# ReachMail Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is ReachMail the right Email Marketing solution for you? Explore 70 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/135245/ReachMail/reviews

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ReachMail

4.6 (70)

[View alternatives](https://www.capterra.com/p/135245/ReachMail/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 21st, 2026

# Reviews of ReachMail

Ease of use

4.4

Customer Service

4.6

## Pros and Cons in Reviews

SK

Steve K

Acupuncturist and OwnerHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 1-2 years.

“It is easy to edit your contact list and duplicate previous mailings to save you time creating new ones.“

July 15, 2025

JD

Josh D

Media SpecialistE-Learning, 11 - 50 employeesUsed the software for: More than 2 years.

“They don't upkeep their lists; they get mad when disengaged and unsuscribed users are purged and often ask us to revert the changes even though I explain to them that it hurts us; they don't care about analytics and what works; they don't care about numbers besides how many email addresses are being sent to; and where they get their lists from is a mystery to everyone besides them.“

June 23, 2022

OT

Olivia T

Content Marketing ManagerMarketing and Advertising, 501 - 1,000 employeesUsed the software for: 6-12 months.

“The availability of templates and user-friendly functionalities enabled my colleagues who has no programming background to create excellent communication materials.“

March 8, 2023

JD

Josh D

Media SpecialistE-Learning, 11 - 50 employeesUsed the software for: More than 2 years.

“HTML editing is cumbersome and doesn't always "take"; I have to paste my changes to notepad in case the changes don't stick. “

June 23, 2022

LF

Lee F

Web DesignerOnline Media, Self-employedUsed the software for: More than 2 years.

“List management and clean-up is very helpful, as is the ease of importing new addresses as clients ask to be included.“

June 21, 2022

DH

David H

presidentConsumer Services, 2 - 10 employeesUsed the software for: More than 2 years.

“Too complicated to figure out how to use the templates to upgrade the look of my weekly column.“

June 24, 2022

LM

Lisa M

Editor@ovview.comNewspapers, Self-employedUsed the software for: More than 2 years.

“It provides me a creative and informational way to reach out to those who support and contribute to our newspaper.“

June 30, 2022

JD

Josh D

Media SpecialistE-Learning, 11 - 50 employeesUsed the software for: More than 2 years.

“Preheader text is removed whenever an email is duplicated. “

June 23, 2022

## Showing most helpful reviews

Showing 1-25 of 70 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Murray N C.  
Webmaster  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Great mass email application"

June 16, 2022

5.0

We distribute emails to our 2500 Canadian members weekly.

Pros

Reach Mail is easy to use and very inexpensive.

Cons

Online editor could be easier to use. Sometimes the fonts don't transfer over from other apps.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ReachMail

Reach Mail was less expensive

Switched from

[Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Outlook could not handle 2500 addresses easily & Mailchimp was too expensive for this number of members.

Review Source

Response from ReachMail

June 27, 2022

Thanks so much for your review. Our editors only support Websafe fonts for maximum compatability. Please contact support for further assitance.

LF

Lee F.  
Web Designer  
Online Media  
Used the software for: 2+ years

### "Cost effective and fairly easy to use"

June 21, 2022

5.0

ReachMail has been useful in sending out and tracking enewsletters for more than five years for me.

Pros

List management and clean-up is very helpful, as is the ease of importing new addresses as clients ask to be included. Makes creating each email newsletter easy and consistent since you can duplicate the entire email and just re-do the new information. The reporting feature is very helpful.

Cons

Sometimes the steps to take in creating a new campaign can be confusing, and there is no easy way to go back and correct typos etc. in labels. I dislike that some of the earliest campaigns are no longer accessible.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ReachMail

Does what I need it to do in the most effective way at the best rate.

Review Source

Response from ReachMail

June 27, 2022

Thank you so much for the review. We're always looking for ways to make our product better and easier to you. Please contact support about the issue with going back and correcting types and they'll be happy to help with using the product or request enhancements to make the product easier to use.

DC

David C.  
Writer  
Publishing  
Used the software for: 2+ years

### "Very good but room for improvement"

October 23, 2018

3.0

I don't have business problems as such. I'm a writer selling and marketing books and I use a number of service providers. Reachmail is one of the better ones but could be much better.

Pros

5,000 subscribers (better than most of its competitors). The reporting and sending process is straightforward. The site is basically good to use. The list cleaning system is particularly useful. It's always tricky to keep lists clean. If the system had a way of recognising spam traps that may inadvertently appear it would be a major step forward.

Cons

Deleting the entire list of subscribers when desired is cumbersome. You have to copy and create another list and fiddle around. The WYSIWYG editor is not as good or sophisticated as some. I'm using it now (taken a break to fill in this survey). I can't insert margins around photographs (you enter figures, try to do it and image vanishes). Boxes appear and you can't get rid of them. A row of boxed symbols has now appeared which is new to me. They just get in the way. Take a leaf out of Mailchimp. It's also hard to check and see if the autoresponder works. It does, because a list is added to, but to amend it is not easy. And it's impossible to actually SEE a form you already created.

Review Source

Response from ReachMail

October 26, 2018

David, Thank you for your comments. We are working on enhancing the AutoResponders based on customer feedback. We have made some improvements in the past few weeks and more are pending in the near term. Feel free to let us know what you need. We always appreciate customer input. List deletion is very simple. Just select the list and click the big red DELETE button. In your case, however, all your lists are tied to your drip campaign AutoResponders. Deleting them would break your drip campaigns. Our system is just preventing you from breaking your campaigns in this case. For message design, we recommend you upgrade to the Message Builder we added about a year ago. It's a drag and drop editor that's a lot easier to work with that standard WYSIWYGs and it will always build mobile friendly messages. The WYSIWYG editor is still around for those with advanced knowledge of HTML and CSS, but for those that aren't experts, the Message Builder will do all the heavy lifting for you!

VR

Verified Reviewer  
Sales Manager  
Financial Services  
Used the software for: Less than 6 months

### "ReachMail is a solid emailing platform"

August 4, 2022

5.0

I will recommend this solution to our menagment and I want to use it in the future.

Pros

I think it is easy and intuitive to compose the first email. I like the ability to track and review data, like bounce statistics for my emailing campaigns. The reporting part is working well in this application. Tech savy and no-technical users can feel embraced by this solution. I like the message builder with drag and drop option.

Cons

I think the template library could have newer, fresher designs. We could also use more of best practices videos and tutorials to get the most out of this solution.

Switched from

[Woodpecker.co](https://www.capterra.com/p/150484/Woodpecker/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

We were looking for the best solution to cover our specific needs, with the adjusted pricing for our usage.

Review Source

LM

Lisa M.  
Editor@ovview.com  
Newspapers  
Used the software for: 2+ years

### "Orangevale View Review"

June 30, 2022

4.0

I love ReachMail! It provides me a creative and informational way to reach out to those who support and contribute to our newspaper. Affordable and Great Customer Service.

Pros

Give me an afforable and creative way to connect with our newspaper's contributors; reporters, writers, advertisers, and community

Cons

I did have a challenge with the clean sweep feature... However, Customer Service was quick to assist and resolve. Very satified.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I was unable to reach a person when I needed help

Review Source

SB

Shantelle B.  
Business Analyst  
Information Services  
Used the software for: 2+ years

### "Great platform for small businesses to get their messaging out"

November 22, 2019

5.0

ReachMail provides our association with a user-friendly process for getting communications out to our members, and it had a great analytics system for us to monitor and identify who is engaged, and what content interests them.

Pros

Templates and user-friendly features make it possible for anyone to create great communication without any programming background.

Cons

I sometimes have difficulty with formatting text, and controlling the spacing details in the rows. Perhaps this is a lack of training and expertise on my part - but that is a frustration for me.

Switched from

[YourMembership](https://www.capterra.com/p/76329/YourMembership/)

We found that the YourMembership emails were difficult to create without a good background expertise in programming. (We still use YourMembership for our website platform - and ReachMail for most of our communications to members).

Review Source

AV

Angela V.  
Writer  
Marketing and Advertising  
Used the software for: 2+ years

### "Have used ReachMail for years and will continue to do so."

June 28, 2022

5.0

A big fan! More affordable than similar products.

Pros

Love how easy it is to use templates to create eye-catching newsletters. I also love that I can easily clean up my mailing list regularly.

Cons

Not many cons. I really enjoy using this software.

Reason for choosing ReachMail

Not as expensive, similar offerings.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Too expensive, wanted a more affordable option.

Review Source

SK

Steve K.  
Acupuncturist and Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "A Very Satisfied Customer (Medical Clinic)"

July 15, 2025

5.0

Very positive! Love what they do and how they do it. Reachmail has always been responsive and good with explanations.

Pros

Reachmail is easy to use and the features are clearly defined. It is easy to edit your contact list and duplicate previous mailings to save you time creating new ones.

Cons

It really helps to be good at MS Word table structure. It's also helpful to know some basic image formatting for justification and alignment.

Review Source

Response from ReachMail

July 16, 2025

Thank you for the feedback.  We're always here to help and to find ways to improve the product.

Francesca D.  
Shaman  
Publishing  
Used the software for: 2+ years

### "I can’t speak highly enough about ReachMail."

October 23, 2018

5.0

Pros

These folks know what they’re doing. My newsletter is the core of my marketing. As the sole income for my household, my marketing has to be solid, so I’m not going to mess around with anything less than the best newsletter service. Sending newsletters through ReachMail is easy, intuitive, and top of the line. But if you do have a problem, customer support knows how to explain things to non-technical folks. Customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers. ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.

Cons

No cons, they’re that good! Anyone who’s dealt with mass mailings on a regular basis knows what a pain it can be. I’m so grateful to ReachMail for making it easy for me instead. Sure, sometimes they hit a bump because nothing is perfect, but they’re quick to take care of it, and don’t make excuses.

Review Source

Kristee B.  
Association Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Good service, great value"

November 9, 2018

5.0

So far we've been pleased with being able to use their service to reach our members with important email information.

Pros

We are a medium nonprofit company, and ReachMail is the most affordable solution for our company's mass emailing needs. I shopped around other services and Reachmail beat their price by quite a lot! Also when I have had questions there has always been a live person to talk to with prompt answers.

Cons

I still find it confusing when attaching documents to an email and using some of the templates. I mainly just create my own but it would be nice to have some templates that have themes for holidays and the like already included.

Review Source

AKC

Angeli K C.  
Director of PR & Marketing  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Continuing to Evolve"

December 10, 2019

4.0

overall it has been a very worthwhile experience. I enjoy seeing the new upgrades that keep coming keep them coming

Pros

I am able to customize templates to my own discretion it makes it easier to design things that are brand specific

Cons

Not exactly the easiest to learn however it is a useful tool to help integrate you into other areas of public relations and marketing

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Zoho Recruit](https://www.capterra.com/p/125768/Zoho-Recruit/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ReachMail

Working with a very new crew to social media and email marketing thought it might be easier at the time for the team to utilize and based on our budget it was more within our constraints

Review Source

JS

Julie S.  
President  
Consumer Goods  
Used the software for: 2+ years

### "Advertising"

July 7, 2020

5.0

Easy, inexpensive and quick way to reach a large number of our customers,

Pros

Easy to use and lots of functionality options. Very good and quick customer and tech service.

Cons

I have not had any negative issues with this software yet!

Reason for choosing ReachMail

Easy to use.

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

It was not as easy and straight forward to operate at the time (5 years ago).

Review Source

OT

Olivia T.  
Content Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "ReachMail, Simple and Efficient Email Marketing Tool"

March 8, 2023

4.0

Pros

ReachMail offers a simple method for reaching out contacts and has a good analytics system that allows as to track and determine who is interested in what content and who engaged. The availability of templates and user-friendly functionalities enabled my colleagues who has no programming background to create excellent communication materials.

Cons

Text and Space formatting can still be improved as sometimes I have issues editing them.

Review Source

EH

Eric H.  
President  
Marketing and Advertising  
Used the software for: 2+ years

### "Customer"

November 16, 2018

5.0

Overall great!

Pros

Has all the features and capabilities an email platform needs. Also, great customer service. Very responsive and always there to help.

Cons

Inconsistency of delivery to major ISPs

Review Source

MC

Mark C.  
President  
Entertainment  
Used the software for: 2+ years

### "Best value for email marketing"

June 16, 2022

5.0

Just excellent, amazing customer service. They are always there to answer any questions.

Pros

The detailed and complete reports on campaigns.

Cons

I wish the templates were more intuitive like WORD.

Review Source

Response from ReachMail

June 27, 2022

Thank you so much for the review.

LM

LARRY M.  
Sales representative  
Computer Networking  
Used the software for: 2+ years

### "Great product"

November 26, 2019

5.0

I have been able to reach specific customers depending on their languages and markets they are in with ease. Reachmail has been very helpful in allowing me to provide important information on new lines o products in a timely manner and with very little effort.

Pros

Ease of use Import tools Scheduling Personalized email blasts with name and company

Cons

I have not found anything I don't like, it takes a little time to get used to, but is worthy.

Review Source

GP

Gina P.  
Owner  
Sports  
Used the software for: 2+ years

### "Great product!"

December 3, 2019

5.0

Very nice product! We are a small company and used icontact and others. Yours is much easier and your staff is amazing!!!

Pros

Very easy to use and a great value. Like the ability to link in the social media posts with the campaign.

Cons

The scaling/cost of email lists is incorrect - it count duplicates as part of the total number and costs more monthly. Also, not sure how to best manage the consolidation as I pull emails for different lists, e.g., california coaches, scouts, etc. which may have the same email.

Reason for choosing ReachMail

cost and ease of use ---- support team is amazing!

Review Source

MK

Mary K.  
legal assistant/marketing  
Law Practice  
Used the software for: 1-2 years

### "My experience with working with ReachMail"

March 24, 2020

5.0

\[SENSITIVE CONTENT HIDDEN\] at ReachMail support is awesome. I am a returning customer and he was so helpful to show me the new template forms and how to do everything. He also gave me some great marketing tips. I am not super computer literate and working with ReachMail I have no worries- they are always there to support you.

Pros

There are shortcuts to producing newsletters like using the duplicate button if just want to just change some content for a new email. Just need to call them with any questions and support is extremely competent and friendly.

Cons

Nothing just need to spend a little time to learn

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing ReachMail

Price and Support

Review Source

GS

Gio S.  
Business Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great email marketing tool at a fraction of the cost"

April 6, 2021

4.0

I love Reachmail. It get's the job done as well as any competitor without the ridiculous price tag!

Pros

The price is great! It is also fairly user friendly and has fewer issues than it's competitors

Cons

It's a bit tricky to use at first, but once you understand it, it's absolutely great

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ReachMail

Price and fewer issues

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Price and less issues

Review Source

DW

Darian W.  
Owner  
Ranching  
Used the software for: 2+ years

### "Top business builder at your fingertips!"

November 20, 2018

5.0

Ability to reach more people, and customer service that makes your business their business! They care about your success!

Pros

Ease of use!! Great product and customer support id outstanding!!

Cons

Nothing its great product! I am very satisfied with all aspects of the software.

Review Source

BK

Brian K.  
owner  
Internet  
Used the software for: 1-2 years

### "great service"

March 4, 2020

5.0

Great!

Pros

It's quick and easy to use and looks really professional to our customers

Cons

I really don't have any complaints at all

Review Source

KC

Kade C.  
Author  
Writing and Editing  
Used the software for: 6-12 months

### "A great alternative."

December 3, 2019

5.0

I love the fact that it does what I need at a price I can afford.

Pros

I love the fact that I am able to sign up and use this wonderful new email service that allows me, as a small business owner, to grow my company without having to pay through the nose for it. A wonderful alternative to the other competitors. Thank you

Cons

The Html section is a bit touchy but with a little time to learn its quirks, still a great alternative.

Review Source

MB

Marlee B.  
Manager  
Retail  
Used the software for: 1-2 years

### "Review "

June 22, 2022

4.0

Pros

Affordability and ease of use/ doesn’t take very long to set it up

Cons

Affordability and ease of use/ doesn’t take very long to set it up

Review Source

FD

Frank D.  
Director  
Sports  
Used the software for: 1-2 years

### "Reachmail Review"

July 7, 2020

4.0

So far so good.

Pros

I like the ease of use of the product. Once you go through it once or twice you get the hang of it quickly.

Cons

The inability to change the list you are using unless you delete and reload.

Review Source

LL

Lyn L.  
Joint owner  
Design  
Used the software for: 1-2 years

### "Professional and impressive service."

July 3, 2022

5.0

I have been very happy using this software, it has helped our business to grow. They have been very helpful with anything that I have needed help with. Nothing is too much trouble. The software is easy to use, and I love the end result as it looks very professional. The additional information, and the videos included are very useful. The campaign reports have also been very helpful. I really appreciate everything about this software and the staff.

Pros

This software is easy and quick to use, and if there is anything you are not sure about, there are tutorials provided and also help from the support team who are very helpful and friendly. This program is vital for our small business, and has helped us to grow our business from scratch. I found the prompts at the top helpful, would love to see more.

Cons

I have yet to try all the features in this software, mainly as there is not enough hours in the day to do this, maybe a few more videos, to save me time to learn more features. I would love to find time to use more features that are available.

Review Source

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