Adobe

Adobe Campaign

4.5 / 5 32 reviews


Average Ratings

32 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online

Vendor Details

  • Adobe
  • www.adobe.com
  • United States

About Adobe Campaign

Adobe Campaign provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane's cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.


Adobe Campaign Features

  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Adobe Campaign Reviews Recently Reviewed!

Adobe equals a Must Have for Digital / Design agencies

Nov 13, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience.

Pros: - Best Content creation / editing tools to give your business a professional look. - Pricing is fair. you always have the latest versions when subscribing for the monthly fee. - Brand creation, across all platforms. Social, Corporate etc. - Integration with other systems

Cons: - You will have to maintain payments in order to use the platform. - expensive hardware requirements to run the apps smoothly.

Great

Nov 10, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Its a good product has it has Centralized team collaboration and this helps the users. It sure is ideal for individuals like me

Cons: I would say it is on the costlier side compared to other products . Low in Application programming interface

Intuitive program

Nov 09, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Cons: The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

Definitely worth the investment

Oct 04, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees.

Cons: This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment.

Another Winner From Adobe

Oct 03, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I think that this is a great product that I highly recommend. Despite lots of competition in the marketing software game, they hold their own as one of the best.

Pros: 1. Excellent tools 2. Great customer service 3. Good price if with other Adobe products 4. Great layouts 5. Easy to Access

Cons: 1. It requires a learning curve 2. Expensive if you don't have other Adobe products 3. Not as simple across platforms

Enables me to create simple but effective campaign emails for my customer base

Sep 28, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This makes all aspects of management simple for marketing over email. Total data management.
Love the personal design capability. My customers dont dread my emails to them. Consumers likes and dislikes help to quickly send custom emails. Its a very well thought through system.

Cons: It can be kind of challenging at first, but the customer service is there to help you through it. I consider myself pretty savy in use of many softwares new and old for my company, and I found this one to be quickly learned

Overall: The ability to communicate in a better form with clients and customers, reaching out to them with better approach

Good software

Sep 14, 2017
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Very good in general

Pros: Ease to use, make faster mangment, i like the User interface cause si very simple to find anything around the site

Cons: Well in fact at times the software that install localy, take a lot use of the cpu and make work slowly al the programs

Adobe Marketing Cloud is powerful

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels. It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Cons: We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

Well made Adobe product

Jul 11, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.

Cons: The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.

Creative Package in One

Jun 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Cons: Subscription costs........over the years the price will be more expensive than a perpetual license.

Another amazing Adobe Product!

Jun 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

Cons: There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

A complete set of marketing solutions for the beginner.

Apr 18, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: A one stop shop for my every need. It is great to be able to use it for audio, video, image manipulation, etc.

Cons: More cross-program integration would be great to see, but I understand that the product is still relatively new to the market.

My adobe review

Apr 06, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: My experience of this Adobe software allows me to be able to access a lot of programs on my MacBook Pro.

Adobe Marketing Cloud for professionals review

Apr 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Comments: should be one log in for everyone, that would be helpful

Pros: It's nice to be able to have all your things in one place. It is also easy to give multiple other people access to documents and sensitive information

Cons: It would be even more helpful if there were some offline capabilities so that you could access documents without an internet connection.

Use to help see pictures on emails

Apr 04, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support

Comments: Helps with the paperwork that comes in through e-mail so it is easy to look up and have it easer to print on correct paper.

Easy usage

Apr 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Very easy to use and operate, trying out to market our business. Maneuvering around the website is easy and self learning

Adobe Campaign Manager

Feb 10, 2017
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Good functionality, very customisable

Cons: Old fashioned and clunky - visualy dull to look at and work on.

Overall: A solid system which is now looking a bit old fashioned. Ease of use is now rather poor when compared with its competitors.

Steep Learning Curve, But Worth It

Feb 09, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Once you set it up, the software does the work for you.

Cons: It has a steep learning curve.

Overall: We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.

Great for deep audience segmentation

Jan 16, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: This program allows us to segment audiences to deliver customized messaging in a way no other product could. There are, however, errors that have come up with the program that needed Support's attention. There's also a learning curve to using the program, but this is expected with a program so complex that by extension allows you to reach complex goals. With practice, Adobe Campaign becomes easier to use. I recommend it for companies with highly targeted audiences or B2B companies that don't want to mass send the same email content to a wide sweep of people.

Best email automation software available

Jan 05, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ability to send personalized emails to each audience. Simultaneously.

Cons: Takes time to set up. More than originally thought.

Overall: We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.

Recommendations to other buyers: Give yourself plenty of time for set up.

Super customized and easy to use!

Nov 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I found the adobe marketing cloud to be super easy to use and as an entrepreneur I need a system that is flexible and that allows me to be creative this did exactly that!

Pros: Easy to use

Cons: Some creative restrictions but overall loved it!

Recommendations to other buyers: If you need to be creative but aren't very steady with your hands, this is for you!

Great to use

Nov 15, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
1 / 5
Customer Support
5 / 5
Value for Money

Comments: I really like it, friendly user, I don't have any issue using this software. I dont need to call the support because its really friendly user.

Robust and powerful email marketing software but not user friendly

Oct 06, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Unique ides
easy to use
very right categorization

Overall: Campaign has alot of features and flexibility for us to build several direct and digital marketing campaigns across multiple channels. This provides robust tools for users to manage their campaign and build any complex campaign.
But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.

Dynamic Tag Manger

Sep 28, 2016
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Our company used the DTM for implementation. The developers were able to integrate the tags into their app fairly quickly by just inserting them in the header and footer of each page. Having an experienced group to do the real tagging and make consistent was great and low impact for development team. Other teams that did not use the DTM, have had much longer cycles of rolling it out and trying to make tags consistent to roll up the data across the org

Pros: DTM quick for dev team and don't have to have much knowledge---ensures consistency of tags by having a specific team tagging

Cons: If you have more than one header or footer on a page it can cause issues, even tho the browser handle the bad html. Have had the DTM insert the data first in the prod env instead of non-prod and crashed the site Not using DTM, I've heard it isn't that easy to use, but maybe that was just our implementation.

Recommendations to other buyers: I hear it's expensive from an org to have someone come in and build the enterprise solution from the backend, but I think it's worth it if you are sold on this as a enterprise solution and not a single app

Adobe Continues to Innovate & Confuse

Jul 19, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
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Comments: Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros: Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons: Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Really great app, super easy to use, with lots of options

Mar 23, 2016
5/5
Overall
5 / 5
Ease of Use
1 / 5
Customer Support
5 / 5
Value for Money

Comments: By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles. Most of the IOS apps limit you to a few fonts or colours of pictures, but this is great, I love it!

Pros: It's almost too easy - what if people forget how to design?

Cons: It's almost too easy - what if people forget how to design?

Marketing Doesn't Happen Without the Marketing Cloud

Jan 22, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I am the consumer marketing manager for multiple markets within the newspaper industry. I find that my job would be impossible without all the tools necessary. The marketing cloud provides all the tools I need and more. Whether it be audio, video, print production, image manipulation, web development, mobile display creative, etc... there is a tool for that, and so much more.

Pros: 1 place to go for every need. As an enterprise with multiple licenses I find working with the Adobe team is a pleasant experience.

Cons: I would like to see more cross program integration, or better training if it is there.

Catalyst

Aug 07, 2015
3/5
Overall
2 / 5
Ease of Use
4 / 5
Customer Support
3 / 5
Value for Money

Comments: I've had Adobe Site Catalyst for a little while. I haven't used it very much so I'm not sure how detailed I can be about my review. From playing around with it I have found that there are some very useful tools that can be very beneficial, but to get some of those tools set up can be cumbersome sometimes. It is great for an analytical tool, but again, I haven't used it fully enough to know much more than that at this point. I'm an Adobe enthusiast so I love everything Adobe! I know after playing around with it more, I will find even more usefulness.

Pros: I love the analytics that this provides

Cons: Getting some of the tools set up can be a pain

Sep 04, 2016
5/5
Overall
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Aug 03, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
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Sep 07, 2015
4/5
Overall

Jul 30, 2015
3/5
Overall
2 / 5
Ease of Use
3 / 5
Customer Support
2 / 5
Value for Money