# Page 17 | Salesforce Marketing Cloud Account Engagement Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 17 - Is Salesforce Marketing Cloud Account Engagement the right Email Marketing solution for you? Explore 649 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/134593/Pardot/reviews --- Salesforce Marketing Cloud Account Engagement 4.1 (649) [View alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 17 - Reviews of Salesforce Marketing Cloud Account Engagement ## Showing most helpful reviews Showing 401-425 of 649 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BB Bhushan B. Jr. Software developer Computer Software Used the software for: 6-12 months ### "My preferred lead generation tool" November 14, 2018 4.0 Pros 1\] Really easy to use lead generation tool when working with Salesforce 2\] We can send a different email to the different user. That's a really cool feature. Cons 1\] Its quite expensive. But if we understood and use its power so it would be cheaper then. 2\] There should have product demo video easily available on site, should not have a need for registration. Review Source Elisabeth K. Salesforce Administrator Financial Services Used the software for: 6-12 months ### "null" February 1, 2017 3.0 Review Source Anna G. L. Social Media Strategist Accounting Used the software for: 1-2 years ### "Great for lead capture forms" February 3, 2019 5.0 Pros Pardot is an essential marketing automation tool. It’s very user-friendly. Cons Although it’s user-friendly, sometimes setting up newsletters is a pain. Review Source Joy R. Brand Strategist Design Used the software for: Less than 6 months ### "Employ Marketing Automation on the World’s #1 CRM" May 17, 2019 5.0 I recommend Pardot for all your marketing needs! Pros Pardot makes it easy to find and nurture leads, win more business, and maximize your ROI. It's ideal for B2B businesses that want to increase their influence here and around the world! Cons Integrating Pardot with custom-built WordPress can be a complex process if someone is not well-versed in both systems. Review Source MN Michael N. CEO Used the software for: 2+ years ### "Not intuitive enough and support is awful" November 9, 2017 3.0 It is nearly impossible to get help. They do however have group calls where you can bring you issue and they will try to solve it. You end up waiting for others to solve their problems too. Pros A lot of functionality offered and some really cool features. Love the ability to look at your email on various devices. The tracking features are great too. There are tons of templates to get you started. Cons The steps to create a campaign are just not obvious and once you do create a campaign, execution is not obvious either. The template edit feature is really inane. You have to click on the left to edit on the right. Really dumb. Scheduling is not easy either. Support is so bad! Review Source DB Daniel B. SEO Strategy Specialist Sporting Goods Used the software for: 6-12 months ### "Solid features, but steep learning curve and horrible UX/UI (unless you're used to Salesforce)" December 5, 2018 3.0 Pros \- Abundance of features - Easy to customize to fit your needs - Super scalable - Integrates well with nearly every software and platform out there - Backed by the huge brand of Salesforce Cons \- Very difficult to learn - UX/UI nowhere near as good as competitors like HubSpot (though if you're used to Salesforce, you might be at home) - Submitting a help ticket is a huge pain Review Source MA Madeline A. Marketing Education Management Used the software for: 6-12 months ### "Pardot is great" October 5, 2016 5.0 Easy to use, I have minimal training but the features are very intuittive. We use for email marketing to recruit students/ Pros Ease of use and look Cons Finnicky at times, does not always stick to what you last saved. Review Source SC Seth C. Marketing Coordinator Used the software for: 6-12 months ### "It's good but sometimes too complicated" September 6, 2017 4.0 Pros I like that it's easy to track the data behind reports. For instance, the email data reports are very valuable for me to analyze trends and best practices. Cons I do NOT like the email builder within pardot. It's super complicated to build a good looking email and we frequently have to using CSS coding to make changes to the templates. Review Source eF emily F. Marketing Coordinator Financial Services Used the software for: 6-12 months ### "I Wish Pardot had more feature use options " May 7, 2019 4.0 Overall, I have used a few email campaign management systems and pardot seems to be the easiest as it allows us to integrate with salesforce. It also provides basic, but useful reports on analytics ect. Pros It is linked to Salesforce so managing contacts to have on email lists and to track it easy! Cons At times ( and this may be our internal firewalls causing issues) Pardot will not let you view changes or save changes that you made to an email draft. It is like you ad a picture or reformat the text, save it, do a test send and the changes aren't there. You can save the email, sign out of Pardot, and still not see changes later on. Also sometimes images do not load, making hard to see where you are inserting the image etc. Review Source PB Par B. Digital Marketing Manager Used the software for: 6-12 months ### "Pardot - automation" March 15, 2017 2.0 Hard to get help from SalesForce Pardot with the right setup. I use this program in Sweden and maybe you are short of people with the right competence Pros Easy to connect to SalesForce Cons User interface and reporting Review Source Rolly C. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Excellent tool to automate digital marketing" December 19, 2019 5.0 Automate emails and have conversation funnel with many useful reports. Pros It is a great solution to automate digital marketing emails and see many reports about conversion funnel. Cons It is very experience and a little bit complex to implement so needs different roles to have a successful Pardot implementation. Review Source KB Kayla B. Marketing Used the software for: 1-2 years ### "Pardot!" June 21, 2018 4.0 Pros Pardot has amazing features! Their classes at their learning locations are very informative if you are going to be using it on a daily basis. Great and dependable system for sure! Cons The only thing that is kind of a hold back is that they are highly regulated on what content goes out to who so it may take a while to get campaigns through depending on how you do it. Review Source DS David S. Used the software for: ### "Review of Salesforce" October 5, 2016 5.0 Our company just got salesforce, we arent even using it yet but so far it seems to be the right choice. As a developer, i really like the objects and the ability to easily create relationships between the objects and data. SharePoint does not provide that functionality. Pros Our company just got salesforce, we arent even using it yet but so far it seems to be the right choice. As a developer, i really like the objects and the ability to easily create relationships between the objects and data. SharePoint does not provide that functionality. Cons The required verification codes. Review Source VR Verified Reviewer Patient Services Coordinator Medical Practice Used the software for: Less than 6 months ### "Great Marketing Automation" May 26, 2019 5.0 Pros Works great with Salesforce due. The campaign and prospect tracking syncing can easily sync between the two Cons I don't find Pardot to be intuitive... AT ALL. If you don't have an expert on Pardot readily available you're going to be in the dark trying to figure out where to go. Review Source AC Amanda C. Used the software for: ### "Easy tool, great fit, great value!" December 8, 2016 5.0 We were already using Exact Target and SalesForce. Adding Pardot to our suite of tools has really elevated what we can do for our B2B marketing. After the initial learning curve (plenty of vendors to help with training if needed) once we got up and running this has freed up so much time to focus on other areas but it has also GREATLY increased our leads, the value of our leads and our conversion rates. The tools is pretty easy to use one you get the lay of the land! Pros All of the functionality. The flexibility and the ease of use (once you have been trained) Cons It took us a bit to get trained on the tool, they way they use terminology and how they have things set up are very different than what most tools utilize. But once you understand the lay of the land it is super easy to use and set up. Review Source JA Jocelyn A. Office Manager Banking Used the software for: 2+ years ### "Good product " October 7, 2016 3.0 Use for marketing purposes, user friendly, love the product and recommend to other companies, colleagues and friends Pros It's user friendly and gives alot of information. Cons not everyone uses it, wish it was more universal Review Source KE Katherine E. Office Manager Marketing and Advertising Used the software for: 6-12 months ### "Learning Curve" December 17, 2018 3.0 Pros It’s got a lot of bells and whistles! This compliments Salesforce usage well. There are a million training opportunities/tutorials you can use to acclimate yourself. Cons The learning curve is substantial! Do not expect to log in and get going - you’ll want a significant amount of time set aside to study. Review Source AM Adam M. Marketing Automation Manager Marketing and Advertising Used the software for: 2+ years ### "Marketing automation made easy." September 20, 2016 5.0 Pros Ease of use and scalability. As long as you have a clear picture in your mind of the campaign you'd like to run, Pardot will make it easy to execute. Cons Occasionally lags, but understandable given the workload put on the system. Review Source VR Verified Reviewer Salesforce Administrator Information Technology and Services Used the software for: 1-2 years ### "Marketing!" January 17, 2019 5.0 Pros Marketing made simple and easy. Works with you Salesforce CRM Cons It could be expensive to get started off with. Review Source VR Verified Reviewer Production Manager Financial Services Used the software for: Less than 6 months ### "Excellent Software" December 21, 2018 5.0 Pros Having used salesforce for quite some time now, it was a very smooth transition into Pardot. I love the customizability. Cons As with many sophisticated products, newer functionality came come as foreign to new users so some training may be needed for use. Review Source SM Sue M. Salesforce Specaialist Financial Services Used the software for: 6-12 months ### "Pardot Marketing" October 5, 2016 4.0 Its great for building forms and feeding into SFDC, but very sensitive for emailing. So far we really like it. Pros ease of integration with SFDC Cons little tricky to use Review Source LH Laura H. Director of Marketing Computer Software Used the software for: Less than 6 months ### "Pardot - Perhaps Not There Yet" December 10, 2016 3.0 We had rolled out Pardot but then decided to go with Marketo. Pardot was not scaling well as our lead database grew. Till the time we did not have such high volumes the tool was working really well for us. But within a few months, things started to fall apart for us unfortunately. As you may know that Salesforce has taken over it. I believe it has now improved tremendously so please do check where they are at this point. At the time we used it, it was there. Pros Great UI Easy to configure Easy to manage Lead Scoring Salesforce sync Cons Doesnt do well with large volumes of data Review Source PV Parag V. QA Team Lead Computer Software Used the software for: Less than 6 months ### "Pardot - A Great Tool for Marketing Guys" November 17, 2016 4.0 Being working with so many tools for different purposes and learning ASAP is a tough job, Pardot is one of the tool which is very well designed in terms of using it, configuring it and getting ready for the end users as well. Simple Clicks, Drag and Drop makes it one of the most powerful tool in the market, and gives a tough competition to the similar products Pros Highly Configurable Drag and Drop Designing Analytics and Tracking Connectors Profile and Grading Cons Must allow the users to have custom CSS for designing the templates for Emails and Forms Review Source Martyna W. Manager Apparel & Fashion Used the software for: Less than 6 months ### "Top quality" January 12, 2023 4.0 It does the job perfectly. Pros Salesforce has always the best products in my opinion. It is simply a top brand. Cons It is not cheap so make a wise decision once you buy it Review Source AR Alec R. Product Analyst Computer Software Used the software for: 1-2 years ### "Can Change Your Marketing Funnel" November 14, 2018 4.0 A really good way to level up your sales team Pros Conversion on leads is crucial to a healthy sales funnel. If your team is struggling to turn leads into dollars this is an excellent place to start. Cons Implementation is not as easy as you might hope. Also dedicating someone to owning this is crucial to getting it to work. Review Source Similar Products Featured