--- title: "ActiveTrail Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ActiveTrail Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/135244/ActiveTrail/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # ActiveTrail Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveTrail ## What is ActiveTrail? ActiveTrail is a comprehensive email marketing solution that lets you quickly and easily create and send personalized campaigns. With our data marketing platform, segment your contacts and target emails based on customer behaviors and preferences. Automate complex workflows to follow the customer journey and maximize conversions. Real-time analytics and responsive support via phone, chat, and email allow you to monitor and optimize every campaign for maximum impact on engagement and loyalty. ## What is ActiveTrail used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Top alternative Featured Overall rating Based on 28 user reviews Reviews sentiment Positive 93% Neutral 0% Negative 7% Starting price $8 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveTrail?[Manage this product listing](https://www.g2.com/products/activetrail/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveTrail 4.4 (28) VS. [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $8 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (27) Ease Of Use 4.6 (3,516) Value For Money 4.4 (25) Value For Money 4.5 (3,093) Customer Service 4.6 (27) Customer Service 4.5 (3,092) ## ActiveTrail alternatives [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.8 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/135244/ActiveTrail/alternatives/) ## FAQs about ActiveTrail Overview ### Which roles and teams benefit most from ActiveTrail? ActiveTrail is most used by marketing teams, digital marketers, SEO and content specialists, and marketing directors for email campaigns, audience segmentation, landing pages, and lead nurturing. Business owners, CEOs, and directors use it to oversee customer communication and campaign results, while project managers and client-service teams coordinate promotional activities and contact follow-up. Answer based on 26 reviews Overview ### What company size and industries is ActiveTrail built for? ActiveTrail is built for e-commerce brands, SMEs, and growing businesses, with small businesses representing 92% of reviewers and Retail leading at 14%. It also serves Health, Wellness and Fitness and Marketing and Advertising organizations, each accounting for 9% of reviewers, while midsize and enterprise users each represent 4%. Answer based on 28 reviews Features and Usability ### What are the key features of ActiveTrail? ActiveTrail offers email marketing and campaign management tools, including autoresponders, drip campaigns, scheduling, segmentation, and A/B testing. It also includes landing pages, form builder, contact and list management, CRM, SMS marketing, workflow automation, and campaign analytics for tracking clicks, conversions, and ROI. Pricing ### How much does it cost and what fees or limitations are included? ActiveTrail starts at $8 per month for the Basic plan, which includes email marketing tools, contact management, segmentation, and reporting. The Plus plan costs $11 per month for automation and multichannel features, and Premium costs $298 per month with onboarding and a dedicated account manager. A free trial is available. Answer based on 6 reviews Integrations ### Which third-party tools and platforms does ActiveTrail integrate with? ActiveTrail integrates with Adobe Commerce, Facebook Business Suite, Magento BI, Make, PrestaShop, Salesforce Sales Cloud, Salesforce Marketing Cloud, Shopify, WooCommerce, WordPress, Wix, Zapier, and bSmart. These integrations cover e-commerce, CRM, marketing, automation, and website publishing platforms. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does ActiveTrail offer? ActiveTrail provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide visual walkthroughs for learning features and setup steps. Answer based on 1 reviews Getting Started and Support ### What customer support options does ActiveTrail offer? ActiveTrail provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. User feedback is mixed: some describe the support team as responsive, friendly, and quick to resolve issues, while others report unanswered emails, no phone response, and no replies in chat. Answer based on 3 reviews Ease of use ### Is ActiveTrail easy to use for email marketing? ActiveTrail makes everyday email marketing accessible with an intuitive campaign editor, templates, and guided contact setup. Small business teams and first-time users often find landing pages and email creation easy to learn, while some users find navigation less clear and describe the API and automation options as more technical. Answer based on 11 reviews ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of email marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) ActiveTrail supports all three of the features reviewers value most: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and keep audience data organized, allowing teams to run more targeted and consistent email marketing efforts. Campaign Scheduling 5.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.4 (7) 71.43% of 7 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.5 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Campaign Analytics 4.5 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics CAN-SPAM Compliance 4.5 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act ActiveTrail 75 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Chat/Messaging: Communicate using direct chat or messages within the system - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Message Personalization: Personalize text messages using templates and custom fields - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Personalization: Adjust communications based on previous interactions or personal preferences - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Routing: Plan daily routes to optimize employee scheduling and provide directions - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Whitelisting/Blacklisting: Control system access and/or deliverability for applications and email addresses - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.2 (25) 4.2 Based on 25 reviews ## Pricing Value for money 4.4 (25) Free Trial [View pricing plan details](https://www.capterra.com/p/135244/ActiveTrail/pricing/) Basic $8.00 Flat Rate,Per Month It includes: - 1 User - A/B Testing - Automations - Chat & Email Support - Dynamic & Personalized Content - Full API Integration - Landing Pages - Professional Looking Templates - Reporting and Analytics - Segmentation - Dynamic Groups - Sign up Forms & Popups - Surveys - Unlimited Email Sending - Zapier Integration Plus $11.00 Flat Rate,Per Month It includes: - 10 Users - A/B Testing - Activecommerce Img - AI Driven Predictive Delivery - Automations - Chat & Email Support - Dynamic & Personalized Content - Enhanced Security - Full API Integration - Landing Pages - Mobile APP - Professional Looking Templates - Reporting and Analytics - Scheduled FTP Imports - Segmentation - Dynamic Groups - Sign up Forms & Popups - Slow Sending - Smart on-Site Pixel - Social Integration - Surveys - Unlimited Email Sending - Webhooks - Zapier Integration Premium $298.00 Flat Rate,Per Month It includes: - A/B Testing - Activecommerce Img - AI Driven Predictive Delivery - Automations - Chat & Email Support - Dedicated Account Manager - Dynamic & Personalized Content - Enhanced Security - Full API Integration - Landing Pages - Migration and Onboarding - Mobile APP - Monthly Report and Review - On Demand Training for Team - Priority Support - Professional Looking Templates - Reporting and Analytics - Scheduled FTP Imports - Segmentation - Dynamic Groups - Setup - Sign up Forms & Popups - Slow Sending - Smart on-Site Pixel - Social Integration - Surveys - Unlimited Email Sending - Unlimited Users - Webhooks - Zapier Integration SMS package $344.00 One Time Value for money 4.4 (25) 4.4 Based on 25 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (27) 4.6 Based on 27 reviews ## User reviews Overall rating 4.4 Based on 28 reviews Filter by rating Counts reflect reviews available in this feed. 5(16) 4(10) 3(0) 2(0) 1(2) Mentioned topic Recent reviews first, then most helpful RE Reviewer Assistante de Direction Used the software for: 3-5 years ### "Plateforme simple d'utilisation mais doit s'améliorer" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 7, 2026 J'utilise au quotidien Active Trail pour l'envoi d'emailing au vu de mon activité (gestion évènements) Pros J'apprécie la simplicité d'utilisation de cette plateforme, malgré un design à revoir, un peu obsolète Cons l'ergonomie, un peu "vieillote" au niveau des menus, en comparaison avec d'autres plateformes plus dynamiques.... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kavindu Githsara K. System Specialist Used the software for: 1-3 years ### "A Popular and Powerful Marketing Automation Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 9, 2023 ActiveTrail is a solid choice for businesses looking to improve their customer engagement and marketing efforts. Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities. Pros ActiveTrail has comprehensive marketing automation capabilities. We were able to easily create, manage, and analyze their marketing campaigns across multiple channels, including email, SMS, and social media. This can help businesses save time and resources by automating repetitive tasks and targeting their marketing efforts more effectively. Another pro is the platform's advanced analytics and reporting capabilities, which allowed us to track the performance of their marketing campaigns and make data-driven decisions. ActiveTrail also offers a range of integrations with popular CRM and e-commerce platforms, such as Salesforce and Shopify, which was very helpful for our company to manage our customer relationships and sales processes. Cons ActiveTrail is that it may require a significant amount of setup and customization in order to fully integrate it with a business's existing systems and processes. If they can provide more tutorials or guidelines, this will not be an issue. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: Less than 1 year ### "Great email marketing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 June 12, 2024 Pros Amazing job, good UI, love the simplicity Cons The q/a and the help section need improvement Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: 1-3 years ### "Really Bad Service..or no service at all!" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 June 24, 2021 The service is really bad. Contact is frustrating! I wasted time and money. At the moment I still have an active account but I will certainly change. Pros Price is the only Pro. Integration with our site eas easy. Cons The service is really bad! Contact is impossible. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Content Writer Used the software for: Less than 1 year ### "Easy to use, feature-packed email marketing program" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 14, 2016 I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it. When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates. ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next). And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier). Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial. Pros Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile) Cons Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner ### "Brilliant! The Best Value for Money in Email Automation" 5.0 May 17, 2017 We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering: - an extraordinary selection of templates and designs - storing uploaded pictures for reuse with other campaigns - a SPAM score that tells you how likely it is that your mail will be marked as SPAM - an integrated connection to Bigstock Photo - Everything is responsive, letting you fit your emails to mobile screens. As part of this first campaign, we also created a landing page using ActiveTrail's Landing Page tool to collect additional member information. Also here, the options were endless but easy to access and use. We selected a template matching the email, added a YouTube video, put in SEO keywords, and had an email sent to our marketing manager upon submission. Moreover, the system stored a list of all customers who clicked through on our page. Then came 'Automation'. ActiveTrail recently introduced 'triggers' and 'segmentation', that allow you to have something done, e.g. send a follow up mail, for specific groups of people, in response to a user action. Here's how we made use of this feature (with tremendous success): The vast majority of our clients, nearly 90%, are women between 25 and 60 who buy art for the companies they work for. Our few male patrons, are impulse buyers, usually purchasing original art soon after registering. We setup a variety of scenarios in ActiveTrail for this next campaign such as: - 'Corporate women' who register online, receive a welcome mail with upcoming events and images of a few works of art based on their designated preferences. If they click on an event, they are sent an invitation to the event. If they click on a picture an email is sent to a sales person to follow up. - When men register, private or corporate, an email is triggered to our art director so she can make personal contact. All of this is setup once, and then handled by ActiveTrail automatically. Summing it up, we couldn't be more satisfied with ActiveTrail and you will be doing yourself a disservice if you don't check it out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Used the software for: Less than 1 year ### "Amazing All-In-One Solution! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 14, 2016 ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated communications platform that gives you an all-in-one solution to amplify your business' marketing potential. Plus, it's so easy to use and there are no hassles in signing up on the lead pages platform and linking it to your mass email platform. It also provides an array of templates to choose for subscription pages or sign-up forms. The landing page templates also have a page editor, which means it is completely customizable! And one of the best things about it is the SMS sending software where you can send a bulk text blast to your leads. It also features an autoresponder that lets you schedule ahead the emails you send to your customers. You can also customize it to immediately respond to the actions of your clients, such as greeting them on their birthdays. This gives your business connection with your clients. I believe ActiveTrail is the first to offer this. ActiveTrail also provides surveys to interact with your leads or followers so you can generate sales. Another feature is its goals for conversion, which allows you to obtain leads from your page visitors so you can convert them. ActiveTrail offers a LOT! It really is a scalable software solution'a one-stop shop, I must say. ActiveTrail brings you a vast range of features for almost everyone involved in marketing. And if we do run into problems, they have a live chat where we can talk to their support. So far, I haven't run into any problems. Whatever you're looking for, ActiveTrail can give you what you want. It can be quite frustrating at times to deal with how it loads slowly, but I understand that its extensiveness and being an all-inclusive solution software, it can happenIntensifying your marketing efforts and building up your online presence has never been this simple and awesome! Pros It is truly a scalable software solution which makes it really convenient for the person. I believe that it can definitely boost your business marketing potential! Cons Its loading time can be quite slow. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director of Marketing Used the software for: 3-5 years ### "Activetrail has its problems but when you get used to them, it works." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 9, 2017 We manage a large volume of groups, users, weekly newsletters with relative ease. Pros Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients. Great customer support, and they know their problems... Cons We have 2 separate activities, B2B and B2C with different look, AND multilingual. No luck in establishing 2 accounts or 2 separate bodies to work with from the same account. It gives us hard time trying to keep our graphics intact. Storage of the ready blocks of graphics is not too clever. We would love to have multiple files (Per activity/language) but it can't be done. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer SEO Writing & Beginner's Online Marketing Coaching Used the software for: Less than 1 year ### "Affordable, and on a par with GetResponse." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 18, 2018 1\. Affordable 2. Easy to use Pros It is very easy to use, and landing pages can be tweaked fast. It is one of the most affordable email marketing software available, and the way it works makes sense. You don't have to study it to know how to use it. Unless of course, you're a total newbie to email marketing software. Cons There are not a lot of landing page templates to choose from. If you needed to integrate other services and software, I would suggest you find out what is possible, because this software is not well known. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jenna S. Product Manager Used the software for: 3-5 years ### "Great Email Marketing Automation Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 2, 2018 Pros It is very user-friendly, especially for first timers. But don't be fooled by their simplicity as ActiveTrail knows how to pack the right punches in the right areas. They have enough templates to make your campaigns as diverse as it can be. It also helps that they have a blog that they consistently update for great tips and guide so their users (and everyone in general) can be updated. Cons As mentioned, they have ready templates but some people might look and ask for more. It would be great if the selection would grow consistently as different types of need arise. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/135244/ActiveTrail/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Brevo vs ActiveTrail](https://www.capterra.com/compare/132996-135244/brevo-vs-ActiveTrail)