# Page 8 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 8 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 176-200 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Data Scientist - Watson Health Marketing and Advertising Used the software for: 1-2 years ### "Pardot is one of the best tools out there for managing email campaigns" August 3, 2018 5.0 Pros I like how easy it was to setup an email campaign and to view metrics/successes of past campaigns Cons While I love this product, I'm not a fan of the other B2B tools that Salesforce has - so I wish Pardot could be easily integrated with tools from other providers like Google or Adobe Review Source JC Jack C. Consultant Management Consulting Used the software for: 2+ years ### "Pardot, The Everything Automation System" December 21, 2017 5.0 Really helped us maximize our SF investment by deploying Pardot company-wide into Sales Ops, Accounts Receivable, Project Management, and more. We used Pardot and Sales Cloud to create EZ-AR™ an automated AR service that requests invoices until they are paid, cutting DSO up to 50%. Pros Sync to Salesforce - unlike no other Marketing Automation System. Ease of use and navigation. Easy campaign management Cons Honestly, nothing really to complain about here. There are small bugs here and there, but that comes with every system and I have seen those same bugs and more in other MAS. Review Source RG Rick G. Sales Manager Marketing and Advertising Used the software for: 2+ years ### "Pardot is probably the easiest and most robust marketing automation software" March 28, 2019 5.0 Overall this is such an easy product to learn that I can train a new user in all of 20 min! Pros The best thing about Pardot for me is ease of use. I've used it daily for both drip campaigns and for one-off follow-up emails. I love that I can create a new contact and send a follow up email in less than a minute and be on to my next phone call. Cons The search functionality is not nearly as robust as it should be - many time a contact exists in the database but Pardot doesn't find a match until the user tries to create a new record. Review Source VR Verified Reviewer Email Marketing Specialist Hospital & Health Care Used the software for: 2+ years ### "Pardot is great for B2B automation" April 22, 2019 5.0 Pardot as an automation tool has been super beneficial for our company. The support team is sometimes slow to respond, but I recommend this product. Pros I like the segmentation, engagement studio, and dynamic lists the most. Pardot allows us to customize what paths we want users to go down based on triggers. Highly recommend Pardot. Cons There are a few features that have been on the recommendation board for a while that should have been implemented by now, but the Pardot team can be slow to implement obviously needed updates to the features. Review Source Kristi L. Marketing Manager Utilities Used the software for: 1-2 years ### "Not Bad for Marketing Automation if You Use Salesforce" May 11, 2018 3.0 Pros Pardot integrates seamlessly with Saleforce, so if you are using Salesforce for your CRM, this system will work well for you. The software in general is good, and the email building is superior to anything else I have used, however, the functionality is limited compared to other marketing automation software, and the price is similar. Cons Pardot does not have a robust blogging platform that tracks your key word rankings like other marketing automation software of similiar cost. In addition, it does not optimize email sending times and days based on your past performance. And there is no social media integration. Review Source VR Verified Reviewer VP Sales & Marketing Computer Software Used the software for: 1-2 years ### "Pardon my Pardot Perception" September 2, 2020 3.0 I needed aArdot to create marketing automation to increase my business. The challenge was its complexity an non obvious interface for a business user. I always had to rely on an expensive technical person to do anything. Pros The easy integration into Salesforce fields. Cons Very hard to use. I needed a special technical person to configure the smallest campaigns and it took them a long time to do so. Reason for choosing Salesforce Marketing Cloud Account Engagement I was not involved in the slection when I joined the company. Review Source TD Tanuj D. Software Engineer Computer Software Used the software for: Less than 6 months ### "Best tool for business to business marketing automation " March 14, 2022 5.0 We use it for normal automation of marketing processes. We use it for tracking the prospects coming from our websites. We use it for campaign management and for email marketing. Pros Being a product of Salesforce it is highly customisable as their other products. It's a perfect add on to the marketing cloud to help manage the campaigns, email marketing etc. There are many event based triggers which one can utilize which could ensure better response times and lead conversion. Cons The setup was a little confusing as first even when I have worked as a developer for Salesforce applications. Syncing with Salesforce was a bit tricky and took me some time. Review Source VR Verified Reviewer Instructor Education Management Used the software for: Less than 6 months ### "Intuitive and complete" August 19, 2021 5.0 Great UX and UI, which makes it easy and simple to navigate and find the information I want. Good management features. Love how it integrates with Salesforce. Pros Pardot it's easy to use and it's very intuitive software. It integrates seamlessly with Salesforce, which makes it a really good addition. I like how customizable it is and the visualization options it offers. In addition, the set of features is great. Cons Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve. It has been serving me well, meeting my expectations. Maybe offer more than 10,000 leads for that pricing range would be nice. Review Source Nicole W. Marketing and Events Manager Research Used the software for: 1-2 years ### "We moved over from salesfusion to Pardot and have been much happier with this product" November 15, 2017 4.0 Pros \- Less buggy than other email marketing platforms - Integrates with SalesForce - Excellent customer support Cons \- Unable to use emojis! - Unable to send emails easily to opens or clicks from previous campaign. You have to manually create lists and upload them. Review Source LK Laine K. Consultant Information Technology and Services Used the software for: 1-2 years ### "Great B2B Software with Integraitons!" August 1, 2019 5.0 Pardot is an excellent B2B software that integrates seamlessly with Salesforce. We use Pardot for countless client to send email blasts manually and automatically, send both one-one and list emails, and setup form handlers on websites that track immediately into Pardot and Salesforce. It is a valuable tool to have for marketing efforts, especially when using Salesforce! Pros I love its integrations with Salesforce, the ability to access from the Salesforce interface, and the ease of use! Cons I don't really have any cons at the moment. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review Source VR Verified Reviewer Sales & Marketing Operations Manager Information Technology and Services Used the software for: 1-2 years ### "Generally excellent and easy to use although reporting needs improving" December 17, 2015 4.0 A simple to use but powerful marketing automation tool. Easy to follow drip campaign functionality. Automation rules have a lot of power (although one annoying issue as listed below). Pros The Pardot for outlook and lead deck apps are fantastic and really powerful. Cons Reporting is fairly basic and hard to get much depth The sync with Salesforce could definitely be faster. The lead database is generally fine but hard to do the occasional manual updates you might want to do, i.e. quickly select a few leads and add them to a campaign without having to create a whole automation rule. Automation rules can't be rerun - they have to be cloned and recreated which is fairly stupid. Review Source VR Verified Reviewer Underwriter Financial Services Used the software for: 6-12 months ### "Grow your business " July 22, 2021 5.0 Pros Pardot is always evolving and ever changing. It helps grow our business to best it can be. Cons The new email builder in Salesforce can be difficult to navigate Review Source Tejaswi R. Marketing Internet Used the software for: 6-12 months ### "Pardot is powerful but super tought to use and small marketing teams can't use it" February 19, 2018 3.0 Pros I like the attribution and integration with Salesforce. It gives powerful insights across campaigns and ties it to individual contacts in Salesforce. Cons It's interface is super hard to use. For a small marketing team of 4, it became a burden. We were spending a lot of time to find even simple functionalities like landing page creation. It was frustrating to the point of us cancelling the account sometimes. Review Source VR Verified Reviewer Advertising Partnerships Lead Internet Used the software for: 6-12 months ### "The pro tool for marketing automation at higher scales." February 1, 2018 5.0 Pros Total visibility over user journeys, simple templating, full customisation and more - Pardot is a software power tool. Drip campaigns are customisable to an extent that I've not fully tapped into, and it syncs so easily with our advertising data. Cons Can be bulky and hard to manoeuvre - setup and implementation can either take time or cost a lot - beware Salesforce partners, their fees are extortionate. Review Source Jesse M. Digital Marketing Manager Human Resources Used the software for: 6-12 months ### "Pretty solid Marketing Automation platform, good if you are a Salesforce customer" April 3, 2019 4.0 Solid tool, transitioned from Marketo which was a much more robust system. I liked the simplicity of Pardot but the UI wasn't my favorite. Pros I liked how well it played with SFDC, however my company wasn't using SFDC alot so I didn't quite benefit from that. I liked that it was a straightforward UI and set up. Cons Can be a bit basic, hard to customize things without development experience. Seems more fitting for enterprise companies. Review Source Timothy Y. Regional Account Manager Used the software for: 1-2 years ### "I receive pardot emails on possible prospects" June 5, 2018 4.0 awesome for leads! Pros I like that in the mornings, i will come to work and i am able to see which future customers visited my companies website Cons I have not experienced anything negative other than it took a while for my credentials to get approved Review Source VR Verified Reviewer Vice President Marketing and Advertising Used the software for: 2+ years ### "Industry Leading Marketing Automation Platform. Not Worth the Cost." June 10, 2019 3.0 As Salesforce users, it made sense for us to move from HubSpot to Pardot for relatively the same amount of money. We used the basic email tools and integrations with Salesforce, but nothing more. The tool was too robust for what we needed it for and how we used it. We ended up moving to Iterable. Pros Easily integrated with Salesforce. Had templates. Tracks the information you need to qualify leads. Cons Contracts are too long. Costs way too much for what most users need. Email templates weren't attractive and no always mobile responsive. Review Source Eric L. Trade Marketing Manager Internet Used the software for: 1-2 years ### "Great Software for B2B" September 21, 2015 5.0 Software is great, especially if you are using Salesforce already. The software is very simple to use, though can lack on some advanced features. Creating automated drip campaigns have done wonders for our sales cycle. Pros The integrations with Salesforce though, were the biggest seller for this product. Having something easily communicate with our CRM is sometimes a difficult task and was able to do this all myself with the help onboarding partner. Support seems to be average in getting back in time and helping problem solve. Cons Price feels a little expensive compared to other solutions but that is what you get for when you want a product that just just works. Review Source JH John H. Lead Analytics Engineer Music Used the software for: 1-2 years ### "Great Choice for Salesforce Users" June 23, 2022 4.0 Pros Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce. Pardot also has pretty solid customizability options (e.g., for forms). It is easy enough to use and to make sense of (at least at a basic level) without the need of external agencies, etc. Cons Pardot's reporting is pretty frustrating. We were able to run some relevant aggregate-level reporting out of Salesforce, but finer-level detail was more difficult to integrate into our warehouse in an automated sort of way. The UI feels frustrating, too, but that may just be personal preference. Reason for choosing Salesforce Marketing Cloud Account Engagement Purely its relationship to Salesforce, which we were already using. Review Source JA João A. Marketing Operations Manager Computer Software Used the software for: 6-12 months ### "One of the best marketing automation tools you can get!" January 20, 2023 5.0 Pros This tool it's one of the best marketing automations in the market, there's only two other competitors but the great advantage of Pardot (old name) it's salesforce ecosystem. Cons It can be a bit complicated to understand how all works Review Source VR Verified Reviewer Salesforce Administrator Automotive Used the software for: 1-2 years ### "Pardot Review" December 6, 2018 4.0 Pros Regardless of how the sales team and sales process is set up in any given company, pardot still works well and can be adapted to your needs. Cons I wish it wasn't a separate Salesforce product and was more integrated. Review Source VR Verified Reviewer Director of Demand Gen Information Technology and Services Used the software for: 6-12 months ### "Not the best experience " November 10, 2022 2.0 Unsatisfied and wish the product could improve Pros I like that there is a strong integration between Pardot and Salesforce. Cons I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and limitations that the lead scoring system poses. Review Source Kevin B. Business Analyst Financial Services Used the software for: 1-2 years ### "Great potential with poor execution" February 2, 2018 3.0 Confirmation that we were using the wrong product, and to choose any other marketing software. Pros Salesforce obviously saw something in Pardot, and bought it for good reason. The bones of a great product are there, and there are some great, easy to use features for new companies with no prior marketing experience. Cons Salesforce seems to have forgotten about Pardot. They've updated the interface slightly, but have done the bare minimum to integrate it with the rest of the Salesforce platform. Support is lacklustre at best, often times giving nonsensical or incorrect answers. Review Source Shana H. Director, Marketing and Customer Experience Oil & Energy Used the software for: 1-2 years ### "Great email marketing software to hook up to Salesforce" October 6, 2017 5.0 More streamlined email marketing efforts, greater visibility on customer communications. Pros The software is easy to set up, and easy to use. The initial training program was excellent. The visibility in Salesforce is great. Review Source VR Verified Reviewer Social Media Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Salesforce Marketing Cloud Account Engagement features" March 2, 2023 5.0 Pros Salesforce Marketing Cloud Account Engagement lets you personalize your communication with prospects and customers based on their past interactions with your brand.The platform allows you to communicate with your audiences across multiple channels, such as social media, email, mobile, and web. You may automate a variety of marketing operations, including lead nurturing, and email campaigns. Cons Since Salesforce Marketing Cloud Account Engagement is a complete platform with many features and capabilities, some users, especially those who are new to the platform may find it difficult.It could take some time and effort to learn how to use the platform because it is a large and complicated platform. Also, the platform can be costly, especially for startups or smaller companies with limited budgets. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.