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Adobe Campaign

Adobe Campaign

4.4 (184)
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What is Adobe Campaign?

Adobe Campaign provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Adobe Campaign's cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.

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How much is Adobe Campaign?

Starting From:
Not provided by vendor
  • Yes, has free trial
  • No free version
Pricing Details (Provided by Vendor):
Contact Adobe directly for pricing information.

Adobe Campaign Features

What solutions does Adobe Campaign provide?

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Key user insights about Adobe Campaign

Based on of verified reviews collected between July, 2016 and September, 2024
avatar 1avatar 2avatar 3avatar 4avatar 5avatar 6

Campaign marketing

Based on 100 reviews
Users appreciate Adobe Campaign for its robust reporting and analytics capabilities, which allow them to monitor and optimize marketing campaigns in real time. They find the platform's marketing automation features invaluable for managing and analyzing highly personalized campaigns across multiple channels, enhancing efficiency and ROI. Additionally, reviewers highlight the ease of integration with other Adobe products, enabling seamless campaign creation, execution, and monitoring from a single platform, making it a comprehensive solution for their marketing needs.

Email marketing

Based on 23 reviews

Reviewers commend Adobe Campaign's email marketing features, particularly its email delivery and tracking capabilities, which provide insights into email performance and customer engagement. They also value the personalization features that allow for tailored email newsletters and messages, enhancing the relevance and impact of their communications. Furthermore, users appreciate the software's ability to bypass spam filters effectively, ensuring that their emails reach the intended recipients' inboxes, thus improving overall campaign success.

Pros

  • Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability.

  • With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.

  • As to be expexted from any adobe product, this product consisently and reliably delivers great quality.

  • I found the adobe marketing cloud to be super easy to use and as an entrepreneur I need a system that is flexible and that allows me to be creative this did exactly that.

Cons

  • But then again "You get what you pay for. In Adobe's case you get a lot more than what you pay for.

  • Adobe Campaign begins to slow down after two hours of work. From whatever computer I go, the problem remains.

  • I have nothing that has proved to be a problem thus far.

  • Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

Most Helpful Reviews for Adobe Campaign

Gautam S. avatar
Gautam S.
Director
Entertainment, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
3.0
Features
3.0
Value for Money
5.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
July 25, 2020

""It controls you all the time in marketing or advertising.""

Overall: Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros: Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons: However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

Ram D.
Chief of Party
Construction, 201-500 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
May 3, 2024

"A Game-changing Marketing Automation and Campaign Management Solution."

Pros: I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.

Cons: There are sometimes when I find it slow to load Adobe Campaign.

shaun P. avatar
shaun P.
CEO
Retail, 51-200 employees
Used the software for: 2+ years
Overall Rating
1.0
Ease of Use
1.0
Customer Service
1.0
Features
1.0
Value for Money
1.0
Reviewer Source
Source: GetApp
May 6, 2021

"Over-promised; not delivered in the slightest!"

Overall: The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Pros: nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Cons: Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Alternatives Considered: Salesforce Platform
Reasons for Choosing Adobe Campaign: apparent service benefits which were ultimately just not true.
Switched From: Mailchimp
Reasons for Switching to Adobe Campaign: We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.
Renly S.
Director Marketing
Marketing and Advertising, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
4.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
February 8, 2024

"Why Adobe Campaign is The Best "

Pros: It makes social media marketing easy and also comes with best content marketing features. It also helps manage campaigns and is a great all in one marketing solution for business

Cons: Well, the tool has outperformed and no complaints.

Switched From: Relayto, Rebrandly , Bitly and Similarweb
James R. avatar
James R.
Marketing Specialist
Marketing and Advertising, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
5.0
Customer Service
5.0
Features
4.0
Value for Money
3.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
August 7, 2023

"Marketing and sales orchestration tool for faster growth"

Overall: This is the basic marketing tool that an enterprise should acquire for efficient sales and marketing. It has implemented most campaigns as planned and achieved the targeted performance.

Pros: Most sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.

Cons: There are positive gains from most marketing campaigns that we have been launching frequently.