Adobe

Adobe Campaign

4.5 / 5 62 reviews


Average Ratings

62 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Online

Vendor Details

  • Adobe
  • www.adobe.com
  • United States

About Adobe Campaign

Adobe Campaign provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane's cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.


Adobe Campaign Features

  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Adobe Campaign Reviews Recently Reviewed!


A flexible tool for web analytics

Feb 20, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The Adobe Analytics platform is great for web analytics. With it, you can conveniently view all the key parameters and analyze traffic. The tool is characterized by high flexibility and great possibilities.

Cons: I'm a little worried about the speed of the platform, which at times becomes slow enough during the work. For some functions, you need to spend extra time learning.

Best For Large Companies

Feb 20, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Adobe is a trusted software company that has many products so it seemed the best choice. They regularly update their products and create new ones that will coincide with what is being used by our company.

We use the email marketing for a client of us, personalized automation and marketing cloud. It has performed very well for us. We have utilized every feature and has helped us tremendously to increase productivity.

Overall: It provides great features along with excellent email delivery and tracking capabilities, with a 97% availability for the hosted platform. I mainly used the marketing automation and campaign management along with the social sharing features to integrate with social media. This software provided unlimited abilities with its excellent email delivery and tracking capabilities, spam control, and ease of maintaining workflow.

Hassle free after setup!

Feb 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Every feature is understandable. It is less time consuming because it literally helps to get the work done on time! Image, audio and video everything can be manipulated instantly. Once it is set up, it is good to go.

Cons: It has a very slow setup, a little hassle. It lacks the feature of invoice management. It keeps constantly changing. Also, VERY expensive!

Flexible, comprehensive tool for creating complete marketing solutions.

Feb 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easily integrates with other software to enable user to create targeted marketing collateral best suited for individual needs. Adaptable to a wide range of business and marketing applications. Love the ease of functionality.

Cons: Occasionally freezes and crashes; not sure if this is just a function on my end or if it is some kind of glitch within the program. Other than that, I love how user-friendly it is.

Strong analytical platform

Feb 18, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The program has a convenient interface and is a powerful platform for web analytics, allowing you to view the standard key characteristics that are important for the development of Web projects. Also with the help of the service it is convenient to create a huge number of user events.

Cons: Initially, it's hard to understand the settings yourself, so you need to have some knowledge in this area. The admin console is too slow.

A good Analytics and Listening Tool

Feb 18, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe Social allowed me to see the social property reports for dozens of social properties inside my organization. Most days, it is able to publish social posts, which is the absolute minimum basic functionality expected of a tool like this. t is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well. The predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content

Cons: Initially, a bit difficult to use. Even though, it gets easier later on. Adobe Social does not have a stand alone dashboard that can be used for passive monitoring, unlike Radian6. The engagement console is also not as intuitive as Radian6's engagement console. Other than this, I don't think I have any other issues with this software.

The best service for analytics

Feb 18, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The service has ample opportunities, not inferior to competitors, but in use it is more convenient than the same analytics from Google. With its help, I track which pages users could not access, what content did not load, what visitors did on the page, how fast the video was uploaded, and much more. Very useful system. So accustomed to that without her, as without hands.

Cons: There are few good IT specialists who could correctly perform the initial configuration for a specific project, their services are expensive.

This is a very powerful tool

Feb 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Earlier I used only Google Analytics, but now I realized that this is not enough for me. As soon as I connected Adobe Analytics in my work to the analysis of visitors' behavior on the sites of our clients, I began to receive much more information about the duration of visiting pages, the percentage of refusals, etc.

Cons: If you are a beginner SEO-optimizer or another specialist working on creating and promoting websites, it may turn out that you can not configure the system yourself. This is not because it is complex, but because there are too many parameters to consider.

All the tools you need under 1 program

Feb 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Cons: Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

You get what you pay for

Feb 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Cons: Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

Capterra-loader

Great user interface and all in one analytics solution for all of your digital platforms

Feb 11, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool, you have almost any slice of digital data on your fingertips (hugely depends on your IT's implementation).

Cons: No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time consuming. Need proper tagging on all of your platforms as well as all hits and instances.

Still the leader for good reason

Feb 08, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Cons: The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Overall: Access to a wealth of powerful digital analytics data

Capterra-loader

Its a great software to understand your customers as people.

Feb 02, 2018
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. It is user-friendly and cost-effective.

Cons: There is no proper governance on all dashboards. Please enhance it as overall implementation is cumbersome and time consuming.

Cool analytics without limits on the number of requests

Jan 31, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: In my practice, I'm using several systems that allow you to collect and analyze site statistics, but Adobe Analytics is one of the most convenient. It's good that there are no restrictions on the number of sent requests in the system - how many requests you need, for so much you will pay.

Cons: The interface seems to be understandable, but it's difficult to find some settings. It is especially difficult to navigate in the interface designed to download large reports.

A good software, we use it in parallel with others

Jan 31, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Since our company is working on the creation and promotion of sites, the package for analyzing the behavior of visitors for us is a must-have program. Adobe Analytics allows us to improve the conversion of sites, increase the efficiency of web projects.

Cons: In the process of work, there were no shortcomings, and it is especially convenient that there is an API and we can upload additional data through it.

Capterra-loader

Multiple export format choices.

Jan 24, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy on the eye user interface, data is presented very easily too. This tool also allow us export graphical reports made presented by Adobe in any format of choice.

Cons: Has a steep earning curve, and requires a product expert specialist to train our staffs to use Adobe analytics, and it doesn't come cheap.

Capterra-loader

Super expensive but well worth it

Jan 23, 2018
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: This is Google Analytics on steroids! It is so advanced and detailed that you can develop great insights as you track website data. It can be a little complicated at first, but it only takes a few trainings to start to get a grasp on how it works. The sheer volume of options makes it possible for you to be super creative as you search for information. You can also make data-driven decisions for the company to support positive behavior and eliminate failing features.

Cons: The cost is really the worst thing about the software. It is really expensive and if you don't take the time and effort to really learn the program, you're wasting your money.

Cost an arm and a leg

Jan 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: It was easy to use and send documents. I loved the software and the whole concept of e-signatures.

Cons: the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.

Capterra-loader

Great tool, slow customer service.

Jan 20, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons: Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Great for Charts/Overall Metrics

Jan 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Adobe Analytics is pretty powerful software. It has a user-friendly interface and is great for web analytics KPIs including page views, bounce rates, etc. You can get substantial reports with the filter tabs, which allows you to filter several metrics, custom segments, events and detailed charts/graphs.

Cons: It is very different from other metric software so it takes getting used to the interface. After using for a few weeks, you should be able to get the hang of it!

Great

Jan 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.

Cons: I don't like how Adobe Products you now have to have a month/month subscription- instead of a one time fee up front, or however long you want it

Probably one of the best platforms I have ever used

Jan 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Pathing Reports testing specific Customer Paths to conversion
Data Visualization
Enabling marketers with the ability to analyze real-time campaign information

Cons: Some difficulty with implementation
Dynamic Tag Manager can be difficult to learn
High price, so if you don't have a strategy in place for analytics it might cost you more to re-implement

Capterra-loader

Great analysis workspace.

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Cons: Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

Great software in asset management and building website and mobile apps

Jan 09, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I use the Adobe Marketing Cloud and compare to other product, I can say that this is the most complete set of integrated digital marketing solutions. I can personalized the marketing content depends on the target viewers.

Cons: The solutions is not cheap. However with all the features and the ability to deliver the best experiences to every customer across every channel, its worth it.

Robust features for a price, overkill for small to medium companies

Jan 09, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: We have had good success with Adobe's DTM tag management system and has helped our digital marketing and tracking initiatives. Having that integrated into the suite is helpful and makes reporting much easier.

Cons: Only the highest performing of our marketing sites really gain this benefit. Most of our smaller or non-marketing / ecomm. sites really have done fine with just having Google Analytics.

Are you getting your money's worth?

Dec 21, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is a really good impressive product, and has a lot of the features that a marketing department will be looking for. You can really improve your performance and also the strength of your marketing department.

Cons: If you need a thinner marketing suite, there are definitely other options out there. Using something that might give you just what you need should be another option.

excellent

Dec 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: fantastic product, gives me everything I need to successfully market my business online, highly recommended

Cons: some of the features are a little hard to work out, but there are plenty of tutorials online to help you

A very expensive alternative to Google Analytics that adds unnecessary functionality

Dec 21, 2017
2/5
Overall
1 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
1 / 5
Value for Money

Pros: Reports look nice, and it can do a lot of very powerful reporting on a variety of campaign parameters and website metrics

Overall: Basic client reporting

Valuable Tool

Dec 05, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of sharing documents and files makes a marketer's life infinitely easier. Great features, too!

Cons: Depending upon your operating system, editing can be a challenge. If everyone on your team is using similar devices, it is much easier.

Adobe equals a Must Have for Digital / Design agencies

Nov 13, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience.

Pros: - Best Content creation / editing tools to give your business a professional look. - Pricing is fair. you always have the latest versions when subscribing for the monthly fee. - Brand creation, across all platforms. Social, Corporate etc. - Integration with other systems

Cons: - You will have to maintain payments in order to use the platform. - expensive hardware requirements to run the apps smoothly.

Great

Nov 10, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Its a good product has it has Centralized team collaboration and this helps the users. It sure is ideal for individuals like me

Cons: I would say it is on the costlier side compared to other products . Low in Application programming interface

Intuitive program

Nov 09, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Cons: The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

Definitely worth the investment

Oct 04, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees.

Cons: This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment.

Another Winner From Adobe

Oct 03, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I think that this is a great product that I highly recommend. Despite lots of competition in the marketing software game, they hold their own as one of the best.

Pros: 1. Excellent tools 2. Great customer service 3. Good price if with other Adobe products 4. Great layouts 5. Easy to Access

Cons: 1. It requires a learning curve 2. Expensive if you don't have other Adobe products 3. Not as simple across platforms

Enables me to create simple but effective campaign emails for my customer base

Sep 28, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This makes all aspects of management simple for marketing over email. Total data management.
Love the personal design capability. My customers dont dread my emails to them. Consumers likes and dislikes help to quickly send custom emails. Its a very well thought through system.

Cons: It can be kind of challenging at first, but the customer service is there to help you through it. I consider myself pretty savy in use of many softwares new and old for my company, and I found this one to be quickly learned

Overall: The ability to communicate in a better form with clients and customers, reaching out to them with better approach

Good software

Sep 14, 2017
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Very good in general

Pros: Ease to use, make faster mangment, i like the User interface cause si very simple to find anything around the site

Cons: Well in fact at times the software that install localy, take a lot use of the cpu and make work slowly al the programs

Adobe Marketing Cloud is powerful

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels. It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Cons: We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

Well made Adobe product

Jul 11, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.

Cons: The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.

Creative Package in One

Jun 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Cons: Subscription costs........over the years the price will be more expensive than a perpetual license.

Another amazing Adobe Product!

Jun 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

Cons: There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

A complete set of marketing solutions for the beginner.

Apr 18, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: A one stop shop for my every need. It is great to be able to use it for audio, video, image manipulation, etc.

Cons: More cross-program integration would be great to see, but I understand that the product is still relatively new to the market.

My adobe review

Apr 06, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: My experience of this Adobe software allows me to be able to access a lot of programs on my MacBook Pro.

Adobe Marketing Cloud for professionals review

Apr 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Comments: should be one log in for everyone, that would be helpful

Pros: It's nice to be able to have all your things in one place. It is also easy to give multiple other people access to documents and sensitive information

Cons: It would be even more helpful if there were some offline capabilities so that you could access documents without an internet connection.

Use to help see pictures on emails

Apr 04, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support

Comments: Helps with the paperwork that comes in through e-mail so it is easy to look up and have it easer to print on correct paper.

Easy usage

Apr 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Very easy to use and operate, trying out to market our business. Maneuvering around the website is easy and self learning

Good and helpful to others

Mar 12, 2017
3/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Good customizable view

Cons: Latency while in terms of updating of records

Overall: While being the part of this platform it feels good to use this application it seems worthwhile by sharing or accessing the details mentioned here .

Recommendations to other buyers: No

Adobe Campaign Manager

Feb 10, 2017
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Good functionality, very customisable

Cons: Old fashioned and clunky - visualy dull to look at and work on.

Overall: A solid system which is now looking a bit old fashioned. Ease of use is now rather poor when compared with its competitors.

Steep Learning Curve, But Worth It

Feb 09, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Once you set it up, the software does the work for you.

Cons: It has a steep learning curve.

Overall: We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.

Great for deep audience segmentation

Jan 16, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: This program allows us to segment audiences to deliver customized messaging in a way no other product could. There are, however, errors that have come up with the program that needed Support's attention. There's also a learning curve to using the program, but this is expected with a program so complex that by extension allows you to reach complex goals. With practice, Adobe Campaign becomes easier to use. I recommend it for companies with highly targeted audiences or B2B companies that don't want to mass send the same email content to a wide sweep of people.

Best email automation software available

Jan 05, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ability to send personalized emails to each audience. Simultaneously.

Cons: Takes time to set up. More than originally thought.

Overall: We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.

Recommendations to other buyers: Give yourself plenty of time for set up.

Super customized and easy to use!

Nov 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I found the adobe marketing cloud to be super easy to use and as an entrepreneur I need a system that is flexible and that allows me to be creative this did exactly that!

Pros: Easy to use

Cons: Some creative restrictions but overall loved it!

Recommendations to other buyers: If you need to be creative but aren't very steady with your hands, this is for you!

Great to use

Nov 15, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
1 / 5
Customer Support
5 / 5
Value for Money

Comments: I really like it, friendly user, I don't have any issue using this software. I dont need to call the support because its really friendly user.

Robust and powerful email marketing software but not user friendly

Oct 06, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Unique ides
easy to use
very right categorization

Overall: Campaign has alot of features and flexibility for us to build several direct and digital marketing campaigns across multiple channels. This provides robust tools for users to manage their campaign and build any complex campaign.
But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.

Dynamic Tag Manger

Sep 28, 2016
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Our company used the DTM for implementation. The developers were able to integrate the tags into their app fairly quickly by just inserting them in the header and footer of each page. Having an experienced group to do the real tagging and make consistent was great and low impact for development team. Other teams that did not use the DTM, have had much longer cycles of rolling it out and trying to make tags consistent to roll up the data across the org

Pros: DTM quick for dev team and don't have to have much knowledge---ensures consistency of tags by having a specific team tagging

Cons: If you have more than one header or footer on a page it can cause issues, even tho the browser handle the bad html. Have had the DTM insert the data first in the prod env instead of non-prod and crashed the site Not using DTM, I've heard it isn't that easy to use, but maybe that was just our implementation.

Recommendations to other buyers: I hear it's expensive from an org to have someone come in and build the enterprise solution from the backend, but I think it's worth it if you are sold on this as a enterprise solution and not a single app

Adobe Continues to Innovate & Confuse

Jul 19, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros: Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons: Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Really great app, super easy to use, with lots of options

Mar 23, 2016
5/5
Overall
5 / 5
Ease of Use
1 / 5
Customer Support
5 / 5
Value for Money

Comments: By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles. Most of the IOS apps limit you to a few fonts or colours of pictures, but this is great, I love it!

Pros: It's almost too easy - what if people forget how to design?

Cons: It's almost too easy - what if people forget how to design?

Marketing Doesn't Happen Without the Marketing Cloud

Jan 22, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I am the consumer marketing manager for multiple markets within the newspaper industry. I find that my job would be impossible without all the tools necessary. The marketing cloud provides all the tools I need and more. Whether it be audio, video, print production, image manipulation, web development, mobile display creative, etc... there is a tool for that, and so much more.

Pros: 1 place to go for every need. As an enterprise with multiple licenses I find working with the Adobe team is a pleasant experience.

Cons: I would like to see more cross program integration, or better training if it is there.

Catalyst

Aug 07, 2015
3/5
Overall
2 / 5
Ease of Use
4 / 5
Customer Support
3 / 5
Value for Money

Comments: I've had Adobe Site Catalyst for a little while. I haven't used it very much so I'm not sure how detailed I can be about my review. From playing around with it I have found that there are some very useful tools that can be very beneficial, but to get some of those tools set up can be cumbersome sometimes. It is great for an analytical tool, but again, I haven't used it fully enough to know much more than that at this point. I'm an Adobe enthusiast so I love everything Adobe! I know after playing around with it more, I will find even more usefulness.

Pros: I love the analytics that this provides

Cons: Getting some of the tools set up can be a pain

Sep 04, 2016
5/5
Overall
Likelihood to Recommend: 10.0/10 Not
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Aug 03, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Sep 07, 2015
4/5
Overall

Jul 30, 2015
3/5
Overall
2 / 5
Ease of Use
3 / 5
Customer Support
2 / 5
Value for Money