchase Pros Robust, customizable system with many features Cons Byzantine and near to no onboarding - we have had it for 3 months with no clear onboarding process - all we get area bunch of random links from our sales executives and sale support - They do a great with their Sales CRM , but fail miserably with their Pardot/Account Engagement Review Source Aurora N. Senior Buisness Development Manager Financial Services Used the software for: 1-2 years ### "Marketing Automation Genuis" November 24, 2018 5.0 Pros Easy use of customer tracking via IP address Comprehensive email marketing tools Ability to nurture customers from first capture all the way to the closed sale Works perfectly with Salesforce CRM Cons It's time to get set up and load customer base into the tool Review Source AW Andy W. marketing director Marketing and Advertising Used the software for: 2+ years ### "Pardot is Great" November 11, 2016 5.0 I've used Pardot in the tech and manufacturing industry and have found the tools to be intuitive, easy to grasp and accomplish what I need to do (build campaigns, generate leads, nurture prospects and enable sales teams to close more business faster. Pros Easy to pick up quickly Cons Sync with CRM can be complex. Lots of details. Make sure you are involved in the integration from the start. Review Source Long D. Salesforce Admin Computer Software Used the software for: 2+ years ### "Pardot is a great B2B marketing automation tool" July 18, 2019 5.0 Pros Simple easy to use and tracks all activity for contacts in a prospect Cons prospect concept can work better with contacts in salesforce Review Source VR Verified Reviewer Trauma and Extremities Associate Sales Representative Staffing and Recruiting Used the software for: 6-12 months ### "Pardot for Email Tracking and Reporting" March 25, 2019 4.0 Primarily use for emails, simple drip campaigns and dynamic email content Pros \- Use Pardot for email tracking and reporting, really like the user interface and ease in which you can create attractive email templates - Simple to access and understand reporting - Dynamic emails are excellent as well for more rationalization Cons \- Have had some issues with reports tracking - More seamless integration with Salesforce Review Source TT Travis T. Strategy Manager Automotive Used the software for: 2+ years ### "underwhelming" April 13, 2017 3.0 I have used Pardot for several years, but it stills leaves some to be desired. While the distinctions are clear, it doesn't seem to offer a marked advantage over free email clients, especially for a SMB. Pros email marketing templates are helpful and time-saving Cons emails end up in spam folders much too often; cannot say with confidence that it is worth the money. Review Source VR Verified Reviewer Social Media/ Marketing Coordinator Computer Software Used the software for: Less than 6 months ### "Not What We Were Promised At All..." May 4, 2018 2.0 Email Marketing, Landing Page Builder Pros The ability to make marketing emails and landing page builder is good. The social media scheduling is convenient. Cons When we went through the Demo for Pardot, we were promised the world and delivered a headache. Their SEO tool doesn't work, the social media scheduling doesn't tell you your optimal time to post and the everything is very confusing to set up. Review Source MR Mark R. Account Manager Consumer Services Used the software for: 6-12 months ### "Loved This Software!" September 10, 2018 5.0 Pros I was using Hubspot before I switched over to Pardot. The best thing about the change was the incredible integration with Google Adwords. It was able to completely integrate with Adwords and helped give advice for better ways to improve. Cons This was super costly. That is my biggest complaint. I worked with the sales rep, he was awesome, and was able to get a good discount, but it was still very expensive. Review Source KN Kylie N. Marketing Automation Specialist Used the software for: ### "Best marketing automation solution for SMBs" March 4, 2014 5.0 In my experience as a Marketing Automation Specialist over the past two years, I have encountered numerous clients who have experienced horror stories with other marketing automation platforms. Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot. The biggest way Pardot empowers their users is by their extensive blog with tips and tricks to get their marketing campaigns off the ground, their amazing customer support and their partnership with willing and able consultants and implementation specialists. The system is user friendly with a consistent UI that maintains familiarity between different functions. Immediate integration with SFDC, and the ability to connect with several other systems, makes Pardot the best choice to get tracking on all areas of your marketing efforts. The ability to run a campaign, whether a product launch, webinar or general lead nurturing, from start to finish out of one system is great for SMBs with limited time and resources. In addition to being a beneficial tool for marketers, Pardot also makes sales teams more efficient by allowing them to follow up with the leads that have expressed the most interest and not waste time on ones that are not ready or have grown cold - and instead add them to a lead nurturing campaign that will alert them in that lead takes action again. Review Source VR Verified Reviewer Marketing Operations Coordinator Computer Software Used the software for: Less than 6 months ### "Great that it syncs with Salesforce, but not the best email service out there." November 7, 2017 3.0 Pros It's great how it syncs with Salesforce. Importing new lists is easy and so is creating automation rules. Cons It does the job, but it's design functions and usability for email aren't stellar compared to others that are way cheaper. Other email builders like campaign monitor, mail chimp and Hubspot have better design options and are much more straightforward! Review Source VR Verified Reviewer Assistant Director, Operations and Data Management Higher Education Used the software for: Less than 6 months ### "High Quality, Integrated Marketing and Automation" November 26, 2019 4.0 Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts. Pros As with most Salesforce products, it is easy to use and integrate into your org. It can be used on a base level or can be full developed. This tool has been very helpful in updating and improving our communication plans and marketing campaigns. Cons Salesforce products sometimes value clicks over code too much. I am not a programmer at heart but there are certain times when using this software (as with most Salesforce products) that the default click-based approach limits what you can do. Thankfully, if you have programming skills, you can get around some of these limitations. Review Source VR Verified Reviewer Waarnemend coördinator - gedetacheerd via Brunel Used the software for: 6-12 months ### "Very user unfriendly" April 24, 2018 2.0 Theres potential but so much holding this back Pros It integrates into Sales force which is a huge plus. It gives powerful insights across campaigns. Cons It's very clunky and definitely not user friendly at all. There isn't not even a tutorial, so I was trying to learn step by step myself how to work this. Also I've had negative experiences with customer support. Review Source VR Verified Reviewer Marketing Coordinator Used the software for: Less than 6 months ### "Pardot works great for our needs as a company, but there is a very steep learning curve." May 17, 2018 4.0 Pros It links up with our Salesforce so it makes the marketing to sales handoff much easier. It is very thorough in the reporting aspect. Cons It is the opposite of intuitive. It takes lots of practice to figure out how to use it, and they don't let you try it out until 8 weeks of training is over with. It makes the learning process much slower. Review Source NS Nicole S. Admin Insurance Used the software for: Less than 6 months ### "Nicole Review" June 2, 2023 5.0 Pros Love the ease of use that I have had with salesforce, very easy to work with in the website and navigate Cons I have not had anything I dislike so far about salesforce Review Source JB Jeff B. CMO Computer Software Used the software for: ### "The Best Marketing Automation System Available. " February 9, 2016 5.0 Pros Pardot is the most complete marketing automation system available on the market today. We originally selected the tool because the quality of the email marketing tool far surpassed every other MA vendor, but Pardot has consistently delivered an excellent experience in every way. The system integrates with our CRM perfectly, offers sophisticated content distribution and automation options, and delivers incredibly accurate real-time prospect tracking. Pardot helps us motivate prospects through every part of the funnel faster and more effectively than any other tool. It allows us to deliver relevant, personalized messages to better connect with our future customers. Cons We love everything about Pardot. You will hear a lot of feedback from other vendors will about how the system's reporting/analytics package is not robust enough but we haven't found that to be the case at all. The system is incredibly easy to use, and the more thought you put into your campaigns, the more intelligence you'll be able to derive from them. Pardot does everything we need it to do and does it incredibly well. Review Source HC Henrique C. Senior Account Manager Computer Software Used the software for: 6-12 months ### "Great business intelligence" June 11, 2020 5.0 I use it daily, as I track where my prospects are clicking so I can send specific offers based on their specific needs. Pros It is a great tool that provides you with great business intelligence over prospects that visit specific links you send over emails or when they visit your website. Cons It can be a bit confusing at first because it requires a lot of clicking to get to a place or to create lists. Review Source SW Sarah W. Outreach Manager Education Management Used the software for: 2+ years ### "Clunky but powerful " March 19, 2019 3.0 I liked how powerful Pardot was and the sheer number of people you could manage in the system. It also had nice Salesforce integration. However, the hard to edit templates and complicated back-end made it difficult to use long term. Pros Pardot is great for sending out mass emails using simple templates. I also like the ability to sort a person by their "pardot score" Cons I do NOT like how hard it is to edit templates and how clunky and hard to find everything is Review Source FD Fraser D. Product Marketing Executive Computer Software Used the software for: 6-12 months ### "a fantastic automated tool to help generate more leads" July 5, 2018 5.0 Pros \- being part of salesforce means that it is a credible and reliable piece of software - their customer help service is second to none - the resources they have to offer are fantastic - super intuitive and easy to use/learn Cons \- the PRO version is quite expensive - Pardot does not have as much integration functionality as some other CRM tools out there on the market Review Source Joe S. Customer Success Manager Computer Software Used the software for: 1-2 years ### "Best way to reach out to customers" December 16, 2018 5.0 Pros It's a fairly intuitive way to reach out and follow up with customers. Cons It can be hard to get the exact functionality that you want at times, but you can work through it. Review Source KW Kristina W. Ecommerce Sales Manager Logistics and Supply Chain Used the software for: 2+ years ### "Pardot rating " August 1, 2018 5.0 Pros Pardot to me is a bit easier to work with, and it also syncs with pur SAP program which has all of our accounts information Cons I don't like when looking for an account, that if it's not assign to you, you cant find anything on the account. Review Source BM Brittany M. Marketing Manager Real Estate Used the software for: 6-12 months ### "Clunky tool with limited capabilities" July 27, 2017 3.0 It's cheap. Like almost free with our SFDC subscription. Makes it hard to rip and replace when you're a small team. Pros I like the insights that you get from sent emails. It's not better than many of the tools out there but I appreciate the simplicity of the reports that surface only the data you need. Cons Pardot jargon is different than other tools terms for marketing automation. When something breaks, it's hard to identify and even harder to fix Programatizing emails is harder than it should be. And having to create multiple email templates seems inefficient. Review Source dC danny C. Head of PPC Used the software for: 2+ years ### "Good for setting CRM parameters" March 13, 2018 4.0 Pros I enjoy having the ability to create custom parameters to push through our CRM with the proper attribution. Cons Pardot can get a bit confusing, especially when creating new systems for tracking. That being said, it is a good tool. Review Source RJ Rebecca J. Sr Manager Information Technology and Services Used the software for: 6-12 months ### "Looking for a CRM platform that syncs well with Salesforce? Pardot is it." November 18, 2022 5.0 Pros I've worked with a bunch of CRM platforms for marketing automation and customer communication. When you're using Salesforce it's really important to find the right platform that can sync all the information you need for seamless automation. Pardot, because it's part of Salesforce, has all the capabilities you need! Cons I don't think Pardot is super user friendly like other platforms. There's a bit of a learning curb when you want to understand how to use the platform, set up automations, etc. Review Source BE Brad E. Director Computer & Network Security Used the software for: 2+ years ### "Pardot for Marketing Automation" December 2, 2018 5.0 Pros Pardot provides easy to use marketing automation for my team. We've used this to increase our leads and build our product sales pipeline. The ability to align marketing and sales has made for easier and more robust conversations. The team likes the ease of use and the great user interface, as well as, the integration with Salesforce. Cons The team has not yet identified any cons. Review Source SP Shannon P. marketing ops Photography Used the software for: 6-12 months ### "Out of the box, Pardot works great with salesforce. " August 21, 2020 5.0 i really enjoy using Pardot to empower my sales team. i would strongly recommend taking a few courses at the start to make sure that you use and set up your system properly. Pros i like how pardot is ready to go the day you buy it. lead scoring is set up to work for your team day one. Cons when working with automation rules, everything works retroactively, causing potential problems. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.