--- title: "ActiveTrail Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ActiveTrail Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/135244/ActiveTrail/" page_type: "product" language: "en" --- # ActiveTrail Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveTrail ## What is ActiveTrail? ActiveTrail is a comprehensive email marketing solution that lets you quickly and easily create and send personalized campaigns. With our data marketing platform, segment your contacts and target emails based on customer behaviors and preferences. Automate complex workflows to follow the customer journey and maximize conversions. Real-time analytics and responsive support via phone, chat, and email allow you to monitor and optimize every campaign for maximum impact on engagement and loyalty. ## What is ActiveTrail used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Top alternative Featured Overall rating Based on 28 user reviews Reviews sentiment Positive 93% Neutral 0% Negative 7% Starting price $8 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveTrail?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.activetrail.com/&name=ActiveTrail) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveTrail 4.4 (28) VS. [4.5 (6,247)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $8 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (27) Ease Of Use 4.3 (3,491) Value For Money 4.4 (25) Value For Money 4.2 (3,070) Customer Service 4.6 (27) Customer Service 4.4 (3,069) ## ActiveTrail alternatives [4.3 (2,940)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.3 (712)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/135244/ActiveTrail/alternatives/) ## FAQs about ActiveTrail Overview ### Which roles and teams benefit most from ActiveTrail? ActiveTrail is most used by marketing teams, business owners, and company leaders who need to run email campaigns, automate customer outreach, and track engagement. Sales, client management, and project-oriented roles benefit from managing contacts and follow-ups, while administrative and content staff use it to organize communications and support promotional workflows. Answer based on 26 reviews Overview ### What company size and industries is ActiveTrail built for? ActiveTrail is built for small businesses, with 92% of reviewers from that segment, especially retail at 14%. It targets e-commerce brands, SMEs, and growing businesses, with additional adoption in health, wellness and fitness and marketing and advertising, each representing 9% of reviewers. Answer based on 28 reviews Features and Usability ### What are the key features of ActiveTrail? ActiveTrail offers email marketing tools such as campaign management, email templates, autoresponders, and drip campaigns, plus segmentation, contact management, and personalization. It also includes marketing automation, landing pages and web forms, A/B testing, campaign analytics, SMS marketing, CRM, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? ActiveTrail starts at $8 per month for the Basic plan, with the $11 Plus plan for up to 10 users and the $298 Premium plan with unlimited users. A free trial is available, and all plans include unlimited email sending; pricing is based on contacts, not email volume. Answer based on 6 reviews Integrations ### Which third-party tools and platforms does ActiveTrail integrate with? ActiveTrail connects natively to Adobe Commerce, Facebook Business Suite, Make, PrestaShop, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Wix, WooCommerce, WordPress, Zapier, and bSmart. These integrations cover ecommerce, CRM, marketing, and automation platforms for connecting customer data and campaigns across core business systems. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does ActiveTrail offer? ActiveTrail provides live online training, webinars, documentation, and videos to help teams get started. Live online sessions and webinars offer guided instruction, documentation gives written reference material, and videos support self-paced learning and feature review. Answer based on 1 reviews Getting Started and Support ### What customer support options does ActiveTrail offer? ActiveTrail provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. Users report mixed support experiences: some describe the team as responsive, helpful, and quick to resolve problems through phone, email, or chat, while others report unanswered messages and poor follow-up. Answer based on 3 reviews Ease of use ### Is ActiveTrail easy to use for beginners? ActiveTrail feels easy to learn for most beginners, with a clear dashboard, guided setup, and ready-made templates. Small business owners and marketing teams often find email creation, landing pages, and contact imports straightforward, though some users mention dated design, slower loading, and more technical areas like APIs or automation setup. Answer based on 11 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) ActiveTrail supports all three features reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach, make better campaign decisions, and get more value from their email marketing efforts. Campaign Scheduling 5.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 4.5 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Contact Management 4.4 (7) 71.43% of 7 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Mobile Optimization 4.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users CAN-SPAM Compliance 4.5 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act List Management 4.5 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists ActiveTrail 75 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Chat/Messaging: Communicate using direct chat or messages within the system - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Message Personalization: Personalize text messages using templates and custom fields - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Personalization: Adjust communications based on previous interactions or personal preferences - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Routing: Plan daily routes to optimize employee scheduling and provide directions - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Whitelisting/Blacklisting: Control system access and/or deliverability for applications and email addresses - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.2 (25) 4.2 Based on 25 reviews ## Pricing Value for money 4.4 (25) Free Trial [View pricing plan details](https://www.capterra.com/p/135244/ActiveTrail/pricing/) Basic $8.00 Flat Rate,Per Month It includes: - 1 User - A/B Testing - Automations - Chat & Email Support - Dynamic & Personalized Content - Full API Integration - Landing Pages - Professional Looking Templates - Reporting and Analytics - Segmentation - Dynamic Groups - Sign up Forms & Popups - Surveys - Unlimited Email Sending - Zapier Integration Plus $11.00 Flat Rate,Per Month It includes: - 10 Users - A/B Testing - Activecommerce Img - AI Driven Predictive Delivery - Automations - Chat & Email Support - Dynamic & Personalized Content - Enhanced Security - Full API Integration - Landing Pages - Mobile APP - Professional Looking Templates - Reporting and Analytics - Scheduled FTP Imports - Segmentation - Dynamic Groups - Sign up Forms & Popups - Slow Sending - Smart on-Site Pixel - Social Integration - Surveys - Unlimited Email Sending - Webhooks - Zapier Integration Premium $298.00 Flat Rate,Per Month It includes: - A/B Testing - Activecommerce Img - AI Driven Predictive Delivery - Automations - Chat & Email Support - Dedicated Account Manager - Dynamic & Personalized Content - Enhanced Security - Full API Integration - Landing Pages - Migration and Onboarding - Mobile APP - Monthly Report and Review - On Demand Training for Team - Priority Support - Professional Looking Templates - Reporting and Analytics - Scheduled FTP Imports - Segmentation - Dynamic Groups - Setup - Sign up Forms & Popups - Slow Sending - Smart on-Site Pixel - Social Integration - Surveys - Unlimited Email Sending - Unlimited Users - Webhooks - Zapier Integration SMS package $344.00 One Time Value for money 4.4 (25) 4.4 Based on 25 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (27) 4.6 Based on 27 reviews ## User reviews Overall rating 4.4 Based on 28 reviews Filter by rating 5(16) 4(10) 3(0) 2(0) 1(2) Mentioned topic Sorted by most recent CM Caroline M. Assistante de Direction Management Consulting ### "Plateforme simple d'utilisation mais doit s'améliorer" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 6, 2026 J'utilise au quotidien Active Trail pour l'envoi d'emailing au vu de mon activité (gestion évènements) Pros J'apprécie la simplicité d'utilisation de cette plateforme, malgré un design à revoir, un peu obsolète Cons l'ergonomie, un peu "vieillote" au niveau des menus, en comparaison avec d'autres plateformes plus dynamiques.... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 7, 2026 Bonjour, Merci beaucoup pour votre retour ! C'est un réel plaisir de vous accompagner dans vos événements depuis 2012. Une fidélité exceptionnelle :) Nous prenons note de votre remarque sur l'ergonomie : nous travaillons constamment à moderniser notre interface pour la rendre plus dynamique, tout en gardant la simplicité qui vous est utile au quotidien. Merci de votre confiance! L'équipe ActiveTrail SS Sophie S. Commerciale International Trade and Development ### "Je recommande!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 2, 2024 Je suis satisfaite de ce logiciel que je recommande. Il répond parfaitement à mes besoins car il est très simple d'utilisation et au cas ou le support technique est très réactif et sympathique, à la fois joignable par téléphone, mail ou tchat, il cherche à répondre aux différentes questions en trouvant des solutions adaptées. Pros Support très simple d'utilisation et service technique chaleureux et joignable très rapidement si besoin. Cons Je ne trouve pas d'inconvénients à redire. Switched from [Rea](https://www.capterra.com/p/205385/Rea/) Car l'ancien n'est pas très simple d'utilisation. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CG Christophe G. Formateur Professional Training & Coaching ### "Très bon Outils Email Marketing pour entrepreneur" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 18, 2024 Pros J'utilise ActiveTrail depuis plusieurs années. IL a toujours répondu à tous mes besoins. Et simple d'application. Cons Je n'utilise pas tout, car je n'ai pas le forfait adéquate, mais s'il y avait quelques à améliorer se serait pour les API, qui sont très technique et difficile à prendre en main pour un novice. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LL Leonard L. Direction Real Estate ### "Tres bon outil" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 20, 2024 Un outil découvert par hasard et qui est devenu central dans notre communication Pros La facilité de prise en main et la réactivité du support Cons La fonctionnalité de gestion des suppressions de masse. L’éditeur de texte qui a changé récemment Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Impossible de leur expliquer notre besoin. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ND nathalie D. responsable administrative et commercial Real Estate ### "avis client" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 19, 2024 Expérience satisfaisante avec des retours positifs sur la prospection Pros Gain de temps et optimisation de la prospection Cons pas d'historique de toutes les campagnes Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor June 26, 2024 Bonjour Nathalie, Merci pour votre commentaire precieux. Concernant l'historique des campagnes, s'il y a un historique de campagnes de 3 ans, il faut juste cliquer sur le bouton "filtre" pour gérer l'historique d'affichage. N'hésitez pas à contacter notre support si vous avez des questions :) IL ISABELLE L. Coordinatrice de parcours Hospital & Health Care ### "Au top !!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 19, 2024 Très bonne expérience, outils très pratique qui permet de bien suivre les envois et d'adapter ses campagnes. Pros Une assistance très réactive et toujours sympathique. Un service sérieux et professionnel. Cons Pas toujours très facile pour un débutant mais cependant largement compensé par des supports d'aide simple et une assistance technique au top et très formatrice. Switched from [AssoConnect](https://www.capterra.com/p/194611/AssoConnect/) Reasons for choosing ActiveTrail Simplicité et accessibilité. Une assistance en ligne performante et bienveillante. Des fonctionnalités qui répondes à nos besoins. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. FP florence P. directrice Retail ### "tres positif" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 18, 2024 Pros c'est la facilité d'utilisation et intuitif Cons Parfois les modif ne sont pas enregistrées Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RR Remi R. Fondateur Retail ### "Un bon support au quotidien" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 18, 2024 Pros 15mns pour réaliser une campagne 15 mns pour communiquer avec nos clients et prospects Et si ca bloque : un coup de fil et on traite immédiatement le pb Cons peut être le fait de suggérer de temps en temps une approche nouvelle à partir de ce que nous faisons au quotidien Programmer des dates de relances de campagne Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. OF Or F. CEO Alternative Medicine ### "Great email marketing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 June 6, 2024 Pros Amazing job, good UI, love the simplicity Cons The q/a and the help section need improvement Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better system, easier to use, simple a/b test Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MD Maurice D. Comptable Accounting ### "Active Trail in meilleur logiciel pour l'email de marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 29, 2023 Pros Active Trail in logiciel de prise et d'utilisation facile , très spécialisé dans pour l'email de marketing . Cons Pas assez d'inconvénients au cours de l'utilisation de logiciel , ce que les entreprises doivent utiliser pour les redressement en email de marketing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/135244/ActiveTrail/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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