--- title: "Blackbaud Luminate Online Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Blackbaud Luminate Online Software - reviews, pricing plans, popular comparisons to other Nonprofit CRM products and more." source_url: "https://www.capterra.com/p/134915/Luminate-Online-Marketing/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Blackbaud Luminate Online Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Blackbaud Luminate Online ## What is Blackbaud Luminate Online? Luminate Online Marketing provides everything you need to acquire more constituents, build automated online fundraising campaigns and nurture sustainable donor relationships. Luminate also offers the industry's best integration to Raiser's Edge for true multi-channel communications. Included with Luminate is your own personal Customer Success Manager to help you do MORE for your cause! ## What is Blackbaud Luminate Online used for? [Nonprofit](https://www.capterra.com/nonprofit-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 34 user reviews Reviews sentiment Positive 65% Neutral 26% Negative 9% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Blackbaud Luminate Online?[Manage this product listing](https://www.g2.com/products/blackbaud-luminate-online/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Blackbaud Luminate Online 3.7 (34) VS. [4.2 (1,006)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price Contact vendor Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.0 (34) Ease Of Use 4.0 (13,505) Value For Money 2.9 (15) Value For Money 4.2 (10,242) Customer Service 3.8 (32) Customer Service 4.0 (10,032) ## Blackbaud Luminate Online alternatives [4.5 (6,258)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.8 (1,424)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,569)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202338/Gmail/) [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,525)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [View all alternatives](https://www.capterra.com/p/134915/Luminate-Online-Marketing/alternatives/) ## FAQs about Blackbaud Luminate Online Overview ### Which roles and teams benefit most from Blackbaud Luminate Online? Blackbaud Luminate Online is most used by fundraising and development teams, including development directors, officers, and online fundraising managers, to manage donor campaigns and giving activity. Database administrators and coordinators maintain donor records and reporting, while IT teams support integrations. Marketing, outreach, and event staff run communications, registrations, and engagement initiatives. Answer based on 25 reviews Overview ### What company size and specific industries is Blackbaud Luminate Online built for? Blackbaud Luminate Online is designed for medium to large nonprofits that need an online marketing platform for constituent engagement. It is aimed at organizations in the nonprofit sector, especially those with established outreach programs and a need to manage digital communication at scale. Features and Usability ### What are the key features of Blackbaud Luminate Online? Blackbaud Luminate Online offers email marketing and email templates, landing pages/web forms, and marketing automation for campaign execution. It also includes segmentation, CRM, contact management, and lead capture, plus campaign analytics, ROI tracking, A/B testing, and real-time reporting for measuring engagement and conversions. Integrations ### Which third-party tools and platforms does Blackbaud Luminate Online integrate with? Blackbaud Luminate Online integrates with Blackbaud Merchant Services for payment processing and donation transactions. The official catalog lists this as its available third-party connection, making it the primary integration option for organizations that need linked fundraising and payment workflows. Answer based on 8 reviews Getting Started and Support ### What training and onboarding options does Blackbaud Luminate Online offer? Blackbaud Luminate Online provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct instruction, live online sessions and webinars allow guided remote learning, and documentation offers written reference material for self-paced review and ongoing support. Answer based on 3 reviews Getting Started and Support ### What customer support options does Blackbaud Luminate Online offer? Blackbaud Luminate Online provides 24/7 live rep and chat support. Users describe the support team as knowledgeable and helpful, though some note that support materials can feel dense and responses through community-style help can take a day or two. Answer based on 5 reviews Features and Usability ### Is Blackbaud Luminate Online easy to use? Blackbaud Luminate Online provides extensive fundraising, email, and donor-management features, but its learning curve is steep. Nonprofit administrators often need training, templates, or developer help for advanced customization, email building, and event setup. Basic forms and campaign emails can feel manageable once teams understand the platform’s structure. Answer based on 17 reviews Features and Usability ### What is the Blackbaud Luminate Online user interface like? Blackbaud Luminate Online offers a functional but dated interface that many nonprofit teams find difficult to navigate. Users can create fundraising sites and work from campaign templates, yet reporting, email tools, and multi-step administrative tasks may require repeated menu navigation. Teams often need time and guidance before the interface feels familiar. Answer based on 11 reviews ## Features AI summary Based on 4,572 Nonprofit CRM reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating nonprofit software: - **Electronic Payments** (**64%** of reviewers rated this feature as critical) - **Credit Card Processing** (**64%**) - **Fundraising Management** (**49%**) Blackbaud Luminate Online provides nonprofit-focused functionality built to support online engagement and donor outreach. Its feature set helps organizations manage digital campaigns, connect with supporters across channels, and track constituent activity in one system, giving teams the tools to coordinate fundraising communications, maintain donor relationships, and support day-to-day development work. Campaign Management 3.3 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customizable Fields 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Email Campaign Management 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Contact Database 2.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Customizable Branding 2.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Dynamic Content 3.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Blackbaud Luminate Online 69 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mobile Access: Access software remotely via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 3.5 (34) 3.5 Based on 34 reviews ## Pricing Value for money 2.9 (15) ### Starting price Free trial not available Value for money 2.9 (15) 2.9 Based on 15 reviews ## Integrations [ Blackbaud Merchant Services](https://www.capterra.com/p/198638/Blackbaud-Merchant-Services/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (32) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (32) 3.8 Based on 32 reviews ## User reviews Overall rating 3.7 Based on 34 reviews Filter by rating 5(5) 4(14) 3(12) 2(1) 1(2) Mentioned topic Sorted by most recent BB Bonnie B. Lead Systems Analyst Non-Profit Organization Management ### "The Tool That Turned Donors Away: A Backend and Frontend Letdown" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 22, 2025 Luminate was incredibly frustrating to use both on the backend and the front. Our donors regularly voiced how frustrated they were with it. Our experiences with our account reps was less than desireable. Pros Honestly, we didn't like much about Luminate. I'm trying to think of a single thing that worked well and I'm struggling. I mean, at the end of the day, you could send emails, have an event site, and donation forms? The basic functionality was there. Cons Blackbaud just abandoned the software once it was purchased. It was an absolute nightmare to use on the backend. The email builder was ridiculous. In particular, the event site admin side was horrible. You shouldn't have to hire an outside company to create your event site within a tool that is supposed to make it easy to use. Both the backend and front experience with the donation forms was so complex. When we moved away we saw an instant incredibly rise in conversion rate. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Sarah B. Donation database coordinator Non-Profit Organization Management ### "BBCRM Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2022 Pros Ease of use and how it has everything we need shown there at our finger tips. Cons Integration was hard for new users but that is to be expected Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Amy B. Development Database Administrator Non-Profit Organization Management ### "Long time user review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 July 25, 2022 Pros The things I like most about Luminate are; It is a very powerful tool, it does a LOT. Email, newsletters, donation forms, donation management. It is easy to access from anywhere. It is highly customizable with the right skills. Cons The things I dislike are: It takes a very long time to learn how to use it well. I have been using it for over 14 years and still feel like I have barely scratched the surface. A bit outdated. While they relatively recently made it able to accept organization gifts, that functionality was never fully built out, is clunky, and less than great. The integration with RE is not great. I wish it were more seamless. Doesn't feel especially up-to-date, no major updates or changes in years and years Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TT Tatiana T. Manager- Donor Database Religious Institutions ### "BB LO is what is available" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 July 22, 2022 I would say my experience has been nuetral...not particularly great but also not horrible Pros It is integrated with Blackbaud products. Cons \- Repetative steps at times which can lead youi in circles Reasons for choosing Blackbaud Luminate Online It is integrated with Blackbaud products. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AW Allison W. Development Specialist for Events and Operations Hospital & Health Care ### "It's fine" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 4/10 March 16, 2022 Pros Luminate Online has a lot of great features and tools, however, the deployment and early days of adoption were very difficult. The automatically-generated groups are very helpful, and the reporting is pretty good. The E-commerce feature is my favorite part, and it's the easiest to manage as well. Cons There are a lot of things you can't customize without needing a developer, which is disappointing. Record management in Luminate is very difficult, and I am really disappointed that organization gifts do not flow through the RELO plugin. We have to create workarounds just for that. It's not an easy platform to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Amanda T. Database Coordinator Hospital & Health Care ### "Luminate Online" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 2, 2022 Pros Robust nature of software, both donations and emails in one space plus the ability to create donor-centered web spaces Cons Not user friendly - the interface has a STEEP learning curve. Implementation requires an outside consultant or additional services from Blackbaud. Switched from [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SJ Sam J. Director Non-Profit Organization Management ### "Once upon a time best-in-class suite that has failed to advance with the times" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 December 28, 2021 Many years ago, Luminate Online was a best-in-class fundraising and marketing suite. Blackbaud has rested on those laurels for too long, and many customers who have heavily invested in the platform now feel frustrated that they have not experienced the innovation seen throughout the market with newer technologies. Pros The frontend of Luminate Online is highly flexible if you are willing and able to invest the time and expense. Cons The backend of Luminate Online is very frustrating and feels like software that is running on decades-old technology (because it often is). The advantages of an all-in-one suite are quickly lost due to abandoned or buggy modules forcing customers to supplement with 3rd-party products. The platform is seriously overdue for a complete overhaul or rewrite. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KE Kaitlyn E. Alumni Advancement Manager Higher Education ### "Luminate Online Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 6, 2021 Overall experience is good with Luminate. Although we have to test many times to ensure the template looks good in the email structure, the system itself is great for scheduling, uploading lists, analytics, and more. Pros The analytics in Luminate Online (LO) are the best feature. You are able to get analytics in real-time by refreshing the page. The stats are up to date always and provide accurate numbers. Cons The email builder itself is not that user-friendly. I always have a tough time with transferring over templates. Luminate adds/deletes spaces, changes fonts and font sizes consistently. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GB Glynis B. School Outreach Manager Museums and Institutions ### "Not intuitive" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 January 27, 2021 We use it for transactional and reminder emails for registered programs, and marketing emails. Pros Honestly, I cannot think of any pros at this time. Cons Nothing about Luminate Online is intuitive. It does not integrate well with other Blackbaud products. We have had to purchase other third-party software to send information between Altru and Luminate. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HB Hannah B. AST Non-Profit Organization Management ### "Great, intuitive system! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 29, 2019 Overall experience has been positive! Would defnintely recomend! Pros I loved how easy it was to navigate and learn. Cons There are a few features I wish I could do more with. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/134915/Luminate-Online-Marketing/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.