--- title: "Spokal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Spokal Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more." source_url: "https://www.capterra.com/p/135302/Spokal/" page_type: "product" language: "en" --- # Spokal Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Spokal ## What is Spokal? Most Marketing Automation platforms focus on lead nurturing - optimizing what happens AFTER people get to your website. But most small businesses need to get more people to their website to begin with. We focus on top of funnel - bringing more people to your site, and extending your social media authority, only then worry about the lead nurturing funnel. ## What is Spokal used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price CA$49 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Spokal?[Manage this product listing](https://www.g2.com/products/spokal/claim_requests/new?auto=true) ## Spokal Overview Updated September 2026 AI summary Spokal is a cloud-based marketing automation solution designed for small businesses, offering tools for drip campaigns, multi-channel outreach, and website visitor tracking. It supports lead generation and qualification, as well as landing page and web form creation. Additional features like multivariate testing and search marketing help businesses refine campaigns and improve their online presence. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Spokal 4.5 (2) VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price CA$49 Per User, Per Month Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 4.5 (2,129) Value For Money 5.0 (1) Value For Money 4.3 (2,025) Customer Service 4.5 (2) Customer Service 4.3 (2,073) ## Spokal alternatives Highest Rated [Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198994/Systeme/) [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/79367/ActiveCampaign/) ## FAQs about Spokal Overview ### What company size and specific industries is Spokal built for? Spokal is designed for freelancers, micro businesses, and small businesses with up to 100 employees, along with marketing agencies that serve these clients. It is aimed at smaller organizations and service providers working with the small business market rather than larger enterprise companies. Features and Usability ### What are the key features of Spokal? Spokal offers lead generation tools, lead qualification, and website visitor tracking for capturing and evaluating prospects. It also includes marketing automation with drip campaigns, landing pages and web forms, plus multichannel marketing across search marketing and social marketing. Multivariate testing supports campaign and page optimization. Getting Started and Support ### What training and onboarding options does Spokal offer? Spokal provides live online sessions, webinars, and documentation to help teams get started. Live online sessions support guided setup, webinars offer scheduled instruction and product overviews, and documentation gives written reference material for self-paced learning and step-by-step guidance. ## Features AI summary Based on 6,612 Social Media Management reviews According to Capterra reviewers, these are the marketing automation features buyers prioritize most when evaluating a solution: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) Spokal includes other functionality that reviewers also consider important, particularly **Landing Pages/Web Forms** (**47%**). This feature helps businesses collect visitor information, turn website traffic into new contacts, and support campaign growth by giving teams a direct way to capture and organize incoming leads. Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Lead Generation Manage the process of attracting and converting business prospects into leads Lead Nurturing Engage with a lead throughout the sales process by actively providing information Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Marketing Automation Automate workflows and trigger campaigns based on customer actions Spokal 11 features ### All Features - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Search Marketing: Track visibility and traffic from search engines - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Basic CA$49.00 Per User,Per Month Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (2) 4.5 Based on 2 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Aimee K. Chief Strategist Marketing and Advertising ### "Perfect Inbound Tool for Growing Businesses!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 August 10, 2017 So much easier to use than competitor products, and really drives measurable results. Pros Spokal does everything the big players do, but for far less and without any need for special training. I had a client using the inbound tool and it was way more than they need. With Spokal, I was able to save their money and still deliver all the insights they needed. Spokal plugs into best-in-breed apps like Mailchimp and Google Analytics, as well as into the social networks. If you can add a post in WordPress and/or compose a MailChimp email, you can use this perfectly. Plus the SEO tools are amazing. I definitely got more data from the better-known platform I used, but it was more than my client needed, and more than I could even act on in most cases! Spokal gives me just enough to know what's working, what isn't and where to optimize. Honestly, if you're an SMB looking for an affordable inbound tool: look no further. This is everything you need, at least for a while! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DM Denia M. ### "Great Inbound tool for SMB's" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 February 22, 2015 So far Spokal has been the best inbound tools for SMB's with limited budget we have found so far. And the customer service is brilliant. Quick and resourceful. Very happy with it at the moment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. 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