# Page 16 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 16 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 16 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 376-400 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use ES EUGENIA S. Sales Account Executive Computer Software Used the software for: 1-2 years ### "Pardot for leads management" July 24, 2020 4.0 I would suggest Pardot for leads management. Pros I liked the easiness in checking the lead generated from marketing campaign and its integration with Salesforce. Cons The interface of Pardot could be more user-friendly and the automated email from Pardot could be improved in terms of design. Review Source KF Kasandra F. Student Used the software for: 1-2 years ### "great for lead prioritization on the sales side of things" May 21, 2018 5.0 Pros Pardot makes prioritizing follow ups for prospects more efficient for me. I can follow up with the best leads by gauging what their level of interest is. Cons I don't have a list of cons to write about Pardot on the sales end of things. It helps me prioritize my leads. Review Source MM Mallory M. Director of Marketing Marketing and Advertising Used the software for: 1-2 years ### "Intuitive and Useful Marketing Automation Software" September 20, 2016 5.0 Pros I use Pardot in a variety of ways - to send emails, create custom URLs and track lead sources, to view lead info on AdWords performance, to create lead capture forms for our website, etc. In all aspects, the software is easy to use and has the functionality my team needs. Its integration with Salesforce is especially helpful for our lead gen efforts. Cons Nothing. I've also used Marketo as a marketing automation software and I think Pardot is more intuitive to use and has better functionality. Review Source RS Rohit S. Salesforce Developer and Administrator Computer Software Used the software for: 2+ years ### "Marketing tool for salesforce" July 3, 2018 4.0 Pros Integration between Salesforce (campaigns, leads and contacts ) and pardot is easily manageable and does not require coding skills. Could be easily learned by administrators. Cons There is some weird limitations of pardot. The biggest one being, you can't map formula fields between Salesforce and pardot. Review Source VR Verified Reviewer Web Designer Financial Services Used the software for: Less than 6 months ### "Pardot Campaigns" November 14, 2018 3.0 I've helped clients create and implement campaigns onto their websites. When logging into the back-end of Pardot it is jarring at first and hard to navigate. I also have to implement the basic HTML code onto sites for my clients and finding the code is hard to find/navigate. Pros That it has the ability to create campaigns. Cons Creating campaigns can be a little confusing, and difficult for when you need to implement any web forms digitally. Review Source DB Daniel B. Assoc Director of Portfolio Management Aviation & Aerospace Used the software for: 1-2 years ### "My Pardot Experience" October 6, 2016 4.0 My company uses Pardot integrated with SalesForce to track customer interest in our web-based shared information. We are in the midst of redesigning our website and we expect Pardot data to be of great assistance in the redesign as well as the analysis of usage trends for the new layout. Pros Very powerful tool for analyzing customer usage and interest in online content Cons Creating awareness and familiarity with how Pardot provided information and results across an organization can be take more time than necessary. Review Source EM Emily M. Email Marketing Specialist Used the software for: 6-12 months ### "Good tool for B2B Companies" March 19, 2018 5.0 Pros Salesforce Pardot is a good resource for Business-To-Business companies. It helps you to organize all your sales leads and send email marketing. Cons There aren't really any cons to this tool. I suppose that it's a bit expensive if you're a small company. Review Source JT Judith T. PPC Consultant Marketing and Advertising Used the software for: 1-2 years ### "Great Addition to Salesforce" May 21, 2020 5.0 Great addition to Salesforce, Salesforce can exist without it but it certainly makes it better. Pros Salesforce is the powerhouse of all CRMs and Pardot makes it even better. It was clearly developed by someone who knew how its possible to squeeze more value out of your Salesforce connection. It has some way to go in terms of user functionality but its pretty great. Cons The features need to be easier to find when you are browsing options. Perhaps its a little easier for people who use this more often, or it can be developed personally similar to how Salesforce can be adapted per business, and that perhaps makes it better. Review Source VR Verified Reviewer Director, Product Marketing Computer Software Used the software for: 6-12 months ### "A bit more simple than Marketo, more expensive than Hubspot" August 22, 2019 5.0 Not bad. A decent middle ground between Hubspot and Marketo. Pros It has a very pretty interface, and can do the marketing automation basics. It's a small step up from Hubspot and the tight integration to Salesforce is nice. Cons It doesn't quite have the complex functionality of Marketo in terms of being able to process and manipulate data. Can't quite lead nurture in as complex ways. Review Source VR Verified Reviewer CEO Computer Software Used the software for: Less than 6 months ### "Great MAP vendor" November 25, 2022 5.0 Pros It’s a good product, very mature and integrated to the Salesforce ecosystem. Cons It’s expensive and newer vendors have better UIs / UX. Review Source HO Hellen O. Director of Marketing Computer Software Used the software for: Less than 6 months ### "Not as Integrated With Salesforce as they make it seem!" August 29, 2016 2.5 Pros Nothing exciting - basic functionality. I'm not impressed. Cons I was sold on the Salesforce integration but in actually there are other products that are not owned by Salesforce that have a better integration. Connector breaks all the time. You reverify, and there is no live support number to call for quick support. The email marketing system is also a bit antiquated doesn't offer easy drag and drop features, CSS buttons, inbox previews or RSS to email - leaves much to be desired. Social media feature is very weak at best, no social monitoring for tracking prospects and customers just a basic scheduling feature. Dynamic lists are not that dynamic; neither is the automation or updates. Their system can handle at best batch updates instead of instant updates like other systems. Forms load in iframes, not javascript, so it doesn't always load cohesively with your web page. There is no easy way to segment visitors to only view companies that fit in your target range. Review Source JP Jack P. Vice President Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Great Marketing Automation Application" September 15, 2016 4.5 Pros The reputation level of Pardot is the highest among any marketing automation software we have tried, so our deliverability rates are excellent. Also, the data and business intelligence Pardot makes available is far and away the best we have seen anywhere. It is extremely helpful and makes it possible to refine our marketing to specifically target segments of our audience. Cons Having a background working with salesforce, the upload and attributes search functions are not quite to the capability of salesforce, but that may be something improved within Pardot down the road, to make it function even more like salesforce. Review Source Clint P. Digital Marketing Manager Computer & Network Security Used the software for: Less than 6 months ### "Great way to make landing pages!" May 10, 2018 5.0 It let's my team develop and implement landing pages very quickly. Pros I like that I am able to customize a different layout templates to fit whatever needs we have. I can make a landing page look however we want! Cons This platform requires coding knowledge in order to make it fully customizable. This is not a problem for me personally, but it limits those who can use it. Review Source CB Caz B. Director of Marketing Used the software for: 1-2 years ### "I'm addicted to Pardot" April 26, 2016 4.5 Pros I love how Pardot syncs directly with SalesForce and allows for any organization you can imagine. Cons I run into a lot of issues not because Pardot is a bad tool, but because I do so much with Pardot that I have very high expectations of how quickly or seamlessly something should work. In these cases, I wish Pardot Support was easier for me to contact. Open cases seem to have been removed from the website and I'm not often using Pardot during live chat hours. Review Source Amber S. Digital Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "null" May 19, 2017 4.0 Review Source SJ Suzanne J. Marketing Manager Used the software for: 6-12 months ### "I breifly work with Pardot for a contract position. I found it very easy to learn as the product is intuitive. " July 21, 2017 4.0 Pros Easy of use, features, online learning tools, very little knowledge of HTML is need to create email campaigns. Cons Forms are not as flexible as I would like. Landing pages are semi complicated to build. Event module difficult to use. Review Source MD Marissa D. Social Media Manager Used the software for: 2+ years ### "Nice B2B Automation & Lead Management" April 4, 2018 4.0 Easily Create, Deploy & Manage Online Marketing Campaigns Pros This allows me to easily develop, deploy and manage online marketing campaigns in-sync with CRM data. Cons This is a bit pricey, especially when paired with all of the other tools needed for proper lead routing and attribution. Review Source Bharath A. Used the software for: ### "Best Outbound Marketing Tool" April 20, 2017 4.0 I have been using Pardot for more than 4 years and I must say it's a great software. Pardot has come up with lot more cool features over years. I especially love their engagement studio feature - simply the best to nurture cold prospects. Review Source VR Verified Reviewer Demand Generation Manager Computer Software Used the software for: Less than 6 months ### "Powerful Tool but needs work" June 10, 2016 4.0 What you can do with Pardot is great from a marketing automation stand point. However, from a user interface, it needs some work. The interface can drive you crazy. They need to take a note from Mailchimp and learn how to make a good email building platform. If they could get that right they would be an amazing platform. Pros owned by salesforce so their integration is great. Lots of cool tricks you can do. Cons Interface lacks innovation and feels outdated. Review Source OT Olivier T. Principal Marketing and Advertising Used the software for: Less than 6 months ### "Not the most easy to adopt tool out of the box" October 30, 2020 2.0 very mixed experience with this platform, a lot of 'not perfect' features and integration with salesforce that makes the tool a little clunky, reporting is really appaling, unless you get the B2B analytics package/upgrade but even then the creation of dashboard and analytics is not something anyone can do Pros The good thing is the integration with Salesforce on one side and many other applications that can link pretty well via API, it has a familiar feel to it if you are SFDC user. The email capabilities, nurture journeys etc are great features to implement Cons It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really messy when you look at the data and prospects interactions, scoring (out of box) so on and so forth Review Source VR Verified Reviewer Vice President of Operations Environmental Services Used the software for: Less than 6 months ### "Allows use to Scale with Ease" April 10, 2018 4.0 Pros Pardot has a higher level of base functionality that encouraged us to move away from Mailchimp as we scaled. It integrates seamlessly with our sales funnels in Salesforce which has been incredibly powerful. It will be crucial in allowing us to scale our organization. Cons The learning curve on Pardot has been steep, though this is a testament to how powerful the platform is. Review Source LC Lacey C. Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "Great email syncing tool" February 11, 2020 4.0 Pros It syncs all of my emails automatically into salesforce and has good send later and template options Cons It often makes me refresh my page so doesn't track emails until I do that Review Source EC Evan C. Content Marketer Sports Used the software for: Less than 6 months ### "Pardot Review" March 27, 2020 5.0 Pardot is wonderful and the customer service team on their side is quick and responsive. Pros Pardot's (obvious) integration with Salesforce has made the marketing team's job 100-percent easier when using the software as Salesforce is our CRM. Cons There is no way to create originally blog content or pages through Pardot, which seems like a missed opportunity when it comes to organic search. Review Source Mark S. Sales Automotive Used the software for: I used a free trial ### "Excellent Force in Sales" October 8, 2020 5.0 This is what you need to become a force in Sales Pros Easy to use software for all sales to check out Cons I don't like software in general but this is good Review Source VR Verified Reviewer Business Analyst Restaurants Used the software for: Less than 6 months ### "Great tool for Emailing and Automating tasks" February 5, 2020 5.0 Very good overall experience, I would recommend it for those who are looking for tools for automation Pros It has lots of different and useful features, and helps you automate lots of different tasks. It's great for email automation. Cons It's not the easiest software to learn how to use, although once you figure out where is everything it gets easier. Review Source Similar Products Featured