# Page 6 | Adobe Campaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Adobe Campaign the right Email Marketing solution for you? Explore 186 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/135159/Adobe-Campaign/reviews --- Adobe Campaign 4.4 (186) [View alternatives](https://www.capterra.com/p/135159/Adobe-Campaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 6 - Reviews of Adobe Campaign ## Showing most helpful reviews Showing 126-150 of 186 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use NS Nichole S. Used the software for: ### "Great for deep audience segmentation" January 16, 2017 4.0 This program allows us to segment audiences to deliver customized messaging in a way no other product could. There are, however, errors that have come up with the program that needed Support's attention. There's also a learning curve to using the program, but this is expected with a program so complex that by extension allows you to reach complex goals. With practice, Adobe Campaign becomes easier to use. I recommend it for companies with highly targeted audiences or B2B companies that don't want to mass send the same email content to a wide sweep of people. Review Source aV aruna V. education Education Management Used the software for: 2+ years ### "easy tool" May 21, 2020 5.0 This helps effectively in communicating with customers Pros \- user interface is attractive. - ability to manage large number of campaigns - easy to switch to different campaigns that we desire Cons \- little slower to work - automations are not easy to understand - difficult to find the configurations Review Source AS Alexandra S. Office Manager Hospitality Used the software for: Less than 6 months ### "Not my very best!" April 25, 2018 2.0 Pros I took the time and downloaded the software since I heard from a friend it was a great tool to have. Once I did I saw how complex the dashboard and features were and honestly I couldn't keep up with it. Cons I never really got to use the software per se. I honestly left it there until many months passed and i erased it and switched back the one I had before. I like simple go-to things and this one was out of my reach, personally. Review Source GT Gina T. Social Media Manager Computer Software Used the software for: 6-12 months ### "Solid adobe-exoected reliability" June 20, 2018 5.0 Pros As to be expexted from any adobe product, this product consisently and reliably delivers great quality. Cons Same wity many adobe products , the price is relaticely high so may be up to the user to determine value for cost Review Source SF Stephen F. Web Design / Front End Marketing and Advertising Used the software for: Less than 6 months ### "High Adobe Standards" April 6, 2018 5.0 This software won't teach you marketing principles–it is simply a powerful set of tools intended to make modern marketing easier. Pros Adobe excels at simple to decipher UI. Of the three marketing platforms I've used, the Adobe Marketing Cloud is the most intuitive and logical in it's approach. Cons Adobe support isn't the most responsive or charismatic. Forums and other user experiences are where you'll find the bulk of knowledge and learning. Review Source SP Sergey P. Developer Computer Games Used the software for: Less than 6 months ### "Excellent multi-cloud platform" January 7, 2019 5.0 Pros Adobe Campaign has an attractive design and an intuitive interface that makes it easy for us to perform the necessary actions. It took a little time to study it. Cons Sometimes when working with an application, there are some problems in sound reproduction. It also happens that Adobe servers crash when organizing mailing via email, which is why not all of our partners receive letters. Review Source SD Shivakant D. Student Information Services Used the software for: 6-12 months ### "Good and helpful to others " March 12, 2017 3.0 While being the part of this platform it feels good to use this application it seems worthwhile by sharing or accessing the details mentioned here . Pros Good customizable view Cons Latency while in terms of updating of records Review Source HL Hayden L. Owner/Operator Marketing and Advertising Used the software for: Less than 6 months ### "More complex than I would have liked... but that comes with the territory." August 6, 2019 5.0 I like it. I'm still getting used to it but I believe it will provide a lot of value to my business. Pros I like how much ground it covers. Marketing campaigns are innately complex, which isn't a bad thing - this helps me keep track of everything so I'm less scatterbrained over the course of a campaign. Cons The complexity takes a lot of getting used to. But again, that's not a bad thing, as I believe that an effective marketing campaign should be complex and intricate. Reason for choosing Adobe Campaign I chose it over simply tracking everything myself via an amalgam of apps. Review Source DP Dimitar P. SEO Specialist Information Technology and Services Used the software for: 6-12 months ### "Very nice ." April 20, 2019 5.0 Pros Very rich on tools you can use . It can be hard to learn ,but you have plenty of tutorials online . The design is intuitive . Cons If your database has a larger number of contacts ,it can be slow to load . Review Source nS natasha S. social media Marketing and Advertising Used the software for: Less than 6 months ### "Adobe Marketing Cloud for professionals review" April 4, 2017 5.0 should be one log in for everyone, that would be helpful Pros It's nice to be able to have all your things in one place. It is also easy to give multiple other people access to documents and sensitive information Cons It would be even more helpful if there were some offline capabilities so that you could access documents without an internet connection. Review Source NR Natalie R. SCM Marketing and Advertising Used the software for: Less than 6 months ### "Adobe Products Are The Best!" July 11, 2019 4.0 Pros I love adobe products, so add this one to the list! Cons Takes a while to get used to this program but other than that its great. Review Source YP Yazir P. New Projects Manager Retail Used the software for: Less than 6 months ### "Mixed reactions" October 16, 2018 5.0 While powerful, I found it hard to work with. Pros It was easy to use and send documents and messages Customization of features is very helpful in adapting the software to us Good integration with CRM software Cons Complex interface. Several users complained about this Cant Understand error messages Buggy Steep learing curve Review Source CG Charlotte G. Business Coordinator Used the software for: 6-12 months ### "Office Manager" January 11, 2019 4.0 Brilliant software and highly recommended for campaigns. Pros Adobe marketing cloud is brilliant software for all marketers as they have some great products that have brilliant features and benefits Cons Although I know love this software it did take me a little while to work my way through it and get use to using it. Review Source VR Verified Reviewer Marketing and Membership Coordinator Higher Education Used the software for: Less than 6 months ### "Flexible, comprehensive tool for creating complete marketing solutions." February 19, 2018 5.0 Pros Easily integrates with other software to enable user to create targeted marketing collateral best suited for individual needs. Adaptable to a wide range of business and marketing applications. Love the ease of functionality. Cons Occasionally freezes and crashes; not sure if this is just a function on my end or if it is some kind of glitch within the program. Other than that, I love how user-friendly it is. Review Source MA Myca A. Director, Customer Experience Philanthropy Used the software for: I used a free trial ### "Unbelievably robust marketing platform that doesn't quite integrate as it should" May 4, 2018 3.0 I will be the first one in line in 3-4 years once they've gone through a few more cycles with this product. I can see the potential coming and it's going to be amazing! Pros I am one of the marketers who is waiting with bated breath for Adobe to get this platform right! I tried so hard to fall in love with the Adobe suite of CMS and marketing automation during a recent RFP process, and couldn't quite get there. While the possibilities are truly endless for this platform it really needs a bit more refinement to ensure that all the parts work together flawlessly. Cons So much great functionality, but there are some definite growing pains integrating with other Adobe products and external systems. So disappointing! Review Source NE Nathan E. Director of Marketing Used the software for: Less than 6 months ### "Powerful Marketing Solution - Adobe Marketing Cloud" May 23, 2018 4.0 Pros Having the Adobe name associated with a software speaks to the credibility of the organization. Nonetheless, the robust set of tools within this Marketing solution is incredible. If you have complex marketing needs, Adobe Marketing Cloud will have everything you need. Cons This solution is not for those who are just looking for help with small marketing projects. It is for experienced marketers to enhance their workflow and small businesses should look elsewhere for a solution. Review Source TM Tori M. Graduate assistant Education Management Used the software for: Less than 6 months ### "Works well" April 18, 2019 4.0 Pros Works well for wheat it does to manage campaigns Cons Hard to tell where you are in the software Review Source SM Stacy M. Manager Medical Practice Used the software for: 6-12 months ### "Valuable Tool for Analytics" March 8, 2018 4.0 Pros Allows for a great deal of customization with regard to metrics. Love the Discover feature for post-campaign data. Cons Although the customization is a plus, it can be overwhelming. You can over-customize to the point where the data is more than you want. Review Source BB Brantley B. coo Used the software for: Less than 6 months ### "Wish I would of had a long time ago " March 20, 2018 5.0 Pros Its great and very useful I love using it and great for marketing. I can use on multiple computers and save my work. Cons Some of the programs are a little complex and the tutorials do not fully describe everything. Wish muse was a little more up to date. Review Source SS Sourya S. Co-Founder Used the software for: Less than 6 months ### "Great Tool for Experienced Users" February 22, 2019 5.0 Although it takes a while to learn, none of the tools are useless and once mastered will make your working much easier. Pros It's ability to target the appropriate markets makes this an ideal tool to use. Adobe MC simplifies many tasks by allowing me to do them all with this tool Cons Price is going to be steep for some but this is the best product of its kind. Like many other Adobe programs, there is a steep learning curve as well. Review Source JK Julie K. Partner Used the software for: Less than 6 months ### "A great tool that takes time to set up properly. If it is set up well it will unlock some potential." May 13, 2018 4.0 Pros I was on the way to fully understanding this program but there was some much I became overwhelmed very quickly. Cons I cannot believe how expensive these programs are. It seems that they have a way of making these programs more and difficult to track. Review Source mR monisha R. marketing manager Marketing and Advertising Used the software for: ### "Great " November 10, 2017 4.0 Pros Its a good product has it has Centralized team collaboration and this helps the users. It sure is ideal for individuals like me Cons I would say it is on the costlier side compared to other products . Low in Application programming interface Review Source QP Quinn P. Marketing Assistant Medical Practice Used the software for: 6-12 months ### "Adobe Is The Best!" June 26, 2018 5.0 Pros My favorite thing about this product is the variety of things it offers. It definitely is a great tool to use for companies. Cons Some of it requires a lot of time and practice. But if you take the time to learn, it can be really beneficial. Review Source CA Camila A. Asistente de ventas Used the software for: Less than 6 months ### "Marketing is now much simpler" June 20, 2018 5.0 Pros I love that it is a very complete software, it allows you to use functions that previously had to use several applications. In addition, we can link different Adobe Creative Cloud software with this one. It is extremely useful! Cons Like most Adobe programs, it does not have a low price. In addition, customizing some reports can be tedious because of the number of steps to be taken. Review Source SM Sabrina M. Web Applications Manager Medical Practice Used the software for: 6-12 months ### "Adobe Marketing Cloud = Efficiency" March 8, 2018 5.0 Pros It's a great way to organize and collaborate with marketing assets and how those marketing assets are performing. Cons It would be great if there was a mobile app of this. Working from a smart phone or tablet would be an advantage. 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