# Page 4 | Adobe Campaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Adobe Campaign the right Email Marketing solution for you? Explore 186 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/135159/Adobe-Campaign/reviews --- Adobe Campaign 4.4 (186) [View alternatives](https://www.capterra.com/p/135159/Adobe-Campaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Adobe Campaign ## Showing most helpful reviews Showing 76-100 of 186 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Glade K. Marketing Assistant Hospitality Used the software for: 6-12 months ### "Great for beginning in marketing automation" October 25, 2018 3.0 Overall happy but may move to something more powerful in future. Pros Ui and Workflow interface is phenomenal. Workflow has increased productivity since last update. Cons My head of marketing had issues understanding the front end. Monthly subscription is always a hassle. Review Source DEVY M. Account Manager Medical Devices Used the software for: I used a free trial ### "I like it great app like every adobe product ,sadly is not what I need for my company" November 28, 2018 3.0 I would like to say that I'm using the app, sadly for the size of my company and our number of clients is not the right app, I'm sure that for a bigger company with more resources than mine would work fantastic, I hope one day my business will be big enough to use this awesome app. Pros Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send! Cons To know your way around the software requires a lot of time and watch a lot of tutorial in Youtube, it can slow down your process and sometimes you need to go back and watch again sometimes even more than twice. Review Source PT Patrick T. Director of Marketing Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Adobe Marketing Cloud is powerful" July 13, 2017 5.0 Pros We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels. It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation. Cons We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results. Review Source AC Aamir C. Cluster IT Manager Hospitality Used the software for: 2+ years ### "Creative Package in One " June 15, 2017 5.0 Pros The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product. Cons Subscription costs........over the years the price will be more expensive than a perpetual license. Review Source AK Alex K. SMM-manager Used the software for: 6-12 months ### "A tool that you must be able to use" February 20, 2018 4.0 Pros We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use. Cons There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy. Review Source NK Nidhi K. Leading Target Marketing and Content Strategy Internet Used the software for: 6-12 months ### "A good Adobe product. " November 24, 2020 4.0 Pros Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful . Cons As with most things Adobe, Campaign could be less expensive . Review Source SM SARAH M. Owner Arts and Crafts Used the software for: Less than 6 months ### "Adobe Campaign for Business" November 24, 2023 3.0 Pros We have been on the hunt for a email marketing management service for a long time, trying several options. This software has the added benefit of Adobe integration making designing campaigns easy and flexible. Cons This is definitely more expensive than other programs so you will have to weigh the ROI Review Source AZ Andrew Z. Owner Used the software for: 2+ years ### "Cost an arm and a leg" January 23, 2018 5.0 Pros It was easy to use and send documents. I loved the software and the whole concept of e-signatures. Cons the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time. Review Source AM Alisa M. Support manager Used the software for: 6-12 months ### "Newbie is unlikely to understand independently" February 24, 2018 4.0 Pros It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him. Cons The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional. Review Source LS Linda S. Digital Marketing Manager Medical Devices Used the software for: 1-2 years ### "Best email automation software available" January 5, 2017 5.0 We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort. Pros Ability to send personalized emails to each audience. Simultaneously. Cons Takes time to set up. More than originally thought. Review Source lL laura L. head of marketing Retail Used the software for: 1-2 years ### "Great cloud service for marketers" April 25, 2019 5.0 Overall, its a great cloud service specially for working with groups Pros i can easly find and modify any digital assets all in the same place. Can interconnect all the files so that it can be easier to use. Its great for sharing files and working with you group, in the marketing word we are constantly under pressure because of the clients, this tools helps sooth it out. Cons just that sometimes it gets tricky to use Review Source TH Tyler H. Director of Marketing Marketing and Advertising Used the software for: 1-2 years ### "The perfect tool for marketing analysis" August 15, 2018 5.0 If you can afford it and if it makes sense for your business I recommend using Adobe Marketing Suite. Pros Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels. The data is able to be easily extracted and interpreted. Cons You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices. Review Source DG Debraliz G. Director of Marketing Hospitality Used the software for: 2+ years ### "Effective in my Department" January 11, 2019 5.0 Adobe Marketing Cloud is one of the another good product of adobe. Pros Adobe Marketing Cloud is very effective in my Marketing department. As an Director of Marketing i should be the one who will introduce to my team what software should will help our workload and will benefit our market. Cons In 2 years of using Adobe Marketing Cloud its hard to say that it has an issue in our team because this software benefits us a lot. Review Source SM Shannon M. Marketing Associate Computer Software Used the software for: Less than 6 months ### "Once you take the dive into Adobe, it is so worth it!" March 8, 2018 5.0 Pros Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well. Cons I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit. Review Source Joseph P. Consumer Marketing & Sales Manager Media Production Used the software for: I used a free trial ### "Marketing Doesn't Happen Without the Marketing Cloud" January 22, 2016 5.0 I am the consumer marketing manager for multiple markets within the newspaper industry. I find that my job would be impossible without all the tools necessary. The marketing cloud provides all the tools I need and more. Whether it be audio, video, print production, image manipulation, web development, mobile display creative, etc... there is a tool for that, and so much more. Pros 1 place to go for every need. As an enterprise with multiple licenses I find working with the Adobe team is a pleasant experience. Cons I would like to see more cross program integration, or better training if it is there. Review Source MK Matthew K. Director of Sales & Service, Growth Spark Media Broadcast Media Used the software for: 6-12 months ### "A great way to "get the word out"" April 10, 2018 5.0 We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us. Pros I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents! Cons I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for! Review Source JS Jonathan S. Marketing Director Hospitality Used the software for: 6-12 months ### "Another amazing Adobe Product!" June 6, 2017 5.0 Pros This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project. Cons There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc. Review Source AH Audrey H. Manager Accounting Used the software for: 6-12 months ### "Great marketing resource!" March 31, 2018 4.0 Great marketing resource, really a huge time saver! Pros Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications. Cons Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often. Review Source OT Oleg T. CEO Computer Software Used the software for: 1-2 years ### "Suitable for marketing campaigns" July 31, 2019 5.0 Pros Most of the marketing tasks we conduct through the Adobe Campaign. The platform is best suited for email marketing and SMM, but it does a good job with the rest of the tasks. Cons Adobe Campaign begins to slow down after two hours of work. From whatever computer I go, the problem remains. I suspect that the problem from the server. Review Source VR Verified Reviewer Administrative Assistant for Engineering Graduate Student Services Higher Education Used the software for: 6-12 months ### "I use Adobe to create PDF documents for presentations, meetings, etc. " June 22, 2018 3.0 The product meets most of my needs when it comes to creating PDF documents. It is not always intuitive in using but I do get it done. Pros The ease of being able to combine files into PDFs and the create a form feature. In the academic setting, there are needs for countless forms. This tool allows me to create forms quickly. Cons The tools needed to create different documents are not always easily found. I had to do a lot of google searches to help me figure out what I needed. Review Source MS Maksym S. .NET developer Computer Software Used the software for: 6-12 months ### "Great tool for marketing analysis" January 10, 2019 5.0 Pros With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software. It is possible to attach several documents simultaneously. Cons To find out how to fully use the software, I had to look through a lot of educational materials on YouTube, which required a considerable amount of time. Review Source VR Verified Reviewer Global Change Manager Pharmaceuticals Used the software for: I used a free trial ### "Too big to be smooth" January 4, 2019 4.0 Pros You can do everything in Adobe ecosystem for marketing - from content management, through some degree of automation, e-mail campaigns, CRM etc. It is similar solution to Salesforce with all the pros and cons of it. Cons Regarding the cons - it is pricey, not only in use (monthly), but also the implementation and - especially - the integration part. And if you need to customize it, it is even more pricey. Absolutely not suitable for smaller businesses. Review Source EB Ericka B. Benefits Advisor Insurance Used the software for: 1-2 years ### "Easy to use and essential for business people on the go" June 23, 2018 4.0 Pros I can access my files everywhere no matter what computer I'm using which is essential when you're a business person on the go constantly. Cons The price of it is a bit more expensive than it should be and sometimes it can act slow, but overall, the ability to use this everywhere outweighs the bad. Review Source DK Dagny K. Digital Marketing Intern Medical Devices Used the software for: 6-12 months ### "Steep Learning Curve, But Worth It" February 9, 2017 5.0 We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile. Pros Once you set it up, the software does the work for you. Cons It has a steep learning curve. Review Source JD Jennifer D. Owner, CEO Used the software for: Less than 6 months ### "Definitely worth the investment " October 4, 2017 5.0 Pros I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees. Cons This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment. Review Source Similar Products Featured