# Page 14 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 14 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 14 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 326-350 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use EM Ellen M. Senior Key Account Executive Computer Software Used the software for: 6-12 months ### "good marketing automation for B2B" May 29, 2018 4.0 Pros To be honest I found Pardot much better before it was acquired by sfdc. It's a full feature marketing automation solution and allows for omnichannel outreaches and follow-ups. Form handlers are great for helping identify duplicates. Cons in the quest to build a product that works seamlessly with salesforce, pardot has been made sloppy. The automation campaigns are not the best and need improvement, they are not as smart as the one's on marketo or eloqua. My suggestion is for Pardot to focus on being a top notch market automation instead of a perfectly integrated solution. Review Source SO Sally O. Inside Sales Manager Telecommunications Used the software for: 2+ years ### "Great product - easy to use" October 6, 2016 4.0 We have been using for about 5+ years. Really excited to implement some new features after attending the 2016 Dreamforce Event Pros Ease of use Review Source NB Nathan B. Account Executive Computer Software Used the software for: 1-2 years ### "Helpful information but hard to use" December 4, 2018 3.0 Pros It was great to have the information ready at hand and it was easy to keep in touch with customers based on the information I received. Cons The software was cumbersome to use. It required a lot of manual checking of accounts to get the information that I needed. Review Source JG Jeff G. Director Of Business Development Information Technology and Services Used the software for: 1-2 years ### "Glad we switched to hubspot" September 25, 2018 3.0 Pros It had all the features we'd expect from a marketing automation solution, and had a nice visual interface to work with. Lead scoring capabilities were good as well, along with customization options. Cons I found the salesforce integrations clunky and not up to expectations. The promise of an amazing integration given both are now under the salesforce umbrella wasn't the case from my experience, and I found the transition to Hubspot much more powerful. Review Source VK Vinit K. Backend developer Computer Software Used the software for: I used a free trial ### "effective client engagement is made possible by a complete marketing automation application." February 28, 2023 5.0 The platform gives companies the tools they need to build highly personalised and customised customer experiences, even though it can be complicated and requires a learning curve. Pros The platform's account interaction features stand out because they give companies the resources they need to forge enduring connections with their clients. Cons In general, the account interaction features of Salesforce Marketing Cloud are an effective tool for companies seeking to increase customer involvement and forge closer ties with their audience. Review Source PW Pam W. Marketing Specialist Used the software for: 1-2 years ### "Pardot makes building a drip campaign a breeze" September 6, 2017 4.0 Pros I love the engagement program it's easy to set up and the reporting features tell me what's working and what's not. Cons The customer service hasn't been the best since they removed the chat support feature. Now the only support is via email or open hours. Review Source MF Marvin F. CEO Non-Profit Organization Management Used the software for: 1-2 years ### "Great for startups 1" October 6, 2016 4.0 We use the product to distribute food to the homeless and the needy. The Product has been very helpful in directing our need base as well as following product distribution during the year as our needs change with respect to the financial climate that our clients are experiencing. Pros Easy to sue Cons expensive for startups Review Source MU Marvin U. Associate Used the software for: 6-12 months ### "Pardot integrates nicely with Salesforce, and provides a lot of additional insight." February 26, 2018 5.0 Pros Lead Deck Pardot's Lead Deck gives you real-time activity updates of prospect's activity. If a prospect visits your services page, you can receive an update on your screen, and send them an email in one-click. Cons Not many integrations While Pardot does have native integration with most of the popular CRMs, they only have 32 third-party apps, which is significantly less than other tools, such as Marketo. Review Source VR Verified Reviewer Sales Manager E-Learning Used the software for: 6-12 months ### "Pardot Review" May 20, 2019 4.0 Email automation is key for any sales team. With the features and functions in Pardot, the Marketing and Sales team will be on the same page and working together on the same goal, turning a lead into a customer. Pros \- Reporting view - Able to see what specific link the prospect clicked on - Ability to %age in real time - Integration with SFDC - Send emails on behalf of specific person and replies go to specific person Cons \- Inability get email notifications when a prospect does an action or reaches a lead score - The UI for sales reps in the Pardot section of SFDC. Seems difficult to use the data for action Review Source DT Deb T. IT Director Primary/Secondary Education Used the software for: 2+ years ### "Paradot - easy, but pricey" September 7, 2018 4.0 Pros This product is easy to use. It does automate a lot of marketing leads. It does have a lot of features that we don't use. Cons This product is slightly more expensive than other products I have used, but it goes well with our other Salesforce software. Review Source JK Jill K. Marketing Computer Software Used the software for: Less than 6 months ### "Pros and cons of Pardot" July 24, 2019 4.0 Better than mail chimp for professional businesses, but can be overly complex at times. Pros I like that you can create renderings and very interactively build emails. Cons It can be very complex to do little tasks, like adding in a photo. Not to mention if you want to change the template, you need to have CSS/HTML background. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We were moving to integrate with salesforce products more. Review Source BM Ben M. Head of Development Technologies Internet Used the software for: 6-12 months ### "A great price for top-quality marketing automation services" April 23, 2018 5.0 Pros Pardot offers a lot of functionality for a relatively small price tag. Some of it is even free, and for things that you'd often pay quite a bit of money for at other services. There are a lot of integrations with Pardot that make it useful for a wide range of scenarios. Email templates are pretty nice. Form automation is simple to configure and offer a lot of features. Cons If you want to do something outside of what the system offers, it's very difficult or impossible (that being said, the system offers a lot of customization options out of the box). Review Source JS Jaime S. Sales Manager Telecommunications Used the software for: 1-2 years ### "Pardot is not just a sales tool - it's an effective tool for coaching!" March 2, 2016 5.0 Pros It's very user friendly, my sales associates do not have to be super technically savvy to use and understand it. As a sales coach, I use Pardot to show my associates the effectiveness of their email campaigns. Some send too many emails, and some don't send enough. By using Pardot in conjunction with a call recording tool, we can evaluate better if they are relying too heavily on email and not using best sales practices. Cons I like everything. It's a fantastic tool. There's really not anything I would recommend changing. Review Source RB Rebecca B. Manager Medical Practice Used the software for: 1-2 years ### "Parrot Marketing" April 14, 2018 5.0 Pros Very user friendly. It is simple for me to send out email blasts to prospective clients. I like the formatting features. Cons I have really had no issues with this program. I send approximately 15 email blasts per month and rarely have issues. Review Source Eileen K. Sr. Financial analyst Biotechnology Used the software for: Less than 6 months ### "Horrible, sorry" July 16, 2019 2.0 Pros Send mass emails. Besides that I really don't know how is this a good software. Cons Way too expensive, cannot generate leads. Difficult to set up. I could go on. Review Source Patrick C. Principal Computer Software Used the software for: 1-2 years ### "Targeting your customers with Pardot" September 28, 2019 4.0 It was good. I was able to do various campaigns. I easily created lists and sent out marketing campaigns. Pros Integration with Salesforce allowed realtime sharing of contacts to create and execute marketing campaigns. Cons I thought it was a little pricey. Compared to other products it was higher priced. Part of this is likely due to the pre-built integration with Salesforce. Review Source GK George K. Market Outreach Specialist Management Consulting Used the software for: 6-12 months ### "Pardot is an extremely flexible tool that I have come to really enjoy using" July 31, 2017 5.0 Pros Soooo many options. Very flexible set of tools lets you adapt Pardot to your end goals. I have been able to use Pardot in several very different scenarios to a high degree of success. (BTW - it's kind of cool how my colleagues throw problems at me and I'm like, "Hmmmm...Pardot has a tool for that...here, let's do this and that and bingo! Success. Done. What else you got?") Review Source VR Verified Reviewer Project Manager Marketing and Advertising Used the software for: 6-12 months ### "THE marketing autmation tool that is out there " September 16, 2018 5.0 Pros The ultimate leader in marketing and email and CRM automation. All in one. Cons If you don't like salesforce you might have difficulties with this tool Review Source VR Verified Reviewer Business Architect Used the software for: 1-2 years ### "Lead Management Journey With Pardot" May 21, 2018 4.0 Drive innovation Improve business process outcomes Reduce time to market Pros Great features and capabilities to develop and maintain workflows for Lead Management and Nurturing. Provides ability to deliver personalized messages for prospects and customers in real time. Cons Needs better capabilities for configuring and reporting metrics around Key performance indicators for lead management. Review Source RS Rebecca S. Sr. Manager MKT Used the software for: 2+ years ### "Pardot makes a marketers life so easy!" September 28, 2016 4.5 Pros Pardot is user friendly and I really like to new layout. The capabilities and insights it provides for marketing automation is great and allows us to connect with salesforce to see marketing activity and true deal flow. Cons I think there are some inefficiencies as it relates to video. You can't set automation rules for videos. While wistia is part of Pardot, I think there could be more flexibility to incorporate video into drop campaigns etc. Review Source VR Verified Reviewer Content Marketing Manager Computer Software Used the software for: 1-2 years ### "Not for beginners" May 1, 2017 3.0 Pros The tool has a lot of capabilities, it's nice that it's a Salesforce product. The drip functionality was just was just upgraded and improved, I think that helped its usability. Cons It's very cumbersome and not at all intuitive. I would not recommend this as a first automation tool for teams just dipping their toe into it. Review Source AG Ariane G. Marketing and Project Manager Marketing and Advertising Used the software for: Less than 6 months ### "Not a Good Option for Social Media Management" June 29, 2022 2.0 Pros The product integrated well with Salesforce. Cons We tried to use this for social media management. We do not get a preview of how a social media post will look for any of the networks, so in several instances we’ve had to delete a post and then repost it through Hootsuite or the social site directly. Also, @ mentions do not show up on Facebook as they should, only simple @text without the link. Review Source VR Verified Reviewer Graphic Designer Wholesale Used the software for: Less than 6 months ### "Run of the mill for marketing automation." June 5, 2018 4.0 Pros It's pretty good for people who don't understand more difficult programs for designing. It's pretty basic, but it offers a lot of range from drip campaigns, to landing pages to creating email blasts. If you're just getting into marketing automation this could be the program for you. Since it's owned by Salesforce, switching between the two is pretty seemless. Cons Basically the same as the pros. It's basic. If you're looking for a marketing automation program that you have more control over, keep looking. Review Source UL Uri L. Marketing Manager Used the software for: 1-2 years ### "Good basic functionality and Salesforce integration" October 3, 2017 3.0 Pros Integrates well with Salesforce Most functions for email automation are there Customer Service is better than most Cons In a multi-business enterprise does not integrate well with preference center. We were unable to track preferences of multiple product categories and businesses with Salesforce. Once a user opted-out to get her back into the system is impossible, must call Pardot for that. Review Source Chris D. Chief Technology Officer Luxury Goods & Jewelry Used the software for: 1-2 years ### "null" March 2, 2017 4.0 Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.