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Adobe Campaign provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Adobe Campaign's cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.
Provider
Adobe
Located In
United States
Foundation
1967
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Mobile Apps
Android
Training
Live Online, In Person, Webinars, Documentation, Videos
Support
Chat, 24/7 (Live rep), Knowledge Base, FAQs/Forum, Email/Help Desk
Adobe Campaign is designed for any business that wants to automate the execution of mobile, social, email and offline campaigns.
Content Source: Adobe Campaign
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Reviewers commend Adobe Campaign's email marketing features, particularly its email delivery and tracking capabilities, which provide insights into email performance and customer engagement. They also value the personalization features that allow for tailored email newsletters and messages, enhancing the relevance and impact of their communications. Furthermore, users appreciate the software's ability to bypass spam filters effectively, ensuring that their emails reach the intended recipients' inboxes, thus improving overall campaign success.
Users express dissatisfaction with Adobe Campaign's support services, citing slow response times and unresponsiveness as major issues. They find the technical requirements challenging, especially for those without a developer background, as the software sometimes necessitates coding and SQL knowledge. Additionally, reviewers report that the quality of customer support is lacking, with difficulties in obtaining assistance when encountering bugs or other issues, leading to frustration and inefficiencies in their workflow.
Pros
Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability.
With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.
As to be expexted from any adobe product, this product consisently and reliably delivers great quality.
I found the adobe marketing cloud to be super easy to use and as an entrepreneur I need a system that is flexible and that allows me to be creative this did exactly that.
Cons
But then again "You get what you pay for. In Adobe's case you get a lot more than what you pay for.
Adobe Campaign begins to slow down after two hours of work. From whatever computer I go, the problem remains.
I have nothing that has proved to be a problem thus far.
Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.
""It controls you all the time in marketing or advertising.""
Overall: Controls marketing or advertising campaigns to identify customers and allow for direct communication.
Pros: Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.
Cons: However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.
"A Game-changing Marketing Automation and Campaign Management Solution."
Pros: I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.
Cons: There are sometimes when I find it slow to load Adobe Campaign.
"Over-promised; not delivered in the slightest!"
Overall: The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.
Pros: nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.
Cons: Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.
"Why Adobe Campaign is The Best "
Pros: It makes social media marketing easy and also comes with best content marketing features. It also helps manage campaigns and is a great all in one marketing solution for business
Cons: Well, the tool has outperformed and no complaints.
"Marketing and sales orchestration tool for faster growth"
Overall: This is the basic marketing tool that an enterprise should acquire for efficient sales and marketing. It has implemented most campaigns as planned and achieved the targeted performance.
Pros: Most sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.
Cons: There are positive gains from most marketing campaigns that we have been launching frequently.