# Page 13 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 13 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 13 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 301-325 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use TE Tarron E. Business Systems Manager Telecommunications Used the software for: 2+ years ### "Tarron's Pardot Review" October 5, 2016 4.0 Very user friendly but not to many features. The support could be a little better with a better handle time. Also, the update release could be communicated out to customers a lot better. Sometimes we don't know when changes are being made. Pros Ease of use Cons Support is lacking Review Source VR Verified Reviewer IT Support Financial Services Used the software for: 6-12 months ### "Pardot marketing automation tool " November 20, 2018 3.0 Pros The user interface is fairly straightforward for my needs as a user administrator, I can quickly add/remove users to the system and am able to clearly see what's going on. Cons As a user management administrator for our instance, I feel that I have 'too much access' to all areas of the tool, rather than having a limited view. Review Source KB Keron B. Inside Sales Manager Used the software for: 6-12 months ### "Pardot has been very easy to implement with our Salesforce Workflow Easy mapping when building field" April 10, 2018 5.0 Pros I like that you can customise your marketing/email campaign to as intricate or simple as you would like. Targets ads and lead nurturing has been amazing. Cons At times it lags when you are looking to send a test email. I am still trying to discover if it's just my internet speeds or if the sample email is too heavy. Review Source LM Lauren M. sdr Marketing and Advertising Used the software for: 1-2 years ### "Helpful Insights" November 27, 2018 5.0 Pros I like that we can see visibility on who is looking at the site and what they are looking at. Cons I have no run into any issues with the software at this time Review Source DF Daniela F. Digital Marketing Associate Used the software for: Less than 6 months ### "I love Pardot! Very easy to use with great features." April 30, 2018 5.0 Pros Pardot is very easy to use. From setting up automation rules and completion actions to creating emails, I think every feature is simple and straightforward, and still allows you a lot of functionality. Cons The worst part of Pardot is the reporting and the connection with Salesforce. There is no simple way to sync Pardot reports to Salesforce. You either need to manually import data from one place to the other (which isn't real time, of course) or you have to setup campaigns in Salesforce, and send information from Pardot that way; then, create reports in Salesforce from those campaigns. However, I've heard the Fall 2018 update will address this issue. Review Source MH Monica H. Marketing Program Manager Wireless Used the software for: 2+ years ### "null" July 29, 2018 4.0 Review Source RR Robert R. CRM Administrator Used the software for: 6-12 months ### "Great automation email tool with potential to be awesome" May 2, 2016 4.0 Pros Pardot make it easy to send/automate emails to those Contacts that reside in Salesforce. In addition, they are always adding more features to increase the usability. Cons Unfortunately, Pardot's method for organizing templates, list, campaign and so on is not ideal for me. I rather have my list, campaigns,etc.. broken down by a folder structure instead of one big list. There is an folder structure in place but it's a separate navigation link from the main Marketing object options. This is also prevalent when adding prospects to a list. Deleting campaings can be problematic in my experience. You can't delete a campaign without first deleting the list and email template associated with the campaign. Drip campaigns are not included in the marketing calendar. We do a lot of drip campaigns and this would be useful for user to see when the email is scheduled to go out. Review Source CB Claire B. Director of Marketing Marketing and Advertising Used the software for: 1-2 years ### "Good for B2B Communication, Not Great for Customization" December 21, 2017 3.0 Pros The integration with Salesforce is its best feature, and my sales team has really enjoyed the real-time updates provided by LeadDeck so they can strike while the iron is hot. Cons Don't try to implement Pardot without an expert or agency. Customer services isn't great and the set up process wasn't intuitive. You'll also want to get someone to cutom design landing pages and emails, because the out-of-the-box templates aren't great, and really difficult to edit if you're not a developer. Review Source CK Carolina K. Merchant Success Analyst Financial Services Used the software for: 6-12 months ### "Pardot is a good automation tool when connected to Salesforce" December 17, 2020 4.0 My overall experience with Pardot is great and it is allowing our company to scale contact with our customer base segmenting the messages according to Account/Contact information. Pros I really enjoy creating engagement email cadences with dynamic content. In my case, I use it to send the same message in different languages. Cons I would like to have more tools to create the design of emails without needing HTML. Review Source AA Aden A. Director of Marketing Marketing and Advertising Used the software for: 1-2 years ### "Overpriced" February 1, 2017 3.0 Pardot is overpriced, but it will get the job done. Even after getting the product at a significant discount, I still feel like the product was overpriced. There are much cheaper marketing automation options out there that match Pardot's features and functionality. Pros Lots of great features Cons Lots of other marketing automation software have the same features and at a much lower price point. Review Source AO Abegail O. Administrative Assistant Used the software for: 6-12 months ### "Nothing to get excited about, but its still helpful" June 28, 2018 3.0 Pros Its just like every other business helper tool where they categorize prospects. Id say its a bit helpful, we're using it at the moment, I like how you can calendar events too. Cons nothing to really say what I least like because they serve the purpose and i am perfectly fine using it. Review Source CC Carolyn C. CMO Information Technology and Services Used the software for: 2+ years ### "Ok for very basic functionality" October 6, 2016 2.0 Support is awful and $2000 per year to get phone support is too much for infrequent needs. They should have more SMB friendly options. Pros It is simple Cons It is not easy to use and support is awful. Review Source KK Kelly K. Visual Designer Human Resources Used the software for: 1-2 years ### "Pardot is a Good Marketing Tool" December 3, 2021 4.0 Overall Pardot has strong customer support, and can customize to easily fit the needs of your business/company. Pros Pardot is great for email drip campaign automation and is great for setting up forms and landing pages. It's also great for email reporting. Cons The reporting layouts aren't customizable. Pardot is kind of pricey as well. There are other cheaper options out there. Review Source MM Madeline M. Content Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Not Very User Intuitive" September 17, 2019 3.0 Overall, I would not recommend Pardot. I don't think it's very user-friendly and the set up for lead tracking and integrations with other platforms/tools is very challenging. Pros I liked parts of the organization aspects of Pardot. For example, you can create campaigns and then link any contact lists, emails, etc. to that campaign so it all shows up in one place. Cons I've found that Pardot is pretty challenging to use because it's not very user intuitive. I have mostly used it for creating follow-up email campaigns and tracking lead generation campaigns. Email campaign setup takes forever because there are several steps you have to take before creating the email. The email setup is also not user intuitive at all (ex: you have to go into the coding script in order to add in preview text). Tracking lead sources is also challenging because it doesn't refer back to the page first seen; therefore, you can't tell where leads are coming from unless you have additional tracking measures/tools set up. Review Source JA John A. Director of Marketing Financial Services Used the software for: 2+ years ### "Solid for SMBs" October 7, 2016 4.0 Has been an easy to use solution for our company of ~100 employees. I would gladly recommend to any company our size. Pros Easy implementation Cons Some tracking is inconsistent with SFDC Review Source Thomas R. Marketing Specialist Computer Software Used the software for: 6-12 months ### "Easy but quirky" October 1, 2018 4.0 Makes sending out newsletters, notices or anything else for mass messages very easy to use. Pros How quick and easy it is to build things and gather information Cons Can sometimes be glitchy leaving you to have to completely rebuild your email from scratch. Review Source CC Carissa C. Marketing Coordinator Computer Software Used the software for: 6-12 months ### "Better than Marketo, but could be better" October 6, 2016 5.0 Pardot has been AWESOMELY better than Marketo. Really, my only problems are that the Automation Rules aren't as flexible as smart campaigns in Marketo (and they're limited - No If this, then that, but If this other thing, than have a different action). Additionally, the chat support is almost never on. Other than that, it's a marked improvement over Marketo - much more intuitive and user friendly. Pros Creation of any asset is really easy - simple WYSIWYG editor Cons Chat is rarely online limited functionality (and a limit of) with automation rules Review Source VR Verified Reviewer Marketing Marketing and Advertising Used the software for: 2+ years ### "Top Notch Marketing Automation " May 20, 2019 5.0 Pros If you’re using Salesforce as a CRM, Pardot is a fantastic and seamless solution. I love the integration and ease of using them together. Cons It’s a little complicated to learn and support can literally cost you. You also need to invest time to learn the ins and outs. It’s not totally intuitive. Review Source ME Meghan E. ASR / Marketing Associate Used the software for: Less than 6 months ### "Excellent Marketing Software!" August 14, 2017 5.0 Overall, I have thoroughly enjoyed using this product and would recommend it to any business looking for a savvy inbound marketing strategy! Pros Ease of use, intuitive design, excellent (and abundant) reporting features, several tiers of customer support and a thorough knowledge base, communicates incredibly well with Salesforce (naturally) and is chock-full of helpful and user-friendly templates and creation wizards that make each element flow unto each other, all with a set of very prudent organizational tools! Cons I really don't have much to say in the way of cons - it was a learning curve getting started, but coming from a rather mundane marketing background with little experience in such a complicated software, it was honestly relatively easy to pick up, particularly when partnered with an implementation expert! Review Source Jesse T. Marketing Manager Computer Software Used the software for: Less than 6 months ### "There's better softwares out there" July 24, 2018 3.0 Pros The fact that it's made by Salesforce makes the integration seamless if you use Salesforce for your CRM. Cons It's clunky. Not very easy to use. Hard to navigate throughout. Sometimes the sync lags a little bit. Review Source Michael F. Grants Management Specialist Research Used the software for: Less than 6 months ### "Pardot is a lifesaver" December 15, 2018 5.0 Pros \- Numerous marketing tools (email, reporting, analytics) with a list that expands as users advance to more expensive options Cons \- Very expensive (but worth it), making it prohibitive for smaller businesses Review Source LL Lucie L. Content manager Computer Software Used the software for: 6-12 months ### "Salesforce review" April 1, 2024 5.0 Pros It’s a very good tool to manage leads and to have a clear visibility on the pipe. Cons It’s not really easy to use for beginners Review Source JB Jeffrey B. Digital Marketing Manager Computer Software Used the software for: 6-12 months ### "Fast, easy, intuitive to use, yet powerful" July 24, 2018 5.0 Pros True WYSIWYG interface for html emails. Excellent integration with social media and email marketing. Great for scheduling out Social Media in advance, analytics and reporting function are great. Cons Haven't quite figured out how to bulk upload several social media posts at once. When building html emails, when selecting an image to use, it does not show a thumbnail, I either have to remember the name or use trial and error. Review Source AM Andy M. Marketing Manager Management Consulting Used the software for: 6-12 months ### "Effective Marketing Automation once you get the hang of it" March 9, 2016 4.5 Pros It is a very robust tool that has been able to do accommodate everything we've asked of it. I like that if the functionality of a certain part of the tool can't exactly do what I need it to, there are work-around ways and other functionalities that can be creatively configured or strung together to achieve my goals. I really like the way the drip campaign logic is laid out. Very easy and intuitive. The email editor is also very easy to use. I like that there's always something new to learn. I've been using the tool for almost a year and I'm still finding new functionalities to use. Cons It had somewhat of a high learning curve when you first start. But I think that's the case with Marketing Automation platforms in general. I still don't fully understand how to generate value from certain reports. Review Source sG sue G. admin Education Management Used the software for: 2+ years ### "Mass Email Generator" August 1, 2022 5.0 Pros The fact that we can send mass emails to a specific group is very appealing. Cons It was difficult to figure out how to use the mass email generator initially. Review Source Similar Products Featured