# Page 3 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 51-75 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AE Alexandra E. Chief Financial Officer Automotive Used the software for: 1-2 years ### "Excellent in marketing" February 11, 2021 4.0 A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on the type of department that executes it and the different purposes that each user gives it. It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within the organization. Pros There are different characteristics that make Pardot a very interesting product, for example the different drip campaigns that you can carry out from this product triggers and in sales funnel actions and they are generating very good profits in our profit. in turn, the product has an excellent return on investment thanks to the good management of the campaigns it allows. Cons Not everything is perfect within the product and has failures that reduce efficiency and the new star usually creates a lot of disagreement and even leads to exasperation, due to the lack of a simple and efficient user interface and that navigation through the platform It tends to be time consuming and make small errors that delay product use. Review Source VR Verified Reviewer Senior Project Manager Computer Software Used the software for: 2+ years ### "Pardot is somewhat sophisticated" September 29, 2020 4.0 Great tool - has more sophisticated features than less expensive tools, but is more complex to use. Pros Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest. Cons The integration with Salesforce is a bit confusing, and they change the way it's implemented with every release. This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reason for choosing Salesforce Marketing Cloud Account Engagement better tool Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) More functionality Review Source VR Verified Reviewer Marketing Manager Information Services Used the software for: 2+ years ### "Expensive and UI left much to be desired" April 26, 2022 3.0 The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists. Pros Creating customized email templates and nurture campaigns. Easily setup A/B testing for any email send. The ability to slice and dice your segments so you can get more granular with contact lists. Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used. Obviously with Salesforce too. Cons Compared to other email management tools, Pardot is expensive and the UI feels outdated. Unless you spend a lot of time reading their resources and tutorials, it isn't intuitive. The Pardot forms is also confusing. They have forms and form handlers and there should be a better way of combining the two to make things simple. Review Source ST Saurabh T. Operations Manager Information Technology and Services Used the software for: 2+ years ### "The best Marketing Automation tool out there!" July 25, 2020 5.0 The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation. Pros Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications. Cons Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Salesforce Marketing Cloud Account Engagement We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.) Review Source Paula B. Marketing E-Learning Used the software for: 2+ years ### "Un buen software para marketing B2B" July 29, 2021 5.0 Un buen software pero todavía lejos de ser perfecto Pros Es un software muy muy completo para la captación, gestión de leads para negocios B2B puramente. No vale para ecommerce ni negocios B2C de gran volumen. Cons Uno de los mayores inconvenientes es que no ofrece sistemas de análisis buenos.. y tiene muchas carencias en los sistemas de atribución o desarrollos un poco más especificos, pero en general es un buen software. Review Source VR Verified Reviewer Enterprise Account Executive Computer Software Used the software for: 2+ years ### "Easy to use , great UI and powerful " January 29, 2020 5.0 the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short. Pros 1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI 2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function ) 3) slick customer journey canvas that is highly visual 4) fairly priced (in comparison with the other MA vendors) Cons 1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone 2) it would be great if there were more native connectors to it. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review Source VR Verified Reviewer Growth Marketing Financial Services Used the software for: 2+ years ### "Simplest Product to Plug and Play" August 17, 2022 5.0 Pardot did what we needed it to do and not much more. We were happy with the product. Pros Pardot and Salesforce Sales Cloud work really well together and it seems like Salesforce is starting to invest more resources into the product which mean more added features like those in Marketing Cloud. Cons It's definitely behind in terms of feature set. The campaign flows are pretty basic and there's not much ability to customize or AB test email flows. Review Source Pankaj Singh S. Manager Marketing Operations Information Technology and Services Used the software for: 6-12 months ### "Stable platform for email marketing" July 22, 2021 4.0 Fine, depending on what other software you are using with it. With salesforce it is good. Pros It is stability and execution of email campaigns and sync with salesforce. I can see the campaign performance in sales too. Cons The default report module is good for nothing. It is very basic and not usable for marketers. There is no visualisation of reports are available. Review Source VR Verified Reviewer Digital Marketing Manager Education Management Used the software for: 2+ years ### "Pardot Admin - heavy usage " February 13, 2021 5.0 Overall i would give it a B+ meets all most all of our needs, there were some pleasant surprises, but nothing is perfect. We are very happy with the production is has create d for us. Pros it was mostly plug and play, the price was right for our company (package deal with salesforce) and it effectively has automated our email marketing. Cons there are a few little things that we have encountered that due to our industry that would not really apply to every industry. but we have found that there is flexibility in pardot. Reason for choosing Salesforce Marketing Cloud Account Engagement package deal, met all of our needs. Review Source VP Vicente P. AUXILIAR ADMINISTRATIVO Financial Services Used the software for: 2+ years ### "Mi experiencia con Salesforce" April 14, 2023 5.0 Mi experiencia en general ha sido gratificante desde la automatización de colas de servicio en los cuales se almacenan grandes cantidades de leads y que se asignen a los agentes sin necesidad de intervenir, hasta los reportes y tableros de visualización que se generan y están en constante cambio a medida de que mi conocimiento sobre la herramienta crece. Pros De Salesforce me gusta que es fácil de utilizar y tiene conexiones con la mayoría de servicios y herramientas de inteligencia de negocios, como einstein, omnichanel, office, entre otras, como tiene varias integraciones uno creería que son difíciles de manejar y no es así, su integración y uso es demasiado sencillo y tienen manuales de uso para las implementaciones. Cons Sinceramente hasta el momento no hay nada que encuentre negativo en mi uso diario de la herramienta, por el contrario me ayuda a optimizar y ser más eficiente en mi labor. Review Source Anna H. Marketing Automation Manager Internet Used the software for: 2+ years ### "Great Quality Marketing Automation System for B2B Marketers" January 31, 2020 5.0 Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work. Pros I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website. Cons The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have. Review Source YM Yurii M. Marketing Director Information Technology and Services Used the software for: 1-2 years ### "The tool you have to choose if you work in Salesforce infrastructure " February 2, 2024 4.0 Pros Smooth integration with Salesforce. Works fast enough Cons Pricing is not competitive when you look at other options available on the market (not SF appexchange) The other things might be solved with other more expensive packages, but Pardot is already expensive) Not possible to set local time of receiver when you send emails. All of them go out at once Not possible to send emails based on user behavior (also the time when they are sent) No tracking of email forwards Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons) Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[SendPulse](https://www.capterra.com/p/146369/SendPulse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) They were good tools, but we needed deeper integration with Salesforce Review Source Antony C. Marketing Operations Manager Information Technology and Services Used the software for: 1-2 years ### "Great solution for Marketing Automation " September 5, 2022 5.0 Pros The engagement studio is the most helpful feature of the tool, organizing the flow of prospects according to their behavior on a website, landing page, etc. Cons The prospect sync between Pardot and Salesforce takes a long time sometimes. As a result, it’s necessary to apply the sync manually in some cases. Review Source BC Billy C. CMO Computer Software Used the software for: 2+ years ### "Pardot Lets Us Punch Above Our Weight" March 10, 2016 4.5 Pros Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results. Cons There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting. Review Source VR Verified Reviewer Data and Impact Associate Non-Profit Organization Management Used the software for: 1-2 years ### "Pardot for Non Profits " May 23, 2022 4.0 Pros As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool. Cons The Salesforce - Pardot integration can be very finicky and requires a lot of maintenance to ensure it's working properly. For instance, we are having issues reading opportunities and have been back and forth with the customer support team to figure out to resolve the issue for 2 weeks now Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Best email marketing and automation tool" September 6, 2022 5.0 Pros It's tendency to send emails in user inbox is very high. Cons Nothing as such but I just want to highlight that it's expensive. Review Source AK Andy K. Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Powerful Marketing Automation Platform" May 13, 2019 5.0 As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates. I think Pardot has been a really strong tool for us to advance our marketing automation and email marketing practices and really drive growth in our marketing efforts. Pros The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice. Cons At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review Source GP Giuseppe P. Impiegato Telecommunications Used the software for: 1-2 years ### "Salesforce: qualità e garanzia di risultati" January 10, 2023 4.0 Esperienza nel complesso molto buona vista la facilità di creare database molto ampi e ben strutturati Pros La grande capacità di immagazzinare dati e campagne, collegandole tra loro Cons Troppi rallentamenti improvvisi che bloccano il lavoro Review Source Alabhya P. Digital Marketing Manager Computer Software Used the software for: 1-2 years ### "Easy to start, harder to master" August 4, 2020 4.0 Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use. Pros Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community. Cons Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing Salesforce Marketing Cloud Account Engagement Integration with SFDC, pricing structure. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) To move to the Salesforce ecosystem Review Source foster S. Digital marketer Marketing and Advertising Used the software for: 2+ years ### "Honest Padot Review" September 12, 2021 5.0 Pardot is an excellent marketing automation tool with advance features that took my marketing effort to the next level. It makes it so easy to target our clients and automate the process Pros Pardot is the most prolific tool that empower sales teams to work and nurture leads for their brands. It helps marketing and sales teams to generate qualify leads. It has a lot of means to track clicks and open rate of emails. Cons The User interface of Pardot can be confusing Review Source VR Verified Reviewer Campaign Specialist Information Technology and Services Used the software for: 1-2 years ### "Pardot integrated seamlessly with Salesforce!!" June 8, 2022 4.0 Pros Pardot and Salesforce work well together. It includes the ability to customize the look and feel of email, landing pages and sign up forms. Lead scoring is another powerful and helpful feature for huge sales insights. Cons Improve the email editor. Exorbitantly priced- not suitable for the small businesses. There is a room to improve in terms of reporting. Review Source CE Chelsea E. Head of Marketing Information Technology and Services Used the software for: 2+ years ### "Great option for SMBs" September 14, 2022 5.0 Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company. We did need an implementation partner when we first set the platform up. Pros Parrot has all the necessary features and functionality to serve SMBs in a marketing automation capacity. The ease of use is simpler compared to some of the other highly complex and customizable options out there, plus the integration with Salesforce is seamless. Cons We had issues with syncing to Salesforce previously but that has since been resolved. The features and interface have not changed much in the last 10 years so don’t expect a lot of new enhancements or improvements to come. Review Source AV Alex V. Demand generation manager Building Materials Used the software for: 1-2 years ### "Powerful tool" August 31, 2022 4.0 I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results. Pros I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from. Cons The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review Source VR Verified Reviewer Education Account Manager Consumer Electronics Used the software for: 6-12 months ### "Pardot marketing tool" November 2, 2018 4.0 Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our company to create content and reach an audience we could not have even come close to without it. Pros I love the ability to have insight into customer activity and to create marketing campaigns. From a marketing perspective Pardot is an amazing tool. However my role is in more of a sales role so I tend to lean on the features of Salesforce much more. I appreciate the tie into sales force and how I am able to create reports and customer lists very easily in Pardot. It has greatly expanded the communication that I am able to have with customers. I work closely with the marketing team to delivery targeted messages which we were unable to do in the past. Cons My biggest frustration comes from the Salesforce/Pardot relationship. I wish that the terms in salesforce were the same used in Pardot, it is a bit of a learning curve especially when you are getting up to speed and working within two different departments. For example campaigns in salesforce are completely different than campaigns in Pardot. Review Source Yosue V. Diseñador Web Program Development Used the software for: Less than 6 months ### "marketing automation que te ahorrará mucho tiempo y te ayudará a llegar a más clientes" October 12, 2023 5.0 Muy buen experiencia, de lo mejor en automatización de campañas de marketing, realmente es eficaz generando leads y conversiones Pros El ahorro de tiempo al automatizar las campañas es brutal, realmente sigue siendo eficaz aun sin mirar ni tocar nada, claro, luego tienes que revisar las analíticas y hacer los cambios necesarios para optimizar las campañas, pero me refiero a que realiza las campañas por ti y solo se configuran al inicio Cons No lo pagaba yo, pero lo encontré un poco caro; sin embargo, el retorno es muy bueno, debes tener fe a lo Toretto Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.