Who Uses This Software?

For marketers and businesses of all sizes.


Average Ratings

131 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Pricing Details
    Contact Adobe for pricing details
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online

Vendor Details

  • Adobe
  • www.adobe.com
  • United States

About Adobe Campaign

Adobe Campaign provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane's cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.


Adobe Campaign Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Adobe Campaign Reviews Recently Reviewed!


Attract more B2B clients with great brochures and Ads

Jan 07, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Cons: The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

An incredibly high functioning tool for all your marketing needs

Jul 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: - has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options - integrations with other products is invaluable

Cons: - the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts - the sheer amount of functions in this product may be intimidating to some and put them off

Nice Product by Adobe

Aug 01, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Overall nice product

Pros: Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

Cons: Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly

All the tools you need under 1 program

Feb 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Cons: Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

Intuitive program

Nov 09, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Cons: The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

Adobe Campaign is a Top-Notch CRM

Dec 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy of use and training. Also really enjoy the analytics features.

Cons: The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)

Overall: Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.

Capterra loader

Great tool, slow customer service.

Jan 20, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.

I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons: Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.

Takes them hours to respond to our emails, and days to resolve bugs.

Excellent Full-suite Cloud Platform

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

Pros: This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

Cons: The price can be a hindrance for small businesses so depends on what you really need. If you're not going to learn how to use all the features than might be better off with a cheaper option.

Robust solution for business by turning customer interactions into actionable insights!

Apr 19, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data. It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

Cons: One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently. Secondly, though it is supported all over the word, however available in no language other than English.

Adobe E-sign

Oct 09, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

Cons: A little complicated dashboard since they highlight all the features of the product on a single page.

You get what you pay for

Feb 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Cons: Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

A Complete Campaign management/Email Marketing solution

Mar 13, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easier to navigate, workflow interface is cool.

Seamless integration with third party tools like SFDC, Dynamics CRM

Web tracking and automated workflows are some of the features that I really love about this product.

Cons: At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.

Overall: Adobe Campaign is used as the core email marketing tool in our company. It is used across various departments in our company. Try it, you will definitely love it.

The best and easiest and safest even above focusing and very close b

Mar 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: No it should be offers on all the sights

Pros: That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

Cons: None really it will run my crimped messages in my office very well set up .no hidden clauses

Adobe equals a Must Have for Digital / Design agencies

Nov 13, 2017
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience.

Pros: - Best Content creation / editing tools to give your business a professional look. - Pricing is fair. you always have the latest versions when subscribing for the monthly fee. - Brand creation, across all platforms. Social, Corporate etc. - Integration with other systems

Cons: - You will have to maintain payments in order to use the platform. - expensive hardware requirements to run the apps smoothly.

Adobe Continues to Innovate & Confuse

Jul 19, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
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Comments: Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros: Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons: Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Adobe Marketing Cloud is powerful

Jul 13, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels. It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Cons: We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

A tool that you must be able to use

Feb 20, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use.

Cons: There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.

Capterra loader

It is a program that allows you to manage marketing or advertising campaigns controlling every step.

Jun 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Cons: I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

Overall: Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

Best email automation software available

Jan 05, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ability to send personalized emails to each audience. Simultaneously.

Cons: Takes time to set up. More than originally thought.

Overall: We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.

Recommendations to other buyers: Give yourself plenty of time for set up.

Steller platform for complex multinational firms

Apr 04, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Comments: Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites.

Pros: Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.

Cons: Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)

Newbie is unlikely to understand independently

Feb 24, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

Cons: The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.

Effective in my Department

Jan 11, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Adobe Marketing Cloud is one of the another good product of adobe.

Pros: Adobe Marketing Cloud is very effective in my Marketing department. As an Director of Marketing i should be the one who will introduce to my team what software should will help our workload and will benefit our market.

Cons: In 2 years of using Adobe Marketing Cloud its hard to say that it has an issue in our team because this software benefits us a lot.

Many useful features

Dec 22, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Adobe Campaign has a fairly intuitive interface, so I can easily select the necessary actions in it without spending a lot of time on their search. Available a huge number of functions we need.

Cons: Often, Nvidia GPU drivers crash, which is why you need to restart your computer. At times, video and audio are unstable and slightly slow.

Great tool for marketing analysis

Jan 10, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software. It is possible to attach several documents simultaneously.

Cons: To find out how to fully use the software, I had to look through a lot of educational materials on YouTube, which required a considerable amount of time.

Great marketing resource!

Mar 31, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Great marketing resource, really a huge time saver!

Pros: Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.

Cons: Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.

Another amazing Adobe Product!

Jun 06, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

Cons: There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

Adobe Is The Best For Marketing Analytics!

Sep 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud! We have been extremely happy with the data we are able to realize when working with this platform!

Cons: We haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop!

Too big to be smooth

Jan 04, 2019
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: You can do everything in Adobe ecosystem for marketing - from content management, through some degree of automation, e-mail campaigns, CRM etc. It is similar solution to Salesforce with all the pros and cons of it.

Cons: Regarding the cons - it is pricey, not only in use (monthly), but also the implementation and - especially - the integration part. And if you need to customize it, it is even more pricey. Absolutely not suitable for smaller businesses.

Large-scale marketing automation solution

Nov 24, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: In our company, we use the tools of Adobe Campaign to automate marketing. The first thing I want to point out is a user-friendly interface. With it, you can customize campaigns of any complexity without difficulty. There is full integration with the analytics service Google Analytics.

Cons: Among the shortcomings of Adobe Campaign, I want to point out the reporting tool. When creating personalized reports, difficulties often arise: malfunctions, loss of important statistical data, etc.

Overall, great tool that solves almost all of our needs for the email marketing channel.

Jun 11, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Cons: Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Pay for understandable Analytics

Sep 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Best software for a business looking to understand and monitor their analytics. And to helps automate their marketing systems.

Pros: This is the best analytics software on the market, in my opinion. The dashboard allows you to easily manage & automate company email, adverts, and implementation campaigns. You can also easily access to your followers/audience profiles. Gives you analytics in a user friendly and understandable format.

Cons: If you are used to free analytics then you may not be as willing to pay for this software. In the beginning you need to take the time familiarize yourself with the new software, in order to use all the added benefits.

Steep Learning Curve, But Worth It

Feb 09, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: Once you set it up, the software does the work for you.

Cons: It has a steep learning curve.

Overall: We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.

Definitely worth the investment

Oct 04, 2017
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees.

Cons: This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment.

Best of the best

Sep 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Adobe Marketing Cloud softwares are pretty easy to use even for a first timer. If you can't figure out how to do something, just Google it. I've been able to do it every single time.

Cons: Nothing really. Able to do everything I want to and can usually figure it out on my own pretty quickly.

Creative Package in One

Jun 15, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Cons: Subscription costs........over the years the price will be more expensive than a perpetual license.

Good if you're a fan of the Adobe Suite

Jan 14, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Allows for easy collaboration and accessibility with cloud function. Good for a lot of creative marketing teams, as it integrates with Photoshop, etc. quite well.

Cons: As with Adobe, there's always a learning curve to their applications. I'm also not a fan of how Adobe has moved to an exclusively subscription based service.

Totally Recommended!

Jul 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I love Adobe softwares! And this one does not disappoint. The multiple features and capabilities with this product are endless! I can't say enough great things about Adobe Marketing Cloud, perfect for email tracking and marketing efforts.

Cons: The only downfall with this software, as well as all Adobe softwares is that it is really hard to get ahold of customer service compared to some smaller software companies.

Well made Adobe product

Jul 11, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.

Cons: The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.

Cost an arm and a leg

Jan 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money

Pros: It was easy to use and send documents. I loved the software and the whole concept of e-signatures.

Cons: the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.

excellent

Dec 21, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: fantastic product, gives me everything I need to successfully market my business online, highly recommended

Cons: some of the features are a little hard to work out, but there are plenty of tutorials online to help you

Adobe Marketing Cloud

Mar 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: The number one choice first and foremost because of its powerful marketing asset management capacity, which seems to support distributors efficiently regardless of their location or the device they're using. The interface is friendly, the features are well organized, and marketing staff has the opportunity to perform tasks in a more creative way. Overall, Adobe keeps even the largest and most diverse teams organized, allowing them to sync, share, and discuss files, and to manage their campaigns online.

Cons: Price: if all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution. Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption. Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"

The perfect tool for marketing analysis

Aug 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you can afford it and if it makes sense for your business I recommend using Adobe Marketing Suite.

Pros: Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels. The data is able to be easily extracted and interpreted.

Cons: You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices.

Once you take the dive into Adobe, it is so worth it!

Mar 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.

Cons: I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.

Another Winner From Adobe

Oct 03, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I think that this is a great product that I highly recommend. Despite lots of competition in the marketing software game, they hold their own as one of the best.

Pros: 1. Excellent tools 2. Great customer service 3. Good price if with other Adobe products 4. Great layouts 5. Easy to Access

Cons: 1. It requires a learning curve 2. Expensive if you don't have other Adobe products 3. Not as simple across platforms

One of the best marketing cloud marketing platform on the market.

Oct 05, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Adobe Marketing cloud is a full marketing suite highly customizable for Adobe company fans. The solution they propose is available on multiple devices and OS (Linux, MAC, PC and web) and easily integrates with other tools from Adobe Suite.

Cons: It can be expensive for small businesses. Reporting and analytics are not too flexible for everyone.

Capterra loader

A great way to "get the word out"

Apr 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Cons: I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Overall: We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.

Run Away -- Fast. Adobe Campaign is one headache after another!

Feb 06, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Comments: Go with another tool!

Pros: After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons: Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.

A cool package, but you need to configure it correctly

Feb 27, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This software is initially focused on professionals. I strictly do not recommend it to a beginner. Although, if desired, anyone can understand. The question is is it worth the effort? It is difficult to answer unequivocally. Personally, I quite like the program.

Cons: It is necessary to understand the special terminology, to have an idea of the goals and witches when using such software. Working with the program, it is critically important to understand the very mechanism of an action.

I Love the Creativity

Nov 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the creativity of Adobe software and what it allows me to do.

Cons: There is a steep learning curve but well worth the time investment.

Overall: Very good.

Easy to use and essential for business people on the go

Jun 23, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I can access my files everywhere no matter what computer I'm using which is essential when you're a business person on the go constantly.

Cons: The price of it is a bit more expensive than it should be and sometimes it can act slow, but overall, the ability to use this everywhere outweighs the bad.