# Adobe Campaign Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Adobe Campaign Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/135159/Adobe-Campaign

---

# 

 Adobe Campaign Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Adobe Campaign

## What is Adobe Campaign?

A comprehensive solution for the orchestration, launch, and measurement of personalized cross-channel marketing campaigns for enterprise B2C organizations. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven increases customer engagement, loyalty and ROI.

## What is Adobe Campaign used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)

Overall rating

Based on 186 user reviews

Reviews sentiment

Positive

90%

Neutral

8%

Negative

3%

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Adobe Campaign?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.adobe.com/&name=Adobe Campaign)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Adobe Campaign

4.4 (186)

VS.

[4.6 (3,411)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

Contact vendor

Starting Price

$9

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (177)

Ease Of Use

4.6 (3,399)

Value For Money

4.0 (135)

Value For Money

4.5 (2,980)

Customer Service

4.0 (132)

Customer Service

4.5 (2,980)

## Adobe Campaign alternatives

[4.5 (6,220)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (654)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.3 (2,913)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/135159/Adobe-Campaign/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Email Campaign Management

4.6 (14)

71.43% of 14 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

Email Marketing

4.1 (11)

63.64% of 11 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Marketing Automation

4.5 (11)

81.82% of 11 reviewers that rated this feature as important or highly important

Automate workflows and trigger campaigns based on customer actions

Mobile Optimization

4.3 (11)

81.82% of 11 reviewers that rated this feature as important or highly important

Optimize content to ensure it is easily accessible for mobile users

Contact Database

4.5 (10)

70.00% of 10 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Contact Management

4.4 (9)

66.67% of 9 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Adobe Campaign 75 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Application programming interface that allows for integration with other systems/databases

Create and automatically send premade copy in response to customer messages

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Track the performance of marketing campaigns across multiple channels.

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Manage various distribution channels, build relations with channel partners, and track their performance

Manage contact details and communication with clients

Provides a channel for team members to share media files, communicate, and work together

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Tool to send questionnaires to customers to gauge feedback

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Store, manage, and track all electronic documents in a centralized location

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Create and send email blasts/campaigns

Ability to oversee and optimize the operations of a mail server

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Store and manage images

Track interaction history by documenting conversations for contacts

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Manage contacts across multiple mailing lists

Ability to chat online in real time

Automate workflows and trigger campaigns based on customer actions

See past and upcoming campaigns and communications in a calendar view

Access software remotely via mobile devices

Optimize content to ensure it is easily accessible for mobile users

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Allows for businesses to run a variety of different campaigns across different channels

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Collect information from multiple sources

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create many versions of emails, forms, or actions and gauge which is most effective

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Tools designed to streamline the process of lead generation and management for sales teams

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Track visibility and traffic from search engines

Group leads or contacts based on their specific characteristics

Manage campaigns and track engagement for marketing efforts across social media channels

Market event via social media tools

Filters used to determine different types of malware threats

Add or remove subscribers from mailing lists

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Monitor activity of individuals who visit your website using cookies

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.4 (176)

4.4

Based on 176 reviews

## Pricing

Value for money

4.0 (135)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.0 (135)

4.0

Based on 135 reviews

## Integrations

[

Tableau](https://www.capterra.com/p/208764/Tableau/)[

XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[

Litmus](https://www.capterra.com/p/178360/Litmus/)[

Oracle CRM On Demand](https://www.capterra.com/p/119990/CRM-On-Demand-Marketing/)[

Email on Acid](https://www.capterra.com/p/174836/Email-on-Acid/)[

Invoca](https://www.capterra.com/p/142981/Invoca/)[

Smartling](https://www.capterra.com/p/151866/Smartling/)[

ClickTale](https://www.capterra.com/p/113270/ClickTale/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.0 (132)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (132)

4.0

Based on 132 reviews

## User reviews

Overall rating

4.4

Based on 186 reviews

Filter by rating

5(98)

4(69)

3(14)

2(3)

1(2)

Mentioned topic

Sorted by most recent

DG

Dina G.

Digital Marketing Manager

Publishing

### "Great solution"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

May 5, 2025

Pros

It's much better than other platforms we've used and when integrated with others in the adobe suite it does well

Cons

it's more expensive and requires more training than other platforms and then it's best used to it's full capacity integrated with other adobe

Switched from

[Kapost](https://www.capterra.com/p/223622/Kapost/)

Needed something more intuitive than Kapost

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SB

Steven B.

Marketing Director

Media Production

### "Good user interface for day to day marketing campaigns"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

February 13, 2025

Positive overall, have enjoyed using it for last few years.

Pros

Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content.

Cons

Workflows are a little complicated to set up

Switched from

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Company decision to make the change across the 40 brands we have

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Account Manager

Information Technology and Services

### "Increased Productivity - Adobe Campaign"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 3, 2024

It has increased overall productivity of the Sales campaign and helped increase the outreach. Analytics and reporting capabilities help in understanding campaign performance and customer behavior, enabling data-driven decision-making. Overall, it had a positive impact on business

Pros

I love the Personalization and Analytics and reporting feature the most. It also seamlessly integrates with Adobe Experience Cloud products which enhances the overall marketing ecosystem, providing a more comprehensive view of customer interactions.

Cons

The product has regular updates and upgrades so there is no issue with it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Pamela O.

Digital Communication Specialist

Financial Services

### "Unleash Campaign Brilliance"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

October 21, 2024

Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time.

Pros

By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building.

Cons

The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Given I've used stuff like Mailchimp and Constant Contact, Adobe really just outshines all the rest in its robust integration possibilities and way better analytics. Both Mailchimp and Adobe are good products, but Adobe Campaign delivered due to its depth in data analytics and personalization options. In situations where precise customer segmentation is a requirement, like with retail or event promotions, Adobe Campaign excel. But it may struggle in smaller operations with little technical staff because of its complexity.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AP

ADAM P.

MANAGER

Real Estate

### "Adobe Campaign is great "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 2, 2024

very happy with this Adobe Campaign and highly recommend

Pros

This software is very easy to use and effective

Cons

the initial set up and registration takes a while but worth it

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SK

Sunny K.

Project Engineer

Information Technology and Services

### "Adobe Compaign"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 14, 2024

My overall experience was good with adobe products as its part of my day to day routines.

Pros

It had helped many people to promote adobe through marketing and which is best way in this digital era of technology

Cons

The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Ilich Rafael T.

Visiting Lecturer

Education Management

### "Adobe all-in-one"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

June 4, 2024

Overall, the my experience with Adobe Campaign is good as it can provide the necessary tools that I need for my products

Pros

Adobe has all the necessary tools that you need for your campaign it can work with its other product so that your products will be much effective.

Cons

The slight clunkiness of the features of the program

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RD

Ram D.

Chief of Party

Construction

### "A Game-changing Marketing Automation and Campaign Management Solution."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 3, 2024

Pros

I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.

Cons

There are sometimes when I find it slow to load Adobe Campaign.

Switched from

[Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/)

[Oracle Marketing](https://www.capterra.com/p/140450/Oracle-Marketing-Cloud/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EO

Esther O.

Head Operations and Sales

Financial Services

### "Campaign & Lead Management Program"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 1, 2024

Email marketing is the main relish that I gain from Adobe Campaign.

Pros

Adobe Campaign automate marketing strategies which saves time and improve ROI.

Cons

I do not encounter challenges when utilizing Adobe Campaign.

Switched from

[Zoho Projects](https://www.capterra.com/p/169455/Zoho-Projects/)

[Oracle Marketing](https://www.capterra.com/p/140450/Oracle-Marketing-Cloud/)

[Emarsys](https://www.capterra.com/p/250553/Emarsys/)

[Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TD

Taylor D.

Writer

Writing and Editing

### "Very good platform for marketing and sales data"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

March 28, 2024

Pros

This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work.

Cons

There is nothing that I dislike about it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/)

Popular comparisons

[Brevo vs Adobe Campaign](https://www.capterra.com/compare/132996-135159/brevo-vs-Adobe-Campaign)[Mailchimp vs Adobe Campaign](https://www.capterra.com/compare/110228-135159/MailChimp-vs-Adobe-Campaign)[Google Ads vs Adobe Campaign](https://www.capterra.com/compare/135159-213339/Adobe-Campaign-vs-Google-Ads)[ActiveCampaign vs Adobe Campaign](https://www.capterra.com/compare/79367-135159/ActiveCampaign-vs-Adobe-Campaign)[MailerLite vs Adobe Campaign](https://www.capterra.com/compare/135159-136603/Adobe-Campaign-vs-MailerLite)[HubSpot Marketing Hub vs Adobe Campaign](https://www.capterra.com/compare/135159-171840/Adobe-Campaign-vs-HubSpot-Marketing)[EmailOctopus vs Adobe Campaign](https://www.capterra.com/compare/135159-147415/Adobe-Campaign-vs-EmailOctopus)[Constant Contact vs Adobe Campaign](https://www.capterra.com/compare/31898-135159/Constant-Contact-vs-Adobe-Campaign)

[Keap vs Adobe Campaign](https://www.capterra.com/compare/76390-135159/Infusionsoft-vs-Adobe-Campaign)[EngageBay CRM vs Adobe Campaign](https://www.capterra.com/compare/135159-178819/Adobe-Campaign-vs-EngageBay-Marketing)[Omnisend vs Adobe Campaign](https://www.capterra.com/compare/135159-153508/Adobe-Campaign-vs-Omnisend)[Thryv vs Adobe Campaign](https://www.capterra.com/compare/135159-156926/Adobe-Campaign-vs-Thryv)[monday.com vs Adobe Campaign](https://www.capterra.com/compare/135159-147657/Adobe-Campaign-vs-monday-com)[Salesforce Marketing Cloud vs Adobe Campaign](https://www.capterra.com/compare/135159-248536/Adobe-Campaign-vs-Salesforce-Marketing-Cloud)[Marketo Engage vs Adobe Campaign](https://www.capterra.com/compare/75130-135159/Marketo-Lead-Management-vs-Adobe-Campaign) 

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Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

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