# Page 3 | Adobe Campaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Adobe Campaign the right Email Marketing solution for you? Explore 186 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/135159/Adobe-Campaign/reviews --- Adobe Campaign 4.4 (186) [View alternatives](https://www.capterra.com/p/135159/Adobe-Campaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Adobe Campaign ## Showing most helpful reviews Showing 51-75 of 186 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MP Mike P. IT Specialist Philanthropy Used the software for: 2+ years ### "All the tools you need under 1 program" February 15, 2018 5.0 Pros Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others. Cons Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them. Review Source Lenee K. Recruiter Mining & Metals Used the software for: 1-2 years ### "Versatile and effective product" August 28, 2019 4.0 Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns. I would say it provides standard services. Pros Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features. Cons Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways. Review Source VR Verified Reviewer Communications Specialist Cosmetics Used the software for: 6-12 months ### "Adobe Campaign is a Top-Notch CRM" December 4, 2018 4.0 Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific. Pros Easy of use and training. Also really enjoy the analytics features. Cons The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size) Review Source namrata D. Proprietor Retail Used the software for: Less than 6 months ### "Powerful marketing tool with a few drawbacks." April 9, 2019 4.0 It took a little more time to get it up and running than I would have preferred but once it was going, it gave me very respectable results. There are some caveats but overall this is a tool you should definitely consider. Pros There are a lot of options to customise and personalise this to suit your needs. And once you have a good understanding of it you can create very powerful marketing campaigns relatively smoothly. The email delivery and tracking capabilities are excellent. Compare to a few other solutions we used prior to this, it is able to get past spam filters much more capably. It can also automatically analyse reports to get you better results. Lastly, Adobe support is pretty good. We have used multiple Adobe products in the past and never had issues with their support team. Cons The learning curve to get the most out of this is pretty sharp. If you plan on investing on this, be prepared to spend a few hours either going through resources online or talking to their support team to set things up properly. Review Source ER Emily R. SEO & Content manager Insurance Used the software for: 1-2 years ### "Veelzijdige tool die niet gebruiksvriendelijk is" November 15, 2022 3.0 Ik vind het een enorme complexe tool waarvoor ook andere tooling beschikbaar is in de markt die wel gebruiksvriendelijk is. Pros Je kan heel veel kanten op met adobe campaign. Vooral als je kennis hebt van email html. Cons Weinig drag en drop mogelijkheden waardoor het voor een marketeer zonder HTML skills bijna niet te doen is om gemakkelijk en snel een email op te maken. Ook kan je heel makkelijk iets om laten vallen waardoor de tooling niet echt dummy proof is. Reason for choosing Adobe Campaign Deze tool was aangeschaft door ons hoofdkantoor in Munchen en hebben moeten migreren van CanopyDeploy naar Adobe campaign om aan de richtlijnen te voldoen. Review Source Joshua W. Freelancer Entertainment Used the software for: 6-12 months ### "ADOBE CAMPAIGN REVIEW" January 31, 2021 5.0 Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement Pros You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch. Cons It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface. Review Source MM Meredith M. Marketing Director Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Excellent Full-suite Cloud Platform " November 2, 2018 5.0 For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning. Pros This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go. Cons The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option. Review Source VR Verified Reviewer Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "You get what you pay for" February 14, 2018 5.0 Pros Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets. Cons Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines. Review Source JW Jonathan W. Marketing Guru Used the software for: 1-2 years ### "Great platform but many flows " April 22, 2018 3.0 Pros Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors. Cons Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to. Review Source VR Verified Reviewer Business Intelligence Consultant Publishing Used the software for: 2+ years ### "Adobe Continues to Innovate & Confuse" July 19, 2016 5.0 Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings. Pros Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight. Cons Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result. Review Source AC Alicia C. Director of Marketing Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Intuitive program" November 9, 2017 5.0 Pros I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it. Cons The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it. Review Source SS Steve S. Marketing Automation Manager Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Run Away -- Fast. Adobe Campaign is one headache after another!" February 6, 2018 1.0 Go with another tool! Pros After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros. Cons Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent. Review Source Dina-Marie O. Owner Food & Beverages Used the software for: 2+ years ### "I Love the Creativity" November 29, 2018 5.0 Very good. Pros I love the creativity of Adobe software and what it allows me to do. Cons There is a steep learning curve but well worth the time investment. Review Source TD Taylor D. Writer Writing and Editing Used the software for: 6-12 months ### "Very good platform for marketing and sales data" March 28, 2024 5.0 Pros This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work. Cons There is nothing that I dislike about it. Review Source PP PIyush P. managing director Marketing and Advertising Used the software for: 2+ years ### "Steller platform for complex multinational firms" April 4, 2018 4.0 Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites. Pros Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met. Cons Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues) Review Source DP Dan P. ACD Marketing and Advertising Used the software for: 2+ years ### "Great For Automation" October 7, 2021 4.0 We use it for our automation and scheduling of online activities Pros A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools Cons It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done Review Source CC Cameron C. CEO owner Construction Used the software for: 2+ years ### "The best and easiest and safest even above focusing and very close b" March 20, 2018 5.0 No it should be offers on all the sights Pros That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right Cons None really it will run my crimped messages in my office very well set up .no hidden clauses Review Source Janet O. Section 8 Inspector Apparel & Fashion Used the software for: 6-12 months ### "Adobe Campaign Review" January 22, 2019 4.0 Pros Campaign design is simpler than it might seem. It guides you step-by-step. Easy way to monitor your numbers and campaign automation is a huge plus. Compatible with other Adobe software. Cons The UI takes some getting used to. Not the best campaign management software for smaller businesses, but it definitely got the job done! Review Source VR Verified Reviewer General Manager Marketing and Advertising Used the software for: 1-2 years ### "Great effort by Adobe" September 22, 2018 5.0 Pros I like thst Adobe thought of a program for mkt campaigns as part of their suite. Cons I wish their customer service and specially documentation were a little more helpful. Review Source DK Daryl K. CEO Marketing and Advertising Used the software for: 6-12 months ### "Adobe equals a Must Have for Digital / Design agencies" November 13, 2017 4.0 using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience. Pros \- Best Content creation / editing tools to give your business a professional look. - Pricing is fair. you always have the latest versions when subscribing for the monthly fee. - Brand creation, across all platforms. Social, Corporate etc. - Integration with other systems Cons \- You will have to maintain payments in order to use the platform. - expensive hardware requirements to run the apps smoothly. Review Source GM Grigoriy M. Back-End Developer Education Management Used the software for: 6-12 months ### "It is very difficult to study independently" April 23, 2019 5.0 Pros I like the fact that there are many options in Campaign that allow you to customize it depending on your personal needs. Availability of automatic report analysis and email tracking. Cons To maximize my return, I needed to devote time to full-fledged study, which turned out to be very long and difficult, requiring repeated calls to the support service. Review Source MP Mariia P. HR Team Lead Computer Software Used the software for: 1-2 years ### "Updates rarely come out" August 1, 2019 5.0 Pros We use Adobe Campaign for various marketing tasks. We mainly deal with email distribution and SMM. Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services. Cons I believe that Adobe does not pay enough attention to the program. Adobe Campaign is an important marketing tool, but many features work according to old principles. You need to update the program more often and follow the latest marketing research so that the program remains in the lead. Review Source Mika C. Director of Marketing Financial Services Used the software for: 2+ years ### "null" August 3, 2016 5.0 Review Source Rachel G. Office Assistant Used the software for: Less than 6 months ### "Adobe Campaign is a great email and mobile marketing software!" March 8, 2018 5.0 I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs. Pros I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs. Cons Adobe programs can sometimes feel overwhelming at first glance because of all of the things that it offers. Review Source JP Jordan P. Managing Member Medical Practice Used the software for: 2+ years ### "Adobe Is The Best For Marketing Analytics!" September 29, 2018 5.0 Pros Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud! We have been extremely happy with the data we are able to realize when working with this platform! Cons We haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop! Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.